All Episodes

SMME #498 The 5 Mistakes Keeping Your Spa Stuck at $35K a Month

SMME #497 AI for Med Spas: The Profit Move Most Owners Are Missing

SMME #496 The $68K Event: Why Half the Money Comes After Everyone Leaves

SMME #495 Why Your Spa Makes Money but You Don't

SMME #494 The Four Stages of AI Adoption Every Spa CEO Needs to Know

SMME #493 You Can't Be the CEO and Stay in the Treatment Room

SMME #492 Your Midyear Spa Business Audit

SMME #491 Why Delegation Fails: Handoff, Ownership, and the Fix

SMME #490 You May Have Already Made a HIPAA Mistake With AI — Here's How to Know

SMME #489 Stop Being the Most Expensive Employee in Your Business

SMME #488 Fully Booked Is Not a Business Strategy

SMME #487 Why She Said Yes: Amanda Loyd's Path From the Treatment Room to the Coaching Chair

SMME #486 Your Spa's Financial Data Has Been Telling You a Story — AI Can Finally Show You What It Says

SMME #485 Freedom Isn't Free: A Memorial Day Reflection on Why Building Your Business Is an Act of Gratitude

SMME #484 Turning 45: What I'm No Longer Apologizing For (And Why You Shouldn't Either)

SMME #483 The CEO Time Audit: How to Find 10 Hidden Hours in Your Spa Week

SMME #482 How Claude AI Is Saving Us Time and Scaling Our Content (And How It Can Do the Same for Your Spa)

SMME #481 The Delegation Decision: What Only You Can Do as a Spa CEO

SMME #480 Stop Trying to Be Everywhere: The One-Channel Marketing Strategy That Actually Works for Spa Owners

SMME #479 The Power of the Right Partnership: How to Build Local Collaborations That Bring in Consistent New Clients

SMME #478 Is Your Online Presence Losing Clients Before They Ever Call? How to Audit Your Digital First Impression

SMME #477 Stop Repeating Yourself: How to Build an AI Onboarding Assistant That Trains Your Team For You

SMME #476 Why Your Spa Systems Aren't Sticking (And the ADHD-Informed Fix That Changes Everything)

SMME #475 Should You Exhibit at a Spa Trade Show? Behind the Scenes at Be + Well

SMME #474 The Real Reason Your Spa Strategy Isn't Working (It's Not What You Think)

SMME #473 Why Your Spa Emails Are Disappearing (And How to Fix It) with Amber McCue

SMME #472 AI Agents for Your Spa: How to Automate Revenue, Retention, and Operations with Maeve Ferguson, Khairy Varre, and Ajit Nawalkha

SMME #471 Delegation Without Fear: How to Let Go Without Losing Control

SMME #470 From Burnout to Balance: Why Your Spa Business Needs More Feminine Energy (with Dr. Neeta Bhushan)

SMME #469 Why Being the Mayor of Your Town Is Your Best Marketing Strategy

SMME #468 From Burnout to Balance: Building a Seven Figure Spa Without Losing Yourself

SMME #467 Why Winging It Is Costing You Growth (And What To Do Instead)

SMME #466 From Solo Esthetician to Spa CEO: How to Build a Team That Runs Without You

SMME #465 Open to Growth: Why Comfort Zones Are Killing Your Spa Business in 2026

SMME #464 Stop, Start, Continue: The CEO Planning Exercise That Will Transform Your Spa in 2026

SMME #463 From Military Leadership to Spa CEO: Ashley's Journey to Building a Team That Actually Works

SMME #462 How to Do Social Media for Your Spa (Even When You Hate It)

SMME #461 Open and Resilient: How Two Words Can Transform Your 2026 Spa Business

SMME #460 Why and How to Raise Your Spa Prices in January (Without Losing Everyone)

SMME #456 Marketing Month Part 4: AI in Your Spa: Reclaiming Time to Build Real Community Connections

SMME #459 Your Q4 CEO Checklist: 7 Must-Do Tasks Before December 31

SMME #458 From Apparel Empire to Facial Bar Franchise: Michele's Journey Building Face Foundrié®

SMME #457 Booked and Thankful: How Spas Turn Gratitude Into a Referral Engine

SMME #455 Marketing Month Part 3: Why Blogging is Back (And How AI Makes It Easy)

SMME #454 Marketing Month Part 2: Using AI to Solve Real Marketing Problems (Not Just Add More Tools)

SMME #453 Marketing Month Part 1: The Foundation Documents Every Spa CEO Needs for AI Success

SMME #452 From Chaos to Clarity: How Spa CEOs Can Reflect, Reset, and Profit Big in Q4 2025

SMME #451 Shed the Dead: How to Host a Mini Peel Event That Generates $5K–$25K in One Day

SMME #450 Scaling Smarter: How to Equip and Expand Your Spa Without Losing Your Sanity

SMME #449 What's Your Exit Strategy? Planning a Profitable Spa Exit, Step by Step

SMME #448 System to Freedom: 7 Spa Systems Every CEO Needs for Growth & Clarity

SMME #447 When and How to Pay Retail Commission in Your Spa

SMME #446 AI Is Coming for Your Spa: How to Stay Visible (and Booked) in the New Era of Search

SMME #445 Rising Costs, Shrinking Margins: Smart Strategies for Spa Owners Navigating Inflation

SMME #444 AI Is Coming for Your Spa (In the Best Way): How to Use ChatGPT to Attract Ideal Clients

SMME #443 $30K Months from Memberships? The Spa Revenue Strategy You're Not Using (Yet)

SMME #442 The Retail Reversal: A Smart Way to Boost Spa Revenue

SMME #441 Still on Track? How to Use a Mid‑Year Review to Save Your Spa's 2025 Goals

SMME #440 Legal Clarity on GLP-1s in Medically Assisted Weight Loss with Courtney Walker

SMME #439 Marketing Budgeting Deep Dive: How Much Should Your Spa Really Spend?

SMME #438 Building a Million-Dollar Waxing Brand with Integrity and Impact: Candice Johnson's Story

SMME #437 What If Failure Isn't the End - But the Beginning?

SMME #436 Getting Out of the Treatment Room: Your Path from Overbooked Provider to Thriving Spa CEO

SMME #435 From Blow Dry Bar to Beauty Empire: Fatima Rosa's Journey of Grit, Grace, and Growth

SMME #434 Compliance + Scope of Practice: What Spa Owners Need to Know in 2025

SMME #433 Why LinkedIn Matters for Spa CEOs: Build Strategic Partnerships That Scale

SMME #432 Replay: How to Build Rich Relationships with Selena Soo

SMME #431 The Untapped Superpower in Community-Driven Growth

SMME #430 New Clients Are Not Always the Answer: How to Grow with Retention + Relationships

SMME #429 Using Your Numbers to Make Better Business Decisions with Danielle Hayden

SMME #428 Why You're Not a Million-Dollar Med Spa Owner – And How to Change That

SMME #427 6 Myths Holding Back Spa CEOs … Bust Them for Explosive Growth

SMME #426 10 Ways to Make Your Team Feel Valued (Even Without Giving a Raise)

SMME #425 Scope of Practice, State Regulations, and Industry Advocacy with Susanne Schmaling

SMME #424 How to Use ChatGPT to Supercharge Your Lead Flow & Future-Proof Your Spa Business

SMME #423 Developing and Launching Your Spa's Signature Products with Anthony Standifer of The mSEED Group

SMME #422 Growth Through Acquisition with Susan Wos of Salonspa Connection

SMME #421 3 Ways to Increase Your Spa's Profit Margins

SMME #420 Building Strong Relationships with Your Vendors with Danielle Cobo

SMME #419 The 2025 Meta Ads Landscape with Tara Zirker

SMME #418 Assembling Your Unicorn Team with Jen Kem

SMME #417 Can You Afford to Hire for More Support?

SMME #416 Mindset Hacks for Major Growth

SMME #415 Legal Considerations in the New Year with Keren de Zwart of Not Your Father's Lawyer

SMME #414 Bringing IV Therapy into Your Aesthetic Practice with Jenn Plescia of IVs by the Seas

SMME #413 6 High Profit Spa Services for 2025

SMME #412 The Power of Personal Brand Photography with Brianna Shrader of Shy Heart Studios

SMME #411 Save Thousands on Your Spa's Credit Card Processing Fees with Tippy

SMME #410 Launching and Selling More Retail Through Events with Emilie of Team Addo

SMME #409 Team Building: From Chaotic to Confident

SMME #408 Authenticity and Spa Social Media Success with Dr. Sheila Barbarino, MD

SMME #407 Using Quiz Marketing to Gain Leads and Grow Your Clientele with Maxwell Nee of ScoreApp

SMME #406 Gearing Up for Gift Card Sales in December

SMME #405 6 Productivity Tips for Aesthetic Professionals

SMME #404 5 Ways to Sell More Retail with Daniela & Sara of Team Addo

SMME #403 Why Planning is the Most Important Factor of Future Success

SMME #402 New Website Reveal: What's coming up for Addo Aesthetics?

SMME #401Reframe: Turning Obstacles into Opportunities

SMME #400 Creating Spa Profit & Flow with Daniel Lang, CEO of Mangomint

SMME #399 Shifting from Solo to Storefront with Daniela & Sara of Team Addo

SMME #398 Taking Vacation to Reflect as a Spa CEO

SMME #397 Strategic Partnerships for Spa - Don't Put All Your Eggs in One Basket

SMME #396 6 Key Areas of Ownership for Your Spa Manager

SMME #395 Launching Your Spa's Shopify Store with Ryan Files of High Level Marketing

SMME #394 Managing Your Spa's Cash Flow with YNAB with Nicole Cooley

SMME #393 5 Money Mistakes Spa Owners Make On Their Journey to a Million

SMME #392 Strategically Lowering Your Spa's Expenses with Nicole Cooley

SMME #391 Discussing Vitamin A with Toni Lee Roldan-Ortiz, L.E. - National Master Trainer and Sales Manager for DermaConcepts

SMME #390 Developing Your Sales Mindset with Eugene Vassilas

SMME #389 Discovering What PDO Max LúmEnvy™ Can Do For The Skin with Jaclyn Luongo

SMME #388 3 Ways to Increase Your Revenue Per Hour Per Room

SMME #387 4 Steps to Retire Out of the Treatment Room

SMME #386 Successfully Launching a New Service with Ryan Files of High Level Marketing

SMME #385 Spa Sales Funnels 101

SMME #384 Understanding and Increasing Your Spa's Client Retention

SMME #383 Is a Spa Membership The Right Strategy For Your Business?

SMME #382 A Conversation With Misty Gillette