All Episodes

S6E13 - Stop Running A/B Tests One at a Time

S6E12 - CRO Lessons I Wish I Knew Earlier with Edd Saunders

S6E11 - Ethical CRO: How Better Experiments Build Trust, Retention & Revenue

S6E10 - Why CRO “Best Practices” Keep Failing (And AI Might Make It Worse)

S6E9 - Your A/B Test Dropped Conversion 8% in 6 Days… Now What?

S6E8 - AI vs Humans in Research… Who Actually Wins?

S6E7 - Ways to destroy an experimentation culture

S6E6 - The Uncomfortable Truth About AI, ROI, and CRO Careers

S6E5 - The Biggest Myths in A/B Testing (Why CRO Fails)

S6E4 - CRO, Burnout, and Finding Meaning in the Work

S6E3 - AI Skeptics, CRO Burnout, and Toxic Bosses. Oh my

S6E2 - CRO in 2025: Is the Industry Falling Apart? We Break It Down.

S6E1 - The things that CROs refuse to automate with AI with Gerda Thomas and Rommil Santiago

S5E5 - Building Experimentation Programs from Scratch with Emiliano Blanco

S5E4 - Ethical Testing & Design in Experimentation: Leaks vs. Puddles Framework (w/ Namata Agarwal)

S5E3: Eppo, Datadog & The Future of Experimentation | Ryan Lucht on Advanced Testing & Culture

S5E2: Why Most Experimentation Programs Fail featuring Manuel Da Costa

S5E1: Create a Growth & Experimentation Strategy with Paul Randall from Speero

S4E33 - Building a Mature CRO Program with Achille Vaulot

S4E32 - Navigating App Optimization with Ekaterina (Shpadareva) Gamsriegler

S4E31 - Building Your CRO Brand with Tracy Laranjo

S4E30 - Have a narrow and well-defined ICP with Dr. Else van der Berg

S4E29 - Product pages are the Grand Central Station of conversions with Rishi Rawat

S4E28 - Speak the language of Profit with Ilan Hurwitz

S4E27 - Leadership buy-in is essential with Lukas Vermeer

S4E26 - Uncovering Solution Bias with Iqbal Ali

S4E25 - Optimizing organizational processes with Ruben de Boer

S4E24 - Growth cannot be siloed featuring Tymur Donets

S4E23 - CRO isn’t just for marketers with Kelly Wortham

S4E22 - Don’t rely on macro goals with Gursimran (Simar) Gujral

S4E21 - Navigating Experimentation at Startups with Avishek Basu Mallick

S4E20 - People are the biggest challenge featuring Michael St Laurent

S4E19 - Start Small and Stay Curious featuring Ellie Hughes

S4E18 - Using measurement to test on low-traffic sites featuring Chris Mercer

S4E17 - Build a Learning Library featuring Nick Murphy

S4E16 - How To Build An Unstoppable Alliance With CX Feat. Courtney Leblanc

S4E15 - Product Experimentation: How to get Product Managers to Experiment ft. Shagun Aulakh

S4E14 - AI and the Experimentation Lifecycle featuring Joey Herzberg

S4E13 - Use automation to build optimal flow states with Shawn David

S4E12 - Being Purpose-Driven in CRO: How to Focus on the Right Things featuring Jyoti Malik

S4E11 - The Challenges of Building a Culture of Experimentation: Insights from Industry Leader Nima Yassini

S4E10 - Don't A/B Test?! featuring Solomon Kahn

S4E9 - Experiment Nation's 2024 CRO Salary Report and how to paid what you're worth with Tracy Laranjo

S4E8 - Always start by testing your best variation with Zach Lebovics

S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath

S4E6 - The truth about app development and optimization with Juliana Jackson

S4E5 -The power of CRO mentorship with Tracy Laranjo

S4E4 - Product Management vs. CRO with Bryce York

S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs

S4E2 - How to learn from failures (from losing and winning tests) with Simon Girardin

S4E1 - How to build a community around experimentation with Rommil Santiago

S3E54 - Making the case for data-backed design with Brian Massey

S3E53 - CRO Statistical concepts all CROs should know featuring Ishan Goel

S3E56 - Level-up your UX Research with Diary Studies featuring Mike Green

S3E55 - How to get Stakeholder Buy-in for all your Experiments featuring André Morys

S3E54 - Will Laurenson: From Startups to CRO Mastery

S3E52 - Ad Optimization: Your Ads Aren’t Working and Here’s Why ft. Joe Fitzpatrick

S3E51 - A Comprehensive Guide to Ad Network Experimentation ft. João Marcelo Rodrigues

S3E50 - The top CRO Myths that experimenters have to bust ft. Lucas Vos

S3E49 - Personalization timing matters - Avoid these common mistakes ft. Eric Melchor

S3E48 - CRO Organizational Structure- Centralized Team vs Process: with Oliver Paton

S3E47 - What CROs need to know about Heatmaps with Deborah O'Malley

S3E46 - Experimentation Culture for Startups with Simon Girardin

S3E45 - How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima

S3E44 - What you need to know about Landing pages with Claire More

S3E43 - Don't test everything with Oliver Palmer

S3E42: The truth about building an Experimentation Culture with Mark Eltsefon

S3E41 - How to get Personalization Right with Juliana Amorim

S3E40 - Stop limiting yourself - build your CRO brand today with Carlos Trujillo

S3E39 - Building a CRO Culture & Ideation Strategies with Lucia van den Brink

S3E38 - Lessons from accidentally taking down InVision with Eddie Aguilar

S3E27: Make Personalization Personal with Care and Competence with David Mannheim

SE326 - How to build a CRO Questioning framework with Riccardo Vandra

S3E25 - Customer Value Optimization Explained with Defiant's Jason Chappel

S3E24 - Combining Quantitative and Qualitative to Increase Conversions with Harriet Swan

S3E23 - Great PMs know how to tell good stories with Priya Bhatia

S3E22 - Do 3-column layouts increase orders? with Nicoleta Danileț #forms

S3E21 - A/B Testing Statistics Concepts Experimenters must know with Ronny Kohavi

S3E20 - Build or buy your Google Optimize replacement with Kenneth Kutyn

S3E19 - Sharing insights, AI and the future of CRO with Tim Thijsse

S3E18 - 7 must-know CRO fundamentals based on running 22,000 tests with Ayat Shukairy

S3E17 - CRO Insights from a Metaanalysis of over 1000 A/B Tests with Georgi Georgiev

S3E16: Get Executive buy-in for your CRO program with Jonny Longden

S3E15: A/B Testing Statistics issues CROs should ignore with Timothy Chan

S3E14: Client Relationship Tips from a CRO Agency Founder with Andra Baragan

S3E13 - What you need to know about Launching a CRO agency with John Ekman

S3E12 - Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu

S3E11 - Improve conversions with the Message-market Fit framework with Daphne Tideman

S3E10 - Avoid AB Testing Statistics Mistakes with Max LI

S3E9 - Stop having bad test ideas - with Bart Schutz

S3E8 - How to be a good Experimentation LEADER with Cristina Pujol

S3E7 - The Best CROs start with RESEARCH - With Rommil Santiago

S3E6 - Pragmatists will grow the CRO industry - not purists - with Matt Scaysbrook

S3E5 - How to be good at coding A/B tests with Jeroen Wiersma

S3E4 - The CRO Survival guide with Carlos Trujillo

S3E3: Stop wasting time by having principles with Rommil Santiago

S3E2: The top 3 things CROs forget to do with Alexandra Matheny

S3E1: The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini

S2E41: How to adopt a CRO mindset for life optimization with Ruben de Boer

S2E40: How to build a customer journey map with Anthony Wallace