PR in the Real World cover art

All Episodes

PR in the Real World — 67 episodes

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Title
1

The Case for PR at the Top Table with CIPR President Farzana Baduel

2

Why Judgement Beats Data in PR Measurement with Nik Pearson

3

Methodology and Mindsets with Shayoni Lynn

4

What Makes a Story Worth Printing with Richard Slater

5

Communicating Complex Ideas Clearly with Alison Ramsay

6

How to Shape the Narrative with Autotrader’s Laura Harvey

7

The Leader Who Made Themselves Unnecessary with Sarah Ogden

8

"It's a Great Time to Have a Brain" with Antony Mayfield

9

From a Welsh Farm to CIPR Agency of the Year with Vicki Spencer-Francis

10

The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington

11

Why Great Storytelling Still Wins with Maria McGeoghan

12

The Career Advice Every PR Professional Needs with Steve Dunne

13

The Human Side to Public Sector Communications with Edna Boampong

14

How to Influence Government Through Strategic Communications Harry Bradshaw

15

Shaping the News for Millions - Inside Reach plc with Chief Content Officer David Higgerson

16

How Language Heals (or Harms) in a Crisis with Professor Lucy Easthope

17

The Strategy Behind Military Aviation Marketing with Flo Taitsch

18

How to Handle High-stakes Communications with Sarah Keaveny

19

How the ‘Dry January’ Campaign Changed a Culture with Joe Marley

20

Fearless Marketing in Further Education with Louise Marsden

21

How to Make Your Communications Accessible with Louise Gibson

22

Sanity Metrics and PR Measurement that Matters with Steph Bridgeman

23

What AI Means for PR Measurement with Liam Kelly

24

The Football Comms Playbook with BWFC’s Paul Holliday

25

Lessons from 25 Years in PR with Graham Goodkind (Part 2)

26

Lessons from 25 Years in PR with Graham Goodkind (Part 1)

27

GEO and the Great PR Reality Check with Darryl Sparey

28

'GEO is PR's Biggest Opportunity for 20 Years' with Darryl Sparey

29

Navigating Nuclear Communications with Rachel Westray

30

The 'Holy Trinity' of Growth for PR agencies with Andy West

31

PR at War: Ukraine's PR Army with Julia Petryk

32

People Problems in PR and How to Fix Them with Claire Quansah

33

Comedy, Crisis and Content That Matters: Career Lessons with Rob Hallam

34

How PR Changes Policy: Influencing the National Agenda with Ruth Boston

35

The Other Side of the Brief: Life After Agency with Jess Cooper

36

How to Secure Employee Trust in Crisis Situations with Alison Arnot

37

The One About Becoming the Best Small PR Agency in the UK

38

How to be Socially Mobile with Leanne Hughes

39

Spin, PR, Culture: the Making of Modern Manchester with Andy Spinoza

40

Confidence, Culture Shocks and Comms Life Abroad with Harriet Dawson

41

Strategy, AI and Regional Powerhouses with Sarah Waddington

42

The Truth About AI in PR with Ben Verinder

43

A Creative Campaign Masterclass with Mark Perkins

44

How to Build Branding Without Burnout with Ann Rimmer

45

From Crisis Comms to Care: A Story of Resilience with Dee Cowburn

46

Strategic Bravery: Mastering B2B Marketing with Sarah Cooper

47

Why You Should Go Into PR with Daniel Flynn

48

Creative Comms on a Shoestring with Ginette Unsworth

49

When the Worst Happens: Lessons in Crisis Leadership with Amanda Coleman

50

Comms-led Change in the NHS with Neil Greaves

51

I Nearly Quit PR with 2024/25 CIPR President Advita Patel

52

How to Create a Podcast Hit with Stewart Townsend

53

The Changing Face of Business Journalism with Chris Maguire

54

B2B2C Strategy and Human-Centric Comms with Katharine Topham

55

Authentic Employee Comms: Engaging Large-Scale Workforces with Paul Earnshaw

56

PR from the Other Side: A Business Leader’s Perspective with Andrew Wood

57

The PR Data Revolution: Data Journalism, AI and Storytelling with Alex Waddington

58

Employee Ownership Done Right with Caroline Noblett

59

Securing Broadcast Coverage: Radio Power, TV Realities and Media Training with Phil Caplin

60

Redefining the PR Playbook with Nigel Sarbutts

61

Marketing-Led Comms: Audience Strategy and Team Transformation with Clare Coupe

62

Strategic Problem Solving and Stakeholder Management with Shirah Bamber

63

PR on the Policing Frontline: Crisis, Resilience and Proving Trust with Liz Riding

64

Verbal PR and Business Storytelling: Finding Your Voice with Andrew Thorp

65

The Key to Place Branding Success with Rachel Bayley

66

PR Measurement and Evaluation – with Steph Bridgeman

67

Introducing PR in the Real World