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All Episodes

Future Commerce — 611 episodes

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Title
1

The Machine Ate the Storefront, PayPal Mapped the Collapse

2

Nearly 1B Strong: Snapchat Has Retail’s Most Overlooked Audience

3

After Dark: "You're Not A Visionary, You're A Vendor"

4

LIVE @ Google Marketing Live: The Infrastructure Connecting Your Agent to 60 Billion Products

5

LIVE @ Google Marketing Live: How Google is Taking the 'Drudgery' Out of Shopping

6

LIVE @ Google I/O: Universal Cart, Agentic Payments, and the Protocols Powering the Agent-Mediated Economy

7

AP x Swatch x Mass Brand Psychosis

8

The Internet’s Aperture Is Shrinking

9

POSSIBLE’S Potential: The Hallway Track Leads to the Beach

10

Paris Hilton's 11:11 Media is at the intersection of Celebrity, Social Commerce, and Culture

11

AI Can Be Your Therapist, But Never Your Partner

12

We Already Lost the Power Race to China. Now What?

13

How Furniture.com Repaired Furniture Shopping For Everyone

14

Everything Is Trained On You: Inside the World Model Layer

15

The Blueprint for Independent Brands with eComFuel

16

LIVE at Shoptalk Spring: Architecting a 360° Wedding Ecosystem with David's Bridal

17

LIVE at Shoptalk Spring: Retail Media Confessions, Hype Cycles, and the Creator Reckoning

18

LIVE at Shoptalk Spring: Wing’s Heather Rivera on Five-Minute Futures

19

*TEASER* Baptist Oreos, Anglican Biscotti

20

Shoptalk Spring Recap: STRATA, Snoop Dogg, & the Simulacra

21

The Live Commerce Window Is Open Now

22

The Room Where Retail Happens feat. Zia Daniell Wigder, Shoptalk’s Global President

23

The Agent Has Left the Building

24

McDonald's CEO Ate a Burger Like He Was Defusing a Bomb

25

Consolidation Is Power: Insights from eTail Palm Springs

26

Cracking the Viral Code: Creators As CMOs

27

Daily Harvest is Fighting the Wellness Hype Machine

28

Every Brand Spent $20M on 30 Seconds. Levi's Bought the Whole Super Bowl.

29

Supply Chain's AI Evolution: Infinite Simulations

30

Why Gap is Back: The Mattel Playbook for Brand Reinvigoration

31

How Brands Become Publishers In the Age of Distrust

32

[STEP BY STEP] The Spend Behind the Scale

33

[STEP BY STEP] Seizing the Seasonal Opportunity

34

[STEP BY STEP] Optimizing the Product Promise

35

Why 70% Unsubscribe: Solving Marketing's Personalization Paradox

36

*TEASER* David vs. the Raccoons

37

Our NRF 2026 Recap

38

Break Out of Spreadsheet Speed: Agility Strategies to Win the Algorithm

39

[STEP BY STEP] Carving New Frontiers: Selling Premium Cuts On Temu’s Fast-Growing Marketplace

40

[STEP BY STEP] Unlocking A Niche Category: Achieving 10x Growth In One Year with Temu Through Market Innovation

41

[STEP BY STEP] Building an Empire Through Cultural Connection: From Inspiration to Reach with Temu

42

Year-End Highlights: Lessons From Our Deepest Dialogues

43

[DECODED] The Future of Omnimodal: When Commerce Unlocks New Opportunities

44

Predictions 2026: Prepare for the Age of Autonomy

45

Predictions Victory Lap: How We Called 2025's Commerce Upheaval

46

[DECODED] The New E-Commerce Wars: When Brands Need to Earn Their Place in Consumers' Lives

47

Where Culture Happens, Commerce Follows

48

Shopify ‘26 Winter Editions: Tools for the Commerce Renaissance

49

[DECODED] Three-Party Commerce: Trust in the Age of Agents

50

Coach’s Big Store Move: Make You Forget You’re Shopping

51

First Look: 2025 BFCM Numbers Are In

52

[DECODED] Commerce in the Age of Context: When Buying Journeys Collapse

53

Black Friday vs. Propriety: Nothing Left to Sell

54

[DECODED] The Psychology of Perpetual Commerce: When Shopping Becomes Who We Are

55

Closing the AI Transformation Gap

56

The 2025 Holiday Reality Check

57

How Constraints Create Cathedrals

58

War of the Mediums: May the Best Story Win

59

Katherine Dee on Digital Hauntings, Friend AI, and the E-Girl Timeline

60

The 13th Month of Revenue

61

After Dark: Spooky Commerce, Matt Rife, and Annabelle Haunting on a Klarna Plan

62

Inside Pinterest’s Trend Prediction Machine

63

Primark’s Global Expansion Playbook: The Customer is Hero

64

How to Win Loyalty When Everyone’s On Sale

65

*TEASER* Diella Runs Procurement, Who Runs Diella?

66

Black Friday is Every Day

67

The 2030 Commerce Leader is a Cross-Functional Orchestrator

68

HigherDOSE and The Science of Feeling Good

69

When Algorithms Shop: How to Sell At the Speed of Culture

70

The Sports Brand's Guide to Fandom

71

The Sociology of Anthropologie

72

*TEASER* Skechers Goes Gooner

73

What Makes Stores Worth Visiting?

74

How Knix Leverages Authenticity in a Post-DTC World

75

[STEP BY STEP] Beyond the Store Floor: Designing Omnichannel Loyalty from the Inside Out

76

[STEP BY STEP] Meet the Connectors: The New Role of Store Associates in a Digital World

77

[STEP BY STEP] The New Community Store: Inside Brick-and-Mortar's Evolution

78

Kunle Campbell – Is Commerce in Conflict with Idealism?

79

How Brands Exploit Outrage

80

Rory Sutherland on the Fat Tail of Marketing

81

LIVE @ VISIONS NYC: The Stories Behind Our Spaces

82

*TEASER* GPT Brain Rot & the Bootloader Hypothesis

83

Gen Z's New Retail Experience Blueprint

84

*TEASER* Visas, Phones and the Verified Web

85

Commerce Crashes Cannes

86

Revisited: ‘The Uncorkening’

87

[DECODED] Step Into A Positionless Future

88

LIVE @ VISIONS NYC: “Five Thousand Years” Only Brands Survive

89

Rewind: Don’t Say Metaverse

90

[DECODED] The Power of AI-Enabled Ambition

91

Everyone Is Lying to You: The Trad Wife Industrial Complex

92

[DECODED] Unblocking the Exploration–Exploitation Dilemma

93

True Classic Wants to Be a 200+ Year Old Brand

94

[DECODED] Your Positionless Future is Limitless

95

*TEASER* AGI and Brain Hemisphere Surgery

96

Brands After Vibes: Branding in the Days of Slop

97

[DECODED] Positionless Marketing: Enter the Age of Hyper-Execution

98

Everything Must Merge

99

[After Dark] SINNERS: Wooden Nickels, Gold Sovereigns, and the Price of Power

100

Commerce as Sacred Symbol

101

*TEASER* Mustache Twirls and Bunions

102

Cringe Sincerity and the Return of eBay

103

The Great Consumption Crisis

104

Praying To AI in A New Cultural Climate

105

Everything, Everywhere, All at Once

106

The Next Wave of Marketers: Curious, Collaborative, Chaos-Embracing

107

The Marketer’s North Star is Myth

108

*TEASER* Twizzlers and Tariffs

109

Reinventing David's Bridal with Kelly Cook

110

The New Era of Media with Tasteland

111

Ulta’s Blueprint for Digital Beauty

112

Gen Z Buys the Vibe, Gen X Pays the Bill

113

SkinnyTok, Russian Propaganda, and PepsiCo’s Poppi Proposal

114

*TEASER* The Measure Your Erection Cult?

115

Vibecoding Our Way Straight into a Recession

116

The Dystopic Future of Social Commerce

117

*TEASER* USPS and Apocalyptic Thinking

118

Biohacking Too Close to the Sun?

119

The Mind-to-Market Future is Infinitely Shoppable

120

Ecology and The Death of Culture™

121

*TEASER* Shopify's CriYeezus Response

122

The Surveillance Generation

123

7 Creative Trends Shaping DTC in 2025

124

*TEASER* David Lynch's Legacy: The Essence of Evil

125

We Are So Back: Yuppies, Starbucks, and Gen X

126

The Magic of Cultural Hitmaking With Ana Andjelic

127

After Dark: Dandruff, "Digital Blackface," and Rewatching Back to the Future 2

128

Agentic Ghettos: When Silicon Meets Sapiens

129

The Future of Timelessness

130

Predictions 2025: The Rise of Gen X & Americana

131

Year-End Roundup: Best of 2024

132

FC Radio Theater: A Day in the Life of Nana Alexa

133

FC Radio Theater: The Wrong Part

134

FC Radio Theater: Dissociating at Costco

135

The Dark Forest of Creative Capital

136

"What is Reality?" FC LIVE at The Moore, Commerce Conversations at Sea 2,0

137

Kate Fannin: “We Should Measure ROE — Return on Experience”

138

Coding Taste Into Tech

139

[STEP BY STEP] Stop Chasing Vanity Metrics

140

[STEP BY STEP] Going Global With Data-Backed Confidence

141

[STEP BY STEP] The Secret to Smarter Meta Ad Spend: Guess Less With A Winning Mega Data Platform

142

Outsmart the Black Friday Email Frenzy

143

Communicating Context Across Cultures

144

*TEASER* Oh, Sorry, TWO MICHELIN STARS

145

The Ghosts of Pike Place Market

146

The Haunting at Toys ‘R Us Sunnyvale

147

You Can Buy Haunted Dolls on eBay

148

The Battle for Originality

149

The Future of Buying Software?

150

AI Agents Are Here. “Brands” Might Be In Danger.

151

The Future Consumer is Omnimodal

152

Sur La Table’s Head of Brand Marketing on AI, Strong Leadership, and Secondhand Influence

153

What's In Our Future: The Fall Lineup

154

Don’t Say Metaverse

155

*TEASER* "Sounds Fishy"

156

The Sweat Lookbook

157

Game Face: Female Athletes Are Redefining Commerce

158

Rewind: The Secrets Behind the Magic Quadrant

159

Rewind: Shifting Trends and Prevailing Patterns

160

Rewind: Shopping with Ghosts

161

Technological Progress Through Multiplayer Behavior

162

Rewind: AI, Classism, and the Digital Divide - Revisiting Episode 51

163

Monoculture in the Modern Age: How a Fragmented Media Landscape Co-Creates Moments that Matter

164

How Liquid Death is Murdering Marketing

165

Visions Live: Let's Get Personal: Creating Connection in the Age of AI

166

Blurred Lines: The False Dichotomy of Physical vs. Digital Spaces

167

From Cart to Checkout: Enhancing the Outdoor Retail Experience

168

Unlocking the Potential of Creator Networks

169

Climbing New Heights: The Future of Outdoor Retail

170

*Teaser* CRAIGSLIST SWITCHBLADE

171

Frictionless isn't Fictionless

172

What is Futureproof For Gen Alpha?

173

The Future of B2B Innovation

174

[DECODED] Frictionless Falsehoods

175

Creating Credible Content and Community-Building Collabs

176

*Teaser* Microplastics in my WHAT?

177

[DECODED] Wisdom and Witticisms

178

Building Culturally Intelligent Brands

179

[DECODED] Polymaths and Philosophers

180

Are we Post-“Point-Solution” in eCom?

181

[STEP BY STEP] Data-Centric Decisions for Culturally-Relevant Brands

182

[STEP BY STEP] Exploring Channel Diversification for DTC Brands: How to Expand and Not Explode

183

[STEP BY STEP] Maintaining the Cool Factor: Scaling Your DTC Brand in Traditional Channels

184

[DECODED] Conjectures and Commerce

185

Pickleball and the Enthusiast Economy

186

*Teaser* IMMUNE TO ADS

187

Blink to Pay

188

[DECODED] Potential and Prodigy

189

All Hail the Corporate Anniversary

190

“Total Eclipse of the Cart"

191

The Endless-ish Aisle

192

The Future of Brand Activations feat. Paola Pugliese, Frette

193

*Teaser* NEVER GO FULL MOANA

194

The Nerds Will Save Us

195

TikTok Shutdown: "Platforms Represent Both Opportunities and Risk" (feat BK Beauty)

196

The Addiction Economy

197

*Teaser* EMERGENCY POD: Klaviyo Launches Professional Services

198

Why Haven’t Macro Trends Changed for the Last Few Years?

199

Building Retail Right

200

*Teaser* Luddite Luxury, Acorn-Based Economies, Starbucks Star Days as Economic Indicator

201

#339: Author Kyle Chayka and “The Tyranny of Visibility”

202

“The Tyranny of Visibility”

203

When Technology Changes, Context Changes

204

Applebee's and the Rise of Boring Memberships

205

After Dark: Yotpo Pricing Update, Trendcore, Reading List 2024

206

Our 2024 Annual Predictions

207

BURLYCORE in ‘24: Bring Back the Hackers

208

MUSES Live: Print Isn’t Dead — “TechBasel” and the Web3 Comeback (feat. Deana Burke and Blake Finucane, Boys Club)

209

MUSES Live: The Science of Movement: The Muse of Dance (feat. Tam Gryn and Arantxa Araujo)

210

MUSES Live: The Future of Consumer (feat. Michael Miraflor, Chief Brand Officer at Hannah Grey and Alexa Lombardo, Atomic8)

211

MUSES Live: The Commerce Opportunity for Robotics in the Art World (feat. Chloë Ryan, Acrylic Robotics)

212

MUSES Live: The State of Commerce (feat. Sachin Pawa, Resale.com and David Hoffman, Next Big Shop)

213

MUSES Live: The Art of Personalization and Marketing (feat. Ashley Baltz, Dotdigital)

214

BONUS: Walmart's "Add to Heart" RomCommerce Wrap-Up Show! (feat. Rhian Beutler and Jaci Jackson)

215

Memory Morphing: How Media Reshapes Recall and Taints Nostalgia

216

Taking High-Level to the Rooftops

217

Who Participates in the Multiplayer Future?

218

"Add to Heart": Parts 1-6 of Walmart's New RomCommerce Series

219

*Teaser* Cuts vs. Minted, Pricing Conspiracy Theories

220

The Rise of Workflow Automation: The ServiceNow Agency Opportunity in the Enterprise

221

*TEASER* Goat Yoga, Telfar Sells Out (Literally), Cults

222

Boys Club v. Future Commerce

223

*TEASER* C.A.R.O.L., Media Consumption Guilt, Tipping Robots

224

The Power of Generosity in Commerce

225

After Dark: LinkedIn Genealogies, The Toilet Bible, Costco Connection Magazine, and the “Golden Age of Discipline”

226

[DECODED] Additive to the Cart: CRO Decoded

227

The Collapse of Convoy

228

When Selling Out is Buying In

229

“Decoding” the Gartner Magic Quadrant

230

Constraints and Limitations

231

Maximizing Competitive Intelligence

232

Commerce is Counterculture? The Rise of the Critic Class

233

"I Do Not Consent to Your Livestream" - Rapid AI Adoption and Its Effects on Commerce

234

The Lover’s Drive

235

[DECODED] Great Products Begin with Customer Service: Redefining CX Across Industries

236

"An Editor-in-Chief" for Commerce"

237

Frequent Flier Free-Agency

238

The Daring Creator

239

[DECODED] You Get What You Measure

240

Pizza Commerce for a Pizza World

241

Follow the Muse

242

Consumer Muses & Strategic Innovation

243

The Relatable Everyman

244

[DECODED] The Key Roles of Product Development

245

HalloThanksMas is Upon Us

246

Dating, Dupes, and “Delulu:” Lovers and Outlaws

247

The Lighthearted Jester

248

[DECODED] The Secret to Successful Product Development: From Data-Driven Decision Making to Intuition

249

Culture is the Future of Commerce

250

"The Balenciaga Pope"

251

The Steadfast Hero

252

"Blimp Commerce"

253

Bandwagon Bandwidth: Should Every Company Be a Media Company?

254

The Sage's Wisdom

255

Barbenheimer: Nostalgia, Retail, Recall, and Relevance

256

Looking for Love and Meaning in All the Wrong Places

257

The Way of the Outlaw

258

Our Sh*tty Robot Future

259

AI Should Empower Your Workforce, Not Replace Them

260

The Magician's Power

261

[INFINITE SHELF] Succession IRL

262

Winner Sells All

263

The Brand Beyond the Box

264

The [True] Cost of Convenience

265

The Caregiver's Mission

266

[STEP BY STEP] What Frameworks Should I use to Qualify Good Software for my Business?

267

[STEP BY STEP] What is the Importance of Consolidating my Technology?

268

[STEP BY STEP] What Does “Fully-Integrated” Mean in the DXP Era?

269

[STEP BY STEP] Mastering Omnichannel Integration for Seamless Shopping

270

[STEP BY STEP] What Does “Seamless” Mean in my eCommerce Operations?

271

Mockup Madness: The Gamification of the Checkout Experience

272

A Hero's Journey

273

Navigating Legal Landmines

274

Breaking the Hedonic Treadmill

275

Ignorance Plus Desperation

276

“23 Metrics That Matter”

277

The Future of eCom is Dead Celebrities

278

Leveling the Playing Field for U.S. Small Businesses

279

TikTok Organic Can Lead Product Innovation

280

How Thingtesting Became Yelp for DTC and CPG Brands

281

"The Digital Natives are Analog-Curious"

282

Ideation Platforms Enable Creativity

283

Healthy Cynicism, Best Practices, and the Everyman

284

In-store Innovation Helps the Road Runner Sports “Con-SHOE-mer” Go the Distance: LIVE from eTail Palm Springs

285

These Trends are Trending: Forecasting in the age of the trendscasting industrial complex

286

The Team of NO!

287

Disruptors and the Defenders of the Status Quo

288

2023 is the Year of Good Enough

289

"Shopify's Bait and Switch"

290

[STEP BY STEP] What is the Importance of Storytelling?

291

[STEP BY STEP] What is the Role of Solid Fundamentals in Scaling My Business?

292

[STEP BY STEP] How Do I Keep My Business Lean?

293

[STEP BY STEP] How Do I Vet for My Next Owner?

294

[STEP BY STEP] How Do I Architect my Business for a Dream Exit?

295

The Human Use of Human Beings

296

Crossing the Rubicon

297

2023 Predictions: Looking Back, Looking Forward

298

The Twelve Days of Future-mas

299

“If You’re Building for This Moment, You’re Already Late” Feat. Calvin Lammers, Managing Partner at Rare Eye

300

Our Favorite Product Placements in Film, Feat. Andrea Popova, CEO and Co-Founder of Consumer Packaged Goods Directory

301

Fingers and Scissors: AI Product Photography Feat. Sofiia Shvets, Founder & CEO of Let’s Enhance io and Claid AI

302

The Uncanny Ability to Balance Idealism and Enterprise Value, feat. Adii Pienaar, Cogsy

303

STEP BY STEP: Make B2B Sexy Again, with Bar Geron, Balance

304

STEP BY STEP: The Consumerization of B2B with Kirsten Green, Forerunner Ventures

305

STEP BY STEP: B2B Payments: The Final Frontier, with Paul do Forno, Deloitte

306

FOMO Is Not A Strategy [feat. Dr. Amy Gershkoff Bolles, Global Head of Digital and Emerging Technology Strategy at Levi Strauss and Company]

307

Deepfake the World

308

eCommerce is Violence

309

[STEP BY STEP] Platforms Don't Solve Problems, People do

310

[STEP BY STEP] Managing Complexity

311

[STEP BY STEP] The "B-Word"

312

[Step by Step] It Takes a Community

313

[Step by Step] The Open Source Business

314

Dirtbag Mode

315

The Emotional and Spiritual Burden of Expense Management

316

The Shift From Growth to Profitability

317

"A Larger Boat in Choppy Waters" (Pattern Acquires Onsen Towels, with Nick Ling, CEO)

318

The Quiet Builders

319

Is Private Equity Sexy Now? feat. Magdalena Kala

320

Funereal Commerce

321

[VISIONS] Episode 5: The Role of Commerce in Society

322

[Step by Step] What Exactly Is the Value in Headless Commerce? (Feat. Tyson Graham, Vue Storefront)

323

[Step by Step] How Do I Move From a Project Mindset to a Program Mindset? (Feat. Jon Reily, bounteous)

324

[Step by Step] What Is the Role of Data in Improving eCommerce Experiences? (Feat. Brian Walker, Chief Strategy Officer at Bloomreach)

325

[Step by Step] How Do I Choose the Right Technology Partners? (Feat. Michael Bernard, VP of Tax Content & Operations and Chief Tax Officer at Vertex)

326

[Step by Step] How Can I Make the Business Case for My Brand to Invest in Experience? (Feat. Ryan Bartley, Founder & CSO, fabric)

327

“A Level of Omnichannel That’s Never Talked About” feat. Karin Dillie

328

Web3 Provides a Mechanism for Loyalty

329

“The Algorithm Made Him Do It” (Vibes Over Data )

330

There’s Nothing New Under the Sun: IRL experiences are enabled digitally by web3 (feat. Seyi Taylor)

331

“Content Isn’t Community” (Feat. Kendall Dickieson)

332

[VISIONS] Episode 4: Our Sh*itty Robot Future

333

“The Uncorkening”

334

"Zuckerberg's Figma Mockups" (PLUS: A Grow NY Recap)

335

[Visions] Episode 3: Romanticism

336

[VISIONS] Episode 2: The Discourse

337

Building a Web3 Company After the NFT Crash (Feat. Brandon Martinez, SNKRHUD)

338

[Visions] Episode 1: A Prologue

339

Recapping Shopify Editions (Feat. Gil Greenberg, Checkout Promotions)

340

Decoded: How to Buy Software Well: The Digital Commerce Software Conundrum

341

“What Creators Owe To Their Audience” (Feat. Neil Shankar, Content Creator)

342

Economists Fight Club (The Great Reshuffle)

343

Decoded: The Vertical Limit: Commodity vs Complexity

344

“Retail Media is a Direct Channel to the Shopper” (Feat. Kiri Masters, Acadia)

345

Successful Leadership Requires Passion AND Discipline (feat. Jeremy Cai, Italic)

346

Decoded - Social Commerce: Authentic Context for a Socially Native Generation

347

Facing the Counterfactuals (How to Navigate the eCom Downturn)

348

The Mild Mild West (A Recap of RICE 2022)

349

“Ecom Now Means Electronic Commodity” (The Homogenization of Experiences)

350

Decoded - Our New Composable World: Rethinking the Way We Buy and Build Software

351

DTC Theory and The Innovator's Dilemma (eCom headwinds may disrupt the disruptors)

352

“An eCommerce Business Requires Two Halves of a Brain” (Feat. Kris Gösser, Shipium)

353

Decoded: “Developer to Consumer”: Metaverse, Web3 and the New DTC

354

The Evolution of Retail Trade Shows: RICE 2022 (Alicia Esposito, VP of Content, Retail TouchPoints)

355

“A Fractionalization of the Consumer Experience” (Feat. Ben Jabbawy, eCommerce Marketing School )

356

Plurality of Identity (Feat. Bryan Mahoney, Chord)

357

Policy is Spurring Innovation (Feat. Gaida Zirkelbach, Co-Founder and CEO of SustainaBase)

358

“Metaverse is Just the Internet Now” (Live from ShopTalk 2022)

359

[Step by Step] What are the Common Mistakes to Avoid in Cross-Border Commerce? (Feat. Peter van der Westhuizen)

360

[Step by Step] How Does Cross-Border Commerce Impact Supply Chain? (Feat. John Huelskamp, Flexport)

361

[Step by Step] What Changes Will My Business Face in Selling Overseas? (Feat. Craig Reed, GM of Crossborder at Avalara)

362

[Step by Step] How do I Begin Selling Internationally? (Feat. Kent Allen, Co-Founder of GELF)

363

[Step by Step] How Does Cross-Border eCommerce Work? (Feat Jason Nyhus, SVP of Global Sales at Digital River)

364

Talking S*** with Tushy (Feat. Miki Agrawal, Founder)

365

"The X-Factor": Live from eTail West Palm Springs (Feat. Tommy Lamb and Mary Grace Tifft, WITHIN)

366

Redefining Arbitrage (What if hard work is the real untapped opportunity?)

367

Announcing: Casting Visions (Looking Beyond Commerce)

368

Conspicuous Consumption

369

The Big Show Must Go On (The Top 5 Takeaways from NRF 2022)

370

Magdalena Kala: "I'm a Consumer Needs and Wants Investor" (From DTC to Web3)

371

Relationship Commerce (Feat. Eddie Hsieh, Ordergroove and Daniel Kim, Hawaii Volcanic Beverages)

372

Our Favorite Shopping Scenes (What classic movies teach us about modern commerce)

373

2022 Predictions: Back to the Future

374

Mid-Season Highlight Special

375

"Pour Some Out for Old Yeller" (The Best of 2021)

376

“Algorithmic Secularism”: Reviewing the Big Ideas from 2021 on Future Commerce

377

“A Flat Line Isn’t a Flatline” — a BFCM Recap

378

The Year of Experiential Gifting (It’s All About Experiences )

379

"The Internet Has So Much More Potential" - For the Risk Takers

380

No Best Practices (Feat. Alex Greifeld, No Best Practices)

381

A Transaction Isn't an Exchange of Goods (Feat. Romain Lapeyre, Gorgias)

382

Introducing Infinite Shelf: Can We Stop Being So Binary?!?

383

“The Beer Distribution Game” - A Twitter Spaces Conversation (w/ Lakhveer Jajj)

384

The Creative and Relational Come Together (Feat. Rosa Hu, Yotpo)

385

In-Store is the Next Frontier for Digital (Feat. Roland Gossage, CEO of GroupBy Inc.)

386

Jingle All the Way- Welcome to Q4

387

“Millennial Golden Corral”, Expo East, and FOMO in DTC CPG (feat. Kendall Dickieson, DTC and CPG Nerd)

388

The Great American Mall Comeback - The Return of Mall Brands

389

"It's Just Not Who We Are"

390

Are Industry Events Ever Coming Back? Retail X and the Sacrificial Lambs of 2021

391

Report Alert: NINE BY NINE 2021

392

ASMR and the SaaSification of Experience (feat. Gary Benerofe)

393

Project Gigaton: The SMB and DTC Impacts of Climate Accountability (feat. Gaida Zirkelbach and Holly Lichtenfeld of SustainaBase)

394

Don't Call it a Pivot (feat. Emmett Shine, Co-Founder of Pattern)

395

Bye Bye, Third Party Data Tracking (feat. Ben Parr, President and Co-Founder of Octane AI)

396

“Spoiled For Choice”: Acquisitions and Roll-Ups for Amazon FBA and DTC (feat. Keith Richamn, Co-Founder and CEO of Boosted Commerce)

397

Modern Brands Need Waste Innovation (feat. Matt Bertulli, CEO of Pela)

398

Taking On International Fulfilment with ShipBob (feat. Casey Armstrong, CMO of ShipBob)

399

Walmart Health and the Consumerization Healthcare (feat. Marcus Osborne, Vice President of Walmart Health)

400

What does a CDP do? Provide Real Time Relevance at Scale (feat. Josh Francia, CGO of Blueshift and Houman Akhavan, CMO of Carparts.com)

401

Insights Per Minute- Shopify is subsidizing R&D with its App Developers

402

Millennials Think They Invented Everything

403

Fast Isn't Solving Payments, It's Solving Identity (feat. Domm Holland, Co-Founder and CEO of Fast)

404

[Step by Step] How Can I Leverage 3PL and xMS to Increase Revenue?

405

[Step by Step] How Can I Utilize Shipping to Curate a Great Customer Experience?

406

[Step by Step] How Can Marketplaces Leverage Shipping?

407

[Step by Step] How Can I Wield Shipping to Acquire New Customers and Build Loyalty?

408

[Step by Step] - Why Should I Prioritize Shipping in My Business?

409

“Bigger Than the Plant-Based Revolution” feat. Kevin Rutherford, CEO of Nuun Energy

410

Laser-Focused on Profitability (feat. Pashmina Lalchandani, Co-Founder of Bar & Cocoa)

411

For The Love of Content Creation - feat. Aja Singer, Brand and Strategy Consultant and Creator of For The Love

412

Rally and The Age of Fractional Ownership (feat. Rob Petrozzo, CPO of Rally)

413

The Future of eCommerce Agencies is Discourse- Our past informs our future decisions.

414

"Headless with a Brain" feat. Bryan Mahoney, CEO and Co-Founder and Henry Davis, CEO and Chairman of Chord

415

"Well Made": You Need to Have a Reason Why Something Should Exist feat. Stephen Ango

416

[Step by Step] Why Don’t Customers Trust a Five Star Review? (feat. Eric Smith, VP of Business Development and Partnerships at Shopper Approved and Ryan Garrow, Director of Partnerships Logical Position/Owner at Joyful Dirt)

417

[Step by Step] How Can I Turn Customer Segments into Personal Connections? (feat. Ben Parr, President and Co-Founder of Octane AI and Jason Wong, Doe Lashes & Wonghaus Ventures

418

[Step by Step] How Can I Get Product to Every Customer in Two Days or Less? (feat. George Wojciechowski, VP of Partnerships at Shipbob and Babs King, Founder and CEO at Fleo)

419

[Step by Step] Can Product Returns Build My Brand? (feat. David Sobie, CEO and Co- Founder of Happy Returns and Zach Goldstein, CEO and Founder of Public Rec)

420

[Step by Step] How Can Brands Compete with Amazon? (feat. Adam Gardner)

421

Brands and the Snyder Cut

422

"Building in Public" – How Building a Podcast Led to Personal Growth

423

Ecom for New Moms: The future of parenting at the intersection of technology and digital commerce (feat. Ingrid Milman-Cordy)

424

Shopper Discovery and the Convergence of the Meta & the Physical

425

Instacart for CMOs: The Four-Sided Marketplace, feat. Kiri Masters, Author of Instacart for CMOs

426

Non-Fungible Podcast: NBA Top Shot, Fractional Ownership, and Meta Mortgages

427

“Adorkable” Brands, Blands, and CARLY (feat. Ben Schott, Bloomberg)

428

“The Most Sustainable Product is One That Already Exists” feat. Adam Siegel, Founder of Recurate

429

The [Broken] Circle of LIfe

430

10 Trends. 70 Pages. 1 Future. Vision is here.

431

ShopShops Liyia Wu: “We’re Enabling a Generating of Prolific Creators”

432

Net Neutrality and the Deplatforming of Trump (feat. Danny Sepulveda - SVP Policy, MediaMath)

433

"Your Tool, Your Sword, Your Treasure": Corporate Leadership in the post-Trump era

434

"2-Day is Too Slow": How Darkstore's FastAF is Delivering on the New Customer Expectation, feat. Lee Hnetika, Founder and CEO

435

Divergence: 2020 in Retrospect, feat. Sucharita Kodali, Vice President and Principal Analyst at Forrester

436

Are We Human, or Are We Just a Bunch of Sensory Inputs? What's the difference exactly? feat. Daniel Dixon, Co-Founder of Mixy

437

[Step by Step] What Tools Can a Small Brand Use to Automate Customer Engagement? feat. Kaylin Marcotte, Founder and CEO of JIGGY

438

[Step by Step] What Tools Can Help Me to Tell My Brand Story?

439

[Step by Step] How Can I Use Marketing Automation to Get More Done with Less?

440

[Step by Step] How Can My DTC Brand Compete with Established Brands?

441

Smelling the Roses with Sunny Chadha, Co-Founder and CEO of Venus ET Fleur

442

"How Can DTC Brands Compete?" Step by Step Season 4 Trailer

443

Cooperation, Inspiration and Discovery, feat. Sherline, Founder and CEO of co-op Commerce

444

Robot Work vs. Human Work, feat Ferris Jumah, Founder and CEO of Surge.ai

445

[Step by Step] How to Build Sustainable CX and Avoid Burnout?

446

[Step by Step] How Does CX Address Modern Customer Expectations?

447

[Step by Step] How Does CX Drive Lifetime Value? (feat. Melanie Travis, CEO at Andie Swim)

448

[Step by Step] How to Move From a Contact Center to a Revenue Center?

449

[Step by Step] How Do We Evolve from Customer Support to Customer Experience?

450

Content is King, Channel is Queen, feat. Michelle Grant, Salesforce

451

The Magic of Logistics? Data and Optimization, feat. Jason Murray, Co-Founder and CEO of Shipium

452

There's a Nerd For That - Farfetch, Instacart, and Connecting Shoppable Experiences

453

The New DIY: Retail Opportunity in the Passion Economy

454

“I Wouldn’t Allow Our Business to Become Dependent on One Channel" feat. Damian Soong, Co-Founder and CEO of Form Nutrition

455

A Tale of Two Recoveries: Popshelf, The K-Shaped Recovery, and Spending Power

456

Parade: Reimagining a Value Brand, feat. Jack Defuria, Co-Founder and Chief Digital Officer

457

Capital and the Creator Economy: Two Conversations with Sari Azout

458

The Anti-Blands: Existential Brands and the New Dadaism

459

CPG: "Around You, On You, In You"

460

"Low-Cost Indulgence" feat. Mayssa Chehata, Founder and CEO at BEHAVE Candy

461

Walmart's Midlife Crisis: The Rise and Fall of Small Business in 2020

462

Pants = Tyranny: A Retail Rebirth Report Review

463

Employing the Highest Levels of Integrity, feat. Nilla Ali, SVP of Commerce at BuzzFeed

464

“The Plan Was Always to Go Back to Membership” - feat. Jeremy Cai - CEO at Italic

465

Announcing NBCUniversal Checkout, Feat. Evan Moore, Vice President of Commerce Partnerships

466

Rethinking Everlane on the Nine by Nine Report: Part 2 of Nine by Nine Retrospect

467

Rethinking Everlane on the Nine by Nine Report: Part 2 of Nine by Nine Retrospect

468

Timeless, Thoughtful, and Sustainable, feat. Kyle Hoff, Co-Founder & CEO at Floyd

469

Streamline and Simplify - feat. Keith Anderson, SVP of Strategy & Insights at Profitero

470

Announcing Retail Rebirth: A Report from Future Commerce

471

Stairway to CEO: Trailblazing in Style with Brian Ree, Co-Founder & CEO of DAILYLOOK

472

What Makes a Brand Meaningful? A Nine by Nine Report Retrospect

473

The Digitally-Enabled Local Business: Transitioning OfferUp’s Platform from C2C to B2C (feat. CEO Nick Huzar)

474

Reflections on Gladly's 2020 Consumer Expectations Report feat. Joseph Ansanelli, CEO at Gladly

475

Fixing a Practice That Doesn't Align with Values feat. Coulter Lewis, Founder & CEO at Sunday

476

Announcement: Stairway to CEO Podcast Joins Future Commerce

477

Pictures to Paint of a Better Future

478

The Yes: App? Department Store? Personal Shopper? Well. Yes. - feat. Julie Bornstein, CEO & Co-Founder at The Yes

479

"People Aren't Buying Into A Story, They're Buying Into A Community" - feat. Melanie Travis, CEO & Founder of Andie

480

"Our Base Sense of Self is Heightened Right Now"

481

"The Beginner's Mindset is Full of Possibilities" - feat. Jai Jung Kim, Founder - Hydrant

482

"Scrappier and Faster" - Using GDocs to Build Community

483

"The Fight Of My Life" feat. Christina Stembel, CEO & Founder of Farmgirl Flowers

484

"The Consultation Is Not Where It Begins And Ends" feat. Ariel Kaye, CEO and Founder of Parachute

485

Gen Z Founders: "Grind and Put In the Work"

486

"Customers Need Safety" - feat. Summer Jelinek

487

Wyze Leadership: "This Changes the Climate Going Forward" (feat. Anthony Potgieter, Wyze)

488

Brands x Better feat. Adam Bridegan, CMO - Rhone

489

Consumer Spending to Follow Maslow's Hierarchy, feat. Jake Cohen, Director of Product Klaviyo

490

Bright Spots Amid Chaos - eCommerce Leadership in the COVID-19 Economic Crisis

491

Uncharted Territory: Amazon and COVID-19 (feat. Kiri Masters)

492

Make the Data Come Alive: Vision 2020 Retrospective feat. Rachel Swanson, Founder of Method + Mode

493

The Future is What You Make of It. Shape Your Future.

494

The DTC Echo Chamber, feat. Ingrid Cordy, Guest Host

495

[Step by Step] Where Does Data Fit Into My Tech Stack? feat. Dan Nephew, Director of System Operations at Lovepop

496

[Step by Step] What Happens After the Buy Button? feat. Grant Van Kirk, Head of Finance at ROKA

497

[Step by Step] What Role Does a Tech Stack Play in Customer Retention? feat. Alida Sholl, Director of Operations at Rep Fitness

498

How Do I Acquire New Customers? feat. Andy Zuro, President at ZLINE

499

[Step by Step] How Do I Build an eCommerce Tech Stack? feat. Scott Hill, SVP of Product at Brightpearl

500

Buy Better: Empowering Customers to Know the Impact of a Brand (feat. Sandra Capponi - Founder, Good on You)

501

"Affiliate Is A Very Tricky Word" w/ Nilla Ali, Senior Vice President of Commerce at Buzzfeed

502

What Can Retail Learn from the Performing Arts? - w/ Aubrey Bergauer, San Francisco Conservatory of Music

503

The Skill Set of the Modern CMO (w/ Ian Leslie, Industry West)

504

Monoculture is Dead: LIVE from NRF 2020

505

Vision 2020: A Future Commerce Podcast on the State of Retail, presented by Gladly

506

How Accurate Were our 2019 Predictions?

507

"You See the Glory, But You Don't Know the Story" w/ Audrey McLoghlin, Grayson

508

Climate Neutral: The New Minimum Standard for Corporate Responsibility

509

[Step by Step] How Can I Successfully Sell My Business? (Michelle Cordeiro Grant, Lively)

510

[Step by Step] What is Private Equity and When Do I Need It? (Jeremy Muras, Lion Capital)

511

[Step by Step] How and When Do I Raise Venture Capital? (Robin Li, GGV)

512

[Step by Step] What is Venture Capital, Anyways? (Brian O’Malley, Forerunner Ventures)

513

[Step by Step] Retail Funding 101 (Jordan Knapp, Jamie Oliver, Shopify Plus)

514

Coming Soon: Step by Step, a New Series

515

"The High and Low Can Exist Together" w/ Jeff Carvalho, Highsnobiety

516

"Subscriptions Are a Tool, Not a Model" (w/ Mike Lackman - CEO, Trade Coffee)

517

"Local is Power" (feat. Alistair Crane, CEO @ Hero)

518

"No Money. No Sales. No Customers. Start From Absolute Zero." (feat. Megan Whitman, CDO @ Kopari Beauty)

519

Tracksmith: Unapologetically Premium (feat. Matt Taylor, CEO)

520

Monday Update #003: Climate Neutral, The Conscious Closet, Launch of Everybody and Everyone

521

Ideation as a Discipline (w/ Ishani Gujral, Madrona Venture Labs)

522

RXBAR CMO: "No Bullsh*t" is Never Going Away

523

Environmental Data: Optimizing Supply Chain (w/ Hugh Holman, Observa)

524

Monday Update: Klaviyo:BOS

525

Bringing Commerce Closer: Audience First (w/ Evan Moore, NBC/Universal)

526

"Citizen Commerce: Growing Big While Staying Small" (w/ Jules Pieri, The Grommet)

527

Traditional Brands Must Be Less Afraid to Fail (w/ Bob Meixner, Oracle)

528

NO SHOW TODAY. #strikewithus #climatestrike

529

Amazon: Equal Opportunity Addiction - an Interview with Kiri Masters, Author "Amazon for CMOs"

530

"We're Not Selling Products. We're Selling a Way to Use Your Time" an Interview with Pattern Brands

531

Focused Brands Find Their Audience (w/ Emily Singer, Chips + Dips)

532

BONUS: "Green Commerce": An Interview with Chelsea Clements, Performance Marketing @ Green Growth Brands

533

Shopping as Yourself Online (w/ Sabrina Abney, Mizzen + Main and David Pastewka, Drapr)

534

Monday Update: The Future Commerce Sustainability Initiative

535

"Off-Platform": Building Tools to Discover the World (w/ Jeremy King, Pinterest)

536

"Meatless Mania"

537

The Attention Economy

538

August Bonus Episode - NRF Interview with Sheetz, Rituals

539

"Making a Lasting Impression in a Single Moment of Time" (w/ Charlie Cole, CDO @ Tumi and Joseph Ansanelli, CEO @ Gladly)

540

Trustwashing

541

"Late-Stage Capitalism"

542

Overcoming Choice Paralysis (feat. Claudine Bianchi, CMO at Zoovu)

543

Re-Commerce®

544

Store Closings in Reverse (w/ Ingrid Milman, e.l.f. Cosmetics)

545

Cheap Fakes

546

"Chipotle is Woke Subway"

547

"Real Estate as a Luxury Impulse Purchase"

548

"Challenging the Design Normative"

549

Is Conversational Commerce a $112B Opportunity?

550

"Mood Ring Garter Belts by Subscription"

551

Global Accessibility Awareness Day 2019

552

"Cameras Literally Freaking Everywhere": Privacy in Exchange for Convenience

553

"Are We Being Fairly Compensated For Our Data?" (w/ Danny Sepulveda, VP for Global Government Relations @ Media Math)

554

"Deliciously Sinful" - Brand Sustainability in the Age of Impulse Luxury (w/ Ingrid Milman)

555

Bonus - Earth Day 2019

556

"Data-Driven Storytelling" - feat. Rachel Swanson, Method + Mode Research

557

"The Modern Consumer Has Trust Issues" feat. Scott Emmons, CTO at Current Global

558

"Shallow Fakes", Models and Robots - an Interview with SuperPersonal founder Yannis Konstantinidis

559

"I'm Lovin' It": Upselling french fries in the age of personalization

560

"Transforming Showrooms into Collaboration Spaces"

561

Capture a Customer, Capture a Household - Interview with Michelle Cordeiro Grant, CEO of Lively (Live at Shoptalk 2019)

562

Deep Fakes for Commerce: A New Era of Personalization for Retail

563

"The Intersection of Preferences and Intent" (with Chris Homer, CTO @ thredUP)

564

"Bottle Up Kindness" (w/ Ingrid Milman, Ann Taylor)

565

"The Future is Driven by Failure"

566

"Controlling My Data Should Be a Fundamental Human Right"

567

Annual Predictions Episode - 2019 Commerce Trends and Technology

568

"Ingredient Brands are the Future" Live from NRF 2019

569

"Instagrammable Moments" Live @ NRF 2019

570

"New Commerce" with Brandon L. Singer, Cushman Wakefield

571

First Look: Mobile Optimization Study

572

Wayfair: Building Durable Customer Experiences

573

"Shopify LA" = Apple Genius Bar?

574

Amazon Cake Mix®

575

"California Is Our Only Hope"

576

"Right on Target"

577

"New Ways of Engaging Old Models" (w/ Stefanie Botelho, CEO Fitzroy Toys)

578

Shop.org 2018 Innovation Lab

579

"There's Always Money in the Banana Stand"

580

"Email is a Global Identity Platform" (w/ Allen Nance, Emarsys)

581

"Clicks to Bricks"

582

"Zucchini in a Cucumber Pile" w/ Sucharita Kodali

583

"There is No One Best Experience" (w/ Monika Kochhar, Smartgift)

584

"PANDA-MONIUM": The Great Build-a-Bear crisis of 2018

585

"We Shouldn't Have to Wear Juggalo Makeup"

586

"Choose Your Own Adventure" (w/ Dave Pelton, Vertex)

587

Community as a Retail Differentiator

588

"Nirvana of Personalization"

589

Manufactured Scarcity: Secondhand Commerce

590

"Sommoliers of Retail"

591

"Push Notifications for Chewbacca Bobble Heads"

592

"Secondhand is the New New" (w/ Ryan MacInnis)

593

"Leading Indicators of Unchecked Inflation"

594

Retail Renaissance: A Review of Shoptalk 2018

595

"Leadership is Not a Destination" - An Interview with David J. Katz

596

"Deep Fakes" - Weaponizing Artificial Intelligence

597

Bonus Episode: Interview with E-commerce Braintrust Podcast: Voice Commerce

598

Voice Commerce: Distribution vs. Brand (w/ Ryan MacInnis, Voysis)

599

We Pay a Visit to Amazon Go

600

An Anagram for Weyland-Yutani Corporation

601

"It's Twenty-Bleeping-Eighteen"

602

"Zero Mentions of Omnichannel" - LIVE at NRF 2018

603

Mine Bitcoin with Kodak for Fun and Profit (CES 2018 Review)

604

Virtual Reality You Can Feel (w/ Greg Bilsland, HaptX)

605

"Don't Underestimate What Can Happen in Just 1 Year"

606

"Microsoft Paint, but for Augmented Reality"

607

"Consumerism is our Religion"

608

"One Technology Leading to Another"

609

FC INSIDERS Giveaway - PLUS - sneak peek at Episode 52

610

AI, Classism, and the Digital Divide

611

"Retail Tech Moves Fast, We're Moving Faster"