All Episodes
John Griffiths' Podcast — 56 episodes
Jo Arden Chief Strategy Officer of AMB BBDO interview on the 10th anniversary of 98% Pure Potato
2026 AIs debate the UK challenge to US advertising orthodoxy
17th Podcast on the difference between promotional and product ideas
Experiments with Honda
15th podcast Honda advertising and the Swindon campaign
Special - Remembering Tony Stead
Links of London - no change there
11th Podcast Prospan cough predictor campaign
9th Podcast Baileys and ingredient branding
Lexus Car ad - written by an AI program
7th Podcast Haagen Daz taking the sex out of icecream
Refuge - the hiddenness of domestic abuse
Hard Soap from Paddy Power
Depaul digital Unheard campaign for young homeless
Alexa promoting product failings
Aero Mexico advertising that flags boundaries
2019/1 The Gillette Campaign - why a razor brand is irritating its customers
Pitching for new business - the planners advantage
Diversity and elitism in advertising now and then
Advertising for the long term - what's up with digital
Likable advertising - does it matter?
The second podcast from the 50th anniversary
The birthday broadcast: Account Planning turns 50
12 things I wish I had known when I set out to publish via Unbound
32 Turning the screenplay workshop into marketing outputs
31 using a single scene in qual research
30 how to use mentors and rivals in a brand screenplay workshop
29 Pushing your brand off balance to a new place
28 Take your brand character and build a cast around them
27 Selecting a genre for your brand screenplay workshop
26 Facilitating a brand screenplay workshop
25 What if brands were countries
24 What's wrong with Brand development
23 Planning Book projects scheduled for 2018
22 That was the year that was 1968
21 How the legacy of Stephen King and Stanley Pollitt has made account planning last 50 years
20 The rivals who claimed to have started account planning
19 Being current and being liked are not the same
18 Is planning dead from the neck down now?
17 Life after account planning
16 Is digital and social a whole new planning game
15 When being clever isn't very bright
14 Analytical AND creative we dig deeper
13 Left brain Right brain and the higher planning powers
12 Readings in Account Planning - intro
11 What role the ad plays
10 If they ain'theard it you ain't said it Customer response
9 Tracey Follows talks about 98% Pure Potato
8 Stephen Kings Planning Cycle
7. Interviewees for 98% Pure Potato Part 2
Episode 6. The interviewees in 98% Pure Potato Part 1
EEpisode 5 Ch 1 Context Section 4 Why did account planning start in the UK?
Episode 4 Ch 1 Context Section 3 The UK advertising scene at the start of the 1960s
Episode 3 Ch 1 Context Section 2 Dear Reader what you need to know before venturing further
Episode 2 Ch 1 Context Section 1: Account planning nears 50 - pause for thought
Episode 1 Introduction to 98% Pure Potato