All episodes
159 – Marketing’s Role in Digital Transformation
158 – The Digital Health Talent War
157 – Innovate, Then Communicate
156 – Aligning Data: The Struggle Is Real
155 – Know Your Customer … Then Do Something About It
154 – The Humanity Behind Healthcare Brands
153 – Level Up On Learning New Tech
Voice First, Don’t Look Back
The Need for Personalized Health Actions
Build, Buy … Or Partner?
We Need Partners, Not Vendors
How Do We Fight the Misinformation Pandemic?
What’s The Source of Innovation in Health Systems?
Can We Move Past Sick Care? (#146)
Can Healthcare Be Good for Patients and Business? (#145)
Who Owns the Digital Health Experience? (#144)
Is Consumer-Centered Healthcare Possible? (#143)
142 – Year-End Mixtape
141– THE RESILIENCE JOURNEY ft. Linda MacCracken
140 – THE RESILIENCE JOURNEY ft. Rachel Ford Hutman
139 – THE RESILIENCE JOURNEY ft. Robin Farmanfarmaian
138 – The RESILIENCE JOURNEY ft. Jess Columbo
137 – The RESILIENCE JOURNEY ft. Robert Rose
136 – THE RESILIENCE JOURNEY ft. Joe Pulizzi
135 – Accelerating Digital Access
Deploying Healthcare’s AI Workforce (#134)
133 – Lean Into the Unknown
132 – Life After Crisis Mode
131 – Voice’s New Role in the Patient Experience
130 – Innovating Care Models and Financial Systems
129 – The Ideal Telemedicine Experience
128 – Small Screen, Big Impact
127 – Medical Error’s Effect On Business and Patients
Using Data To Build Trust
125 – Becoming Healthcare Marketing Citizens
124 – Step Up and Seize the Moment
123 – Hit the Gas, or Hit the Dust
122 – When To Take The Next Step
121 – Everything About Walmart Health
120 – Does the Internet See You As An Expert?
119 – Know Who You’re Marketing To
118 – Creating Space For Innovation
117 – Designing For Joy During the Pandemic
116 – What We’re Learning About Ourselves
115 – Why Cleveland Clinic’s Content Strategy Hasn’t Changed
114 – Why We Can’t Be Silent
113 – White Coats, Black Lives, and Time For Change
112 – Signs of Innovation From Top Hospital Websites
111 – What Comes Next for MarTech?
110 – Where Is Consumer Confidence?
109 – Who Will Fix Healthcare Now That It’s Disrupted?
108 – Dealing With Unexpected Job Changes
107 – RECOVERY: How Do You Plan For All Scenarios?
106 – NOW WHAT Ep 4: Healthcare Business Strategy’s Reset
105 – NOW WHAT Ep 3: How COVID-19 is Accelerating MarTech
104 – NOW WHAT Ep 2: Starting Your Post-Pandemic Marketing Plan
103 – NOW WHAT: How Healthcare Marketing is Changing
102 – COVID-19: How Are Digital Teams Stepping Up?
101 – EMPATHY AT WORK: Could You Use a Little More?
100 EPISODES: What Has Surprised Us?
99 – BURNOUT: How Do Marketers Burn Bright & Not Burn Out?
98 – EDUCATION: How Do Healthcare Marketers Keep Up?
97 – FANOCRACY: How Can Healthcare Brands Create Passionate Fans?
96 – SEARCH: What’s Trending in Health?
95 – DIGITAL HEALTH: Time for a Reality Check?
94 – CULTURE: How Does It Really Change?
93 – THE GOSPEL OF GROWTH: What's It All For?
92 – ORM: What Happens When You Get Dissed?
91 – #HCMKTG HOT TAKES: How Do You Earn Attention?
90 – 2020: How Do We Shift Healthcare?
89 – MARTECH: How Does It Enable the Patient Experience?
88 – BRAND & PERFORMANCE MARKETING: A Legit Mash-Up?
DIGITAL ACCESS: Are You Prioritizing Convenience?
86 – MARKETING OPS: What’s the 411?
85 – HCIC: What’s Trending in HCMKTG?
84 – ONLINE REPUTATION: What Does The Latest Data Tell Us?
83 – DATA: What Happens When AI & Healthcare Literacy Collide?
82 – JOURNEY MAPS: How Far Have They Come?
81 – EXPERIENCE: What Makes a Strong Hospital Brand?
80 – SEM: What’s the State of the State?
79 – MARKETING: Being Chosen, Not Just Found
78 – VOICE SEARCH: What do Healthcare Consumers Want?
77 – SEO: Where Did the Real Estate Go?
76 – SHSMD: Are You Innovating Yourself?
75 – HELP AND HOPE, NOT HYPE: How Are You Marketing?
74 – DIGITAL EMPATHY: How Can It Help Healthcare?
73 – FROM PROVIDER TO AGENCY: How Does Digital Look Different?
72 – HCIC: What Can You Expect?
71 – CONTENT MARKETING: What Are Your Career Options?
70 – CONTENT: How Is It Like a Product?
69 – CMW HEALTH SUMMIT: What Can You Expect?
68 – NEW PODCAST: The Paradigm Shift of Healthcare
67 – INNOVATION: What’s the Role of Marketing in Reimagining Healthcare?
66 – SEO: Where Is This Rocket Ship Headed?
65 – HUMAN BEHAVIOR: What Fears Are Holding Back Marketing?
64 – FAKE HEALTH NEWS: How Can Clinicians Help?
63 – STAFFING: Is the Gig Economy the Answer?
62 – MARKETING FORWARD: What Does It Mean?
61 – NESHCO: What Broke Through and Stood Out?
60 – CONTENT: How Do We Think Big By Thinking Small?