All Episodes

StoryBrand Podcast #38: BIG NEWS—Introducing The StoryBrand Podcast

Why That Worked #37: Slate—Why This $20K Truck Is Getting All the Attention (RE-RELEASE)

Why That Worked #36: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions (RE-RELEASE)

Why That Worked #35: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand (RE-RELEASE)

Why That Worked #34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

Why That Worked #33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)

Why That Worked #32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)

Why That Worked #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)

Why That Worked #30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch

Why That Worked #29: Infomercials—What OxiClean & Shamwow Can Teach Us About Messaging That Sells

Why That Worked #28: John Mark McMillan—How to Make Promotion a Part of the Creative Process

Why That Worked #27: Bombas—The Shark Tank Pitch That Got Everything Right (And What Businesses Can Learn From It)

Why That Worked #26: Dan Go—The Fitness Coach Who Built a Mega Brand by Niching Down

Why That Worked #25: Annie F. Downs—The Strategy Behind Her Breakthrough Personal Brand

Why That Worked #24: Pass/Fail—Breaking Down the Best and Worst in Branding

Why That Worked #23: Dadville—The New Rules of Being a Great Dad

Why That Worked #22: Seizing the Moment—Lessons from Nike's Viral Scheffler Ad

Why That Worked #21: Slate—Why This $20K Truck Is Getting All the Attention

Why That Worked #20: Snipd—What Your Brand Name is Really Saying to Customers

Why That Worked #19: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry

Why That Worked #18: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed

Why That Worked #17: Annoying Ads—The Dumbest Campaigns That Won Your Attention and Made Millions

Why That Worked #16: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign

Why That Worked #15: Morning Routines—The NEW Way To Create A Morning Routine In 2025

Why That Worked #14: Simplicity—Why a "Less Is More" Approach Can Make Anything More Effective

Why That Worked #13: Marriage—The Truth About What Makes Love Work Long-Term (ft. Johnnyswim)

Why That Worked #12: Nostalgia—The Hidden Force That Makes Brands Feel Iconic

Why That Worked #11: Starbucks—The Brand that Changed How the World Drinks Coffee

Why That Worked #10: Reality TV—Why We're Obsessed with Chaos (And What It's Actually Doing to Our Brains!)

Why That Worked #9: Michelin Star—How a Tire Company Created the Most Prestigious Award in Food

Why That Worked #8: Amazon—The Crazy Business Strategies that Rewired Our Brains and Changed Shopping Forever

Why That Worked #7: Comedians—The Science and Strategy Behind the Funniest People on Earth

Why That Worked #6: Valentine's Day—The Surprising Economics and Evolution of Love's Biggest Day

Why That Worked #5: Stories—The Survival Tool Hardwired into Every Human

Why That Worked #4: Football—Why It Became America's Favorite Ritual

Why That Worked #3: Thought Leaders—How Innovative Thinkers Build a Following and Shape Modern Culture

Why That Worked #2: Top Gun Maverick—The Strategy Behind Its Billion-Dollar Success

Why That Worked #1: Frameworks—The Invisible Structure Behind Every Great Idea

Why That Worked PREVIEW—A New Podcast You Can't Miss

#188: Our Final Episode of Marketing Made Simple—A Celebration of Gratitude and Growth

#187: 5 Minute Marketing Challenge—Be the Guide Your Customers Need

#186: 5 Minute Marketing Challenge—Solve Your Customer's Problems

#185: 5 Minute Marketing Challenge—What Do My Customers Want?

#184: Talkin' Shop—How Clear Messaging Unlocks Growth for Complex Tech Brands

#183: Talkin' Shop—The Counterintuitive Way to Thrive in Crowded Industries

#182: Talkin' Shop—Why Your Nonprofit's Message Isn't Connecting (And How to Fix It)

#181: Talkin' Shop—The Power of Being Your Authentic Self in Coaching (And Why Buzzwords Just Get in the Way)

#180: Talkin' Shop—Simple Tricks to Own the Top Spot in Local Search Results

#179: Talkin' Shop—How to Leverage Your Unique Edge Without Confusing Your Customers

#178: How to Work with Your ADHD to Boost Focus and Productivity

#177: Why "Both-And" Thinking is the Future of Leadership

#176: Ian Cron—What Does Your Enneagram Reveal About Your Marketing Style?

#175: The Financial Therapy You Didn't Know You Needed

#174: Al Andrews—What to Do When Achieving Your Big Goals Leaves You Feeling Empty

#173: Getting Unstuck—The Brandscript Hack For Nonprofit Marketing

#172: Getting Unstuck—When to Stop Playing It Safe and Get Bold With Your Marketing

#171: Getting Unstuck (feat. Amy Porterfield)—Can You Launch Your Online Course with Zero Audience?

#170: Getting Unstuck—How to Keep Your Customers Interested After the Initial Hype Dies Down

#169: Getting Unstuck—What Should You Do When Haters Cause a PR Nightmare for Your Brand?

#168: Getting Unstuck—How to Fund Your Startup When You're Strapped for Cash

#167: Getting Unstuck—How to Find Your Tribe and Market to a Niche Audience

#166: Getting Unstuck—Your Website's Secret Flaws (And How to Find Them)

#165: Getting Unstuck—Solving the Lead Generation Puzzle

#164: Getting Unstuck—6 Tips to Deliver a Better Presentation that Closes More Sales

#163: Get Your Audience From "Don't Care" to "Buy Now" With Better Copy

#162: Let's Have a Heart to Heart—How Is Your Well-Being Affecting Your Creative Work?

#161: How to Handle Objections the StoryBrand Way

#160: From Local to Global—How to Adapt Your Message for International Audiences

#159: From Complicated to Concise—The Formula for a Flawless Marketing Pitch

#158: The Right Way to Woo Your Customers (And Keep Them Coming Back For More)

#157: How to Turn Sales Team Feedback into Marketing Gold

#156: How to Convert Customers Stuck On the Fence

#155: Trying to Go Viral? Consistent Marketing is a Smarter Long-Term Strategy (And Here's Why)

#154: Why Your Brand Story Should Be Less About You And More About Your Customer

#153: What's More Important in Your Website: Substance or Style?

#152: How to Win Attention in a Distracted World

#151: How to Keep (and Captivate) the Attention of Prospective Customers

#150: The Resource-Wasting Pitfalls of Hasty Marketing and How to Avoid Them

#149: Get Win-Win Secrets from the Top Marketing Pros

#148: The Power of a One-Liner to Unite Your Team and Transform Your Marketing

#147: StoryBrand for Artists—How to Sell Your Art Without Selling Out

#146: Behind the Scenes of a Viral Phenomenon—Jungle's Marketing Strategy

#145: Rory Vaden—How to Balance Building Your Personal and Professional Brands on Social Media

#144: Quenching Thirst, Winning Hearts—How Liquid I.V. Is Using Marketing to Shake Up the Beverage World

#143: Can Teaming Up with Influencers Really Transform Your Brand?

#142: Is It Time to Launch Your Lucrative Coaching Career? (Business Made Simple Podcast REPLAY)

#141: Jeremy Cowart—How to Push Through Creative Struggles

Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business

#140: Inclusivity in Action—How Are You Showing Up For Your Customers?

#139: Inclusive Marketing—How to Make More of Your Customers Feel Seen

Turn Your Expertise Into a Thriving Coaching Business—New Business Made Simple Limited Series Coming February 6!

#138: Webinar Woes? Here's How to Plan and Execute Them Flawlessly

#137: Amy Porterfield—Are You Sitting on a Digital Course Goldmine?

#136: Goal-Setting Genius—How to Use the KISS Method in Your Marketing

#135: Michael Hyatt—The Secret to Setting Better Goals (And Actually Achieving Them!)

#134: Is Vulnerability a Superpower in Business?

#133: Ashley Menzies Babatunde—How "Real" Should You Be at Work?

#132: 5 Minute Marketing Challenge—Cast a Vision of Success

#131: 5 Minute Marketing Challenge—Using Failure as Fuel

#130: 5 Minute Marketing Challenge—Crafting Clear and Convincing Calls-to-Action

#129: 5 Minute Marketing Challenge—Give Customers a Clear Plan

#128: 5 Minute Marketing Challenge—Be the Guide Your Customers Need

#127: 5 Minute Marketing Challenge—Solve Your Customer's Problems

#126: 5 Minute Marketing Challenge—What Do My Customers Want?

#125: How to Keep Your Marketing Momentum Alive During the Holiday Rush

#124: How to Stay Genuine in the Age of AI (Insights from INBOUND 2023)

#123: Donald Miller—Want to Turn Your Website into a Sales Machine? Here's How!

#122: Local Business? Here's How to Rank Higher in Search Results

#121: Media Magic—How to Start Partnering With Influencers

#120: How to Turn Existing Clients into Q4 Gold and Finish the Year Strong!

#119: The Power of Referrals (and How to Harness It)

#118: Why 2023 Has Been a Weird Year for Marketers (And What To Do About It)

#117: What Really Goes Into Writing a Sales Email

#116: The Ultimate "Non-Salesy" Sales Email Formula

#115: No More "Newsletters!" Do This Instead…

#114: How to Write Nurture Emails (The Right Way)

#113: A Nitty Gritty Look at Creating Lead Magnets

#112: Do You *Really* Have a Solid Marketing Strategy?

#111: Behind the Scenes: How to Transform a Website Using StoryBrand

#110: How to Create a "Homey" Homepage That Also Drives Conversions

#109: Eavesdrop on a Marketing Consultation from a StoryBrand Guide

#108: How to Create Your Marketing Message in 5 Simple Steps

#107: How to Use Email Marketing to Close Deals (REPLAY)

#106: Unleashing the Full Potential of Email Marketing

Celebrate Our 2nd Anniversary with a Special Gift Just for You!

#105: How Social Media Can Fuel Nonprofit Fundraising Efforts

#104: The 3 Biggest Mistakes You're Making on LinkedIn

#103: Should You Add TikTok to Your Marketing Strategy?

#102: Why Marketing on Instagram Feels So Hard (And How to Fix It)

#101: How "Authentic" Should You Be on Social Media?

#100: How to Avoid Social Media Marketing Burnout

#99: How to Use Visual Media to Grow Your Business

#98: From Overwhelmed to Overjoyed—How to Use Social Media to Grow Your Business

BONUS: Business Made Simple—Take the First Step to Double Your Revenue Today

#97: A Genius New Way to Create Social Media Content

#96: 7 Ways AI Can Save You Time and Money

#95: How ChatGPT Can Make Your Marketing Easier

#94: Is AI Friend or Foe? How to Make it Work for Your Business!

#93: Jen Hatmaker and Heather Adams—Do This to Always Stay On-Brand with Your Messaging

#92: Product Boss—How to Market & Grow Your Product-Based Business

#91: Donald Miller RETURNS—How to Build a Great Sales Funnel Step-by-Step

#90: Donald Miller—6 Steps to Growing Your Business Without the Stress

#89: Tim Arnold—Marketing Showdown: Clarity vs Creativity

#88: Steph Taylor—What is Web 3.0 and Why Does it Matter for Your Marketing?

#87: Emily Thompson—How to Build the Business and Life You Want

#86: The Secrets of Story in Marketing

#85: Building a Marketing Business with the Power of Story

#84: Pat Flynn & Matt Gartland—Why Creating a Community and Connection Matters (Not Just Content)

#83: How to Make Your Dream Podcast a Reality

#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth

#81: Leveraging the Science of Human Behavior in Marketing

#80: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 2)

BONUS: Business Made Simple—Top Business Growth Hacks of 2022

#79: Marketing Takeaways From This Year's Top Episodes (Best of 2022—Part 1)

#78: Is Your Website Costing You Customers?

#77: 4 Tips for Recruiting Top Talent to Join Your Team

#76: How to Succeed With Bigger Clients and Their Gatekeepers

#75: When the Words Aren't Flowing in Your Marketing (How to Get Unstuck!)

#74: Feeling Sluggish? Do This to Energize Your Marketing and Finish Out the Year Strong!

#73: Three Marketing Must-Dos for Local Businesses

#72: How to Fundraise Using the StoryBrand Framework

#71: How to Market Multiple Products Without Confusing Customers

#70: "How Do I Make My Copy Clear, But Not Boring?"

#69: Does StoryBrand Work for Faith-Based Organizations?

#68: How to "Sell" Without Making People Feel Awkward

#67: NEW—A Sales Framework for People Who HATE Selling

#66: How to Successfully Crowdfund Your New Business Idea

#65: Marketing Hacks You Need to Grow Your Podcast

#64: Unifying Your Team & Improving B2B Marketing Strategies

#63: How You Can Be the Next StoryBrand Success Story

#62: How to Fix Your Marketing in 2 Days

#61: Create Brand Messaging That Works (BrandScript Deep Dive)

#60: What You ACTUALLY Need to Know About SEO

#59: Is It Time to Throw Out Your Brand Message?

#58: How to Start a Successful Marketing Side Hustle

#57: How to Escape a Marketing Rut

#56: How to Use LinkedIn Ads to Grow Your Business

#55: Five Effective Ways to Highlight the Problem You Solve for Customers

#54: Solutions to Your Toughest Marketing Questions

#53: Stories of Success Using the StoryBrand Framework

#52: How to Overhaul Your Marketing Now

#51: How to Make Your Marketing More Inclusive

#50: The Video Your Business Needs to Win Over More Customers

#49: The Best Way to Use Testimonials to Grow Your Business

#48: Why Your Commercial Isn't Converting

#47: Why Your Videos Aren't Engaging Customers

#46: Fix Your Marketing with One Assessment

#45: Why Having a Clear Message Within Your Organization is Critical

#44: How to Write and Deliver a Captivating Speech

#43: An Amazing No-Cost Strategy to Get More Leads

#42: How Can PR Get You In Front of More Customers?

#41: How to Market Yourself into a New Job

#40: Using the StoryBrand Framework in Every Part of Your Business

#39: How to Turn Your Customers into Raving Fans

#38: Use the StoryBrand Framework to Level Up Your Design

#37: What You Need to Make Your Website Work

#36: How Design Can Help (and Hurt!) Your Revenue

#35: Creating a Social Media Ad Strategy That Works

#34: Using Social Media to Promote Live (and Virtual) Events

#33: Multiply Your Output, Not Your Effort with Social Media

#32: Creating Instagram Reels that Engage Your Following

#31: How to Build Your Social Media Content Calendar

#30: Three Key Pieces Every Social Media Post Needs

#29: Be the Guide in Your Business but the Hero in Your Life

Hero on a Mission Limited Series PREVIEW—What You Need in a Morning Ritual

#28: From "Ah-ha" to Action—Revisiting Our Biggest "Ah-ha" Moments of 2021

Discover True Meaning in Your Life's Story—New Business Made Simple Limited Series Coming January 6!

#27: From "Ah-ha" to Action—Revisiting the Framework That Makes Marketing Easy

#26: Will StoryBrand Work for Your Personal Brand?

#25: Will StoryBrand Work for Your Family-Owned Business?

#24: Will StoryBrand Work if You're an Artist?

#23: "How StoryBrand Worked for Me!" Celebrating Your Success

#22: Will StoryBrand Work for Your Premium Products?

#21: Will StoryBrand Work for Your Non-Profit? - Part II

#20: Will StoryBrand Work for Your Non-Profit? - Part One

#19: Will StoryBrand Work If Your Business has Multiple Audiences?

#18: Will StoryBrand Work for Your B2B Business?

#17: How to Put Your Sales Funnel Into Action

#16: Close the Deal with a Great Sales Email Campaign

#15: Building Your Nurture Email Sequence

#14: Why You Need a Lead Generator and How to Build One

#13: How to Create a Website That Works

#12: Creating the Perfect Answer to the Question "So, What Do You Do?"

#11: Five Must-Haves for an Effective Sales Funnel

#10: How to Take Action with the StoryBrand Framework

#9: Give Your Customers a "Happily Ever After"

#8: Save Your Customers from Failure

#7: Challenge Your Customers to Take Action

#6: Customers Never Trust a Guide Without a Plan

#5: Your Customers Are Looking for a Guide, Not a Hero

#4: What Specific Problem Do You Solve For Customers?

#3: Discover What Your Customer Really Wants

#2: Invite Your Customers Into a Beautiful Story

#1: Donald Miller—The Framework That Makes Marketing Easy

PREVIEW: Identity Transformation—Invite Your Customer Into a Beautiful Story

PREVIEW: Donald Miller—The Framework That Makes Marketing Easy

Introducing Marketing Made Simple!