All Episodes
Paleo Ad Tech — 69 episodes
67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media
66. Daniel Jaye – starting it all with Engage
65. Adam Singolda – the tabula rasa of Taboola
64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview
63. Jason Fairchild – developing GoTo, OpenX and tvScientific
62. John Nardone – Flashtalking about Modem Media and [x+1]
61. Jonah Goodhart – Colonize-ing Right Media and building a Moat
60. Katrin Ribant – giving us the data on Datorama
59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus
58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience
57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo
56. Tom Chavez – giving us the Rapt on Krux and data
55. Ari Paparo – influencing DoubleClick, Beeswax and more
54. Lee Nadler – marketing DoubleClick in Silicon Alley
53. Omar Tawakol – from BlueKai to AI and the all-new Rembrand
52. Ana Milicevic – managing data from Demdex to Sparrow
51. Wes Nichols – measuring the impact of MarketShare
50. Brian Andersen – shining a light on LUMA Partners
49. David Wamsley – running an AdAuction in the dot-com days
48. Brian O’Kelley (part 3) – the AppNexus adventure
47. Larry Braitman – fishing for dot-com dollars with Flycast
46. Jay Schwedelson – was WebConnect the first ad network?
45. Jim Jorgensen – the amazing dot-com adventure of AllAdvantage
44. Shawn Riegsecker – getting to the Basis Technologies of Centro
43. Matt Spiegel – making a Resolution (Media) for search
42. Joseph Zito – the logic of Datalogix and Oracle
41. Lynda Clarizio – making the case for AOL, Nielsen and The 98
40. Brian O’Kelley (part 2) – the Right Media experience
39. Brian O’Kelley (part 1) – from LA2Nite to Right Media
38. Brian Lesser – from 24/7 to Xaxis and Xandr
37. Blagica Bottigliero – going into Orbitz, social and affiliates
36. Ben Barokas – real-timing the supply side at AdMeld and Google
35. Michael Katz – double-clicking on InterCLICK and Yahoo
34. Andrew Casale – from Casale Media to Index Exchange
33. Nancy Marzouk – taking a DrivePM through L90 and [x+1]
32. John Ferber – putting the dot-com in Advertising.com
31. Steve Latham – taking an Encore at Flashtalking
30. Dave Zinman – on the first ad server, BlueLithium and beyond
29. Bill Urschel – the captain of Ad:ECN, the first exchange
28. Bill Wise – accounting for the rise of Right Media and more
27. Rex Briggs – the theory of Marketing Evolution
26. Manu Mathew – raising the Visual IQ of ads
25. Jeremy Ring – We Were Yahoo!
24. Tolman Geffs – banking on ad tech and media
23. David Shen – inside Yahoo!’s ad revolution
22. Michael Provenzano – issuing an Invite (Media) to Google
21. Mark Zagorski – eXelate, Telaria & DoubleVerify
20. Ari Lewine – going native with TripleLift
19. Scott McCorkle – hitting the ExactTarget at MetaCX
18. Kevin Ryan – up and down and up with DoubleClick
17. Steven Comfort – HotWired into the first online ads
16. David Carlick – untold story of Poppe Tyson and DoubleClick
15. Dave Moore – the epic of 24/7
14. Lou Montulli – building browsers, cookies and more
13. Dave Morgan – keeping it Real(Media), TACODA and Simulmedia
12. Kevin O’Connor – on co-founding DoubleClick and more
11. Auren Hoffman – building a LiveRamp to the info highway
10. Chris O’Hara – getting to the Krux of DMPs and ad data
9. Beth Wallace – you’ve got AOL’s ad-tech advocate
8. Ratko Vidakovic – the SiteScout becomes an AdProf
7. Kamakshi Sivaramakrishnan – raising the Drawbridge
6. Cory Treffiletti – agency guy to BlueKai, Oracle and beyond
5. Paul Bannister – gamer turned prophet for the publisher
4. Joanna O’Connell – evangelist of the trading desk
3. Joe Zawadzki – the original (Media)math man
2. Zach Rodgers – the voice of AdExchanger talks
1. Eric Franchi – the many overtones of Undertone
Paleo Pellet: How DoubleClick worked
Paleo Pellet: The History of Advertising Before DoubleClick in 15 Minutes