All Episodes
Brain Driven Brands — 147 episodes
DTC vs. B2B Marketing: Why the Buying Psychology is so Different
5 Things Great Static Ads Have in Common
What Happens When Your Brand Stops Relying on Meta Ads?
5 Popup Tactics That Can Increase Your Lead Opt-In Rate
Your Customers May Be Using Your Product in Ways You Never Planned
The 3-Pillar Framework to Scale Any E-Commerce Brand (Feat. Abir Syed)
The Headline Formula That Works on Every Type of Customer
7 Pricing Psychology Tricks That Work on Smart Shoppers
9 Marketer Biases That Are Killing Your Meta Ads
Fewer Ingredients = MORE Sales? (The Data On This Is Wild...)
A Rubber Pickle Caused a Riot (The Heinz Pickle Strategy)
Why Meta Only Lets 2-3 Ads Win (No Matter How Many You Launch)
17 Things Brands Get Dead Wrong About Millennials
Reduce Cart Abandonment by 21% with THIS Psychology Tactic
What Makes a Good Creative Strategist?
The Psychology Trick That Makes Your Price 26% More Persuasive
The New Avatar Framework (How to Build Avatars That Scale in 2026)
We're Back! 🎉 And We Need to Talk About What's Happening...
We're Taking a Break: What's Next for Brain Driven Brands
41 Things Every (Senior) Creative Strategist Learns Too Late
Our 2026 Predictions: Here's What You Should Bet Money On
16 Prompts to Rule Them All
Stop Chasing the "Why": Here's How Real People Actually Buy
This 2013 Discovery Explains Why Your Ads Won't Convert
The TikTok FYP Rewired the Brain…Now Your Ads Have to Adapt
The Weird Psychology Tactic That's Boosting Conversions by 149%
The 3 Forces Behind Every High-Performing Campaign in 2026
The Invisible Enemy Strategy: Why Systems Marketing Will Dominate 2026
BFCM Week Survival Episode: Anxiety, Pressure, and the Real Talk Operators Need
Consumers Got Weird This Year: 5 Truths Marketers Aren't Ready For
The Worst Ad Takes We've Ever Heard (And Why They Refuse to Die)
You're Not the Hero: Big Brand Truths Small Brands Hate Hearing (Feat. Will Leach)
99% of Marketers Are Using AI Wrong (Including YOU)
Boost Your Brand's "Cool" Factor by 20% Using [SECRET PRODUCT]
The 8 Marketing Mistakes We Made in 2025 (and How to Fix Them in 2026)
Two Truths and A Lie: Why the Weirdest Ads Work (and Yours Don't)
Stop Staring at Me: The Weird Psychology of Eye Contact in Ads 👀
Sarah's $2,000 Haircut: Why "When" Beats "Why" in Marketing Every Time
How to Turn Hate Comments Into Your Best Marketing Strategy
🎃 Scary Good Advertising: The Tango Slap, Diamond Shreddies, and the Pepsi Riot
The OK Soda Story: How One Brand Died Before It Began
The Weird Ad Length That Drove 40% More Traffic
When to Use % Off vs. $ Off Discounts
Surviving Q4 Burnout: The Real Black Friday Ad Strategy No One Talks About
Retention Marketing Isn't Marketing...It's Habit-Building (with Alyssa Wallace)
From 1,000 Ads to 12: How Smart Brands Are Winning Differently
7 Good Cookies: The Marketing Lie That's Costing You Growth
🎉 Episode 100: The Top 7 Episodes You Need to Send to a Friend
Steal Your Customers from Your Competitors (the Easy Way)
Boost Your Sales by 42%...With ONE Great [Secret]
Static Creative Ads, hate it or love it? (Feat. Joanna Wallace)
5 Things Marketers Need to Stop Believing (Feat. Joanna Wallace)
We Made Mashed Potatoes (A Miscellaneous Episode)
"Nash Equilibrium" Is Why Your Competitors Are Winning
What's NOT Working Tells You More About What Will (Here's Why…)
Want to Boost CVR by 5X? Don't test hooks…JUST DO THIS!
Operators Weigh In: Should We Be Using AI in Ecommerce?
The Psychology of Bundling
Tell People to Take Stuff Out of Their Cart…We're Serious.
State of the Industry…Is DTC Dead??
AMA: Creative Strategy Edition (Feat. Paige Phillips)
How To Hack Into Your Customer's Mind (The Easy Way)
$7 Smoothies vs. $7 Deodorant: Pricing Psychology
Get People to Pay More For Your Products…Using Psychology
The 3 Messaging Tweaks Behind $1M in Sales
What Really Matters When Building a Creative Team (Feat. Joanna Wallace)
Sarah Makes Nate Cry (And Yet Another Super Secret Prompt)
Amazon's 25% Upsell Secret (That You Can Totally Steal)
Riffing…On Things We Hate About Twitter
The Tweet Test: What Really Drives Influencer Engagement
Persuade Without Getting Sued: The Psychology of Compliance in DTC
If You Hate Skincare/Soap Ads, Blame This Guy
Brain Driven Brands - The 75 Rule: Using Milestones to Drive Buying Behavior
People Are Not Price Sensitive. They Are Perception Sensitive.
Real Science or Total Scam? A Game for Marketing Nerds
Get People to Pay 35% More By Using THIS Psych-Tactic
He Wanted a Ford. He Bought a Range Rover. What Happened?
The Orange is a Lie: How a Vitamin Deficiency Built an Empire
The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?
Want to Boost Product Ratings by 32%? DO THIS!!
How to Sell to Generation X (and Not Get Cancelled)
Sarah's Super Secret Chat Prompt + Nate's Discovery
3 Ways to Sell a Lifestyle, Not a Product
Conversion Play-by-Play: Can This Brand Score the Sale?
Just Apologize: The Psychology Behind Churn
The Price Is Wrong: Does Price Really Matter to Customers?
Built to Survive: Why The Brain Hates Your Ads
How to Teach Your Team to Activate the Buyer's Brain: (Feat. Dr. Trautmann)
The $100M Marketing Competition
Magically Increase Conversions With This Simple Psych Tactic
Boomers Buy…But Not Like THAT (GM101)
7 Things You Need to Stop Thinking as a Marketer (WL&WDJ)
Hey Guy, We Need to Talk…(About Generating Market Demand)
One Word to [Convert] Them All: Here's What It Is!
DON'T Market Your App Until You Listen to THIS!
PART 2 Can Sarah Craft an Ad That Converts in Real Time?
Can Sarah Craft an Ad That Converts in Real Time?
This Easy Psych Hack Could Increase Your Sales by 22%
Your Customer Avatar Is Wrong (But Don't Worry, So Is Everyone Else's)
The Illusion of Data: Why Customers Don't Behave the Way Numbers Predict
7 Customer Insights That Are Actually Holding Your Brand Back
Your 'Limited-Time Offer' Isn't Fooling Anyone
Lego Made $9.8B Using this One Simple Marketing Hack
Boost Persuasiveness by 10.3% Using this Super Simple Psychology Hack
How to Build a Creative Team that "Gets it" (Feat. Joanna Wallace)
Why Your Strategy is Doomed to Fail (and How to Fix It)
What Marketers Got Wrong in 2024…and How to Get It Right in 2025
Gut Driven Brands! Nate & Producer Scotty Take Over!
Want to 3X Your CTR? Don't Test Hooks…Just Do This
What *Really* Converts? AMA with a Real Customer (Feat. Casey Levinger)
Boost Sales by 21% By Pricing *Backwards*
The Hidden Psychology of Founder Stories (Feat. Barry Hott)
Did This Guy Really Invent a Psychology-Based Popup?? (Feat: Shaan Arora)
8 Pricing Psychology Facts You Need to Know
Marketers - Don't Think About WHO, Think About WHEN
Should You Brand Market? Or Growth Market?
AMA - Will the Election Change Buyer Behavior? (Feat: Bryant Jaquez)
9 Things Marketers Shouldn't Believe About Customers Anymore
How to Build a Psychologically Irresistible Offer (Feat: Nate Lagos)
Blind Spots & Hot Takes: The Truth About Being a Human Marketer (Feat: Craig Shoemaker)
The Black Friday Strategy No One Talks About (But Should)
Reduce Returns Instantly (and Boost Sales) With This One Weird Psychology Hack
Boost Engagement by Up to 24% with One Weird Emoji
10 Heuristics to Hack the Human Mind
STOP Testing Angles in Your Ads…START Testing Emotions (Here's How…)
How KFC Boosted Sales by 56% with One Simple Psychology Hack
The Psychology of Price: How to Influence With Numbers (Feat. Nate Lagos)
The Volume vs Precision Creative War: Who Will Win? (Feat. Nate Lagos)
Positive Customer Feedback Destroyed This Billion Dollar Brand…
Lift Revenue by 13.5% Using This One Weird Psychology Tactic...
30 Minute Ask Me Anything with Bryant Jaquez CEO of Buddy Love
Wait, Are We Really Wasting 50% of Our Ad Budget Every Month?
The Most Successful Brands I Know Only Run 4 Types of Ads…
How to Generate BETTER Creative in HALF the Time (Using Science)
Increase Clicks by 3X Using This Super Simple Psychology Hack
A Review of One of the Best Ads I've Seen This Year
Post Purchase Survey Magic: How to Ask the Right Questions (So You Get a Lucrative Answer) with Jeremiah Prummer
How to Build a Psychology-Based Post Purchase Survey
If You're Selling to Boomers, NEVER Say This…
The Old Spice Strategy: How to Increase Sales by 60% Using One Simple Psychology Hack.
When It Comes To Growth, Hitting a Rev Ceiling is a Good Thing
The DTC Landscape!
Boost CVR, Drop Price Sensitivity With This One Weird Ad
Boost CVR by 14% and Sales by 28% Using This Crazy Hack
The AIDA Framework is Why Your Ads Don't Work
Always Open: Why DTC Operators Need More Mental Health Support
Ads without Annoyance