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All episodes

The Long Game, 246 episodes. Page 1 of 3.

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1

Three Dinosaurs Talk AEO (with Benji Hyam & Devesh Khanal)

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Kitchen Side: The Price of Certainty

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Kitchen Side: The Internet Has a Memory

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Proof Over Promises, Case Studies, and Marketing When Trust Is Low with Sofia Sulikowski

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Kitchen Side: The Hidden Drivers of AI Search

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AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)

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Kitchen Side: The GEO Gold Rush Problem

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What is Content Engineering?

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Kitchen Side: AI Search Tactics, Telemetry and Team Structure

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10

Who Owns AI Visibility?

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11

Kitchen Side: Correlations, Chaos, and ChatGPT

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12

Earned Media, Brand Journalism, and AI Visibility with Noah Greenberg (CEO at Stacker)

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Kitchen Side: How to Move Fast

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Answer Engine Optimization Strategies & Tactics with Nick Lafferty and Josh Blyskal (Profound)

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Media Strategy, Ad Tech, and the Future of Search with Michael Walrath (Yext)

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A Million Tiny Whispers: The Psychology of AI Discovery & Digital PR with Logan Freedman

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Kitchen Side: Can vs Should in Automation

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Kitchen Side: Boots, Bots & Brand Gravity

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19

Scrappy to Strategic: Erik Episcopo on Building SEO Systems, Navigating AI Shifts, and a Growth Mindset

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20

Kitchen Side: From Traffic to Influence - Marketing in the Age of AI (and AI Mode)

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Navigating the AI Hype: The Opportunity for Marketers, Optimizing for LLMs, Specific Use Cases, and Making AI More Accessible

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22

Kitchen Side: Generative Engine Optimization

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Kitchen Side: Spryng Reflections, Connection, Community, and Soul

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Person-Based Marketing, MQLs, Ice Baths, and GTM Alignment with Alice Wyatt

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25

Molly St. Louis on Creativity, Theatrical Storytelling, and Bold Campaigns

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26

Kitchen Side: Live in New York! - Part 2

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27

Live in New York! - Part 1

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28

​​The Behavioral Science Episode with Erik Johnson

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29

Kitchen Side: Boots on the Ground and the Power of Vocabulary and Depth

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30

Startup Pricing, LLMs, Return of Quality, and Multimedia SEO with Aashish Krishna Kumar (Zuora)

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31

Content as Product, Mediocre SEO, and Optimism for the Future with Mark Lindquist

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32

Sean Ellis on the Evolution of Growth, PMF, and Testing in the AI Era

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33

Alex Talks to Startup Founders About SEO (Founders Common)

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34

Omnichannel Advertising, Attribution, and Unifying Brand & Performance with Katie Arena

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35

Kitchen Side: SEO Burpees, Death of Vanity Traffic, and NSM

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36

Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy

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37

Kitchen Side: ChatGPT Search, EOY Planning, and Productivity Systems

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38

Kitchen Side: The Operations Episode with Gray MacKenzie (ZenPilot)

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39

Why Human Expertise Matters More Than Ever in Content with Katie Kelly

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40

Kitchen Side: Working In the Business, Founder Mode, and Avoiding the Traffic Trap

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Kitchen Side: Perfectionism vs Experimentation, The Best Career Advice, and What SEO Programs Need to Succeed

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Kitchen Side: Marketers Caught in False Consensus Bias and Exploring New-ish SEO Strategies

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Building a Company in Crisis and Rethinking B2B Marketing with the RINse and Repeat Framework with Marc Thomas

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44

Kitchen Side: We Get Interviewed by AI Generated Questions

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Kitchen Side: Category Domination in SEO and Why Focusing on Inputs is Underrated

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46

Personal Branding, Online Visibility, and Belief Statements with Finn McKenty

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Kitchen side: How to Develop an Analytical Mindset

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48

Kitchen Side Episode 200: The Long Game Magazine Pre-Launch

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Brand Strategy, Performance Marketing, and Building Engaged Communities with Evelyn Frison

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50

The Flux in the SEO Industry, What Programmatic SEO Will Look Like, and Taking a Calm Approach to Business with Thenuka Karunaratne

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Kitchen Side: Identifying Strategy SEO Programs, Untraditional SEO Backgrounds, and We're Hiring a Director of Organic Growth

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Digital watercoolers, echo chambers, and big companies who write bad content with Ryan Law (Ahrefs)

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53

The Future of SEO & Ways We Actually Use AI (Kitchen Side)

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From Growth Leader to Coaching Growth Leaders, Common Challenges for Heads of Growth, and the State of PLG with Andrew Capland

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55

Algorithms and How They Impact Content, Art, Culture, and Humanity with Kyle Chayka

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56

Product-Led Onboarding, Video-First Content, and AI Repurposing with Ramli John (AppCues)

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57

Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)

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58

Modern SEO, Information Gain, and Organic Revenue Attribution with Parthi Loganathan (Letterdrop)

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59

Counterintuitive CRO Advice for B2B SaaS Websites, the Decision to Sell a Business, and Mental Health for Business Executives with Sahil Patel

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60

Product Marketing as a Strategic Role, Differentiating from Competitors, and Iterating on Company Narratives at High Growth Tech Companies with Eve Alexander, VP of Product Marketing at Seismic

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61

Kitchen Side: "Do Nothing," Cope Creep, and Life Lessons from Es Devlin

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62

The Content Ops Challenge, Scaling Great Work, Saving the Internet, and the Risks of SEO-Only Content with David Baum (Relato)

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63

Tactical Lessons in Change Management, the Preeminence of Messaging, and Risk Weighted Growth Portfolios with Alefiya Dhilla

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64

Kitchen Side: The Great Brand Marketing Debate, Snoop Dogg, and B2B Marketers Creating Confusion

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Cracking the Code of Intent-Based Marketing: Lessons from Koala's CEO (Tido Carriero)

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How Will AI Impact the SEO Profession, User Search Behavior, Businesses, and the Internet? with Mordy Oberstein

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67

Jenn Long on Complex Content Migrations, Keywords as Customer Research, and Content Portfolio Allocation

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Blogging is Underrated, Operationalizing Subject Matter Expertise into Content, and Scaling in Competitive Spaces w/ Nate Matherson (Positional)

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All About Outbound Sales and Marketing with Ritvij Gautam (Glencoco)

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70

Kitchen Side: Signaling Humanity in a Sea of AI, Revival of Long-Form, and Fake Experts on LinkedIn

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Kitchen Side: How Do You Develop Taste?

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72

The Impact of AI on Content, Search, Learning, and More (Learning to Change)

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73

A Growth Executive Explains Brand Marketing, Paid Acquisition, and the Future of Growth with Patrick Moran (Robinhood)

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Well I guess this is growing up...

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75

Connecting Dots as a Generalist, Going from Product to CMO, and Lessons Growing in a Mature Category with Shay Howe (ActiveCampaign)

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76

Kitchen Side: Nihilistic Funks, Losing Inspiration, and Google's Helpful Content Update

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Back-to-Back Hypergrowth Companies, Growth Lessons from Piano and Classical Music, and Mass Scale Personalization with Olga Denisova

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Kitchen Side: Team Offsites, SWOT Analyses, and Selfishness

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From Wall Street to Creator, a $645,099 Business Pivot, Principled Marketing, and Combatting Inner Narratives with Khe Hy

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Lindsay Tjepkema (Casted) on Doing More with Less, B2B Podcasting, and Human-Centric Marketing

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Kitchen Side: Eating From a Smaller Plate (or Bloat is Bad, Actually)

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Automating SEO, Getting Executive Buy-In, and Career Growth Through Curiosity with Braden Becker

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Kitchen Side: Surround Sound SEO & Optimizing for Generative Answers

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Kitchen Side: Lessons Learned Hiring & Tips for Job Seekers

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Mis-Using Generative AI in Content Marketing, Improving Content Operations, and AI Becoming Marketers

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Brand Building in E-commerce vs SaaS, Being a Weird Marketer, and Hiring Scrappy Marketers with Alexa Kilroy

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Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan

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Building a Cult Following in B2B and Revisiting Product Marketing as Your Industry Matures with Sandy Mangat

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Kitchen Side: Marketers Aren't Storytellers, Hard Truths in SaaS, and SEO Signal vs Noise

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Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube

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Hypothesis-Driven Marketing Strategy, Efficient Growth, and How to Hire Product Marketers with Trinity Nguyen

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92

Building Communities for B2B Brands, Becoming a Marketing Leader, and Being Privileged with Kash Miah

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Building a Content and SEO Strategy for a PLG Company with Kirsty Finlayson

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Kitchen Side: MMA, Objective Content Quality, Flaws of "Tone of Voice"

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Lani Assaf (Maven) on Behavioral Science, First Principles, Free Will, and Education

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Kitchen Side: Curmudgeonly Hot Takes, Applied Barbell Strategy, and Threads

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Mariya Delano on the Future of the Internet, Fragmenting Platforms, and Distribution in the Modern Age

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98

Managing a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny Thai

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Building a Content & SEO Go-to-Market, Making Data-Driven Decisions, and Competing in SaaS

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100

Kitchen Side: SEO Chad and the Benefits of Being Basic

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