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All Episodes

The Local Procast — 74 episodes

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Title
1

Ep. 74: Creation vs Curation

2

Ep 73: Copy vs Design when it comes to conversions

3

Ep. 72: How to create a killer marketing campaign for Valentine's Day

4

Ep. 71: The 8 Core Layouts for E-commerce Companies

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Ep. 70: The 12 Core Elements of a Nonprofit Website

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Ep. 69: The 11 Core Elements of a Moving Company Website

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Ep. 68: 7 Core Layouts for every local business

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Ep. 67: Best Chatbot Recipes to Make Money

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Ep. 66: Best live chat software for small business

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Ep. 65: Top 4 approaches to display content features on your website for an amazing UX

11

Ep. 64: Ways to Display Content

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Ep. 63: What is an LMS?

13

Ep. 62: Shopify vs. WooCommerce which is better for e-commerce

14

Ep. 61: Upsell, Downsell, Crossell

15

Ep. 60: Popup Examples

16

Ep. 59: Pros & Cons of Headless CMS

17

Ep 58. Squeeze Page vs Landing Page

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Ep. 57: How to Create a Super Service Page

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Ep. 56: Can a funnel replace your website?

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Ep. 55: Quiz or Survey Funnels

21

Ep. 54: Sitemaps for Attorneys

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Ep. 53: How to Group Content on Sitemap

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Ep. 52: What is a Sitemap

24

Ep. 51: What is a Headless CMS

25

Ep. 50: What is Email Automation

26

Ep. 49: What is a funnel?

27

Ep. 48: Lesson Learned from a $250M Company Sale

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Ep. 47: Intro to the Webinar (or Seminar) Funnel

29

Ep. 46: What is a reverse squeeze page funnel and how it can boost your sales

30

Ep. 45: What is a squeeze page and how does it work?

31

Ep. 44: Why I’m skeptical of ‘best times to publish’

32

Ep. 43: How do channels make money?

33

Ep. 42: Using Value Levers to Create Headlines & Messaging

34

Ep. 41: Create Unique Offers Using the Value Levers

35

Ep. 40: The 4 Levers to Move You Out of Commodity Land

36

Ep. 39: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 3)

37

Ep. 38: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 2)

38

Ep. 37: CRUSH BFCM (Or any other day) with the Pro's Top E-Comm Tactics (Part 1)

39

Ep. 36: Pretty picture, sh**ty page speed

40

Ep. 35: How we 9X’d a customer's Page Speed with 3 small tweaks…

41

Ep. 34: Search Intent - The Holy Grail of SEO

42

Ep. 33: 5 ways to know if a keyword is valuable for SEO

43

Ep. 32: The 4 Categories of Traffic

44

Ep. 31: Whats REALLY involved in landing page optimization

45

Ep. 30: 5 Elements of a Great Landing Page

46

Ep. 29: How to create a "Super" Service Page

47

Ep. 28: The "Perfect" Homepage

48

Ep. 27: How to Tell if Website Speed is Hurting ROAS

49

Ep. 26: 3 Lead Generation Hacks for Your Blog

50

Ep. 25: The Internet as Data

51

Ep. 24: Conversions and SEO

52

Ep. 23: What is Content?

53

Ep. 22: The 3 dimensions of SEO

54

Ep. 21: Google is 20 years old. Here’s what matters now.

55

Ep. 20: how to capture leads at each stage of the buyers journey

56

Ep. 19: How to create a content plan

57

Ep. 18: User Experience for Small Businesses

58

Ep. 17: Design or copy? Which matters more?

59

Ep. 16: What is a "Landing Page," anyways?

60

Ep. 15: Done is better than perfect

61

Ep. 14: Overpromising Web Guys

62

Ep. 13: Why I hate customer acquisition

63

Ep. 12: What should you be focused on?

64

Ep. 11: Your Product (or service) isn’t your offer

65

Ep. 10: The value ladder & customer ascension

66

Ep. 9: Where's your prospect going?

67

Ep. 8: How to communicate value

68

Ep. 7: The 3 ways you can create value

69

Ep. 6: Are you ready to scale?

70

Ep. 5: From sales to systems

71

Ep. 4: Need Sales? SEO is NOT Your Thing

72

Ep. 3: Are you clear on who you serve?

73

Ep. 2: The Pro Growthmap for Local Businesses

74

Welcome to the Local PROcast!