All Episodes

Ep. 95: The Roosevelt Pledge: How a Free Tuition Promise Drives Enrollment and Revenue

Ep. 94: Beyond SEO: The New Content Strategy for AI-Driven Enrollment

Ep. 93: Student-Shaped Storytelling: Why Real Voices Outperform Polish

Ep. 92: Marketing People Remember: Inside Fordham’s Experiential Pizza Pop-Up

Ep. 91: Higher Ed Marketing as Service: Own the Student Experience

Ep. 90: Why Clear Communication is a Top Enrollment Tactic

Ep. 89: Student Personas: The Journey Mapping Playbook Colleges Need

Ep. 88: Student Fans: Using Taylor Swift's Playbook for Higher Ed Success

Ep. 87: Higher Ed Site Search: Your Enrollment Pulse

Ep. 86: The Battle for the Movable Middle: Why Smarter AI Creates Smarter Yield Systems

Ep. 85: From “Apply Now” to “I Belong Here”: Personalization That Wins Students

AMA 2025 Recap: Part 3 — Reputation, Revenue, and Staying Sane

AMA 2025 Recap: Part 2 — AI and the College Search

AMA 2025 Recap: Part 1 — Retention as a Marketer’s Job

Ep. 84: Performance TV: Your New Enrollment Channel

Ep. 83: Storytelling as Strategy: How to Drive Enrollment Through Authentic Voices

Ep. 82: Don’t Lose Them at Hello: Build Prospect Nurturing Plans That Work

Ep. 81: Cost, Courses, & Careers: How Prospects Really Use Your Website

Ep. 80: Social Media That Speaks Student: Capturing the Campus Experience

The Admissions Travel Season Playbook — Part 4

Ep. 79: The SHIFTS Framework: A New Approach to Enrollment Marketing

The Admissions Travel Season Playbook — Part 3

The Admissions Travel Season Playbook — Part 2

The Admissions Travel Season Playbook — Part 1

Ep. 78: How to Win at Student Search Behavior in the Age of AI

Ep. 77: Pillars and Layers: How to Sync Ads, CRM, and Emails to Drive Enrollment

Ep. 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" Campaign

Live at eduWeb Summit: From Logos to Loyalty: What Makes a Great Higher Ed Brand

Live at eduWeb Summit: AI-Powered Retention Strategies You Can Use Without Big Budgets

Live at eduWeb Summit: Smarter Student Recruitment Starts with Better Data

Ep. 75: AI-Powered Search Strategy: What Higher Ed Marketers Need to Know

Live at eduWeb Summit: The Student Search Process in 2025: Parent and Counselor Insights

Live at eduWeb Summit: How to Align Marketing Strategy with Student Identity and Mission

Live at eduWeb Summit: What Higher Ed Marketers Must Know About Student Search Behavior in 2025

Live at eduWeb Summit: The ROI of Clear Messaging in Higher Education Marketing

Live at eduWeb Summit: The Future of SEO for Higher Ed: Lessons from Boston University

Ep. 74: Podcasting as a Full-Funnel Grad Recruitment Strategy

Live at Engage Summit 2025: AI Is the New Front Door to Your College

Ep. 73: A 370% Increase in RFIs: Inside a Program Page Redesign That Worked

Live at Engage Summit 2025: Building a Campus Culture for AI in Enrollment Marketing

Live at Engage Summit 2025: The Future of AI in Higher Ed Starts with One Simple Question

Ep. 72: Cost, Clarity, and Connection: The Case for a Parent-First Strategy

The Melt Season Playbook — Part 3: Scale Your Impact Without Burning Out

Ep. 71: Turn FAQs into Strategy: The Power of a Blog for Admissions

The Melt Season Playbook — Part 2: Make Your Outreach Smarter (and Still Human)

Ep. 70: Smart Targeting: Unlocking 300% More Lead Generation with AI

The Melt Season Playbook — Part 1: Find the Students Who Need You Most

Ep. 69: The Future of Lead Gen in Higher Ed: What Works & What Doesn’t

Ep. 68: Parent Engagement: Communication Strategies That Can Improve Your Yield

Ep. 67: Why Marketing Silos Are Your Biggest Obstacle in Enrollment Innovation

Ep. 66: Progressive Profiling: A Smarter Approach to Student Engagement

Ep. 65: Unlocking Higher Ed Differentiation

Ep. 64: Purdue Brand Studio: Redefining Higher Ed Marketing

AI for Yield Season Part 4: Tracking Success of Your AI-Assisted Outreach

Ep. 63: What an Enrollment Leader Learned From Her Teen’s College Search

AI for Yield Season Part 3: Creating Better Content, Faster

Ep. 62: Why Curiosity (and Data) Are a Marketer’s Best Friends

AI for Yield Season — Part 2: How to Personalize Outreach at Scale

Ep. 61: Differentiate or Decline: How to Stand Out in Today’s Enrollment Market

AI for Yield Season — Part 1: What AI Can (and Can’t) Do for You

Ep. 60: Beyond Advertising: Partnering Across Campus for Marketing Success

Ep. 59: Why Students Are Visiting Later—and What Enrollment Marketers Can Do About It

Ep. 58: Cracking the Code: How Gen Z is Choosing Colleges in 2024

Ep. 57: Meeting Short and Long Term Enrollment Goals Without Sacrificing Well-being

Ep. 56: How Personalized Video Drives Engagement Across the Enrollment Funnel

Want More Apps? Address These Emotional Roadblocks

Turning Trends into Tours: How Bowling Green’s Social Media Drives

Clear Signals: How Well-Understood Brand Stories Drive Enrollment

Crafting Copy that Converts: Tips for Enrollment Marketers

Enrollment Marketing Meets Brand Strategy

Crossover Episode - The Application and Breaking Silos

Creating Amazon-Like Experiences in Higher Education

Transform Your Enrollment Strategy by Owning Your Audience

The End of RFI Forms: Engaging Students with Tailored Content

Live from eduWeb: Insights from the Summit Floor

Mastering Cross-Platform Social Media in Higher Ed

Bonus: Innovative Marketing Live from Engage Summit 2024

Harnessing Data and SEO for Higher Ed Success

Enrollify.org Relaunch: More Content, More Community

Storytelling that Sells: Transforming Higher Education Marketing

Leveraging Creator Marketing in Higher Education: Insights from the Front Lines

Breaking Enrollment Records: How University of Idaho Did It

Harnessing AI to Innovate Higher Ed Marketing

Listening Louder: A New Era of Enrollment Marketing

Beyond the Buzz: Real Stories of DEI Impact in Higher Education

From the Inside Out: Building Your College’s Brand with Employee Impact

Combat the Enrollment Cliff with a UDL Approach to Your .Edu

Marketing Faculty Scholarship

FAFSA Challenges Unpacked: A Strategy Session for Higher Ed Marketers

Mastering the Student Inquiry Moment

Strategies for Reaching Hispanic Students and Families

A Roadmap to Web Accessibility Success for Higher Ed Marketers

Rethinking Search Marketing and How to Help Students Find Right-Fit Colleges

Using the Power Patience to Reengage Stop Out Students

How Marketing Can Help Shape Employee Culture

How to Discover and Activate Your School’s Student Influencers

Ep. 29: Creating Lasting Impressions: Emotional Content

Ep. 28: Using Analytics to Solve Your Biggest Marketing Problems

Ep. 27: Navigating Web Design Feedback: Turning Opinions into Data-Driven Strategies

Ep. 26: AI-Driven College Exploration: Implications for Higher Ed Marketing

Ep. 25: Empowering First-Gen College Students: Enhancing Website User Experience

Ep. 24: How to Unlock the Power of Your .Edu

Ep. 23: Empowering Higher Education CMOs: The Transformative Power of Support Networks

Ep. 22: How to Build an Inclusive Marketing Strategy and Experience for Your College

Ep. 21: Why Content Marketing is Essential for Higher Education Marketing

Ep. 20: Inclusive Strategies for Marketing to International Students

Ep. 19: How to Boost Your Application Numbers

Ep. 18: Community Connections: How Grassroots Events Can Boost Your College's Impact

Ep. 17: Building Brand When You Don’t Have a Name Brand

Ep. 16: How to Win at Higher Education Marketing on LinkedIn

Ep. 15: Navigating the Enrollment Cliff: Strategies for Higher Education Marketers

Ep. 14: The Underrated Role of Marketing in Equity & Access

Ep. 13: Balancing AI and Human Connection in Higher Ed Marketing with ChatGPT

Ep. 12: Capturing Brand and Student Experiences Via Content

Ep. 11: What does it mean to be a Chief Experience Officer in higher education?

Episode 10: Brand Promises & Experience Proof: Marketing & Communication Team

Episode 9: Mental Health & Wellness in the Student Experience

Episode 8: Title IX & The Student Experience

Episode 7: The Power of Personalized Discovery in the Student Experience

Episode 6: The Power of Search & Discovery in the Student Experience

Episode 5: Empathy & the Student Experience for Higher Ed marketing and Communications

Episode 4: Web, Social & Beyond: The Digital Student Experience

Episode 3: How Enrollment Technology & Data Can Optimize the Student Experience

Episode 2: The Ohio State University: The Future of Brand & Student Experience

Episode 1: Views the CMO: Preparing For the Future of Student Experience Marketing

TRAILER: The Application with Corynn Myers