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Inner Sircle — 695 episodes · page 4 of 7
Instagram ditches the IGTV brand and combines everything but reels into an Instagram video format
POV on buying TikTok Followers
Don't be so binary with content. Make sure you are willing AND ABLE to diversify your content!
Facebook ain't dead yet.
POV: Facebook Reels
Some Do's when it comes to Hashtags
POV: Pinterest Lite.
Q4 Alternative Tactics (while everyone else is focused on DTC)
Q4 2021 Strategy Recs: Allocate funds for more TikTok prospecting via paid on the platform
Q4 2021 Strategy Recs: Create on brand statements that convey personality and sell your product (include package or logo)*
Q4 2021 Strategy Recs: TikTok Episodic content is here: This Qtr brands should be ON TikTok and under our new recs!
Instagram Publishes New Holiday Season Guide, Highlighting its Latest eCommerce Additions
Brand Collaborations = Big Buyer!
POV: On KPIs on content and/or Instagram Feed Analytics
Early Results with TikTok Promote
Quick POV: With social media, sometimes less is more!
POV: New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform
Little PSA: On Boosting Content
Instagram Collab Feature for Posts and Reels
A little rant about being too analytical with your organic social media efforts.
POV: The TikTok Content Creation Dilemma
Quick POV on TikTok Ads
Goals, Strategies and Tactics Need to Match Your Desired Outcome
POV: How to get more value out of your influencer relationships
POV on Content: Sometimes the words come first!
POV: Lifestyle content and its place in your social content
POV: On curated content and being more open minded about sharing more of your personality as a brand
Q3 Agency Recommendations
TikTok Just Launched Spark Ads. What Does It Mean for Marketers?
Get in the mix with memes
With Instagram, don't be too narrowly focused on any one KPI.
POV on how to (and not to) approach TikTok
POV on what you need in your Social Media Management stack
Right now is a great time to reflect on what content works either visually OR data-wise
How to Add Links to Instagram Stories (Even Without 10K Followers!)
Paid Social Categories: Deeper Dive
Facebook Launches Live Audio Rooms
Perspective on different types of paid social
Three types of content categories and how to approach them mentally
Community Management is the most important part of social
Think about ART and SCIENCE more!
Core Asset Kit Needed for Social Media
Quick rant on why getting verified on Instagram doesnt really matter for most brands and people.
LinkedIn Adds New 'Boost' Option for Organic Posts
Instagram Expands Its Test of Reels Ads to More Regions
Twitter Pauses Public Requests for Profile Verification, Just a Week After Re-Launch
Rant: You need to find ways to be more salesy (while still on brand) in your social media content plan.
Twitter Spaces: I think I am a fan!
POV: The right content approach for social media.
POV: You need more motion graphics in your content mix!
Social Media is a Horizontal and not a vertical
POV: Seek influencers with smaller, more intimate communities over larger ones!
Meta: Podcast about a Podcast (In The Sauce)
POV on Live Shopping Fridays from Facebook
Facebook Updates iOS 14.5 Prompt to Encourage Users to Keep Data Tracking On
Instagram allows you to auto caption stories with a sticker.
Hire your Social Media Team and then let them go win you a championship!
When it comes to TikTok (and content in general) know when to be FAST!
Apple iOS changes are here. DTC will get tougher but organic social and retail velocity support should win!
Be strategic....and then go and work with those influencers!
Attn Brands: Stop focusing on the wrong things
Have your social media team in the room early on.
POV: On the importance of curated content.
Likes and comments are not the only measure of performance
Video content is mission critical for brand awareness
Twitter: Worth some (re)investigating
Focus on DTP (Describe The Product) AND DTC (Describe The Category) Content
Look to create simple motion graphics and animations more.
A breakdown of ads from OWYN
Instagram Reels - get involved!
POV: Reels Remixes
Clubhouse competitors and the live audio format Renaissance
Quick POV on the David Dobrik situation
Facebook shares details of a coming newsletter platform to attract creators
What you should be looking for when gauging success on TikTok
POV: iOS 14 Update
POV: Its time to get on TikTok and poke around a bit.
Create more content that highlights your WHY!
POV: Update on Instagram potentially hiding like counts
Just a little rant on why influencers have to be a part of your social media plan
POV on the importance of the Retailer Call Out Video
POV on TikTok and why you need to go deeper with your understanding of it
Q2 Strategy Recommendation: Use Graphics, Illustrations and Carousels to sell your WHY
POV: On supporting Retail velocity
Pinterest POV, Feb 2021
Instagram Plans to Launch Multi-Participant Live-Streams Later This Month
Instagram's Developing a TikTok-Style Vertical Feed for Stories
Striking the most authentic influencer partnerships
Getting more legs and value out of old photos for your brand.
POV: Clubhouse
13 Influencer Marketing Trends to Watch in 2021
27 Facebook Demographics to Inform Your Strategy in 2021
POV: Surprise and delight codes.
Social media does not equal e-commerce. It is much more holistic than that!
Early POV on Clubhouse
POV about posting on social during MLK Day and Inauguration Day
POV: On the good practice of doing social audits from time to time.
New Year's Resolution: Get out there and try with something new, like TikTok
POV: Community Management is THE KPI for social media
Social Strategy Tip: Go deep on core platforms before you go wide on alternative ones.