All Episodes

Ep. 107: Indiana State’s Playbook for Double-Digit Growth

Ep. 106: Why Bethel University Uses a Job Guarantee in Higher Education to Drive Enrollment

Ep. 105: How Brandeis is Revolutionizing Cost Transparency

Ep. 104: How Kennesaw State Built a 40-Student Influencer Team on a Shoestring Budget

Ep. 103: How to Design Student Experiences That Build Confidence

Ep. 102: Building a Transfer-Affirming Institution

Ep. 101: Why Strategy Should Come Before Tools

Ep. 100: What 99 Conversations Taught Me About Enrollment Marketing

Ep. 99: Stay Dangerous: How to Build an Enrollment Team That’s Ready for Tomorrow

Ep. 98: Building Healthy Creative Cultures that Deliver Authentic Student Stories

Ep. 97: How ODU Boosted Admitted Students Day Attendance by 30% in One Year

Ep. 96: If Financial Aid Is an Afterthought, Your Marketing Strategy Is Broken

Ep. 95: The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue

Ep. 94: Beyond SEO: The New Content Strategy for AI-Driven Enrollment

Ep. 93: Student-Shaped Storytelling: Why Real Voices Outperform Polish

Ep. 92: Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up

Ep. 91: Higher Ed Marketing as Service: Own the Student Experience

Ep. 90: Why Clear Communication is a Top Enrollment Tactic

Ep. 89: Student Personas: The Journey Mapping Playbook Colleges Need

Ep. 88: Student Fans: Using Taylor Swift's Playbook for Higher Ed Success

Ep. 87: Higher Ed Site Search: Your Enrollment Pulse

Ep. 86: The Battle for the Movable Middle: Why Smarter AI Creates Smarter Yield Systems

Ep. 85: From “Apply Now” to “I Belong Here”: Personalization That Wins Students

AMA 2025 Recap: Part 3 — Reputation, Revenue, and Staying Sane

AMA 2025 Recap: Part 2 — AI and the College Search

AMA 2025 Recap: Part 1 — Retention as a Marketer’s Job

Ep. 84: Performance TV: Your New Enrollment Channel

Ep. 83: Storytelling as Strategy: How to Drive Enrollment Through Authentic Voices

Ep. 82: Don’t Lose Them at Hello: Build Prospect Nurturing Plans That Work

Ep. 81: Cost, Courses, & Careers: How Prospects Really Use Your Website

Ep. 80: Social Media That Speaks Student: Capturing the Campus Experience

The Admissions Travel Season Playbook — Part 4

Ep. 79: The SHIFTS Framework: A New Approach to Enrollment Marketing

The Admissions Travel Season Playbook — Part 3

The Admissions Travel Season Playbook — Part 2

The Admissions Travel Season Playbook — Part 1

Ep. 78: How to Win at Student Search Behavior in the Age of AI

Ep. 77: Pillars and Layers: How to Sync Ads, CRM, and Emails to Drive Enrollment

Ep. 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" Campaign

Live at eduWeb Summit: From Logos to Loyalty: What Makes a Great Higher Ed Brand

Live at eduWeb Summit: AI-Powered Retention Strategies You Can Use Without Big Budgets

Live at eduWeb Summit: Smarter Student Recruitment Starts with Better Data

Ep. 75: AI-Powered Search Strategy: What Higher Ed Marketers Need to Know

Live at eduWeb Summit: The Student Search Process in 2025: Parent and Counselor Insights

Live at eduWeb Summit: How to Align Marketing Strategy with Student Identity and Mission

Live at eduWeb Summit: What Higher Ed Marketers Must Know About Student Search Behavior in 2025

Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Live at eduWeb Summit: The Future of SEO for Higher Ed: Lessons from Boston University

Ep. 74: Podcasting as a Full-Funnel Grad Recruitment Strategy

Live at Engage Summit 2025: AI Is the New Front Door to Your College

Ep. 73: A 370% Increase in RFIs: Inside a Program Page Redesign That Worked

Live at Engage Summit 2025: Building a Campus Culture for AI in Enrollment Marketing

Live at Engage Summit 2025: The Future of AI in Higher Ed Starts with One Simple Question

Ep. 72: Cost, Clarity, and Connection: The Case for a Parent-First Strategy

The Melt Season Playbook — Part 3: Scale Your Impact Without Burning Out

Ep. 71: Turn FAQs into Strategy: The Power of a Blog for Admissions

The Melt Season Playbook — Part 2: Make Your Outreach Smarter (and Still Human)

Ep. 70: Smart Targeting: Unlocking 300% More Lead Generation with AI

The Melt Season Playbook — Part 1: Find the Students Who Need You Most

Ep. 69: The Future of Lead Gen in Higher Ed: What Works & What Doesn’t

Ep. 68: Parent Engagement: Communication Strategies That Can Improve Your Yield

Ep. 67: Why Marketing Silos Are Your Biggest Obstacle in Enrollment Innovation

Ep. 66: Progressive Profiling: A Smarter Approach to Student Engagement

Ep. 65: Unlocking Higher Ed Differentiation

Ep. 64: Purdue Brand Studio: Redefining Higher Ed Marketing

AI for Yield Season Part 4: Tracking Success of Your AI-Assisted Outreach

Ep. 63: What an Enrollment Leader Learned From Her Teen’s College Search

AI for Yield Season Part 3: Creating Better Content, Faster

Ep. 62: Why Curiosity (and Data) Are a Marketer’s Best Friends

AI for Yield Season — Part 2: How to Personalize Outreach at Scale

Ep. 61: Differentiate or Decline: How to Stand Out in Today’s Enrollment Market

AI for Yield Season — Part 1: What AI Can (and Can’t) Do for You

Ep. 60: Beyond Advertising: Partnering Across Campus for Marketing Success

Ep. 59: Why Students Are Visiting Later—and What Enrollment Marketers Can Do About It

Ep. 58: Cracking the Code: How Gen Z is Choosing Colleges in 2024

Ep. 57: Meeting Short and Long Term Enrollment Goals Without Sacrificing Well-being

Ep. 56: How Personalized Video Drives Engagement Across the Enrollment Funnel

Want More Apps? Address These Emotional Roadblocks

Turning Trends into Tours: How Bowling Green’s Social Media Drives

Clear Signals: How Well-Understood Brand Stories Drive Enrollment

Crafting Copy that Converts: Tips for Enrollment Marketers

Enrollment Marketing Meets Brand Strategy

Crossover Episode - The Application and Breaking Silos

Creating Amazon-Like Experiences in Higher Education

Transform Your Enrollment Strategy by Owning Your Audience

The End of RFI Forms: Engaging Students with Tailored Content

Live from eduWeb: Insights from the Summit Floor

Mastering Cross-Platform Social Media in Higher Ed

Bonus: Innovative Marketing Live from Engage Summit 2024

Harnessing Data and SEO for Higher Ed Success

Enrollify.org Relaunch: More Content, More Community

Storytelling that Sells: Transforming Higher Education Marketing

Leveraging Creator Marketing in Higher Education: Insights from the Front Lines

Breaking Enrollment Records: How University of Idaho Did It

Harnessing AI to Innovate Higher Ed Marketing

Listening Louder: A New Era of Enrollment Marketing

Beyond the Buzz: Real Stories of DEI Impact in Higher Education

From the Inside Out: Building Your College’s Brand with Employee Impact

Combat the Enrollment Cliff with a UDL Approach to Your .Edu

Marketing Faculty Scholarship