All Episodes
MedTech Business Academy — 117 episodes
What Winning Medtech Companies Do Differently | Ep 110
Education Is the Moat with Guest Eric Poirier | Ep. 109
Educate First, Sell Later | Ep 108
The Inflection Point Medtech Can't Ignore | Ep 107
Building Medtech That Gets Adopted with Guest Frank Jaskulke | Ep 106
The New Rules of Value Analysis | VAES Ep 8
Medtech’s New Battleground | Ep 105
2026 Kickoff | Ep 104
Advisory Boards That Actually Move the Needle | Ep 103
Indirect Spend, Direct Value | VAES Ep 7
From Say to Do: Real Voice of Customer for Medtech | Ep 102
Surfaces to Safety: Linda Lybert on Collaboration and Patient Protection | Ep 101
Making UDIs Work in Value Analysis: Clean Data, Better Decisions | VAES Ep 6
Medtech Business Academy 100: From the Great Isolation to What Comes Next | Ep 100
AI That Actually Helps in Medtech Sales, IP and Decision Making | Ep 99
Tiffany Wilson on Breaking Barriers in Medtech Innovation | Ep 98
How Centralized Decision Making is Changing Medtech | Ep 97
Smart Medtech Companies Are Getting Ready Now | Ep 96
Beyond the Ladder: Redefining Leadership and Career Growth in Medtech | Ep 95
Motion Creates Emotion: Medtech Strategy in Uncertain Times | Ep 94
Breaking Down the Value Analysis Bottleneck | VAES Ep 5
Market Pressures, Medtech Strategy, and Provider Perspectives | Ep 93
Chait Razdan of Care and Wear | Ep 92
Supplier Education: What Medtech Reps Still Don’t Know About Value Analysis | VAES Ep 4
From Vascular Access to Whole-Person Healing | Ep 91
From Friction to Partnership: Rethinking Supplier Deals in Healthcare | VAES Ep 3
Beyond the Bedside: Building The Nursing Beat | Ep 89
Medtech Is the Most Exciting Place to Be Right Now | Ep 88
Linda Lybert of HSI | Ep 87
Can Value Analysis Boost Your Sales? | VAES Ep 2
Cracking the Code on Value Analysis | VAES Ep 1
2025 Trends to Watch | Ep 86
2025 Kickoff | Ep 85
Navigating Change: Medtech in 2025 | Ep 84
2024 Trends & Takeaways in Medtech | Ep 83
82 | The Money Flow
Medtech's 2024 Sprint | Ep 81
Sales & Marketing Sync | Ep. 80
Reimagining Infant Spinal Taps | 79
AI Supplementing, Not Replacing, Nurses | Ep. 78
77 - Morris Miller, CEO of Xenex
Leads Open, Leads Closed | Ep. 76
Lead Generation | 75
Embracing Failure | Ep 74
KOL Management: The Unsung Heroes of Authentic Demand
Unlocking Value Analysis in Medtech with Barbara Strain
Unlocking Authentic Demand: Insights from 'The Heart of Innovation
The Power of Landscape Assessments in MedTech with Rob Ferguson | Ep 70
From Patient to Entrepreneur: Emily Levy's Journey with Mighty Well
Bringing Dignity to Patients | Medtech Business Academy Podcast 68
Building Your Own Path with Tiffany Wilson | Women in Medtech Podcast 67
Embracing AI in Medtech Education: Insights from HIMSS and Beyond | Medtech Business Academy Podcast Episode 66
Ep 65 - Pick Up. It's $200 Million.
Ep. 64 - Times Like These
Ep. 63 Adapting to Change Navigating the Medtech Landscape in 2024
Ep. 62 - Innovation with Langdon Morris
Ep 61 Closing the Women's Health Gap
Ep 60 - Healthcare IT with Expert Pat Zinno
Ep 59 - Invisible Women
Ep 58 - Strategies for 2024
Ep 55 - How did you get here? Colleen & Abbi
Ep. 56 - An International Play with Chris Schnee of Orion Innovations
Ep 55 - Julia Jacosbson, CEO of NEXT Medical Products and BLOXR Solutions
Ep 54 Ilsa Webeck
Ep 53 - How did you get here?
Ep 52 - Pulse of the Industry Report 2023
Ep. 51: If you don't ask, the answer will always be no.
Episode 50: "Do the Basics Better" Author Joe Mir
Ep. 49 - Actionable Clinical Insights
Ep. 48 - Mike Golebiowski talks Innovation at B. Braun Medical
Ep. 47 Betting on the Greatness of Yourself
Ep. 46 - GCMI's Saylan Lukas
Ep. 45 - A Conversation with Roddy Medical
Ep. 44 - Contemporary Executive Challenges
Episode 43: A Question of Mentorship - Anastasia Mironova
Ep. 42 - A Peek Around the Corner
Episode 41: Special Guest Abbi Jones of MedPaper
Ep. 40: The Triple Threat for Medtech: Inflation, Labor, and Supply Chain
Ep. 39 - The 2023 Conference Season
Ep. 38 SONSIEL Putting Words Into Actions
Ep. 37 - Pipeline Preparations
Ep. 36 - Women in Medtech Series 1
Ep. 35 - Leveraging AI and Preparing for a New Future
Ep. 34 - Design Thinking with Guest Suzy Engwall
Ep 33 Bob Rogers & Abby Norfleet of Kurin
Episode 32: Leveraging Market Research
Ep. 31 Show Me Why: A CMO's Perspective
Ep. 30 The CNO's Viewpoint
Ep. 29 A Nurse Manager Weighs In
Ep. 28 Health Systems in 10 Years
Ep. 27 What is Happening Today
Ep. 26 The State of Affairs
Ep. 25 The Future of MedTech Sales is Hybrid
Ep. 24 Blocking and Tackling
Ep. 23 Setting Up for 2023 Success
Ep. 22 - 2022 Year in Review
Ep. 21 - The Power of Data
Ep. 20 – Case Studies – Implementing & Executing with AR / VR / XR
Ep. 19 – An Expert Weighs in: AR / VR / XR
Ep. 18 - How do you get decision makers' attention?
Ep. 17 - AI/AR/VR - Artificial intelligence, augmented reality and virtual reality are obviously not the same.
Ep. 16 - Lowering the Cost of Sales - How to be impactful During Challenging Times & Beyond
Ep. 15 - How well do you really know your customer?
Ep.14 - The Recession is Coming - What's the big deal?
Ep. 13 Inside Sales
Ep. 12 Labor Issues in the Hospital
Ep. 11 Whats on the Mind of Hospital Execs
Ep. 10 "So, you think you're ready to raise capital?"
Ep. 9 510(K): Keys to Success
Ep. 8 Know Before you Go- Trade Shows
Ep. 7 The Power of Value Analysis
Ep. 6 Distribution Solutions
Ep. 5 GPOs: The Good, The Bad, and The Ugly
Ep. 4 Churn and Burn
Ep. 3 Navigating Customer Relations
Ep. 2 The Days of Future Past Pt. 2
Ep. 1 The Days of Future Past Pt. 1