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It's Always Day One — 356 episodes · page 2 of 4
Know the economic performance of your product SKU (Week 20, Lesson 3)
New brand metrics UI to understand your Brand funnel performance (Week 20, Lesson 2)
Interesting Insights on yearly CPC trends on Amazon (Week 20, Lesson 1)
Strategies that helped a newly launched brand on Amazon (Week 19, Lesson 6)
Turning off Amazon ads could lead to a drop in organic sales (Week 19, Lesson 4)
Generate higher PPC sales using Top of Search bid adjustments (Week 19, Lesson 2)
SD Video ads are now showing up on PDP (Week 19, Lesson 1)
Boost sales using Amazon posts and customer engagement (Week 19, Lesson 5)
"Revert" option is no longer available on Repeat Purchase Dashboard (Week 19, Lesson 3)
A new PPC feature to boost Subscribe & Save signups (Week 18, Lesson 2)
New placements for SBV Ads with a linked store page (Week 18, Lesson 3)
Campaign Creation UI now suggests a daily budget (Week 18, Lesson 4)
Your out-of-stock products might still serve SP ads (Week 18, Lesson 1)
Amazon launches SKU Economics detail for mobile users (Week 17, Lesson 4)
New tag on the ineligible Creative Assets (Week 17, Lesson 2)
New options under the Manage your customer engagement feature (Week 17, Lesson 1)
New collapsible widget on the Product Detail Page (Week 17, Lesson 3)
Search Terms data is now available in Bulk Files (Week 16, Lesson 4)
Copy campaign now appears under campaign options (Week 16, Lesson 1)
The new Manager account overview tab on the Ad console (Week 16, Lesson 2)
New Bid Adjustment on TOS Impressions Share column (Week 16, Lesson 5)
Custom Image suggestions for SB Campaigns (Week 16, Lesson 3)
The 4 Ps of Amazon Marketing Strategy (Week 15, Lesson 5)
7 PPC optimization steps that never go wrong (Week 15, Lesson 2)
The new Marketplace switch feature (Week 15, Lesson 1)
Don't trust vCPM campaign sales and ROAS numbers (Week 14, Lesson 4)
New Feature to spend up to 100% of the daily unspent budget (Week 15, Lesson 3)
The new section on PDP that shows customer preferences (Week 15, Lesson 4)
Deal Submission date announced for Prime Day 2023 (Week 14, Lesson 1)
Amazon Prime launches try before you buy (Week 14, Lesson 2)
Useful tip while advertising variations on Amazon (Week 14, Lesson 3)
The new Top Search Terms on Search Query Dashboard (Week 13, Lesson 1)
The new Frequently Returned Item message on the detail page (Week 13, Lesson 4)
Tips to optimize your sponsored ad budget (Week 13, Lesson 2)
Effective scaling tips for Amazon ad campaigns (Week 13, Lesson 3)
7 Useful tips for bid optimisation (Week 12, Lesson 1)
The new Brand Profiles tab on the Ad console (Week 12, Lesson 2)
A useful way to find influencers that can promote your product on YouTube (Week 12, Lesson 4)
Amazon launches new Brand Impression Share dashboard (Week 12, Lesson 3)
Using video metrics for SD video strategy (Week 11, Lesson 2)
Amazon-related Acronyms cheat sheet (Week 11, Lesson 4)
Similar Brands section on PDP now includes videos (Week 11, Lesson 1)
Useful tip on how you can optimise inefficient spending (Week 11, Lesson 3)
Sponsored Products campaign presets for products (Week 10, Lesson 3)
Sponsored Brands creative now supports multiple images (Week 9, Lesson 2)
New Seller Central home page (Week 10, Lesson 4)
New Deals on related products section on Detail Page (Week 10, Lesson 1)
Useful tip to calculate your product conversion more accurately (Week 9, Lesson 3)
A useful way to expand your target audience using Spanish keywords (Week 9, Lesson 5)
A simple way to track PPC conversion more effectively (Week 10, Lesson 2)
Using competitor targeting on newly launched products (Week 9, Lesson 4)
10 Video recommendations for higher returns on your Video Ad investments (Week 9, Lesson 1)
Product launch recommendations to get to page 1 more quickly (Week 7, Lesson 5)
Useful strategy to increase returns on your performing targets (Week 8, Lesson 5)
Check Video Ad compatibility for different placements (Week 8, Lesson 3)
A simple strategy to increase Profit & Average Order Value on Amazon (Week 7, Lesson 4)
Tips for effective keyword research on Amazon in 2023 (Week 8, Lesson 2)
3 areas becoming crucial for growing your Amazon Business (Week 8, Lesson 1)
Get the top 10 Competitors for each Search Term (Week 7, Lesson 1)
Amazon's internal Profit & Loss tool (Week 7, Lesson 6)
The new Transparency badge on PDP (Week 8, Lesson 4)
The new "Previously viewed" badge on search results (Week 7, Lesson 3)
The new Tactic column for Sponsored Display bulk sheet (Week 7, Lesson 2)
Sponsored Ads and Stores launched in Belgium (Week 6, Lesson 1)
Custom products are no longer eligible for returns (Week 6, Lesson 5)
Sponsored Display Campaigns can now be copied (Week 6, Lesson 2)
Add to Cart button on the Search Results page (Week 6, Lesson 4)
New Customer Review Insights Dashboard (Week 6, Lesson 3)
The new Products Tab on the Ad console (Week 5, Lesson 3)
New update on Budget rules (Week 5, Lesson 1)
The new overlap report in Amazon DSP (Week 5, Lesson 4)
Guidance to Sponsored Products option for Bulk Files (Week 5, Lesson 2)
Useful steps to get the #1 New Release badge (Week 5, Lesson 5)
Additional reports on Search Query Dashboard (Week 4, Lesson 3)
Using videos for FAQs can help improve your listing conversion (Week 4, Lesson 5)
Updated FBA Capacity Limits from March (Week 4, Lesson 2)
Sponsored Brands data is now available in Amazon Marketing Cloud (Week 4, Lesson 4)
New carousel display for SD campaigns (Week 4, Lesson 1)
Week 03 (2023) - All Learnings
You can now Add budgets to your Percentage Off & Buy One Get One promotion (Week 3, Lesson 3)
Fixing this simple issue can help improve PPC sales (Week 3, Lesson 2)
Sponsored Display video creative now supports contextual targeting (Week 3, Lesson 1)
Sponsored Products driving 83% of the total ads sales (Week 3, Lesson 4)
Growing market share on Amazon takes a coordinated effort (Week 3, Lesson 5)
Week 02 (2023) - All Learnings
Top 3 metrics to gauge ROI on Amazon (Week 2, Lesson 5)
Recent UI updates on the Ad console (Week 1, Lesson 1)
Major reasons for the drop in sales and action items (Week 1, Lesson 4)
Five Reasons to invest in your Amazon Brand Store (Week 2, Lesson 3)
Relationship between CPC, ACOS, and Conversion (Week 2, Lesson 4)
Sponsored Display strategies for better ROAS (Week 1, Lesson 5)
Avoid this mistake for effective keyword targeting (Week 2, Lesson 2)
From $15k to $464k in total revenue in 3 months (Week 2, Lesson 1)
Attributed Purchases report for SB and SBV ads (Week 1, Lesson 3)
Looking at Halo sales while analysing ASIN-level performance (Week 1, Lesson 2)
Week 01 (2023) - All Learnings
Week 52 - All Learnings
Product Growth Optimizer for product opportunities (Week 52, Lesson 3)
Amazon Search Query Performance Update (Week 52, Lesson 2)
Amazon display ad spend is highly correlated to DSP-attributed purchases (Week 52, Lesson 4)