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All Episodes

PR in the Real World — 58 episodes

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Title
1

The Story Behind 'AI for Public Relations' with Ben Verinder and Stephen Waddington

2

Why Great Storytelling Still Wins with Maria McGeoghan

3

The Career Advice Every PR Professional Needs with Steve Dunne

4

The Human Side to Public Sector Communications with Edna Boampong

5

How to Influence Government Through Strategic Communications Harry Bradshaw

6

Shaping the News for Millions - Inside Reach plc with Chief Content Officer David Higgerson

7

How Language Heals (or Harms) in a Crisis with Professor Lucy Easthope

8

The Strategy Behind Military Aviation Marketing with Flo Taitsch

9

How to Handle High-stakes Communications with Sarah Keaveny

10

How the ‘Dry January’ Campaign Changed a Culture with Joe Marley

11

Fearless Marketing in Further Education with Louise Marsden

12

How to Make Your Communications Accessible with Louise Gibson

13

Sanity Metrics and PR Measurement that Matters with Steph Bridgeman

14

What AI Means for PR Measurement with Liam Kelly

15

The Football Comms Playbook with BWFC’s Paul Holliday

16

Lessons from 25 Years in PR with Graham Goodkind (Part 2)

17

Lessons from 25 Years in PR with Graham Goodkind (Part 1)

18

GEO and the Great PR Reality Check with Darryl Sparey

19

'GEO is PR's Biggest Opportunity for 20 Years' with Darryl Sparey

20

Navigating Nuclear Communications with Rachel Westray

21

The 'Holy Trinity' of Growth for PR agencies with Andy West

22

PR at War: Ukraine's PR Army with Julia Petryk

23

People Problems in PR and How to Fix Them with Claire Quansah

24

Comedy, Crisis and Content That Matters: Career Lessons with Rob Hallam

25

How PR Changes Policy: Influencing the National Agenda with Ruth Boston

26

The Other Side of the Brief: Life After Agency with Jess Cooper

27

How to Secure Employee Trust in Crisis Situations with Alison Arnot

28

The One About Becoming the Best Small PR Agency in the UK

29

How to be Socially Mobile with Leanne Hughes

30

Spin, PR, Culture: the Making of Modern Manchester with Andy Spinoza

31

Confidence, Culture Shocks and Comms Life Abroad with Harriet Dawson

32

Strategy, AI and Regional Powerhouses with Sarah Waddington

33

The Truth About AI in PR with Ben Verinder

34

A Creative Campaign Masterclass with Mark Perkins

35

How to Build Branding Without Burnout with Ann Rimmer

36

From Crisis Comms to Care: A Story of Resilience with Dee Cowburn

37

Strategic Bravery: Mastering B2B Marketing with Sarah Cooper

38

Why You Should Go Into PR with Daniel Flynn

39

Creative Comms on a Shoestring with Ginette Unsworth

40

When the Worst Happens: Lessons in Crisis Leadership with Amanda Coleman

41

Comms-led Change in the NHS with Neil Greaves

42

I Nearly Quit PR with 2024/25 CIPR President Advita Patel

43

How to Create a Podcast Hit with Stewart Townsend

44

The Changing Face of Business Journalism with Chris Maguire

45

B2B2C Strategy and Human-Centric Comms with Katharine Topham

46

Authentic Employee Comms: Engaging Large-Scale Workforces with Paul Earnshaw

47

PR from the Other Side: A Business Leader’s Perspective with Andrew Wood

48

The PR Data Revolution: Data Journalism, AI and Storytelling with Alex Waddington

49

Employee Ownership Done Right with Caroline Noblett

50

Securing Broadcast Coverage: Radio Power, TV Realities and Media Training with Phil Caplin

51

Redefining the PR Playbook with Nigel Sarbutts

52

Marketing-Led Comms: Audience Strategy and Team Transformation with Clare Coupe

53

Strategic Problem Solving and Stakeholder Management with Shirah Bamber

54

PR on the Policing Frontline: Crisis, Resilience and Proving Trust with Liz Riding

55

Verbal PR and Business Storytelling: Finding Your Voice with Andrew Thorp

56

The Key to Place Branding Success with Rachel Bayley

57

PR Measurement and Evaluation – with Steph Bridgeman

58

Introducing PR in the Real World