All Episodes
’Hello $FirstName’ - marketing experts discussing the topic of personalization — 77 episodes
Hello $Firstname AI Edition, Chapter 17: Conversion Rate Optimisation and Personalisation
Hello $Firstname AI Edition, Chapter 16: The CX Layers: How Data and Content Fuel Personalisation
Hello $Firstname AI Edition, Chapter 15: The Basic Foundations for Personalisation
Hello $Firstname AI Edition, Chapter 14: Tying It All Up in the Bowtie of Personalization
Hello $Firstname AI Edition, Chapter 13: Personalization on Inbound Platforms
Hello $Firstname AI Edition, Chapter 12: Content, Part 2: Content Feeds
Hello $Firstname AI Edition, Chapter 11: Personalization in Marketing Automation
Hello $Firstname AI Edition, Chapter 10: Insights, Part 2: Moments of Truth
Hello $Firstname AI Edition, Chapter 9: Personalization in Campaigns
Hello $Firstname AI Edition, Chapter 8: Content, Part 1: Messages
Hello $Firstname AI Edition, Chapter 7: Insights, Part 1: Segments
Hello $Firstname AI Edition, Chapter 6: The Bowtie of Personalization
Hello $Firstname AI Edition, Chapter 5: Marketing Without Personalisation
Hello $Firstname AI Edition, Chapter 4: Why Does Personalisation Work?
Hello $Firstname AI Edition, Chapter 3: Defining Personalisation
Hello $Firstname AI Edition, Chapter 2: What Is the Problem with Personalisation?
Hello $Firstname AI Edition, Chapter 1: The Hype of Personalisation
Hello $Firstname AI Edition: Introduction and Forewords
What’s New in Personalization? AI, Boozt, and the Hello $Firstname Launch
🎮 Data with a Dopamine Kick: Gamification, Zero-Party Data, and Personalization - with COO of Scratcher, Nikolaj Skarbye
From Prompts to Personalization: How AI is Rewriting Email Marketing - with Villads Leth, CEO and Founder of Alvas.ai
Scaling Soulful Content with Generative AI – The Landfolk Way - with Chris Kjær Sørensen, CTO at Landfolk.com
Pages ≠ Stages: Why Website Personalization Is Stuck in the Wrong Mindset, w. David Mannheim CEO and Founder of MadeWithIntent.ai
CRO Without Big Numbers: Personalization in The VodafoneZiggo Way - Daniël Granja Baltazar
Why Shark Attacks Won’t Sell More Ice Cream – And Other Data Pitfalls with Senior Data Scientist Ola Lindeberg ex Telia, Ivbar, Swedish Armed Forces
Beyond Cute: How Personalized Video Content Is Revolutionizing CX - with Ronald Griffin, CEO and Founder of SEEN.io
The CX Layers - how Data and Content feed into the Personalization Layer - Midway status by Rasmus Houlind
🚀 How Points Lead to Pathos - an interview with Zsuzsa Kecsmar about how Loyalty and Personalization Converge
Is Flying Tiger Copenhagen Done with Translating Content? An interview with AI Manager, Rasmus Schlosser
Retention, Personalization, and the Power of Emotions - a conversation with Tom Burrell
From Content Crisis to Customer Relevance - scaling Personalization with efficient Content Management
Personalizing Content to make Pandora sparkle - The Hello $Firstname Podcast - S02E02
Season 2 Premiere - Discussing the Content Crisis and the Content Layer with Frans Riemersma
Chapter 22+23 - Season Finale of 'Hello $Firstname'
Discussing Chapter 21: ’GOVERNANCE’ with Tina Lambert, Head of CRM at Danish Industry
Chapter 21: Governance
Discussing Chapter 20: ’MARKETING TECHNOLOGY’ with Martin Wammen, Founder of Marchitechs
Chapter 20: Marketing Technology
Discussing Chapter 19: ’PEOPLE AND SKILLS FOR PERSONALIZATION’ with Christian Peter, Author and Award Winning CX leader in Finance
Chapter 19: People and Skills for Personalization
Discussing Chapter 18: ’MODELS FOR ORGANIZATIONAL MATURITY IN PERSONALIZATION’ with Frans Riemersma, Co-author and Founder of MarketingTribe
Chapter 18: Models for Organizational Maturity in Personalization
Discussing Chapter 17: ’CRO AND PERSONALIZATION’ with Marianne Stjernvall, The Queen of CRO, ex COOP and Digital Director at Tele2
Chapter 17: Conversion Rate Optimization & Personalization
Discussing Chapter 16: ’DATA AND PERSONALIZATION’ with Michael Bietenhader, Chief Consulting Officer at Nexum AG
Chapter 16: Data & Personalization
Discussing Chapter 15: ’THE PREREQUISITES FOR PERSONALIZATION’ with Jesper Damsgaard, SVP Ecommerce at Pandora
Chapter 15 - Prerequisites for Personalization: The Basic Foundations
Discussing Chapter 14: ’TYING IT ALL UP IN THE BOWTIE’ with Håvard Hovdahl, SVP Loyalty at Strawberry
Bonus Episode: Discussing The Moments of Truth and CDPs with Founder and CTO at Tealium, Mike Anderson
Chapter 14 - Tying it all up in the Bowtie of Personalization
Discussing Chapter 13: ’PERSONALIZATION ON INBOUND PLATFORMS’ with Lars Birkholm Petersen, Founder of Uniform, Ex VP of Sitecore
Discussing Chapter 12: ’CONTENT FEEDS’ with Pier Luigi Spagna, EMEA VP of Retention and Engagement at Warner Bros Discovery
Chapter 13 - Personalization on Inbound Platforms
Chapter 12 - Content Part 2: Content Feeds
Discussing Chapter 11: ’Value from Marketing Automation’ with Jesper Lindeberg, Head of CRM at Miinto.com
Chapter 11 - Personalization in Marketing Automation
Discussing Chapter 10: ’Insights part 2: Moments of Truth’ with Gianfranco Cuzziol, Former Head of CRM at Aesop, Speaker, Author, Consultant
Chapter 10 - Insights Part 2: Moments of Truth
Discussing Chapter 9: ’Personalization in Campaigns’ with Mads Jefsen, Marketing Director at F.C.Copenhagen
Chapter 9 - Personalization in Campaigns
Discussing Chapter 8: ’Content Part 1: Messages’ with Dorte Karlsson, ex Head of Data and Insights at Story House Egmont, CRM at HK, now Senior Advisor at Web2Media
Chapter 8 - Content Part 1: Messages
Discussing Chapter 6 - ’The Bowtie of Personalization’ with Peter Anders Franch, Head of Customer Insights, CRM and Email Marketing at Matas
Chapter 7 - Insights Part 1: Segments
Chapter 6: The Bowtie of Personalization
Discussing Chapter 5 - ’Marketing without Personalization’ with Kim Jong Andersen, Partner and COO at WDP and Founder of Danish Digital Award
Chapter 5: Marketing Without Personalization
Discussing Chapter 4 - ’Why does Personalization work?’ with Neuroscientist and PhD Matt Johnson
Chapter 4: Why does Personalization work?
Discussing Chapter 3 - ’Defining Personalization’ with PhD and Post Doc Tekila Harley Nobile from University of Lugano
Chapter 3: Defining Personalization
Discussing Chapter 2 with Michala Svane, CCO at Roskilde Festival, former CMO at Tivoli and CMO of the year in Denmark
Chapter 2: The Problem of Personalization
Discussing Chapter 1 with David Mannheim
Chapter 1: The Hype of Personalization
Introduction to the Podcast and the Book