All Episodes
Mobile Heroes Uncensored — 76 episodes
The last dance
Road Trip Part Deux (still in Brazil)
ROAD TRIP BRAZIL: winning mobile in the land of samba and Carnival
Global mobile trends and economic indicators, with GroupM’s global director of business intelligence
CTV ad spending to outgrow social: chatting with Jonathan Yantz of M&C Saatchi Performance
Love & Pies, broccoli cake, and reverse psychology in ads: chatting with Trailmix
Fake ads and mobile marketing intelligence, with AppMagic’s Stan Minasov
Acceptable unprofitability? How Paired manages ad spend to hit home runs
Starting with the product: How Rootd bootstrapped to 2M users
Cradle to grave, literally: success in sim games with Candywriter
Segmentation that sparks joy, with Geoff Hladik from FlipaClip
Top trends in ASO today with AppTweak’s Simon Thillay
Huuuge Games, huge automation, and hugely human advice from Misha Syrotiuk
Agency day: M&C Saatchi, Apex Growth, and Neil Patel Digital
AI-driven marketing is the new data-driven marketing
3 billion kisses from Brazil: the story of Wildlife Studios
From zero to $2 billion: chatting with SmartNews advisor Fabien-Pierre Nicolas
How Mattel163 took UNO and Skip-Bo to 250M users: globalization is localization
20M views on TikTok, and a new approach to “uncomplicated attribution”
8M MAU with $0 in spend: Geoff Hladik at Visual Blasters
Nothing is impossible in mobile games, with GameRefinery’s Joel Julkunen
Going global with your app
Why soft launches are getting so ridiculously hard
How to efficiently scale ad spend beyond 7 digits
SKAN 4 rants and raves with app growth legend Thomas Petit
App store optimization: free money?
UA for Call of Duty: Learning from Activision’s senior manager of growth strategy
Predictably irrational: winning in fitness, health, and wellness categories
What 99% of ads for mobile apps misses: the Creative Index report
Privacy that doesn’t suck: Privacy Sandbox on Android
How one CMO built the world's most popular mobile market & social network for people who love fishing
Road trip Turkey: the new Silicon Valley of gaming?
Predictably irrational? Applying behavioral psychology to 1.4B game installs
Building a fintech super-app for expats
Winning IRL: Growing location and travel apps again (finally!)
How to scale your app for hypergrowth: 220M users and growing
Better admon than pre-IDFA? Here’s how …
These ads outperform native content: here’s how
Voodoo & Drest: Chatting with top women in mobile growth
Games that win: unveiling the DNA of successful mobile games with Sensor Tower’s Craig Chapple
How to maximize in-app ad revenue: privacy, in-app bidding, and top tips to boost profitability
How dating apps win (and when they’re busiest)
How to boost sales in your mobile app
Super Bowl success: how to do retention-first mobile user acquisition
Underdog champion: how to beat the biggest, baddest, richest competitors
3 types of data you need on competitive apps (plus the eye of Sauron)
How Wattpad boosted programmatic ad revenue substantially
Why incrementality is like heaven (but you can’t really go there)
Top 3 tips for growing your mobile marketing career in 2022
3 ways for mobile marketers to win in 2022 (and a recap of YAYs and BOOs from 2021)
Mobile gaming trends for 2022: live ops, mashups, NFTs, social, battle passes
Learning from the "performance artists" of mobile growth with Lidia Perez from Socialpoint
CPIs up. ROAS down. How to win in casual games in 2022, with Miniclip & Funorama
Systematizing serendipity: How SocialPoint escaped a creative rut and evolved past one big winner ad
How frustrating ads helped this brain game hit top-20 most-downloaded in the USA
Holiday marketing wins and fails with ABOUT YOU, Pizza Fan, and Admiral Media
IDFA, last-click, AB testing, and naming conventions with Lenette Yap, senior UA manager at Inkitt
Becoming the boss: How to level up in mobile marketing
Road trip: Eastern Europe with Nakusi Games, Joom, Google's massive attribution changes and more
Alexander Ruban: UA Lead at Product Madness on influencer marketing, gaming, and attribution
The Godfather of growth + Stash + Gymondo on subscription success
Mobile Hero origin stories: Alexey Gusev of Goodgame Studios
Roadtrip Germany: Delivery Hero, Flixbus, Soundcloud, & Yazio
Sam's Club, Walmart, retail apps, fail whales and the world's best BBQ sauce ...
Bumble user acquisition execs on growth, data, iOS 14.5, and the crazy, insane 2020s
Netflix. Gaming. Grindr. Aftermath of the IDFA. And SO. MUCH. MORE
Overrated metrics, dancing fools, and the future of marketing measurement with Babel, Flexion Mobile and more
Creativity, winning, and secrets of game marketing with top GamesBeat and PocketGamer journalists
iOS 15, Android 12, and mobile marketing inception as we chat segmentation & engagement
Agencies & mobile advertising: perfectly positioned for a post-IDFA era?
Playable ads, Yoda, best-selling authors, and mostly legal insider tips on getting free ad campaigns
Massive mistakes, free crypto, and how to market fitness apps with TRIQ, 7Mind, and Admiral Media
Thirsty mobile marketers, bars of iron, and winning with video ads
Rocking icons, shaking apps, and post-pandemic growth in fintech with Acorns, MoneyHub, Thimble, and Pawp
IDFA, creative, astrology, and free Lambos for everyone with Wooga, Product Madness, and Playstudios
Inaugural. First. Seminal. Freakishly awesome: Mobile Heroes on IDFA and Tinder (sort of) and yeah, acronyms we hate