All Episodes

Provider Margins vs. Medtech Reality | Ep. 113

New Trends in Value Analysis | Ep. 112

How the 14% Win at Trade Shows | Ep. 111

What Winning Medtech Companies Do Differently | Ep 110

Education Is the Moat with Guest Eric Poirier | Ep. 109

Educate First, Sell Later | Ep 108

The Inflection Point Medtech Can't Ignore | Ep 107

Building Medtech That Gets Adopted with Guest Frank Jaskulke | Ep 106

The New Rules of Value Analysis | VAES Ep 8

Medtech’s New Battleground | Ep 105

2026 Kickoff | Ep 104

Advisory Boards That Actually Move the Needle | Ep 103

Indirect Spend, Direct Value | VAES Ep 7

From Say to Do: Real Voice of Customer for Medtech | Ep 102

Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101

Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6

Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100

AI That Actually Helps in Medtech Sales, IP and Decision Making | Ep 99

Tiffany Wilson on Breaking Barriers in Medtech Innovation | Ep 98

How Centralized Decision Making is Changing Medtech | Ep 97

Smart Medtech Companies Are Getting Ready Now | Ep 96

Beyond the Ladder: Redefining Leadership and Career Growth in Medtech | Ep 95

Motion Creates Emotion: Medtech Strategy in Uncertain Times | Ep 94

Breaking Down the Value Analysis Bottleneck | VAES Ep 5

Market Pressures, Medtech Strategy, and Provider Perspectives | Ep 93

Chait Razdan of Care and Wear | Ep 92

Supplier Education: What Medtech Reps Still Don’t Know About Value Analysis | VAES Ep 4

From Vascular Access to Whole-Person Healing | Ep 91

From Friction to Partnership: Rethinking Supplier Deals in Healthcare | VAES Ep 3

Beyond the Bedside: Building The Nursing Beat | Ep 89

Medtech Is the Most Exciting Place to Be Right Now | Ep 88

Linda Lybert of HSI | Ep 87

Can Value Analysis Boost Your Sales? | VAES Ep 2

Cracking the Code on Value Analysis | VAES Ep 1

2025 Trends to Watch | Ep 86

2025 Kickoff | Ep 85

Navigating Change: Medtech in 2025 | Ep 84

2024 Trends & Takeaways in Medtech | Ep 83

82 | The Money Flow

Medtech's 2024 Sprint | Ep 81

Sales & Marketing Sync | Ep. 80

Reimagining Infant Spinal Taps | 79

AI Supplementing, Not Replacing, Nurses | Ep. 78

77 - Morris Miller, CEO of Xenex

Leads Open, Leads Closed | Ep. 76

Lead Generation | 75

Embracing Failure | Ep 74

KOL Management: The Unsung Heroes of Authentic Demand

Unlocking Value Analysis in Medtech with Barbara Strain

Unlocking Authentic Demand: Insights from 'The Heart of Innovation

The Power of Landscape Assessments in MedTech with Rob Ferguson | Ep 70

From Patient to Entrepreneur: Emily Levy's Journey with Mighty Well

Bringing Dignity to Patients | Medtech Business Academy Podcast 68

Building Your Own Path with Tiffany Wilson | Women in Medtech Podcast 67

Embracing AI in Medtech Education: Insights from HIMSS and Beyond | Medtech Business Academy Podcast Episode 66

Ep 65 - Pick Up. It's $200 Million.

Ep. 64 - Times Like These

Ep. 63 Adapting to Change Navigating the Medtech Landscape in 2024

Ep. 62 - Innovation with Langdon Morris

Ep 61 Closing the Women's Health Gap

Ep 60 - Healthcare IT with Expert Pat Zinno

Ep 59 - Invisible Women

Ep 58 - Strategies for 2024

Ep 55 - How did you get here? Colleen & Abbi

Ep. 56 - An International Play with Chris Schnee of Orion Innovations

Ep 55 - Julia Jacosbson, CEO of NEXT Medical Products and BLOXR Solutions

Ep 54 Ilsa Webeck

Ep 53 - How did you get here?

Ep 52 - Pulse of the Industry Report 2023

Ep. 51: If you don't ask, the answer will always be no.

Episode 50: "Do the Basics Better" Author Joe Mir

Ep. 49 - Actionable Clinical Insights

Ep. 48 - Mike Golebiowski talks Innovation at B. Braun Medical

Ep. 47 Betting on the Greatness of Yourself

Ep. 46 - GCMI's Saylan Lukas

Ep. 45 - A Conversation with Roddy Medical

Ep. 44 - Contemporary Executive Challenges

Episode 43: A Question of Mentorship - Anastasia Mironova

Ep. 42 - A Peek Around the Corner

Episode 41: Special Guest Abbi Jones of MedPaper

Ep. 40: The Triple Threat for Medtech: Inflation, Labor, and Supply Chain

Ep. 39 - The 2023 Conference Season

Ep. 38 SONSIEL Putting Words Into Actions

Ep. 37 - Pipeline Preparations

Ep. 36 - Women in Medtech Series 1

Ep. 35 - Leveraging AI and Preparing for a New Future

Ep. 34 - Design Thinking with Guest Suzy Engwall

Ep 33 Bob Rogers & Abby Norfleet of Kurin

Episode 32: Leveraging Market Research

Ep. 31 Show Me Why: A CMO's Perspective

Ep. 30 The CNO's Viewpoint

Ep. 29 A Nurse Manager Weighs In

Ep. 28 Health Systems in 10 Years

Ep. 27 What is Happening Today

Ep. 26 The State of Affairs

Ep. 25 The Future of MedTech Sales is Hybrid

Ep. 24 Blocking and Tackling

Ep. 23 Setting Up for 2023 Success

Ep. 22 - 2022 Year in Review

Ep. 21 - The Power of Data

Ep. 20 – Case Studies – Implementing & Executing with AR / VR / XR

Ep. 19 – An Expert Weighs in: AR / VR / XR

Ep. 18 - How do you get decision makers' attention?

Ep. 17 - AI/AR/VR - Artificial intelligence, augmented reality and virtual reality are obviously not the same.

Ep. 16 - Lowering the Cost of Sales - How to be impactful During Challenging Times & Beyond

Ep. 15 - How well do you really know your customer?

Ep.14 - The Recession is Coming - What's the big deal?

Ep. 13 Inside Sales

Ep. 12 Labor Issues in the Hospital

Ep. 11 Whats on the Mind of Hospital Execs

Ep. 10 "So, you think you're ready to raise capital?"

Ep. 9 510(K): Keys to Success

Ep. 8 Know Before you Go- Trade Shows

Ep. 7 The Power of Value Analysis

Ep. 6 Distribution Solutions

Ep. 5 GPOs: The Good, The Bad, and The Ugly

Ep. 4 Churn and Burn

Ep. 3 Navigating Customer Relations

Ep. 2 The Days of Future Past Pt. 2

Ep. 1 The Days of Future Past Pt. 1