All Episodes
Spa Marketing Made Easy | Spa Business Growth — 110 episodes
SMME #491 Why Delegation Fails: Handoff, Ownership, and the Fix
SMME #490 You May Have Already Made a HIPAA Mistake With AI — Here's How to Know
SMME #489 Stop Being the Most Expensive Employee in Your Business
SMME #488 Fully Booked Is Not a Business Strategy
SMME #487 Why She Said Yes: Amanda Loyd's Path From the Treatment Room to the Coaching Chair
SMME #486 Your Spa's Financial Data Has Been Telling You a Story — AI Can Finally Show You What It Says
SMME #485 Freedom Isn't Free: A Memorial Day Reflection on Why Building Your Business Is an Act of Gratitude
SMME #484 Turning 45: What I'm No Longer Apologizing For (And Why You Shouldn't Either)
SMME #483 The CEO Time Audit: How to Find 10 Hidden Hours in Your Spa Week
SMME #482 How Claude AI Is Saving Us Time and Scaling Our Content (And How It Can Do the Same for Your Spa)
SMME #481 The Delegation Decision: What Only You Can Do as a Spa CEO
SMME #480 Stop Trying to Be Everywhere: The One-Channel Marketing Strategy That Actually Works for Spa Owners
SMME #479 The Power of the Right Partnership: How to Build Local Collaborations That Bring in Consistent New Clients
SMME #478 Is Your Online Presence Losing Clients Before They Ever Call? How to Audit Your Digital First Impression
SMME #477 Stop Repeating Yourself: How to Build an AI Onboarding Assistant That Trains Your Team For You
SMME #476 Why Your Spa Systems Aren't Sticking (And the ADHD-Informed Fix That Changes Everything)
SMME #475 Should You Exhibit at a Spa Trade Show? Behind the Scenes at Be + Well
SMME #474 The Real Reason Your Spa Strategy Isn't Working (It's Not What You Think)
SMME #473 Why Your Spa Emails Are Disappearing (And How to Fix It) with Amber McCue
SMME #472 AI Agents for Your Spa: How to Automate Revenue, Retention, and Operations with Maeve Ferguson, Khairy Varre, and Ajit Nawalkha
SMME #471 Delegation Without Fear: How to Let Go Without Losing Control
SMME #470 From Burnout to Balance: Why Your Spa Business Needs More Feminine Energy (with Dr. Neeta Bhushan)
SMME #469 Why Being the Mayor of Your Town Is Your Best Marketing Strategy
SMME #468 From Burnout to Balance: Building a Seven Figure Spa Without Losing Yourself
SMME #467 Why Winging It Is Costing You Growth (And What To Do Instead)
SMME #466 From Solo Esthetician to Spa CEO: How to Build a Team That Runs Without You
SMME #465 Open to Growth: Why Comfort Zones Are Killing Your Spa Business in 2026
SMME #464 Stop, Start, Continue: The CEO Planning Exercise That Will Transform Your Spa in 2026
SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works
SMME #462 How to Do Social Media for Your Spa (Even When You Hate It)
SMME #461 Open and Resilient: How Two Words Can Transform Your 2026 Spa Business
SMME #460 Why and How to Raise Your Spa Prices in January (Without Losing Everyone)
SMME #456 Marketing Month Part 4: AI in Your Spa: Reclaiming Time to Build Real Community Connections
SMME #459 Your Q4 CEO Checklist: 7 Must-Do Tasks Before December 31
SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®
SMME #457 Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine
SMME #455 Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy)
SMME #454 Marketing Month Part 2: Using AI to Solve Real Marketing Problems (Not Just Add More Tools)
SMME #453 Marketing Month Part 1: The Foundation Documents Every Spa CEO Needs for AI Success
SMME #452 From Chaos to Clarity: How Spa CEOs Can Reflect, Reset, and Profit Big in Q4 2025
SMME #451 Shed the Dead: How to Host a Mini Peel Event That Generates $5K–$25K in One Day
SMME #450 Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity
SMME #449 What's Your Exit Strategy? Planning a Profitable Spa Exit, Step by Step
SMME #448 System to Freedom: 7 Spa Systems Every CEO Needs for Growth & Clarity
SMME #447 When and How to Pay Retail Commission in Your Spa
SMME #446 AI Is Coming for Your Spa: How to Stay Visible (and Booked) in the New Era of Search
SMME #445 Rising Costs, Shrinking Margins: Smart Strategies for Spa Owners Navigating Inflation
SMME #444 AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients
SMME #443 $30K Months from Memberships? The Spa Revenue Strategy You're Not Using (Yet)
SMME #442 The Retail Reversal: A Smart Way to Boost Spa Revenue
SMME #441 Still on Track? How to Use a Mid‑Year Review to Save Your Spa's 2025 Goals
SMME #440 Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker
SMME #439 Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?
SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson's Story
SMME #437 What If Failure Isn't the End - But the Beginning?
SMME #436 Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO
SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa's Journey of Grit, Grace, and Growth
SMME #434 Compliance + Scope of Practice: What Spa Owners Need to Know in 2025
SMME #433 Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale
SMME #432 Replay: How to Build Rich Relationships with Selena Soo
SMME #431 The Untapped Superpower in Community-Driven Growth
SMME #430 New Clients Are Not Always the Answer: How to Grow with Retention + Relationships
SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden
SMME #428 Why You're Not a Million-Dollar Med Spa Owner – And How to Change That
SMME #427 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth
SMME #426 10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise)
SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling
SMME #424 How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business
SMME #423 Developing and Launching Your Spa's Signature Products with Anthony Standifer of The mSEED Group
SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection
SMME #421 3 Ways to Increase Your Spa's Profit Margins
SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo
SMME #419 The 2025 Meta Ads Landscape with Tara Zirker
SMME #418 Assembling Your Unicorn Team with Jen Kem
SMME #417 Can You Afford to Hire for More Support?
SMME #416 Mindset Hacks for Major Growth
SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father's Lawyer
SMME #414 Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas
SMME #413 6 High Profit Spa Services for 2025
SMME #412 The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios
SMME #411 Save Thousands on Your Spa's Credit Card Processing Fees with Tippy
SMME #410 Launching and Selling More Retail Through Events with Emilie of Team Addo
SMME #409 Team Building: From Chaotic to Confident
SMME #408 Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD
SMME #407 Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp
SMME #406 Gearing Up for Gift Card Sales in December
SMME #405 6 Productivity Tips for Aesthetic Professionals
SMME #404 5 Ways to Sell More Retail with Daniela & Sara of Team Addo
SMME #403 Why Planning is the Most Important Factor of Future Success
SMME #402 New Website Reveal: What's coming up for Addo Aesthetics?
SMME #401Reframe: Turning Obstacles into Opportunities
SMME #400 Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint
SMME #399 Shifting from Solo to Storefront with Daniela & Sara of Team Addo
SMME #398 Taking Vacation to Reflect as a Spa CEO
SMME #397 Strategic Partnerships for Spa - Don't Put All Your Eggs in One Basket
SMME #396 6 Key Areas of Ownership for Your Spa Manager
SMME #395 Launching Your Spa's Shopify Store with Ryan Files of High Level Marketing
SMME #394 Managing Your Spa's Cash Flow with YNAB with Nicole Cooley
SMME #393 5 Money Mistakes Spa Owners Make On Their Journey to a Million
SMME #392 Strategically Lowering Your Spa's Expenses with Nicole Cooley
SMME #391 Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. - National Master Trainer and Sales Manager for DermaConcepts
SMME #390 Developing Your Sales Mindset with Eugene Vassilas
SMME #389 Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo
SMME #388 3 Ways to Increase Your Revenue Per Hour Per Room
SMME #387 4 Steps to Retire Out of the Treatment Room
SMME #386 Successfully Launching a New Service with Ryan Files of High Level Marketing
SMME #385 Spa Sales Funnels 101
SMME #384 Understanding and Increasing Your Spa's Client Retention
SMME #383 Is a Spa Membership The Right Strategy For Your Business?
SMME #382 A Conversation With Misty Gillette