All Episodes

152. Leading Below The Surface: How To Build The Trust, Culture, & Connection Real Leadership Requires With LaTonya Wilkins [Master Class]

151. AI Is Changing Everything. Is Your Business Built To Survive? Activate The M.A.S.S. Effect Business Model

150. The Diary Of A CMO Part 2: Become The CMO AI Can’t Replace. Why More MarTech Won’t Fix Bad Marketing With Matt Hummel [Master Class]

149. The Diary Of A CMO Part 1: Trust The Buyer, Know The Customer, & Simplify How You Market With Matt Hummel [Master Class]

148. AI Didn’t End Hustle Culture, It Rebranded It. Part 2: Does Your Life Capacity Match Your Growth Capacity?

147. AI Didn’t End Hustle Culture, It Rebranded It. Part 1: Sacrifice Is Not A Growth Strategy

146. Your Funnels Aren’t Enough To Drive Growth Anymore. The Shift From Pipelines To Pathways Is How You Win!

145. Which Growth Stream Is Quietly Costing You Revenue In Your Business?

144. Stop Letting People Pick Your Brain For Free Consultants! Why Chasing Vanity & Volume Is Destroying Your Revenue

143. Signal vs Noise: Winning In The New Era Of AI By Moving From Outbound To Ownership With A Human Edge

142. Want To Build A Million Dollar Business In One Year? Hint: Obsess Over Leverage, Not Hustle!

141. Silence Is The Secret Power Move Few People Learn To Master To Own Any Situation But It Comes With A Cost

140. Face The Storm. Become Something Else: Activate The Bison Theory Of Transformation!

139. More Money, More Time, Or Both… If Your Marketing Can’t Prove It, You Won’t Win!

138. Detach From The Outcome: Close The Loops, Cut The Noise, Get To Work!

137. Reflection Without Regret: Take The Lesson, Drop The Shame, Move Forward!

Ep 136. I'm Back! From Girl Dad To TEDx Speaker. What Africa & One Tiny Shift Taught Me About Real Growth!

135. Branding Secrets: Leverage Style To Change The Narrative, Boost Influence & Profits | Toi Sweeney

134. Woke & Wealthy? DEI = Money! The Cost Of Being Black In Business Is Real | Dr. V Boykin [Masterclass]

133. Hoodies, Hip-Hop & Cultural IP: The ROI Of Owning Your Brand Identity To Maximize Revenue, Reach & Relevancy With Evante Daniels [Masterclass Part 3]

132. Culture Shock To Capital Gains: The Branding Science Black Businesses Need To Succeed With Evante Daniels [Masterclass Part 2]

131. Branding Truths, Lies, & Pet Peeves! What You're Getting Wrong With Your Brand & How To Fix It With Evante Daniels [Masterclass Part 1]

130. The New Shift Marketers Can No Longer Ignore! [ABM vs MBM vs CBM]

129. Can't Sell? Marketing Stinks? Use This Cheat Code: Sell Up ↑ Market Down ↓ Convert More →

128. Slow Down To Scale Up: Why Fast Marketing Fails, Patience Is Profitable… And Wait, TikTok Rose From the Dead?

127. Your Calendar Is The Scorecard Of Your Priorities: How To Pivot, Thrive, & Win In 2025!

126. New Year, New Growth: The 6-4-3 Formula To Grow, Position, & Communicate Your Business Mightily In 2025!

125. Chasing YOUR Million: What's Next? The Sacrifice Behind Success & Why Reaching Milestones Do NOT Mean You’re Done!

124. The Comfort Zone Is KILLING Your Growth: Stop Making Excuses, Start Making Changes To FINALLY Grow Your Business

123. What You See, What The Market Thinks, & What Your ICP Believes: The Path To Profit & Positioning For Revenue Growth [Masterclass]

122. Resonance In Marketing Masterclass Part 3: Building Unshakable Brand Loyalty Through Personalization, Emotional Connections, & Communities

121. Resonance In Marketing Masterclass Part 2: Leveraging Psychology and Storytelling To Emotionally Supercharge Your Marketing

120. Resonance In Marketing Masterclass Part 1: Marketing Is NOT About Being The Loudest But Resonating Deeper!

119. The American Idol Approach: Clients Must Audition To Earn The Golden Ticket To Work With You

118. My Journey As A Black Entrepreneur: Failures, Success Stories, & Lessons Learned With Dr. Frances Richards

117. Building Billion Dollar Unicorns: How To Pitch, Overcome Rejection, & Succeed As A Modern Entrepreneur With Sarah Chen-Spellings [Masterclass]

116. Is Your Growth Built On A Lie? How To Fix Your Data, Build Your Brand Orbit, & Stay In Business!

115. Lost In The Multiverse? Master Cultural Navigation To Supercharge Your Efforts To Build Lasting Brand Affinity!

114. Max ROI: Turning Marketing & Sales Into Allies For Unparalleled Results

113. The #1 Barrier Preventing Your 10x Growth In Sales & Marketing [Must Listen]

112. Balancing Act: How To Market & Communicate During Times Of Social Unrest

111. Innovation Ignition: How To Generate Revenue, Impact, & Influence Through DEIBA With Marc D. Hans

110. 2024 State Of Marketing Pt 2. // Chatbots + Social Media + Email + Video // The Sphere Of Omnichannel Connection

109. How To Use Consumer Psychology To Make Community A Connected Revenue-Generating Experience [Live Keynote]

108. 2024 State Of Marketing Pt 1. // Claiming Innovation vs Being Innovative // The Hidden Dangers Of Bogus AI Claims

107. Creating Value Threads Between Your Perception And The Buyer's Perspective

106. Real Successful Entrepreneurs Are Digital Athletes! Learn How To Win In Entrepreneurship When The Odds Are NOT In Your Favor.

105. Your Expertise Is Expensive & Your Time Is Priceless // Get To The Destination

104. Sales Psychology Secrets: How To Sell Better & Bolder For Bigger Opportunities!

103. A.I. Revolution Part 2: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]

102. A.I. Revolution Part 1: Voice & Generative A.I. For Marketers Explained With Scot & Susan Westwater [MASTERCLASS]

101. Choose Your Character: Full Stack Marketer vs T-Shape vs I-Shape vs V-Shape! The History, Differences, & Benefits.

100. Reflection On One Hundred Episode Milestone Journey + Your Body Of Work Builds Relationship Equity That Creates Opportunities

99. Every Day We Get A Fresh 24 - How To Reap A Bountiful Business In 2024

98. Embracing The Season Of Newness: How To Build New Growth Pathways For The New Year

97. Knowledge, Wisdom, Understanding, & Insights - A Masterclass On The Differences & Why It Matters For A Successful Business

96. How To Develop Your Pricing Infrastructure & Contract Negotiations For Maximum Conversions With The Least Amount Of Resistance And Upsell Potential

95. Your Marketing Sucks! A Reflection On Challenging The Legacy Of Best Marketing Practices & Why We Need To Embrace Inclusive Marketing

94. Growing Your Business Masterclass: Growth Strategies & Business Frameworks Guaranteed To Accelerate Your Revenue With Benjamin Shapiro

93. Where Do Entrepreneurs Go To Be Reborn? Hint: Look For The Palm Tree!

92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works

91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales!

90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability.

89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed.

88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It

87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2)

86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1)

85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends.

84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget.

83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It.

82. Black Is Beautiful. Black Is Powerful. Black Is Profitable! Why More Representation On Stage Is Essential For Success!

81. Brené Brown Says Vulnerability Is A Strength. Why Being Vulnerable Is A Butterfly Effect, Unlocking New Growth & Empowering You To Transform Into The Best Version Of Yourself!

80. Last Year Reflections. New Year Redirections. The Difference Between Resolutions vs Goals And Why There Is Only One Solution To Achieving Your Desired Milestones.

79. How To Conduct Your 2022 Personal Audit & Align With Your 2023 Goal Declarations. Time To Maximize Your Abilities To Win!

78. Discounts Aren't The Way For High-Growth Service-Based Businesses. Price, Time, & Project Management Wins The Day!

77. Stop Using $1 Dollar Tactics Hoping For $1 Million Dollar Gains. Focus On Profitable Gains By Building C.A.S.H. & Applying This Selling Blueprint.

76. The Big Shift In SEO, Social Media, & Data Analytics Post-Pandemic With Semrush Head Of Marketing

75. LinkedIn Growth Secrets: A Masterclass On Accelerating Your Business Using The LinkedIn Authority Writing System™

74. Go Back To The Fundamentals: Create. Distribute. Repeat. Your Content Needs To Either Make The Demand Or Meet The Demand.

73. How Content Creators Can Obtain Success, Set Healthy Boundaries, & Use Their Talents To Become Profitable With JP Hightek

72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek

71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer.

70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity!

69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers.

68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More!

67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay Alive

66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain Abundance

65. Set Goals. Achieve Goals. Repeat.

64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration

63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your Team

62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue

61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy

60. How To Master Your Craft In Just 10,000 Hours

59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow!

58. The Four Currencies You Must Have In Order To Achieve In Business And In Life

57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline

56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth]

55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?

54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?

53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!

52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.

51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.

50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!

49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions

48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!

47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!

46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!

45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.

44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.

43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!

42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.

41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.

40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level

39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?

38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?

37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential

36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.

35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success.

34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth.

33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters!

32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It.

31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience!

30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal.

29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money.

28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond.

27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer!

26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto.

25. Your Business Is A Jigsaw Puzzle. In Order To Grow You Must Align All The Pieces.

24. How To Activate The Power Of Strategy To Achieve Business Success On A Level That Will Sustain You For Years To Come

23. A Clear Vision Is Vital For Any Founder To Bring A Business Into Reality. Make Sure Yours Is Aligned With Your DNA.

22. Success Is On The Other Side Of Impossible. How To Use Faith & Resiliency To Chase Your Dreams & Achieve Great Things!

21. You Must Have G.R.I.T. To Be Successful In Business & In Life! Greatness Requires Internal Transformation!

20. Master Your Mindset To Multiply Your Money. How To Shift Our Mindset To Achieve Abundance In Our Business.

19. Breaking The Cement Walls Separating You From Your True Business Growth Potential

18. Twitter Got Hacked! The 1% Involved In A Cryptocurrency Scam. How Do We Protect Our Brand & Digital Assets?

17. Failure Is A Constant When It Comes To Business. How Do We Navigate Failure The Right Way In Order To Succeed?

16. What Marketers Are Too Afraid To Talk About But Needs To Be Said In Order To Achieve Real Results.

15. Growth Marketing vs Traditional Marketing. How To Growth Hack Your Marketing Process For Sustainable Profitability.

14. What Does It Mean To Give Value? How To Create The Perception Of Value Your Business Needs To Be Successful.

13. How To Use The "L.E.A.D.S. Generator Blueprint" To Convert More Leads Into Sales.

12. All Successful Businesses Are Direct. Have The Courage To Be Firm, Confident, & Authentic In Your Business Offerings.

#Basketball

Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es.

#Risk

#Freestyling

#MarketingSystems

#Purpose

#Perfection

#RelationshipStatus

#Positioning

#CLOVER

#YouFoundTroy