All Episodes
Retail Media Breakfast Club — 299 episodes
Here’s where Amazon is spending its own advertising budget
The Revenge Of The Catalog Team (Amazon Sponsored Prompts, Part 2)
This Agency Abandoned MTA, Here's Why
Billed For The Ad Before The Ad Exists: Amazon Sponsored Prompts
The 'Effort Heuristic' In Retail Media
I Downloaded The Data Amazon Has On Me. It’s Not Just Shopping.
Will Agentic Media Buying Be The End Of Us All?
What If You Ordered Lunch Like You Bought Retail Media
'Nobody Wakes Up Wanting To Chat With A Retailer'
AI Agents in Retail Media: Why Media Buyers Aren’t Ready for the Agentic Revolution
AI Slop Is Flooding Retail Media — Why Human Judgment Matters More Than Ever
Retail Media Fact vs Fiction: AI, Marketplaces & the Biggest Growth Opportunities Ahead
11% of Consumers Think They've Already Shopped with AI — Here's Why That Changes Everything
How AI Will Reshape Retail Media (And Why Great Retailers Will Still Win)
Why Dick's Sporting Goods Is Rejecting the Retail Media Playbook | Dave Young's Bold Strategy
I'm Completely Out Of The Loop (Lessons From My Summer Break)
Mirakl Ads at Cannes: Commerce Media Skips Its Own Lion
Same Words, Different Forks: Recap of eMarketer & Sensor Tower Commerce Media Executive Briefing at Cannes Lions
When Sam's Club "Connects" With Walmart, What Actually Connects?
Cannes Lions 2026 Dispatch: Agentic Media Buying, Retail Media Shakeups, and the Future of Creator Commerce
PayPal Ads’ Big Retail Media Bet: Why Shoppable Ads Could Finally Work (And The Future of Commerce in an AI World)
Retail Media at Cannes, 278 Episodes In & What’s Next for Retail Media Breakfast Club (Break Announcement + New Projects)
Chewy Ads vs. Retail Media’s Data Hoarders: Why Transparency Wins in Retail Media
The Shortcut Demon: The AI Data Problem Nobody In Agentic Commerce Wants to Fix (Demons Series Part 3 of 3)
Creator-Led Retail Media Explained: The Truth About Influencer Marketing, Retail Media Networks & Shopper Data
Retail Media Flywheel Explained: How Marketplaces Become Ad Revenue Engines (Lowe’s Case Study + Future of Commerce)
The Retail Media Reckoning: 6 Survival Strategies for Commerce Media Networks Before It’s Too Late
The Silo Demon: Why Retail Media Networks Are Becoming the Most Powerful Team in Retail (Demons Series Part 2 of 3)
Retail Media’s Biggest Identity Crisis: Why Brands Are Asking the Wrong Question
AI Shopping Is Rewriting Consumer Behavior: The Hidden Signals Brands Can't Afford to Ignore
Retail Media Is Mid? The Brutal Truth About Amazon, Walmart & the Future of Retail Media
The Growth Demon Inside Retail Media: Why Profitability Will Define the Next Era (Demons Series Part 1 of 3)
AI Retail Media Buying: Are We Handing the Keys to the Bots Too Soon?
Retail Media PR Secrets: What Actually Gets Coverage in 2026 (Please, Spill Some Tea)
Transactional Commerce Inside Perplexity: Ashley Furniture’s AI Bet
Amazon Wants Your Store Open — But Keeps Its Own Closed to AI Agents
Why Loyalty Programs Are the Real Power Play as AI Reshapes Retail Media
How Brands Are REALLY Using AI for Retail Media Automation
How Clorox Uses Data Clean Rooms to Unlock Powerful Personalization (AI Marketing Explained)
Publicis Buys LiveRamp: What It Means for Retail Media, Data Ownership & the Future of Identity
Dollar General’s Retail Media Power Play: The Full-Stack Strategy Unlocking Brand Dollars
The Retail Media Illusion: Why Agentic Commerce Will Disrupt E-Commerce Sooner Than You Think
Predictive Commerce: Why Life-Stage Data Could Replace Retail Media’s Obsession with Transactions
AI Is Quietly Breaking Retail Media — And No One Wants to Admit It
Kroger’s Retail Media Playbook: Why Context Data Is the Future of Commerce Media
Retail Media’s Narrative Problem (And How to Fix It for Optimal Impact)
I Need Your Help! Which Retail Media Trends Can’t You Ignore in 2026?
Why iROAS Metrics Are So Inconsistent (And Why Debate Is Good For The Industry)
Bring the “Retail” Back to Retail Media: 4 Fixes Every RMN Needs Now
Kroger x YouTube: The Retail Media Breakthrough That Could Unlock Billions in Brand Budgets
In-Store Retail Media Measurement Is Broken — Shopper Purchase Rate Explained with Catalyst & In-Store Marketplace
7 Retail Media Upfront Secrets: What Home Depot Got Right (And What Others Are Missing)
The Real ROI of Retail Media Events: Are Work Trips Still Worth It in 2026?
Home Depot’s Retail Media Playbook: How Orange Apron Media Is Winning Where Others Can’t
Retail Media vs National Media: The Measurement Debate Brands Can’t Ignore
The Real Secret Behind Consistent Content: Storytelling, AI & My Big Mishap
AI Is Clicking Your Ads (And Wasting Your Budget) — The Hidden Retail Media Crisis
Brand Media vs Commerce Media: How Gildan Is Redefining Retail Media Strategy for Faster, Cheaper Growth
Writing Into the Void: How I Built Authority in Retail Media (From Zero to 28K Followers)
Why AI Grocery Shopping Isn’t Taking Over Yet (But Absolutely Will)
Dark Search & AI Shopping: The Hidden Threat (and Opportunity) for Retail Media
AI Advertising Is Happening NOW: What Retailers Must Know Before It’s Too Late
Agentic Commerce Isn’t the Threat You Think — Why Retailers Are Playing the Long Game
83% of Retail Media Campaigns Are Misleading You (iROAS Exposed)
The Retail Media Fermi Paradox: Why Everyone Talks Growth… But Only Amazon & Walmart Win
Retail Media Measurement Is Broken (Here’s What Brands Actually Want Instead)
Why Retailer Magazines Are the Next Big Retail Media Channel (Post-AI Shopping Era)
Why Retail Media Looks So Different in the US vs Europe (And Why You’re Comparing It Wrong)
AI Discovery Is Reshaping Retail: Shoptalk 2026 Insights
Shoptalk 2026: AI, Agentic Commerce & Retail Media’s Next Power Shift
Are AI Ads the Next Billion-Dollar Channel? How Retail Media Wins in the Age of LLMs [Agentic Commerce Expert Series Part 4 of 4]
Costco Exposing Its Retail Media Tech Stack Might Change Everything
Retail Media Has a PR Problem: CVS Media Exchange’s Bold Wake-Up Call
Google’s New AI Patent Could Hijack Your Landing Pages (And Charge You for It)
Why Ecommerce Signals Are Disappearing And What Retailers Must Do Next [Agentic Commerce Expert Series Part 3 of 4]
OpenAI Killed Instant Checkout… But Agentic Shopping Isn’t Dead (What Retailers Need to Know Now)
My RampUp Notes: Why Data Collaboration Is Winning Ad Budgets
How Nestlé Decides Which Retail Media Networks Get Budget (And Why They Compare Them to Google & Meta)
PDP the New Homepage? How AI Shopping Is Reshaping Retail Media & Ecommerce [Agentic Commerce Expert Series Part 2 of 4]
Dirty Secrets of Retail Media: 5 Ethical Dilemmas Brands Need to Know
AI, Retail Media & First-Party Data: What Everyone Is Really Saying After RampUp 2026
Why Retail Media Can’t Unlock Brand Budgets (Until Brands Fix This One Thing)
AI Shopping Is Here: How LLMs Are Rewriting Retail Discovery [Agentic Commerce Expert Series Part 1 of 4]
US vs EU Retail Media: The 5 Structural Barriers Reshaping In-Store Advertising
Retail Media 3.0: Why AI & Agentic Commerce Could Spark the Golden Era of Advertising
ROAS Refuses to Die: The Retail Media Measurement Problem No One Wants to Fix
AI Won’t Kill Advertising: The Bull Case
Dark Search & Broken Retail Media Signals: How AI Shopping Is Reshaping the Future of Commerce
Retail Media Standards Showdown: Why Brands Want Them (And Why Retailers Push Back)
AI Is Already Disrupting Retail Media Via 'Dark Search' Traffic
AI Is Stealing the Browse: How Retail Media Wins the Data War in the Age of ChatGPT
Why Top Brands Are Building Their Own Retail Media Operating Systems (And Winning in 2026)
OpenAI Ads Inside ChatGPT: What It Means for Retail Media, Trust & the Future of AI Advertising
In-Store Experiential Retail Media: The 3X Sales Lift Brands Can’t Agree on Who Should Fund
Why OpenAI Ads Are a Wake-Up Call for Retail Media Networks (And What Happens Next)
Inside Amazon’s AI Shopping Funnel: Why Rufus Converts 3.5x Better
AI Is Quietly Rewriting Retail Media: What Happens When Shoppers Stop Searching?
Why Retailers Must Start Advertising in LLMs Now (Retail Media Meets AI Ads)
Retail Media’s Buffet Problem: Why Brands Are Losing Their Appetite (2026 Outlook)
Will Ads in ChatGPT Kill Trust or Create the Best Advertising Ever? A Retail Media Wake-Up Call
Costco Breaks the Silence: Inside the Retail Media Tech Stack That Has The Industry Talking
Instacart Ads’ Third Act: Ali Miller on Building the Infrastructure Powering Retail Media’s Future
Challenger vs. Legacy Brands in Retail Media: When Sponsored Products Stop Working (and What to Do Next)
Is Amazon Falling Behind? AI Agents, Rufus, and the Future of Ecommerce
7 Ways to Break the Retail Media Doom Loop
Retailers Are Finally Embracing AI Shopping Bots — Here’s What They Announced at NRF
Why the Future of Retail Media Isn’t Amazon or Walmart (It’s the Long Tail)
AI Is Rewriting Retail Media: Why the Funnel Is Officially Dead
What Retail Media Leaders Really Say at Private NRF Dinners (In-Store Media, Tech Stacks & Shopper Behavior)
NRF 2026: Why Retail’s Future Belongs to the Experimenters (Not the Five-Year Planners)
What I Learned Building Retail Media Breakfast Club in One Year (50,000 Downloads Later)
My Retail Media Content Diet: How I Stay Ahead of Trends Without Burning Out
Why Amazon Can’t Stop Agentic Commerce — And Why Other Retailers Must Lean In
5 Big Marketing Lessons Retail Media Must Steal From Venture Capital
Amazon’s Sea of Ads: Why 25+ Sponsored Products Per Page Still Works
The Retail Media Civil War Is Ending: How “Fluid” Sponsored Products Are Reshaping Search
AI vs. Retail Media: The Platform Shift No One Is Ready For
Inside Costco’s Secretive Retail Media Strategy: What Mark Williamson Revealed
AI Shopping Hype? My Black Friday to Cyber Monday Halftime Breakdown
Why Retail Media’s Metrics Are Failing — And What Actually Drives Brand Growth
Why Long-Tail Advertisers Are Becoming Retail Media’s Biggest Growth Engine
How RMNs Can Finally Win Over Media Agencies
AI-Fueled Shopping for The Holidays
Will Ads Ruin AI? Why Agentic Advertising Might Save the Internet
Get on the Damn Stage: Why 2026 Is Your Year to Step Into the Spotlight
Inside Mars’s Retail Media Investment Matrix — Why Only the Top 6 Retail Media Networks Win
AI Shopping Agents vs. Retailers: Who Owns Discovery Now?
Unfiltered Thoughts From Amazon Unboxed 2025
Developments in RTB (Real-Time Bidding) for Retail Media
Amazon Unboxed 2025 - Fresh Off The Press Announcements from Nashville
"Late By Design" - Molly Hjelm from Ace Hardware's RedVest Media Shares her Retail Media Gameplan
What CPG Brands Actually Control with Agentic Commerce Optimization (ACO)
AI Search to Disrupt Discovery for Retailers — Here's 3 Companies Thinking Outside The Box
Apply For The Damn Award & Conquer Your FOPO (Fear Of Other People's Opinions)
What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]
Breakdown of How Sam's Club Cracked the Code on In-Store Retail Media
How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]
The Secret Hopes & Dreams of RMN Leaders [New Research Preview]
Multi-Retailer Networks [Livestream Highlight]
Underrated Retail Media Metrics That Fly Under The Radar [Panel Episode]
Brian Monahan Is Going Big With Albertsons Media Collective ['Snips' from The Snarketing Podcast]
Is ChatGPT's Instant Checkout 'Really' Agentic? And Does It Actually Matter?
Will LLMS Monetize With Ads or Marketplaces? [Retailgentic Crossover]
Agentic Shopping Looks Crazy. So Did Self-Service Supermarkets.
Dollar General’s Austin Leonard Is Bullish On 'Last Mile' Opportunity
I Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real Opening
The Fairy Godmother Of Retail Media, Cara Pratt, And Her Agenda At Circana
Retail Media's Measurement Problem Isn't Technical — It's Political
Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]
AI Makes Shopping Easier, But Shoppers Still Check Receipts
In what ways are using AI today that you weren't a year ago? [Panel]
Best Buy's Ad Platform Play: 'We Got Next'
AI Shopping Hits 75% Adoption ['Snips' from Retailgentic]
The Lazy Girl's Guide to Social Commerce
Why 'Omnichannel' Misses the Point [New Research From The Digital Shelf Institute]
Managing a Multi-Retailer RMN Stack (Part 3 of 3)
Underrated Advice For Choosing A Retail Media Agency Partner [Panel]
Building Retail Media Federations: Foundations and Barriers (Part 3)
Meet The First Retail Media Federations & Consortiums (Part 2)
Growth Beyond Amazon: Tapping Into Retail Media's Broader Opportunities (Part 2 of 3)
ROAS Isn’t Enough — The Buyer’s Checklist for Retail Media
The Retail Media Doom Loop
AI Agent Shopping & Existential Threats To Retail Media
Brands are from Mars, Retailers are from Venus: Getting Inside the Head of Retailers (Part 1 of 3)
9 Ways Retailers & Brands Can Make Loyalty Programs Attractive... To AI Agents
Your AI Agent Just Got Hacked
Sam's Club Races To Win Retail Media Network Share Through Experiences
Tips For Getting The Most Out Of Retail Conferences [Panel Episode]
Big Agencies & Retail Media: A Slightly Unhinged Relationship
Loyalty Programs To Give Retailers An Edge In AI Shopping Future?
AI Agents Hate Ads Today — But Will That Last?
Are retail media specialists involved in product development? [Panel Episode]
What Is Your AI Agent Buying? [New Columbia & Yale Research]
Why RMNs Keep Their Tech Stacks Secret From The Very Brands They Want To Attract
Rufus Remembers Me
Risky Retail Media Decisions That Paid Off [Panel]
How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1)
Ads in AI Are Older Than You'd Think
Retailer AI Assistants: Are Shoppers Actually Using Them?
The Coming AI Marketplace Gold Rush
Criteo’s Frenemies Pile On
A retail media metric that isn't shiny or new but one that you return to again and again
Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
Agentic Shopping Poses An Existential Threat To Retail Media (Part 1)
The best conversation you had with your Shopper Marketing team
Will the retail industry welcome the “commerce media” newcomers?
Amazon Q2 Earnings: Best Of The Analyst Recaps
Walmart Reveals AI Roadmap That Points To A World Without Search Bars
Launching In New Markets & Marketplaces: 3 Brands Share Top Tips
Why Are Display Ads In Retail Media Still So Bad?
I'm back and I owe you an explanation
Season Finale! Returning July 28
Cannes Confessional #4: RMNs Should Chase That Brand Marketing Budget
Cannes Confessional #3: The Funnel is Now a Tunnel
Are You Sitting on a Retail Media Goldmine?
Cannes Confessional #1
What I’ve learned from 102 episodes over 5 months (and my future plans)
My highlights from the new 'Retailgentic' podcast
How These 4 Retail Media Leaders Are Using AI Right Now
Should We Really Care What Consumers Think About Retail Media Ads?
How an RMN's tech stack impacts your advertising results
Why AI Search Advertising Could Reach $25 Billion By 2029
How These 4 Retail Media Leaders Make Conference Season Count
Mary Meeker Is So Back: My Notes From Her 340-Page AI Futurecast
Meta Says ‘Just Trust Us’ With AI Ads, Will Amazon Follow Suit?
Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts
Is Retail Media Actually Kinda 'Mid'? PART 2
Walmart's Sparky AI Shopping Assistant: My Hot Take
AI in real life: how retailers and brands are leveraging AI (real numbers)
Career Sliding Doors: The Pivotal Moments That Changed These 4 Ecomm Leaders' Careers
Retailers Hit 99% Ad Coverage Without Killing User Experience, New Report Shows
55% of consumers say they don't trust AI shopping chatbots & recommendations
Walmart is Betting on AI Agents, While Amazon Goes Proprietary
How retailers 'Do' Sponsored Product ads: 4 takeaways for brands
Brands demand retail media standards. Retailers say it's too hard. Do they kind of have a point?
Instacart’s Turnaround CEO Heads To The AI Frontier
Prime Day 2025: Are Brands Scaling Back? (3 Reasons To Reconsider)
Is Retail Media Actually Kinda 'Mid'?
"We're Not Dabbling Here": Amazon's Official Company Line On AI
DSPs Wanted: The Retail Media Revolution 96% of Advertisers Crave
Amazon Q1 Earnings Scorecard: Winners, Losers, and the Calm Before the Tariff Storm
My Notes From an Interview with Costco's RMN leader, Mark Williamson
The Back Channel: AI Is Replacing Devs (But Banned At Retailer X), Freudian Analysis Of Offsite Vs Onsite Retail Media
Amazon Haul Expands As Chinese Competitors Face Tariff Upheaval
The AI Shopping Agent War Begins
Offsite vs onsite retail media
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
WOAS: Waste of Ad Spend
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
'Vibe Marketing' comes to retail media
Walmart puts the hard word on advertisers with 25% spend bump
Our New 2-Speed Marketplace
Panel: The death of the marketing funnel
The Other Side of the Story: Why Retailers Struggle with Media Measurement and Standardization
Why Real-Time Bidding Is Retail Media's Next Frontier
I Tested Amazon's AI Shopping Agent That Buys From Other Websites
Panel: New and exciting retail media metrics
Scouting For Tech: Lessons From Schwarz
Nova Act: What Amazon's Agentic AI Means for the Future of retail
Home Depot’s Retail Media Chief Puts Suppliers At The Center
Panel episode: Overcoming failure in retail media roles
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
Panel episode: How to convince someone that ROAS is not the answer
The Alexa+ Optimization Playbook For Brands
Its retail conference season. Get on the stage!
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
Best Buy's Marketplace Bet Is Really About Ad Revenue
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together
Retailers Are Learning to Sell—But This Time, It’s Media (Part 2/3): The Retail Media Tech Stack
Retailers Are Learning to Sell—But This Time, It’s Media, Not Products (Part 1/3)
Sam's Club RMN: Notes from my interview with GM Harvey Ma
What Unilever's New CEO Isn't Saying About Retail Media
How AI affects the consumer path to purchase (AI in retail series, Part 5)
Panel: How These Three E-commerce Leaders Think About Hiring Retail Media Talent
Amazon's Triple Squeeze: Navigating Private Label Growth, 3P Pressure & Tougher Vendor Negotiations
How Autonomous AI Agents Will Transform Retail Discovery
How to select AI-enabled partner solutions (AI in retail series, Part 4)
What the heck is Agentic AI? (AI in retail series, part 3)
Panel: How 3 Retail Leaders Transformed Their Sales Teams’ Perspective on Retail Media
Walmart Scintilla: How it compares to Amazon, Kroger's data & insights offerings
Amazon Kills Off 'Inspire' - another tomb in the social commerce graveyard
Simple ways to get started with AI (AI in retail series, Part 2)
The top questions that brands and retailers have about AI (Part 1 of AI in retail series)
Panel: The One Change These 3 Retail Leaders Wish for in Retail Media
The 5 Best Free Resources For Learning Retail Media In 2025
The Retail Media Performance Gap Is Even Wider Than We Thought!
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
Shopper marketing in the age of retail media
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
Retail Media's Next Challenge: Proving Real Results
More retail media spend = More measurement scrutiny
Amazon Sellers Report More Fraudulent Customer Returns
How Thrive Market Is Building A Different Type Of Retail Media Network
Is Retail Media Part of Search, or Is Search Part of Retail Media?
Panel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night
Amazon Alexa: Will We Get Beyond Checking The Weather?
Panel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media
The Retailer's Dilemma: Block or Embrace AI Shopping Agents?
The Lululemon Story [Book Review]
Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon
Panel: The analogies these 5 ecomm leaders use to educate their exec teams on retail media
OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media)
Retail Media Growth Will Slow in 2025: Here’s Why
The History of Piggly Wiggly [Book Review]
Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage
Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers
LinkedIn: Your Retail Media Trend Radar
Research from Amazon Reveals Ideal Ad Budget Allocation
Primal Branding: Book Review
What's next after VP of Ecommerce?
Panel: How these 4 ecomm leaders educate their leadership teams
Is Amazon’s new ‘Retail Ad Service’ just a trojan horse?
They found Amazon's Rufus AI patent
Kingdom of Prep: The J.Crew Story (Book Review)
What does it take to lead an RMN?
The Non-Obvious Metrics These 5 Brands Use for Retail Media
Beyond Keywords: The Evolution of Sponsored Ads
Amazon Rufus is a glimpse into the future of AI shopping assistants
Start Your Morning Smarter: Retail Media Breakfast Club Podcast