All Episodes

98: Are DMOs to Blame for Their Own Funding Crisis? (Bill Geist)

97: Are You Marketing a Destination, or Exporting a Culture? (Josh Albrecht)

96: Are You Optimizing Your Destination Into a Death Spiral? (Dan Janes)

95: When's the Last Time Your DMO Admitted a Campaign Bombed? (Dan Gibson)

94: Are LLM Visibility Audits Total BS? (Emily Zertuche)

93: Are You Paying Attention to the Trends Reshaping Marketing Right Now?

92: Is Your DMO Chasing Relevance When It Should Be Fighting for Significance?

91: Is Your DMO Website Still Just a Listings Page in an AI World? (Will Wright)

90: Why Would AI Ever Trust Your DMO's Content?

89: Is Your DMO Still Treating AI Like a Toy Instead of a Teammate? (Dan Flores)

88: Is Your DMO Protecting Itself Into Irrelevance? (Chris Fair)

87: Would Your Stakeholders Fight to Keep You If You Disappeared Tomorrow? (Gary Sherwin)

86: Are You Still Doing Work That AI Should Be Doing For You? (Dan Holowack & Janette Roush)

85: Are DMOs Focused on the Wrong Things at the Worst Possible Time? (Emily Zertuche)

84: Can DMOs Fill the Void Left by Local Media? (Dan Gibson)

83: What Is the Real Purpose of a DMO? (LIVE from DI MarCom 2026)

82: What Should DMOs Actually Be Doing With AI Right Now? (Janette Roush and Dan Holowack)

81: Are DMOs Still Thinking Like Marketers Instead of Experience Creators? (Matt Vinson)

80: Do We All Need To Be More Scrappy?

79: Are DMOs too focused on the D and not enough on the O?(Matt Stiker)

78: Are DMOs Missing the PTO Hacking Opportunity? (Caleb Sullivan)

77: Is Your Paid Media Strategy Built for a World That No Longer Exists?

76: Are We Treating AI Like Google Instead of a Co-Worker? (CA Clark)

75: Has Destination Marketing Been Gentrified? (Katy Livingston and Matt Stiker)

74: Why Aren’t DMOs and Vacation Rentals Working Together? (Alex Husner and Annie Holcombe)

73: Are DMOs Facing an Identity Crisis? (Christian Mengel)

72: Should DMOs Be Responsible for Visitor Safety? (Jason Holic)

71: Are You Committing the Three Deadly Sins of Board Governance? (Bill Geist)

70: Are Silos Holding DMOs Back? (Danielle Hollander)

69: Are We Built for What’s Coming in Tourism? (Live at SC GovCon)

68: Are DMOs Treating Long-Term Assets Like Short-Term Expenses? (Eddie Kirsch)

67: Are Data Hangovers and Zombie Metrics Putting DMOs at Risk? (Emily Zertuche)

66: Are DMOs Forgetting Why People Travel? (Amir Eylon)

65: What Are the Desties' Predicting for Destination Marketing in 2026?

64: Are Adam Stoker’s 2026 Resolutions Right for DMOs?

63: What Questions Would You Ask a DMO If You Were New to the Industry? (Dustin Rowe)

62: What Are Stuart Butler’s Predictions for Destination Marketing in 2026?

61: Has our ability to measure outpaced our ability to explain? (Emily Zertuche)

60: Will This Announcement Shake Up the DMO Media World? (Zeek Coleman)

59: Is The Click Dead? (Diane Charno)

58: Are DMOs Really Serving Residents?

57: What Are Adam and Stuart Most Thankful For in 2025?

56: Is This the Beginning of the End for DMOs? (Janette Roush)

55: Are DMOs Ready to Teach, Not Just Market? (Kara Franker)

54: Is It Time for Agencies to Get Paid for How They Think, Not What They Do?

53: Should Vacation Be Mandatory in Destination Marketing? (Jennifer Walker)

52: Can Supply Chain Thinking Revolutionize Destination Marketing? (Caleb Sullivan and Tyler Ford)

51: Should the 4 I’s Replace the 4 P’s of Marketing? (John Gardner)

50: How Have Our Views Changed After 50 Episodes?

49: How Can DMOs Stand Out in Meetings Marketing? (Joe Heller)

48: Are We Overstating AI’s Environmental Impact? (CA Clark)

47: What Can DMOs Learn from Media’s Demise? (Christian Mengel)

46: Who Won at Destination Discourse LIVE at ESTO 2025?

45: Where Should DMO CEOs Be Spending Their Time? (Kristen Adamo)

44: Are DMOs Ready for the “Brand in the Prompt” Era?

43: Is It Time to Rethink Agency Models and the Marketing Funnel? (Dan Janes)

42: What Do DMOs Actually Want From Vendors? (Caleb Sullivan)

41: Should DMOs Think More Like a Startup? (Steven Totten)

40: Are We Measuring What Matters? (Jim Harenchar)

39: Can Destinations Influence the Guest Experience? (Rebecca Wormleighton)

38: Are DMOs Ready to Compete for the Best Talent? (Cambria Jones and Nicole Newman)

37: Will You Join Us At ESTO?

36: Are CMOs Focused on the Wrong Thing? (Emily Zertuche)

35: Are Websites Dying or Just Evolving? (Tim Peter)

34: Are RFPs Ruining Destination Marketing?

33: Should Tourism Be Treated as Economic Development? (Maree Forbes)

32: Families or Fans: Who’s the Real MVP of Sports Tourism? (John David)

31: Is There a Right Way to Roll Out AI? (Janette Roush & Vimal Vyas)

30: What if the Critics of DMOs are Right? (Camden Bernatz)

29: Is Politics or Pricing Keeping Canadians Away? (Amir Eylon)

28: Is Destination "Stewardship" the Right Word - or just the best one we have? (Jason Holic)

27: Is Stuart Right About the Future of DMOs?

26: What Happens to DMOs When Everything Changes?

25: Is Code Switching The Untapped Superpower For DMOs? (Matt Stiker & Kwaku Amuti)

24: Is Your DMO More Than a Marketing Agency? (Heath Dillard)

23: Are You Ignoring Your Most Valuable Destination Marketing Asset? (Kyle Edminston)

22: Is It Time To Redefine Luxury Travel? (Scott Oklin)

21: Is Tourism Funding Broken? (Brad Dean)

20: Are DMOs Using Geo-Data All Wrong? (Jay Kinghorn)

19: Can DMOs Break Down Silos and Work Better Together? (Dan Rosenbaum)

18: Are DMOs Doomed?

17: Is Adam Wrong About Paid Media?

16: Will DeepSeek Reshape the AI Landscape?

15: Can Podcasts Humanize Your Destination?

14: Adam's 2025 Resolutions

13: Are Your Event Calendars Helping or Hurting Your Destination?

12: Why Can’t DMOs Put Website Traffic in the Bank?

11: Will DOGE Destroy the DMO?

10: Should DMOs Be Trying Guerrilla Marketing?

9: How should DMOs Think About Accessibility?

8: Are DMOs Confusing Causation with Correlation?

7: Is it Ethical for DMOs to use AI?

6: Are Residents a DMO's Most Important Stakeholder?

Bonus Episode: What Can DMOs Learn From The Election?

5: Are DMOs Getting the Strategy Right But the Tactics wrong?

4: Should DMOs Stop Using Funnels?

3: Why Don't DMOs Take Risks?

2: Is Branded Entertainment the Future of DMO Marketing?

1: Will AI Destroy the DMO?