All Episodes
MobileGroove — 154 episodes · page 1 of 2
Why Affle Is Betting on CPCU to Power Its Next 10X Growth
Block Bad Ads, Keep Your Revenue: Google Proved It at MAU
Set It and Forget It AI? Here's Why That's Dangerous
The Truth About The Creator Economy | Expert Analysis With Caden Cox
Beyond Generic AI: Monetizing the "Magic Moments" in Video Advertising
The Truth About Premium Inventory and Market Choice
5x Higher LTV: How Commerce Media Is Changing Mobile Gaming
The $90 Billion Opportunity: Why Brands Must Bridge the App Gap
The Next Martech Advantage? Building an Insights Stack
93% of Marketers Are Using Rewarded UA — Here’s What Almedia Sees Next
Why “Good Enough” Web Measurement Is Burning Your Budget
SoundCloud Turned Off Brand Spend. What They Learned About ASO
Magical vs. Manipulative: The Future of AI Characters
Why Everyone Is Talking About MAU — and the Woman Driving Its Growth
Your Favourite Game Character Just Got an AI Brain
Beyond Performance: Why Ad Quality is Your Best Retention Strategy
Scaling Products Forces a Harder Question: What Do You Keep?
Qualifying Users: Why 90% of Your Growth Metrics Are Lying
The Latino Audience Mistake Every Brand Makes
Why Most Events Get It Wrong - and What POSSIBLE Gets Right
A Single Bad Ad Wiped Out 20,000 DAUs — Here’s What Publishers Miss
The Chatvertising Shift No One Saw Coming
How LY Corp Is Turning Everyday Behavior Into Points, Games and Growth
The Monetization Mistake Every Indie Developer Makes
How PAYBACK Is Bringing Gaming Into Loyalty — and Building Toward a Super App
How Indie Developers Win in Fast-Growing App Markets
Women Leading Mobile: Lessons in Voice, Power and Leadership Across Cultures
The Case for Blocking Bad Ads at Global Scale
Scaling Apps Without Sacrificing User Experience | CEO Trish Dang
Why Growth Is Now Everything to Everything
Misreading SKAN Is Burning Budget. Here’s What to Do Instead
The Hybrid Model That's Changing How Games Make Money Without Losing Players
The Sugar Rush is Over - Here's What's Hurting Apps Now
Publishers Have More Power Over Ad Quality Than Anyone Realizes
1 in 5 Players Quit After Bad Ads – Here's What Publishers Can Do
The Ad Experience Nobody is Talking About
How Do You Grow an App With Less Data?
How Angry Birds 2 Hit Year-1 LTV in 3 Months
How Did ROAS Jump from 30 to 100 in 28 Days?
Play with Purpose: Can Games Change the World?
$14M Raised. 50K Fans. One Game.
Not Just Play: The Serious Business of Gaming Strategy
More than ROAS: Redefining Success in Rewarded UA
The Offerwall Comback: How Xsolla is Powering the Next Gaming Boom
Beyond Ads: The Real Strategy for Brands in Games
The Post-ATT Playbook: Geeklab’s Fix for Broken Attribution
Thomas Hopkins on Why Creative Fails—And How to Fix It
Fred Dimesa: How Arity Turns 2 Trillion Miles of Driving Data into Retail Insights
Itamar Benedy: How Anzu Opens Games to New Ad Revenue and Net New Audiences
Michael Vito Valentino: How NowThis Attracted 500K Followers With 90-Second Stories
Playvalve’s Misha Syrotiuk On Creative Strategy, Monetization And AI That Works
Faith Price: How Saying Yes Can Redefine Your Career In UA And Beyond
Abby Patton: What a Two-Person UA Team Can Teach Us About Growth
No Playbook. No Pretending. Just Power Moves.
People First. Ego Last. And No, That’s Not “Soft.”
“People need to know why you’re in the chair you’re in.”
Fighting Signal Loss And Stiff Competition With A Full-Funnel Approach
From Signal Loss to Smart Scale: What Happens When You Own the Stack
AI That Hits the Right Notes — How Aarki’s Encore Orchestrates Powerful Marketing
From Blockbusters to Mobile Metrics: Why Gaming Is the Next Premium Ad Channel
The New Rules of Brand Building According to Carat’s CEO
Predictive + Generative AI = Real-Time, Full-Funnel Personalization at Scale
How To Own the Room Without Being A “Presenter”
Not Just Bark — How Zigzag Built a CRM with Real Bite (and Even More Heart)
Mobile Game Creatives Are Easier Than Ever—Standing Out Isn’t
Alternative App Store Growth Strategy Every Game Dev Should Know in 2025
The No-Code Platform With A Use Case For Every Marketer
What a 30-Year-Old Game Can Teach Marketers About Legacy Brands & Future-Proofing
Why “Booker Is King” Is The Best Growth Strategy For Any Brand
Rethinking Revenue and Retention with InMobi Advertising's Chief Business Officer
Luis de la Cámara On Trends To Make Your Next Mobile Game A Breakout Success
Inside what3words: Building a Brand That Markets Itself
How To Beat Mobile Gaming’s Final Boss in 2025
Inside Tripledot Studios’ Strategy (and Soundtrack) for Mobile Gaming Ad Monetization
Future-Proofing Your Programmatic Data Strategy for 2025
From the Saddle to the Screen: 5+ Lessons App Growth Markets Can Learn from Cycling
How Game Publishers Can Maximize Engagement with Smart Diversification
How To Unlock $2 Trillion In New Growth In The Next 10 Years
Reduce D1 Churn With In-Game Audio Ads
The Truth About Creatives Testing
How India’s Largest eSports Platform Convinces Global Brands To Buy Into Games
Why Working With Experienced Talent May Be The Best Investment For Your Brand With greyhairworks’ Alex Meisl
EHow Conversica Increases Engagement 35x With Brand-Safe, AI-Driven Conversational Commerce
How Vasuta Agarwal Climbed The Ladder Of India’s Leading Mobile Advertising Agency
How AI-Powered Appier Delivers Value To Clinch Conversions
Designing For The Future: Tech, Inclusivity, And Authenticity
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News
Tough Love On Your Tech Stack And Concrete Advice On “Aamping” Up Your Customer Comms
The Nonprofit Amplifying The Voices Of Women In AI
An Ad Intelligence Platform That Dives Deep Into Your Creatives Data
Destroying Deepfakes In Three Simple Steps
Game On: How Copper Banking Levels Up Financial Literacy
Why CTV Deserves A Spot In Your Marketing Mix
What It Looks Like When AI Is More Than A Buzzword With Appier's Bob Hollanders
Perfecting Performance Marketing In 2024 And Beyond
Breaking Down The Aarki Rebrand
Helping Non-Gaming Apps Climb Rank In The App Stores
How AppSamurai Attracts High-Value Players
Aligning Metrics For Value, Not Vanity With Vernesa Ćutuk
Unlock The Data Gold Mine Sitting In Your CRM With Stacy Earl and Jim Laurain