All Episodes
Inner Sircle — 695 episodes · page 3 of 7
A rundown of Later's: The Secret Formula for Instagram Success in 2022
Create content with a vertical first mindset and then experiment on platforms.
Advocating for a TikTok first mentality
Quick 2 Cents on BeReal
Advice on a content/social media approach in a time of recession/economic tightening.
Rant: Importance of Community Management
Advocating for Lifestyle Photoshoots
Advocating for paying close attention to all social networks
Instagram Updates Revisited
POV on thinking holistically about UGC/PGC
POV On Instagram and its many changes of late
Quick POV: YouTube Shorts
Motion graphics need to be a part of your content mix.
Don't be afraid to repurpose or re-use old content
Advocating for constant experimentation AND signing up for socialmediatoday as a resource
In times like these, social media should be recalibrated, but NOT abandoned.
Why am I losing Instagram Followers (and engagement)
Instagram Reels are where its at!
Rant about Instagram Followers not being a main KPI
Be more balanced in your social media mindset
POV on people at brands spending time on social media platforms as humans.
Dont sleep on Instagram
Rant: Do self-social and digital audits more.
What is whitelisting and why you need to get involved!
Why Has Instagram Engagement Dropped in 2022 for Feed Posts?
Advocating for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc.
Community Management Is So Important
Content is King, Queen and Court Jester
POV: On messaging around times of crisis
Rant on how Instagram is not dead.
TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning
The current TikTok Stack
Quick POV: On Nik Sharma's 5 reasons to hire internally vs use an agency newsletter
Influencers are a horizontal and not a vertical
Brand Spotlight: Aloha
20 UGC Advertising Stats & Trends You Need to Know in 2022
TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads
Instagram Launches Live Test of Pinned Posts on User Profiles
Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content
Motion Graphics are a MUST HAVE component of your social media mix
Influencers are a MUST HAVE component of your social media mix
Get involved on LinkedIn!
What you need in your social media stack
Founders and marketing personas should leverage relationships with like-minded brands.
POV: Push harder for email and/or SMS
Building in Public = Great content!
Big Fan of Surprise and Delights on social platforms.
POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022
Lil' Expo West Recap and POV
Using a third party creator for TikTok
POV: What makes a good Social Manager at Sircle Media
Social Media Manager Role: Updated for 2022
POV: Look for alternatives to Facebook/Instagram Ads now
2022 Social Media Industry Benchmark Report
Insta-what + Insta-how: Tips For Stories
POV: How to approach Expo West
TikTok Instant Pages
POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes.
Instagram Adds Stories Likes to Provide Insight on Viewer Engagement
POV: TikTok Strategy (Posting daily with brand owned creators)
POV: Mid Tier TikTok approach (5x per week + some face in front of camera work)
POV: Low Frequency TikTok approach
LONG FORM: POV on TikTok approaches right now
Look out for Instagram Hacker Scams
POV: On DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution)
POV: Metaverse
POV: Instagram Reels
Rant on the importance of TikTok and why brands need to contribute time and attention there.
Rant on why Motion Graphics are so important
New TikTok Data Reveals the Positive Impact of Creator Content
We Dont Talk About Bruno + TikTok
Instagram Subscriptions?
Golden Age of Creators For TikTok
Instagram testing in-feed changes.
Top 9 Social Media Trends to Prepare for in 2022
Advocating for experimentation on alternative social network Ads platforms
Little rant on not abandoning Facebook/Instagram
TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants
POV: Pinterest predicts and the Pinterest platform in general
RANT: Be more efficient with your content creation process, especially when outsourced.
TikTok and why I think brands need to contribute on the client side in some way.
Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order
POV on how to plan your content needs
Rant on the importance of Community Management.
Some tactical tips for post-Thanksgiving shopping weekend.
Rant on what works and doesnt work with content
Advocating for more PGC.
Dont overthink or over-craft your social media efforts. Have some fun and let your social media manager dare to fail
15 User-Generated Content Statistics That Prove Its Worth
Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories
On reserving some space for experimentation and failure with your social media efforts.
Arming your social media manager with surprise and delight codes for customers and fans
New! Instagram Stories Link Stickers Are Now Available to Everyone
Some noteworthy Instagram updates
Advocating for Iconosquare (The "Advanced" tier if possible)
26 Predictions for Social Media Marketing in 2022
Another RANT about Instagram Followers
Hashtags Update Follow Up (And a call to arms to always be experimenting)
Finding your brand personality and then putting it out there.
RANT on not micromanaging and overthinking micro-content