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Inner Sircle — 695 episodes · page 2 of 7
Sircle Media Strategy Recommendations Q3: Incentivizing people to get in store.
Introducing New Ways to Find Inspiration and Easily Create Reels with Templates
Threads: A new App from Instagram
Sircle Media Strategy Recommendations for Q3 2023: Test & Optimize your Paid Social Campaigns
Sircle Media Strategy Recommendations for Q3 2023: Level up your Instagram Story output
Sircle Media Strategy Recommendations for Q3 2023: Continue focusing on UGC for both paid and organic
Whats Hot and Not Hot as we enter July 2023!
Mid Year Check In and Audit
Updated POV Q3 2023: BeReal
POV: No single initiative should take over your entire social media plan.
Instagram Algorithm Exploration
POV: On Influencers and Fans.
Where to focus on social media, in June 2023.
Encouraging brands to be open to being vulnerable, communicating openly, and speaking directly with customers and fans.
POV: A potential shift in Organic TikTok
Foundermade Panel Breakdown: Natalia Serrano/Target and John Lawson/Whole Foods Market
Digital Coupon/Offer integration in support of Retail Velocity!
POV: Whitelisting to support Retail Velocity.
POV: How to think about Paid Influencer Partnerships around Retail Velocity support.
What is Triangle, from Sircle Media?
Whats Hot and Not Hot as we enter June 2023!
YouTube Shorts and my current recs.
POV: Lemon8
Rethinking DTC and your website in general
Once again advocating that you dont sleep on community management.
POV: You need lifestyle shoots at least 1x per year.
If you know you need content, then make sure you stay committed to creating it CONSTANTLY.
Rant on the need for paid social.
Rant on how to think about community management.
Make sure you know what your goals are before making a call on your overall social media strategy!
Rant about the need to support Retail
Dont let data analysis ruin your social media efforts!
Advocating for social media "surprise and delights"
Streamline your social media efforts and break down all silos!
POV: Facebook Reels.
Once again advocating for YouTube Shorts.
TikTok Alternatives: Lemon8?
TikTok Alternatives: Triller?
Pay attention to (and borrow from) other brands deploying similar tactics.
Quick update on my POV on the (potential) TikTok ban
So, you got on Retail shelves, now what?
Promoting - In App Boosting on Instagram
You need content of all types on social...
POV: You cant just turn off social media
Social media and storytelling are not nice to haves, nor something you can or should just "turn off".
POV: Do not sleep on CM work in your Meta Ads.
Advocating for more vertical style, in Retailer content.
Take advantage of Expo West energy
TikTok Provides New Insights into Best Performing Products, Based on Ad Content
On Meta Verified.
POV: Pinterest and Idea Pins
Quick POV on ChatGPT and AI in general
Depth Vs. Width when it comes to social media strategy
Meta Could be Exploring Paid Blue Checkmarks on Facebook and Instagram
Once again advocating for motion graphics.
Instagram Chief Says Photos Will Get More Focus on the App in 2023
If you are just flat-out not using influencers in your social media strategy at all, you are going about it wrong!
Once again advocating for YouTube Shorts
Rant: Join and Leverage Facebook Groups
Quick POV on a potential TikTok ban.
Don't be afraid to repost or repurpose old content
POV: Brands MUST diversify their content
Rant: Instagram is not dead!
Instagram Chief Outlines Key Areas of Focus for the App in 2023
2022 Wrap Up!
Dont be a headline reader. Be a learner and then leverage your knowledge wisely.
POV: Be an early adopter on social platforms.
POV: Delete TikTok
POV: Why I am a fan of Facebook Groups
POV: Your content cannot just be low production UGC/PGC style (Unless it has to, based on stage/revenue)
Amazon rolls out TikTok-like shopping feature
POV: Surprise and delights for customers, influencers, partners, etc. during the holiday season = a good idea
POV: Perhaps there is a strategic play with so many CPG and Beverage brands going out of business?
POV: Go deep on three social networks rather than wide on many!
Advocating for TikTok Spark Ads
POV: On social networks right now
POV On how to think about creative for social media right now.
Do a competition review!
Take the time to review your digital touchpoints.
Dont buy or deploy TikTok based on content quantity of post count.
Quick POV on two new Instagram updates
Quick POV on shakeup at Twitter
Advocating for YouTube Shorts (trial and experimentation)
Really think before you determine if a certain type of content "works" for your brand. It should NOT be measured on organic performance (at least on Meta)
Advocating that brands do more what and why thinking before deciding on how they will deploy their content
Don't silo your social media activities. Think holistically and glean more value.
LinkedIn Adds New ‘Person’ and ‘Page’ Link Stickers to Improve In-App Engagement
Hack for finding local, strategic talent to help your social media stack.
Followers, Likes AND Comments dont really matter.
Instagram’s Working On New ‘Achievement’ Badges to Incentivize Reels Creators
TikTok Adds Photo Mode for Still Images, Longer Video Captions
TikTok is not just cute videos and trends...it is full platform management!
You should take a peek at Snapchat!
What is Expo East and why it is important for brands to be there.
Why Instagram Followers dont matter - Part 2: Zero Organic Reach
Why Instagram Followers Dont Matter- Part 1: Retail Support
What you need to be budgeting for in 2023
Make sure you know your KPIs before making a call on your social media stack or strategy
Advocating (once again) for surprise and delights for super fans and social media users that engage with your brand.
Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process