Skip to content
The Long Game cover art

All episodes

The Long Game, 246 episodes. Page 2 of 3.

#
Title
101

Gregory Ciotti on the Modern "Creator GTM" Content Strategy and Video as a Foundational Marketing Tool

E
102

Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing

E
103

Branca Ballot (VP Marketing at Glide) on Startup vs Corporate Marketing Leadership, Driving Big Projects, and Remote Work

E
104

Building Marketing Programs and Teams from Scratch and How to Hire Great Marketers with Charlie Liang

E
105

From Farm Work to Founding an Enterprise Software Startup Fixing Pay Equity and Transparency with Lisa Wallace

E
106

Chris Toy (MarketerHire) on Why Marketers Run The World, Adaptability for Survival, and the Generative AI Revolution

E
107

Kitchen Side: Spryng Conference Recap, AI, Kid's Table Stuff

E
108

Bridget Poetker (Loop & Tie) on Content Hot Takes and the Transition from Content to Growth

E
109

AI Hype and Opportunity, Building Consumer Experiences into a B2B Product, and How Incentive Systems Inform Everything with Jon Reilly, Co-Founder & COO of Akkio

E
110

Product-Led Sales, Product Validation, and Unintentional Category Creation with Alexa Grabell, CEO of Pocus

E
111

Building Partner Programs and The Value of Being a Generalist with Barrett King

E
112

How Constraints Force Focus in Marketing, Becoming a First-Time Manager, and Anti-Specialization for a Diverse Marketing Career with David Fallarme

E
113

Finding Go-to-Market and Business Model Fit, Setting the Right Marketing Goals, and Marketers as Investors with Emily Kramer

E
114

Kitchen Side: The Impact of Google SGE and AI on Business, Human Behavior, and Society

E
115

Corey Haines on Programmatic SEO, Media Marketing, and SaaS Growth

E
116

AI Hype and Normalization, How to Actually Use Generative AI Tools, and the Magic of Content Marketing with Ben Pines, Director of Content at Wordtune

E
117

A Live Fireside Chat with Jay Acunzo

E
118

The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)

E
119

Building Growth Strategy at the Executive Level and Learnings from Running Growth at Disney and Live with David Mausolf

E
120

Defining Objective Content Quality Standards & Why Content Marketing is Cheesy with Margaret Jones (Airtable)

E
121

Kitchen Side: Planning vs Action, the Importance of Product Marketing in Content & SEO, the 3 Keys to B2B Marketing, and Taste

E
122

Joel Klettke on the Perfect Case Study, Why Process Matters, and Mindset Shifts to Tackle Fear and Uncertainty

E
123

Experimenting with Pricing and Packaging and the Journey from Product Manager to CEO with Patrick Despres-Gallagher

E
124

Natalie Marcotullio on the "Pass Me The Ball" Mindset and Strategic Tradeoffs in Startup Growth

E
125

Going Up Against PowerPoint and Google Slides, How to Give Powerful Presentations, and Why Product-Market Fit is Overrated with Sarah Kiefer, CMO of Pitch

E
126

Growing Superhuman with Love-First Word of Mouth and Marketing During a Recession

E
127

Building ABM Orchestrations and Marketing Teams from Scratch with Brandon Redlinger

E
128

Kitchen Side: Learnings from Publishing 100 Podcast Episodes and How We Landed in the Top 10% of Spotify Podcasts

E
129

AI as a Writing Partner, Not Human Replacement with Krista Doyle of Jasper

E
130

Building and Scaling OpenPhone from Scratch and Leveling Up as a Leader with Daryna Kulya

E
131

Contrarian Content Leadership Advice, Process is Overrated (?), and How to Grow Your Content Career with Benyamin Elias (Podia)

E
132

Big Bets in B2B Marketing, Leveling Up the Content Profession, and Building a Marketing Team During the Pandemic with Joei Chan

E
133

From Content Manager to CEO, The Future of AI and Content, and How Content Marketers Need to Evolve with Devin Bramhall

E
134

Kitchen Side: The Future of B2B Demand Gen, Generative AI's Impact on Content, and Leveling Up Content Marketing

E
135

Why the Best Marketers are B2B Marketers, Getting Creative with B2B Marketing, and the Changing Game of Ecommerce with Kris Mobayeni

E
136

Bobby Pinero (Equals) on Founder-Led Content, Early Traction, and Faith Over Fear

E
137

Kitchen Side: The Ultimate Imposter Syndrome Episode

E
138

Vitor Peçanha (Rock Content): Killing the Term "Content Marketing" and the Emergence of Creativity and Strategy

E
139

Building a Thriving Freelance Writing Career: Insights and Strategies from Kayla Voigt

E
140

The Evolution of Digital Events, Finding a Competitive Edge, and Running a Marketing Team Like a Media Company with Palash Soni

E
141

What Marketers Need to Know About GA4 and Content Analytics with JJ Reynolds

E
142

How to Build a B2B Software Company with Community and Use AI Tools to Be More Productive with Austin Distel

E
143

Running Product-Led Growth and Go-To-Market Motions During a Recession and Unlocking Career Growth with Holly Chen

E
144

Kitchen SIde: Demsytifying "Media Marketing" (w/ Guest Ronnie Higgins)

E
145

How to Market to Developers with a Product-Led Growth and Enterprise Go-to-Market Playbook

E
146

How Marketers Waste Time and Resources, and the Audacity of Big Goals with Jakub Rudnik

E
147

Jay Acunzo on Creativity, Storytelling, and Why You Need Courage to Break Out of Mediocrity

E
148

The Unspoken Rules of Running a Business with Female Founders Samantha Anderl and Andrea Wildt (Harlow)

E
149

Affiliate-Driven Content Sites and Link Building with Sandeep Mallya (99Signals)

E
150

Event-Led Growth and Customer Education with Mark Kilens (Airmeet)

E
151

Kitchen Side: Our Attempt at Ghostwriting Thought Leadership Content

E
152

Office Hours: Building SEO Growth Loops with Kevin Indig

E
153

Upcoming Trends in Marketing According to Futurist Mark Schaefer

E
154

Kitchen Side: Should You Create a Glossary as Part of Your SEO Strategy?

E
155

Product Led-Growth Benchmarks with Sam Richard (ngrok)

E
156

Recent Trends and Building an Audience with Amanda Natividad (SparkToro)

E
157

How to Write for Humans, But Optimize for SEO with Maddy Osman (The Blogsmith)

E
158

Kitchen Side: How Our Thinking of Content Strategy Has Evolved Over Time

E
159

How to Fulfill Customers’ Needs with CRO with Raphael Paulin-Daigle

E
160

How to Build A High-Performing Marketing Team with Andrew Davies

E
161

Fireside Chat with Tim Stoddart (Copyblogger, Stodzy)

E
162

How to Level Up as a Growth Marketer with Joe Lee (Ontra)

E
163

Product-Led Growth and Sales with Thomas Schiavone (Calixa)

E
164

How to Build the Right Data Workflow with Blake Burch (Shipyard)

E
165

Kitchen Side: Blue Ocean vs Red Ocean SEO

E
166

How to Lead in an Early-Stage Company with Eric Hann (Order)

E
167

World-Shaking Webinars with Annette Cardwell (Lattice)

E
168

Data-Driven Thought Leadership with Alicia Johnston (Sprout Social)

E
169

Running a Content Program as a One-Person Team with Nikhil Venkatesa

E
170

Redefining Thought Leadership with Ryan McCready (Reforge)

E
171

Kitchen Side: Meeting Demand (SEO) vs. Establishing Demand

E
172

How to Maximize Growth with a Digital Marketing Agency with John Doherty

E
173

The Power of Reputation: How to Build a Business that Lasts with Thomas Smale

E
174

Marketing to an Over-Marketed Society with Michael Brenner

E
175

Kitchen Side: How We're Planning to Survive our First Recession

E
176

How to Break Through the Noise in Marketing with Brian Honigman

E
177

How to Adapt to Thrive for SaaS Companies with Michele Don Durbin

E
178

Mission-Driven Content for Small Businesses with Melanie Deziel

E
179

Rethinking Productivity with Sunsama Founder Ashutosh Priyadarshy

E
180

How to Maximize Influencer Marketing with Neal Schaffer

E
181

Building a B2B Audience and Media Company with Dave Gerhardt (DGMG)

E
182

How to Write Copy that Resonates with Liz Willits

E
183

How To Tell a Story Worth Hearing with Matthew Dicks

E
184

Build a Content Playground, Not a Funnel with Ashley Faus (Atlassian)

E
185

Why Social Proof is the Key to Every Type of Marketing with Andy Crestodina

E
186

How to Produce Top of the Line Content with Brad Smith

E
187

How to Freelance Like a Pro with Brian Speronello

E
188

Kitchen Side: How To Build an Audience with Content Marketing

E
189

Re-Building Trust in Your Brand with Margot Bloomstein

E
190

Ross Simmonds on Life Lessons from Nanna and Building a Content Distribution Engine

E
191

How SparkToro Approaches Growth & Productivity (Rand Fishkin)

E
192

How to Build a Content Engine & Media Company with Ronnie Higgins (Hopin)

E
193

How to Build an Audience-Driven Marketing Machine with Emily Marsh (Iconosquare)

E
194

Kitchen Side: Our Founders' Career Backgrounds, Greatest Accomplishments, and Biggest Regrets

E
195

Link-Building Tactics That Work, and more with Jeremy Moser (uSERP)

E
196

Content Operations at Massive Scale with Natasha Nel (HackerNoon)

E
197

Successful Go-To-Market Strategies with Alfie Marsh (Spendesk)

E
198

In-Person, Virtual, & Hybrid Events with Rebecca Miller (Splash)

E
199

Building High Quality Events with Vasil Azarov (Growth Blazers)

E
200

SEO as a Distribution Channel, and more with Mischa Vaughn (Webflow)

E