All Episodes
The Manufacturing Marketer — 206 episodes · page 1 of 3
The video content you actually need and how to make it w/ Callahan O'Brien | IMC Live
Increasing revenue WITHOUT new customers
Test before you spend: Building an organic to paid social pipeline w/ Brandan Davis | IMC Live
AI search tactics w/ Wes Temple
Developing sales trainings that actually sell w/ Stu Accola | IMC Live
Career advice for industrial marketers w/ Jon Franko
Stay in the room: Using Google retargeting to expand your reach | IMC Live
Your email list is the only audience you own
Show up or get left out: Tailoring your digital presence for AI search w/ Erik Schlosser | IMC Live
Everyone’s asking the wrong question about AI and websites w/ Randall Zaitz
The making of an industrial podcast w/ Peyton Warren
Stop optimizing for clicks: A better approach to B2B landing pages w/ Tas Bober | IMC Live
Your 2026 paid social tactics w/ Kevin McClary
Industrial marketers piloting AI w/ Aren Manship
More on AI search audits w/ Maya Harrington
What GEO audits are revealing about manufacturers in AI search w/ Maya Harrington and Chelsey Trevino | IMC Live
What can industrial marketers do with product packaging? w/ Jenny Stanley
Building e-commerce around how customers buy w/ Tim Roenicke and Beth Bauer of Fullerton Tool Company | IMC Live
Bridging marketing and HR to build winning teams w/ Ray Reader | The Manufacturing Employer
CRM crawl, walk, run: Building a better revenue engine for manufacturers w/ Connor Phillips | IMC Live
Landing page lunatics
Stop making “just another video”: talking branded entertainment w/ Jim Olen | IMC Live
Manufacturers are using AI. How do they message on it?
Send it! Why (and how) B2B companies ought to speak out on touchy subjects
B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live
The new wave in product visuals w/ Mark Worger
Getting customer research right | IMC Live
The organic social laboratory
They built a “$0 sales zone”… and it changed everything w/ Julie Runez | IMC Live
SEE DESCRIPTION: What's going on with video in 2026? w/ Taylor Corrado
Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live
How do LLMs fit into your website? w/ John Greely
Marketing's role in workforce recruitment and retention w/ Wes Temple and Ray Reader | IMC Live
Ecommerce deployment headaches w/ Emily Ting
How she built it: an industrial product launch framework w/ Katie Parlin | IMC Live
LinkedIn is OUT, and Reddit is IN? w/ Lysa Goodman
Prepping for website overhauls | IMC Live
Is marketing commodities the worst job in industrial marketing?
Looking Back on IMC Live 2025 | IMC Live
2026 Dreams
Why You Need an Experimental Line in Your Marketing Budget
How Gorilla 76 is Using AI Right Now | IMC Live
Project Managing Your Marketing w/ Alex Monroe
Stop letting your positioning die in OneDrive | IMC Live
Product launches and working with channel partners w/ Kelly Battaglini
B2B product marketing from inside an industrial automation company with Kelly Battaglini | IMC Live
Building your 2026 manufacturing marketing budget: data-driven planning for industrial companies
Lead Gen and Demand Gen: Connecting short-term wins with long-term growth | IMC Live
Getting Creative: Building a Brand Mascot w/ Josh Rozman
Revisiting Industrial Policy Under Trump
Smarter Video Marketing for B2B: A Playbook from Wistia | IMC Live
Metrics that Matter
Cartoons and Call Tracking | IMC Live
Talking about April Dunford
Marketing ROI | IMC Live
Getting into Positioning
Making Work Fun Again | IMC Live
Community-Driven Marketing, Reimagined for Industrial Brands w/ Matthew Sciannella
The Business Impact of 99 Webinars | IMC Live
The Gorilla Team's Favorite Recent Projects
More on Paid Search and AI w/ Kevin McClary
Paid Search in the Age of AI | IMC Live
Goal Setting for the Goal Getter
Design Talk w/ TJ Sheridan (Part 2): In the Weeds
Design Talk w/ TJ Sheridan (Part 1): Branding and Rebranding
To Gate or Not to Gate w/ Craig Coffey (Eaton) | IMC Live
The B2B Buying Decisions Report w/ Paul Ince
Events and Creative PR for Manufacturers w/ Chris Casey | IMC Live
Homepage Hero Horror
Speaking Strategy for Subject Matter Experts
Delightful Content w/ Rose Hansen | IMC Live
Marketing and the Engineering Bottleneck w/ Mike Hill
Marketing, By and For Engineers w/ Mike Hill | IMC Live
Fueling lead generation with "pricing curiosity" w/ Dale Underwood
Pricing Curiosity w/ Dale Underwood | IMC Live
Is Longform Content Dead? w/ James Boeckmann
Longform Content for Short Attention Spans w/ James Boeckmann | IMC Live
Reflecting on the 2025 Industrial Marketing Summit w/ Peyton Warren
Spring Cleaning w/ Grace Halverson | IMC Live
Live from MAMstrong w/ Allen Fennewald
All About You: Making 2025 the Year of Personal Growth | IMC Live
Digital Lessons for Your Manufacturing Showroom | IMC Live
Tailoring Your Messaging to Engineers w/ David Peterson
Speaking Engineer | IMC Live
Assessing Your Current Marketing Mix
More on Emails w/ TJ Sheridan
Email Nurture w/ Nihal Shetty | IMC Live
How We're Looking at 2025
Ask Me Anything w/ Gorilla 76 | IMC: Live
All About Blocks
Making an Impact with Marketing at a Global Company | IMC Live
REPLAY: Social Proof Marketing Done Right | IMC Live
The Magic of the Mid-Sized Trade Show w/ Andrew LeGrand | IMC Live
Rebranding and Branding Refreshes w/ TJ Sheridan
How to Make Your SMEs into Thought Leaders on LinkedIn w/ Rich Ward | IMC Live
Reddit Marketing w/ Rich Ward
All About Email
Clicks & Tricks: Designing Spellbinding Creative w/ TJ Sheridan | IMC Live
Talking Shop: Ambiguity Aversion w/ Allen Fennewald
The Evolution of Google Ads Keyword Strategy | IMC Live