PR in the Real World cover art

All Episodes

PR in the Real World — 63 episodes

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Title
1

Communicating Complex Ideas Clearly with Alison Ramsay

2

How to Shape the Narrative with Autotrader’s Laura Harvey

3

The Leader Who Made Themselves Unnecessary with Sarah Ogden

4

"It's a Great Time to Have a Brain" with Antony Mayfield

5

From a Welsh Farm to CIPR Agency of the Year with Vicki Spencer-Francis

6

The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington

7

Why Great Storytelling Still Wins with Maria McGeoghan

8

The Career Advice Every PR Professional Needs with Steve Dunne

9

The Human Side to Public Sector Communications with Edna Boampong

10

How to Influence Government Through Strategic Communications Harry Bradshaw

11

Shaping the News for Millions - Inside Reach plc with Chief Content Officer David Higgerson

12

How Language Heals (or Harms) in a Crisis with Professor Lucy Easthope

13

The Strategy Behind Military Aviation Marketing with Flo Taitsch

14

How to Handle High-stakes Communications with Sarah Keaveny

15

How the ‘Dry January’ Campaign Changed a Culture with Joe Marley

16

Fearless Marketing in Further Education with Louise Marsden

17

How to Make Your Communications Accessible with Louise Gibson

18

Sanity Metrics and PR Measurement that Matters with Steph Bridgeman

19

What AI Means for PR Measurement with Liam Kelly

20

The Football Comms Playbook with BWFC’s Paul Holliday

21

Lessons from 25 Years in PR with Graham Goodkind (Part 2)

22

Lessons from 25 Years in PR with Graham Goodkind (Part 1)

23

GEO and the Great PR Reality Check with Darryl Sparey

24

'GEO is PR's Biggest Opportunity for 20 Years' with Darryl Sparey

25

Navigating Nuclear Communications with Rachel Westray

26

The 'Holy Trinity' of Growth for PR agencies with Andy West

27

PR at War: Ukraine's PR Army with Julia Petryk

28

People Problems in PR and How to Fix Them with Claire Quansah

29

Comedy, Crisis and Content That Matters: Career Lessons with Rob Hallam

30

How PR Changes Policy: Influencing the National Agenda with Ruth Boston

31

The Other Side of the Brief: Life After Agency with Jess Cooper

32

How to Secure Employee Trust in Crisis Situations with Alison Arnot

33

The One About Becoming the Best Small PR Agency in the UK

34

How to be Socially Mobile with Leanne Hughes

35

Spin, PR, Culture: the Making of Modern Manchester with Andy Spinoza

36

Confidence, Culture Shocks and Comms Life Abroad with Harriet Dawson

37

Strategy, AI and Regional Powerhouses with Sarah Waddington

38

The Truth About AI in PR with Ben Verinder

39

A Creative Campaign Masterclass with Mark Perkins

40

How to Build Branding Without Burnout with Ann Rimmer

41

From Crisis Comms to Care: A Story of Resilience with Dee Cowburn

42

Strategic Bravery: Mastering B2B Marketing with Sarah Cooper

43

Why You Should Go Into PR with Daniel Flynn

44

Creative Comms on a Shoestring with Ginette Unsworth

45

When the Worst Happens: Lessons in Crisis Leadership with Amanda Coleman

46

Comms-led Change in the NHS with Neil Greaves

47

I Nearly Quit PR with 2024/25 CIPR President Advita Patel

48

How to Create a Podcast Hit with Stewart Townsend

49

The Changing Face of Business Journalism with Chris Maguire

50

B2B2C Strategy and Human-Centric Comms with Katharine Topham

51

Authentic Employee Comms: Engaging Large-Scale Workforces with Paul Earnshaw

52

PR from the Other Side: A Business Leader’s Perspective with Andrew Wood

53

The PR Data Revolution: Data Journalism, AI and Storytelling with Alex Waddington

54

Employee Ownership Done Right with Caroline Noblett

55

Securing Broadcast Coverage: Radio Power, TV Realities and Media Training with Phil Caplin

56

Redefining the PR Playbook with Nigel Sarbutts

57

Marketing-Led Comms: Audience Strategy and Team Transformation with Clare Coupe

58

Strategic Problem Solving and Stakeholder Management with Shirah Bamber

59

PR on the Policing Frontline: Crisis, Resilience and Proving Trust with Liz Riding

60

Verbal PR and Business Storytelling: Finding Your Voice with Andrew Thorp

61

The Key to Place Branding Success with Rachel Bayley

62

PR Measurement and Evaluation – with Steph Bridgeman

63

Introducing PR in the Real World