All Episodes
Strength Matters — 302 episodes
[Case Study] How We Do a Website Audit Live
Link Building for Fitness Websites: What You Need to Know
[Case Study] How To Launch a New Website
Our Process for Content Creation
The Data We're Using to Make Better Marketing Decisions
[Case Study] How and Why We're Revamping Cricket Matters
Google Reviews: Why Your Gym Needs Them Regularly!
Turning Your FAQs Into Blog Posts
7 Actionable Content Marketing Tips For Gym Owners
Fail To Plan, Plan To Fail
HeyTony Unplugged: Matt's Story and Insights
A Beginner's Guide to Local SEO for Gym and Studio Owners
How to Generate Leads on WhatsApp for Gym Owners?
6 Reasons Why Public Speaking is Essential For Gym Owners
[Case Study] How to Run an Awareness Marketing Campaign
Even Arnold Schwarzenegger's Doing Lead Magnets
7 Reasons Why Fit Pros Should Start Content Marketing
How Often to Post on Social Media in 2024
The Future of Content Marketing for Fitness Businesses
Why Email is the Most Reliable Marketing Channel
How to Create a Fitness Newsletter?
The Ultimate Business Growth Formula for Gyms
Who Sends the Most Traffic to Your Website?
Water Weight: How Certain Foods Can Change Your Weight
How to Lose Weight with Weight Vests
Fitness Lessons Learned from the Over 40s Cricket World Cup
Ultimate Guide to Keyword Research For Gym Owners
Mastering SEO: Essential Strategies for Fitness Businesses
Why Your Gym Website Needs to be Mobile Friendly
10 Proven SEO Strategies to Get Your Gym Ranked Higher on Google
How to Create Compelling Case Studies
The Hierarchy of Client Generation
Time Management for Fitness Business Owners
Empowering Women in Fitness: Stories of Passion, Purpose, and Niche Building
How to Stand Out in a Saturated Fitness Industry
How to Market Your Online Fitness Business in 2024
The Power of Signature Offers in Your Fitness Business
A Deep Dive into Lead Magnets for Fitness Professionals
6-Step Framework to Grow Your Email List
Creating Awareness Days for Fit Pros
Why AI is Killing Your Fitness Business
How to Pick the Right Fitness Web Designer
No Shortcut to Ranking Higher on Google
Case Study: How to Rank Higher on Google
Learning from Your Business Mistakes
Page Speed: What is it and Why Gym Owners Should Care?
7 Ways Personal Trainers Can Maximise Lead Generation From their Website
Why Blogging Is Essential for SEO and to Rank Your Fitness Business Higher
A Secret Hack to Rank Higher on Google
Are Warm Ups Worth It?
Lessons Learned from a Decade of Podcasting
How to Create a Compelling Lead Magnet
Morning Mastery: Crafting Your Unstoppable Life in 2024
5 Email Marketing Secrets for Fit Pros
How to Increase Conversions on Your Fitness Website
How to Get New Personal Training Clients Fast
How to Start a Fitness Blog
How to Market Your Gym Online in 2024
Our Most Important Personal Training Assessments
Why 95% of Diets Fail
Barefoot and Thriving: Unveiling the Growth Secrets of Vivobarefoot
How are Personal Trainers Using Social Media?
The Best Networking Strategy for Personal Trainers to Get New Clients
What's the Best Way to Find Clients as a Personal Trainer?
How Do I Build Up a Client Base as a New Personal Trainer?
How To Find 100+ Content Ideas For Your Fitness Blog in 3 Minutes!
Top 5 Mistakes Coaches Are Making Right Now
10 Ways to Attract Your Dream Clients in 2024
Assault Bike: The Best Conditioning Tool for Coaches?
The Biggest Fitness Trends of 2024
What Hard Working Coaches Need to Learn from Influencers in 2024
What's Changing with Strength Matters in 2024
Business Books Every Personal Trainer Must Have!
How to Build a Go-to Marketing System for Your Fitness Business
The Keys to Being a Successful Personal Trainer in 2024
5 SEO Skills You Must Master as a Fit Pro
The Anatomy of a Successful Fitness Sales Ladder
Marketing Lessons from Istanbul
The Simple Secret for Improved Cycling Performance
6 Tips to Help Clients Get Better Sleep
What's The Best Smart Watch to Use in 2024
Walking up Stairs Can Cut Heart Disease Risk by 20%
7 Ways To Grow Your Fitness Business
The Secret Formula to Growing A Successful Fitness Business
How to Prepare for the January Fitness Gold Rush?
How Long Does it Really Take For SEO to Work?
Should Personal Trainers Add TikTok to their Marketing Strategy?
Referral Strategies for Fit Pros
Don't Mistake Follower Size for Revenue
Logo Design and Branding for Fit Pros
How to Sell an e-Book as a Fit Pro
Why Fit Pros Need a Refund Policy
Why You Should Update and Remove Old Website Content
Your Customer Service is Your Marketing
What is the Best Way to Lose Weight in 2024?
[New Study] Poor Work Performance Associated with Insufficient Sleep
Nutrition Myths That Need to Die
Can Your Clients Lose Weight Without Exercise?
Should I Offer a Low Ticket Training Plan or Membership?
The 3 Biggest Mistakes Fit Pros Make on LinkedIn
A Proven Marketing Strategy for Fitness Professionals
The 10 Minute Crawl Test Challenge
How to Create Your Own Workout Plan
How to Set Up Bing Places for Your Fitness Business
What is Apple Business Connect for Fit Pros?
How to Get 5 New Personal Training Clients Every Month. Guaranteed.
Do You Even Have a Zone 2?
Does Wearing a Weighted Vest Help You Lose Weight?
3 Training Certifications Every Personal Trainer Should Take
What is Hybrid Personal Training?
Tips to Write Better Programs for Your Clients [Faster]
Why Fast Walkers Live Longer
How to Get a Faster 500m Row?
How to Run a Fitness Website Audit
How to Professionalize Your Fitness Business
The Power of a FREE Strategy Call
What’s the Lifespan of Social Media Content?
Do You Have Aerobic Deficiency Syndrome?
Why We Love Suitcase Barbell Deadlifts
[Case Study] Using a Weight Vest to Increase NEAT
The 60-Minute Turkish Get Up Test
Feed the Cats: Speed Training with Tony Holler
Using Data to Shed 20kg and Eliminate Pain
How Long Should You Rest Between Running Intervals
Why Our Running Athletes Train Differently Now
Flexibility & Freedom: How to Take a Break Without Breaking Your Business
The Social Media Platforms We're Doubling Down on Right Now
Conquering Imposter Syndrome: Finding Your Authentic Voice as a PT on Social Media
The Hidden Social Media Platform: Why It's the Best Place You're Not Posting On
How to Get More Massage Clients without Paid Advertising
When Clients Ask for Discounts: A Case Study in Business Boundaries
The #1 Mistake Fit Pros Make with Their Marketing Strategy
Should Personal Trainers Blog?
The Hidden Formula Behind Every Successful Personal Trainer Website
Why We Priced Our PT Sessions THIS Way: Behind the Scenes
Why Most New Fitness Businesses Fail (And How We're Avoiding It)
Can HRV and Resting HR Guide Your Training Priorities?
How We Turn Fitness Assessments into Actionable Scores
7 Essential Tools That Power Our Online Personal Training Business
Our Hybrid Personal Training Model in Practice
Why Our Hybrid PT Model has Changed our Business Forever
When Google Ads Go Wrong: A Cautionary Tale for Health and Fitness Pros
Are You a Fitness Business Black Belt? The Revenue Ladder Explained
The Dark Side of Facebook Ads: What No One Tells You
The Website Myth: Do Personal Trainers Even Need One?
Mike Boyle's Secrets to Being a Successful Coach
ChatGPT as Your Running Coach: Revolutionary or Risky?
Our Blueprint for Effective Online Fitness Assessments
Why We Ditched Zoom for Online Fitness Assessments
The Controversial Truth About Client Assessments: Do They Even Matter?
John Withinshaw on Why HCP is a Game-Changer for Personal Trainers
HCP: The Certification Coaches Can't Ignore, with Simon Bradbrook
The Hybrid Coaching Debrief: Lessons from Chelmsford
What is a T-Shaped Coach?
Built to Move: An Interview with Kelly and Juliet Starrett
Embracing Change: From Fit Over Thirty to the new Strength Matters Podcast
The Ultimate Guide to Finding Your Perfect Smart Watch with the Quantifiable Scientist
How to Set Health and Fitness Goals that Work
What 2022 Taught Us: The Top 5 Takeaways
The Ultimate Guide to Male Prostate Health with Dr. Perry Nickelston
Reviewing our First Art of Online Coaching Certification
How to Boost Your Fat Loss Results
The Amazing Benefits of Rucking with Jason McCarthy of GoRuck
Conditioning vs Strength: What’s More Important?
The True Value of Functional Movement with Gray Cook
How to Avoid Holiday Weight Gain
What to do When You Have a Back Spasm [Beginner’s Guide]
How to Run a Faster, Stronger 5km if You’re Over 30
Back to School Fitness Tips for Busy Parents
How to Effortlessly Change Your Diet Habits
The Importance of Having Blood Tests
How to Be a Successful Personal Trainer
7 Fitness Lessons I’ve Learned Turning 40, I Wish I Knew at 20
The Best Explosive Power Movements for People Over 30
Conditioning Ideas for Everyday Athletes Over 30
How to Train Like Thor and Chris Hemsworth
How to Build a Strong Core
Live Workshops are Back!
Four Things We Learned at the Perform Better Europe Summit 2022
Is the Keto Diet Right for Me?
Britain is The Most Obese Nation in Europe
Speed, Power and Plyometrics for People Over 30
Why Obesity Drugs Should be a Last Resort
The Strength Matters Hierarchy of Athletic Development [2022 Edition]
A Controversial Lifestyle Change You Might Want to Consider
Five Nutrition Hacks for People Over 30 Who Don’t Do Diets
The Case Against Barbell Training for People Over 30
Rucking for Weight Loss and Fat Loss
If You Have to Choose One, Should You Sleep or Exercise?
How Long Do I Stick to a Training Program that Doesn’t Work?
The Problem with Fat Loss Injections
All About Food Sensitivities
It’s All In the Hips!
Is Cardio or Strength Training Better for Fat Loss?
How to Start Training if You’re Overweight
How to Navigate the World of Supplements with Ben Coomber
The Importance of Delayed Gratification for Fitness Success
The Importance of Having a Growth Mindset to Get Results
5 Things We Learned About Health & Fitness for People 30+ in 2021
How to Start Your 2022 Fitness Journey the Right Way
Nutrition Secrets of Wildly Successful Everyday Athletes Over 30
Why New Year’s Resolutions Fail
How Busy People Eat Well
The Benefits of Mushrooms for Health & Longevity
The Connection Between Pain and Your Brain w/Dr. Eric Cobb
How to Train Like a New Zealand All Black w/Nic Gill
How Does Online Personal Training Work?
Exercise Less, More Often: A Discussion
How I Plan to Lose the Last 10lbs
How to Workout Like Daniel Craig
How to Bounce Back from Illness
How to Workout Like Shang-Chi
Why You Need to Stop Blaming Your Metabolism!
What Everyday Athletes Should Know About Hip Mobility
How NOT to Run Your First Ultra Marathon
Why Food Quality Matters in Fat Loss
The #1 Way to Stop Procrastinating & Start Losing Weight Today
How to Calculate Rest Periods Using Your Heart Rate
Family Members’ Health and Diabetes
Taking Responsibility for Your Own Health and Fitness
How to Cycle Faster, and Stronger Than Ever Before
Don’t Fear Assessments, Embrace Them!
The Impact of Being More Sedentary on Body Composition
How and Why Muscle Fiber Types Impact Exercise Selection
The Strength Matters Pyramid of Vitality
Feet First and the Future of Footwear Design w/Asher Clark [Vivobarefoot]
Should You Count Calories?
Secrets of Elite Obstacle Course Racers with Taylor Starch
How to Get Into Running and Stay Injury Free
Guts and Brains Go Together with Perry Nickelston
[Case Study] How I Lost 20kg and Became Pain Free with Jeroen Westra
How to Train for Fat Loss
The Strength Matters Fat Loss System
Interview: The Importance of Barefoot Shoes with Galahad Clark
Fat Loss: Where to Start with Nutrition
My Six Month Diet Experiment and The Surprising Results I Learned…
The Importance of Non-Digital Learning
Introducing the Everyday Athlete Scoring System
Season 3: We’re Back!
Strength Training for the Intermediate Everyday Athlete
Stop Training Like the Elite!
How fit are you really? Strength & cardio tests for people over thirty.
How To Ensure That You Get The Fat Loss Results You Want
How To Start Your Brand New Fitness Plan The Right Way
How To Make Your New Year’s Fitness Resolution Stick
Over 30? Here’s How To Approach Cardio Training…
Is Online Personal Training Right For Me?
Strength Training Principles For People Over 30
The Pitfalls of Thinking Short-Term In Fitness
[Case Study] Training With Insomnia
The Beginners Guide To Cold Exposure Training With David Whitley
Why Perfect Movement Does Not Exist With Perry Nickelston
Metabolic Intensity For General Health With James FitzGerald
How To Get Fit For The Ski Season
The Four Pillars of Health and Well-Being
Maximum Aerobic Power: Behind The Scenes With The New Book
Nutrition Science Made Simple With Dr. John Berardi
The Strength Matters Hierarchy Of Athletic Development For People Over Thirty
WWS. The Foundation For Everything Else…
Why Health Comes First When You’re Over Thirty.
We’re Back… | Fit Over Thirty Season 2.
The Bodyweight Training Secrets Of A Competitive Gymnast
How To Train For And Pass SEALFIT Kokoro
How To Train For And Survive The Marathon Des Sables
The Importance Of Balance And How To Fix It
The Carnivore Diet: What I Learned From Only Eating Meat
The Effect That Emotion Can Have On Pain
How Technology Is Changing The Way We Workout
Why Strength Training Helps With Fat Loss
The Six Pillars Of Health And Longevity
Ep 38: In Memory Of Bread: A Memoir With Paul Graham
Ep 37: How Jogging In Burundi Became An Act Of War With Peter Frick-Wright
Ep 36: Surviving Aconcagua: Scaling The Highest Mountain In S.America With Matt Shore
Ep 35: The Secret To A Strong And Healthy Mindset With Simon Lovell
Ep 34: How To Track Muscle Health Through Ultrasound With Andy Jackson
Ep 33: The Secret To Alleviating Pain With Missy Bunch And Ryan Steenrod
Ep 32: Why Individual Data Is Critical To Program Design With Matt Berenc
Ep 31: How To Hydrate 3x Faster And More Efficiently With Brandin Cohen
Ep 30: Gift Of Injury: The Strength Athlete’s Guide To Recovering From Back Injury With Dr Stuart McGill
Ep 29: The Essential Skills You Need To Stay Healthy And Lean With Georgie Fear
Ep 28: Unconventional Fitness With John Wolf
EP 24: The Everyday Athlete’s Guide To Barefoot Running With Julia Chi Taylor
EP 22: The Spirit Of The Everyday Athlete With James Breese
Ep 21: The Benefits Of Doing 100 Push-Ups A Day With Neal Snyder
EA 19: How To Finally Make Fitness A Habit With Harold Gibbons Of Mark Fisher Fitness
EA 18: How To Hold Your Breath For 8 Minutes & Eliminate Fear To Improve Performance
EA 17: [Case Study] How To Train An Everyday Athlete Who Struggles With Cardiovascular Performance
EA 16: Self Management Strategies For A Happy And Healthy Life With Nick Sutherland
EA 15: The Everyday Athlete’s Guide To Gut Health With Dr. Debbie Bright
EA 14: How To Assess Gaps In Your Training Using The Dan John Matrix
EA 12 : The Everyday Athlete’s Guide To Injury Recovery With Scott Olsen
EA 11: Biomechanics, Pain Science & Running Resilience With Dr Greg Lehman
EA 10: Obstacle Course Racing, Epic Bucket Lists & Developing Mental Resilience With Kate Solovieva
EA 09: How To Get Rid Of Back Pain With Dr. Stuart McGill
EA 08: Better Health & Movement Through Sprinting With Franz Snideman
EA 07: Why The Everyday Athlete Should Run With Andrew Read
EA 06: The Everyday Athlete & Lower Back Pain – Why No Two Spines Are The Same
EA 05: How To Actually Use Fitness Trackers To Get Fit With Nudge Coach
EA 04: How To Get Out Of Pain & Avoid Injuries With Perry Nickelston (Part 2)
EA 03: Why The Everyday Athlete Should Row With Cameron Nichol
EA 02: How To Get Out Of Pain & Avoid Injuries With Perry Nickelston (Part 1)
EA 01: What Is The Everyday Athlete With Phil McDougall