All Episodes
Up In My Business — 172 episodes
Episode 172: Are Your Meta Ads "Successful"?
Episode 171: Outsourcing and Owning Your Business' Assets
Episode 170: Updates, Rambling, Thoughts on Solo Travel
Episode 169: Why SEO School Doesn't Fit the Mini-Training Model
Episode 168: What Frustrates Me Most About SEO
Episode 167: Suggestions for How to Build Time Into Your Schedule for SEO
Episode 166: Google Updates & What to Know
Episode 165: The Missed Opportunity of Not Showing Up on Google
Episode 164: Are You a Fit for SEO School?
Episode 163: Updates and Revelations About My Signature Offer
Episode 162: My Thoughts on Funnels and Emails for Brick and Mortar Businesses
Episode 161: Let's Talk About Tech Stacks
Episode 160: Random Behind the Scenes Stuff About My Days
Episode 159: Add Parking Information to Your Website
Episode 158: Things I Proudly Do In My Business That Feel "Against the Grain"
Episode 157: Your Website Does Matter
Episode 156: The Promise of Your Service Can Evolve (Teaching People to Fish vs. Letting Them Eat)
Episode 155: How I'm Using My Brick Device to Create More Mental Bandwidth
Episode 154: Sustaining and Nourishing Over Growing & Expanding
Episode 153: Word of the Year Summary and My 2026 Word
Episode 152: Plan Your "December 2026" (And Other Vacation Time) Now
Episode 151: Is Your Offer "Helpful"?
Episode 150: Not Launching the "Right" Offer
Episode 149: Boosting Posts is Not the Same As Running an Ad on Instagram
Episode 148: Write Out the Entire List
Episode 147: You Need to Test Your Automations Before You Launch & Start Selling
Episode 146: Now Is the Time to Think About Your Schedule and Offers for Next Year
Episode 145: What I Offer For My Payment Plans That Isn’t Traditional or “The Norm”
Episode 144: How I Block Time In My Schedule and Protect My Time
Episode 143: Time Management and Creativity Hacks
Episode 142: Why I Used Paid Ads to Spread the Word About My SEO Crash Course
Episode 141: Personal and Biz Catch-Up
Episode 140: SEO School is Open for Enrollment! What to Expect and Changes I Made
Episode 139: What You Really Need to Know About SEO and Google Updates
Episode 138: How Long It Takes to See SEO Success
Episode 137: SEO is a Protocol
Episode 136: SEO Cannot Be Separated From the Rest of Your Business (It’s Not Just “Tech” Stuff)
Episode 135: SEO (Search Engine Optimization) and GEO (Generative Engine Optimization)
Episode 134: A ChatGPT Hack for Building Your Schedule
Episode 133: Yappin' and Word of the Year Check-In
Episode 132: Payment Processors- What to Know and What to Use
Episode 131: How to Improve Your Process (It's More than the 3 Steps You May Know and Already Have)
Episode 130: Thank You and Updates
Episode 129: What to Know About Instagram Content Being Shown on Google
Episode 128: Done for You or Do It Yourself?
Episode 127: Preparation and Wait Times
Episode 126: Why I Design on Squarespace over Wix or Wordpress
Episode 125: What to Know About Website Refreshes and Website Builds
Episode 124: Some Thoughts on "Systems" for Your Business
Episode 123: Advice that Influenced Me and The Stories Around It
Episode 122: Advice I Give Over and Over and Over Again
Episode 121: Ask Your People
Episode 120: Defining Your Successful Day
Episode 119: A Quickie on Boundaries and Keeping Boundaries
Episode 118: SEO is A LOT, So Why Would You Want to Learn It?
Episode 117: The Shortcut is Focusing on SEO
Episode 116: Do What Feels Good For You
Episode 115: Website URLs and SEO
Episode 114: Harsh Reality- You Can Do SEO Wrong (And An Actual Example)
Episode 113: What You Need to Know About Google Ads
Episode 112: Export Your Old Instagram Content to Google Drive
Episode 111: Six Benefits of Blogging for SEO
Episode 110: Sometimes You Have to Just Hold Yourself Accountable
Episode 109: My Thoughts on Time and "Trying to Fit It In"
Episode 108: Values over Volume
Episode 107: Service-Specific FAQs & Your Website
Episode 106: An SEO Tactic That Doesn’t Work for Text on Your Site
Episode 105: Own Your Business Assets
Episode 104: Should You Put Your Prices on Your Website? [2025 Update]
Episode 103: Life Updates and Current LA Fire Talk
Episode 102: How to Make Creating Easier
Episode 101: How to Get Patients to Read Your Welcome Emails
Episode 100: My 2025 Word of the Year
Episode 99: Urgency and Timelines
Episode 98: My Process for Creating Content in Canva
Episode 97: How to Show Up When Shit Sucks
Episode 96: Legal Documents for Your Website
Episode 95: Tell Them What They Need
Episode 94: How I Schedule My Days, Weeks, and Year
Episode 93: Acknowledging the Human Behind the Business
Episode 92: Double Opt-Ins and Unconfirmed Subscribers
Episode 91: The LextroMind
Episode 90: There's Always Something to Learn
Episode 89: Logo Walls, Media Pages, & "As Seen In"
Episode 88: The Story Behind SEO School
Episode 87: The Values of Leads from Google and SEO
Episode 86: Instagram and SEO for Brick and Mortar Businesses
Episode 85: How to Reach More People with SEO
Episode 84: What You Need to Know About Canva's Price Increase
Episode 83: What You Need to Know About Payment Processing Fees
Episode 82: Honoring Your Process to Maximize Efficiency
Episode 81: Your Practice Location and Your Website
Episode 80: Getting Started On YouTube and My Thoughts and Recs
Episode 79: My Thoughts Around Outsourcing For Your Biz
Episode 78: Do You Know What Your People Are Actually Googling?
Episode 77: My Thoughts On One-Page Websites
Episode 76: How to Share Your Blog Content on Instagram
Episode 75: Answering Your Questions (Again)
Episode 74: Where to Put Your Lead Magnet on Your Website
Episode 73: My Schedule and What Made a Difference
Episode 72: My Tips for Obtaining Images to Use Inside Your Blog Posts
Episode 71: Should You Host Your Blog on Your Website or Substack?
Episode 70: Answering Your Questions
Episode 69: Why You Need Multiple Different Tech Platforms
Episode 68: Trauma-Informed Care and Your Website with Krystyna Holland, PT, DPT
Episode 67: How I Am Using Zapier Inside My Business
Episode 66: Spring Cleaning Website Audit Challenge and Bowling Centers
Episode 65: Let Your Sales Page, Website, and Content Design Be Consistent
Episode 64: Make the Most of Your Features and Certifications On Your Website
Episode 63: Welcome Emails for Your Mailing List
Episode 62: What to Know if You’re Thinking About Building a Course
Episode 61: Explaining SEO to a Five-Year-Old
Episode 60: My Thoughts Around Tech Recs Becoming a “Bandwagon”
Episode 59: The Top Two Mistakes I See People Make When It Comes to SEO
Episode 58: SEO ROI and Setting Expectations
Episode 57: Lots of Life and Real SEO Stats
Episode 56: Word of the Year Updates and Changes I've Made
Episode 55: How I Approach My Free Content
Episode 54: So You Want to Add a "Passive Income" Stream to Your Biz...
Episode 53: What Would Over-Communicating Look Like in Your Business?
Episode 52: How to Actually Write a Blog Post
Episode 51: My Outlook on Repurposing Content and Content Creation
Episode 50: How to Beat AI-Generated Content With Human-Written Blog Content
Episode 49: Updates to Make on Your Website for 2024
Episode 48: The Number of Pages You Need On Your Website
Episode 47: Quick Rundown of Google Reviews and Testimonials
Episode 46: How to Use Templates for Canva and Your Website
Episode 45: What You Need to Know About Models for Your Brand Photo Session
Episode 44: Social Sharing Images for Your Website
Episode 43: You Need a Newsletter Opt In Page on Your Website
Episode 42: Sales Pages, Carts, and Email Marketing
Episode 41: 25 Pro Tips to Elevate Your Biz and Client Experience
Episode 40: Boundaries, Scheduling, and Saying No
Episode 39: SEO Return on Investment and When to Start
Episode 38: Why Should You Care About SEO
Episode 37: Do You Have to Blog for SEO to "Work"?
Episode 36: A Quick Introduction to SEO (Search Engine Optimization)
Episode 35: How I Am Prepping for My Own Brand Photography Session
Episode 34: What You Need to Know About Website Pop-Ups
Episode 33: Best Practices for Podcast Players and Your SEO
Episode 32: The Best Way to Lay Out Your Services on Your Website
Episode 31: How to Get Someone's Email in Exchange for a Freebie or PDF Download
Episode 30: How I Go About Scheduling My Time
Episode 29: My Online Business Tech Stack
Episode 28: Why You Should Write Your Own Website Copy
Episode 27: Software for Monthly Subscriptions, Payments, and Memberships
Episode 26: Video Hosting— Vimeo or YouTube?
Episode 25: How to Use AI Generated Content "Correctly" for SEO, Blogs, Socials, and Your Podcast
Episode 24: Backend Prep Required For a Launch and How to Time Your Prep Accordingly
Episode 23: Do You Need a Website if You Have a Successful Social Media Following
Episode 22: Frequently Asked Questions (FAQ) Page Secrets
Episode 21: Everything You Need to Know About Your Website Home Page
Episode 20: Where Should Your Sales Page Live?
Episode 19: The Benefits of a Website Template vs a Custom Design
Episode 18: Email Marketing for Brick-and-Mortar/In-Person Businesses
Episode 17: Brand Refreshes and Rebranding: What You Need to Know
Episode 16: Why We Use JaneApp and TrueCoach Together As a Brick + Mortar PT Biz
Episode 15: My Twist on the Ideal Client Exercise to Improve Your Website Content and SEO
Episode 14: My Podcasting Process From Start to Finish
Episode 13: Why You NEED a Website for Your Business
Episode 12: The Top Five Things You Need to Do When You Start to Work on Your SEO
Episode 11: Box Checking, Mindfulness, and Ditching Burnout with Emma Jack
Episode 10: Everything You Need For an Online Course
Episode 9: Blogging: Should You Have A Blog? How Do You Start?
Episode 8: Tech for Brick and Mortar Businesses
Episode 7: Behind the Scenes: Building a Brick and Mortar and a Digital Business
Episode 6: Should You Put Your Prices On Your Website?
Episode 5: Squarespace: Why I Love It and Instances When I Wouldn't Use It
Episode 4: Six Things that Building a House Has Reiterated to Me About Business
Episode 3: What to Know About Logo Design and Hiring a Logo Designer
Episode 2: How to Make Your Podcast SEO Friendly
Episode 1: Welcome + Answering the Question: "How Did You Get Into Tech?"