All Episodes

Manufacturers are using AI. How do they message on it?

Send it! Why (and how) B2B companies ought to speak out on touchy subjects

B2B e-commerce: ‘add to cart’ isn’t the goal w/ Tyler Simmons | IMC Live

The new wave in product visuals w/ Mark Worger

Getting customer research right | IMC Live

The organic social laboratory

They built a “$0 sales zone”… and it changed everything w/ Julie Runez | IMC Live

SEE DESCRIPTION: What's going on with video in 2026? w/ Taylor Corrado

Real-time takeaways from Industrial Marketing Summit 2026 attendees | IMC Live

How do LLMs fit into your website? w/ John Greely

Marketing's role in workforce recruitment and retention w/ Wes Temple and Ray Reader | IMC Live

Ecommerce deployment headaches w/ Emily Ting

How she built it: an industrial product launch framework w/ Katie Parlin | IMC Live

LinkedIn is OUT, and Reddit is IN? w/ Lysa Goodman

Prepping for website overhauls | IMC Live

Is marketing commodities the worst job in industrial marketing?

Looking Back on IMC Live 2025 | IMC Live

2026 Dreams

Why You Need an Experimental Line in Your Marketing Budget

How Gorilla 76 is Using AI Right Now | IMC Live

Project Managing Your Marketing w/ Alex Monroe

Stop letting your positioning die in OneDrive | IMC Live

Product launches and working with channel partners w/ Kelly Battaglini

B2B product marketing from inside an industrial automation company with Kelly Battaglini | IMC Live

Building your 2026 manufacturing marketing budget: data-driven planning for industrial companies

Lead Gen and Demand Gen: Connecting short-term wins with long-term growth | IMC Live

Getting Creative: Building a Brand Mascot w/ Josh Rozman

Revisiting Industrial Policy Under Trump

Smarter Video Marketing for B2B: A Playbook from Wistia | IMC Live

Metrics that Matter

Cartoons and Call Tracking | IMC Live

Talking about April Dunford

Marketing ROI | IMC Live

Getting into Positioning

Making Work Fun Again | IMC Live

Community-Driven Marketing, Reimagined for Industrial Brands w/ Matthew Sciannella

The Business Impact of 99 Webinars | IMC Live

The Gorilla Team's Favorite Recent Projects

More on Paid Search and AI w/ Kevin McClary

Paid Search in the Age of AI | IMC Live

Goal Setting for the Goal Getter

Design Talk w/ TJ Sheridan (Part 2): In the Weeds

Design Talk w/ TJ Sheridan (Part 1): Branding and Rebranding

To Gate or Not to Gate w/ Craig Coffey (Eaton) | IMC Live

The B2B Buying Decisions Report w/ Paul Ince

Events and Creative PR for Manufacturers w/ Chris Casey | IMC Live

Homepage Hero Horror

Speaking Strategy for Subject Matter Experts

Delightful Content w/ Rose Hansen | IMC Live

Marketing and the Engineering Bottleneck w/ Mike Hill

Marketing, By and For Engineers w/ Mike Hill | IMC Live

Fueling lead generation with "pricing curiosity" w/ Dale Underwood

Pricing Curiosity w/ Dale Underwood | IMC Live

Is Longform Content Dead? w/ James Boeckmann

Longform Content for Short Attention Spans w/ James Boeckmann | IMC Live

Reflecting on the 2025 Industrial Marketing Summit w/ Peyton Warren

Spring Cleaning w/ Grace Halverson | IMC Live

Live from MAMstrong w/ Allen Fennewald

All About You: Making 2025 the Year of Personal Growth | IMC Live

Digital Lessons for Your Manufacturing Showroom | IMC Live

Tailoring Your Messaging to Engineers w/ David Peterson

Speaking Engineer | IMC Live

Assessing Your Current Marketing Mix

More on Emails w/ TJ Sheridan

Email Nurture w/ Nihal Shetty | IMC Live

How We're Looking at 2025

Ask Me Anything w/ Gorilla 76 | IMC: Live

All About Blocks

Making an Impact with Marketing at a Global Company | IMC Live

REPLAY: Social Proof Marketing Done Right | IMC Live

The Magic of the Mid-Sized Trade Show w/ Andrew LeGrand | IMC Live

Rebranding and Branding Refreshes w/ TJ Sheridan

How to Make Your SMEs into Thought Leaders on LinkedIn w/ Rich Ward | IMC Live

Reddit Marketing w/ Rich Ward

All About Email

Clicks & Tricks: Designing Spellbinding Creative w/ TJ Sheridan | IMC Live

Talking Shop: Ambiguity Aversion w/ Allen Fennewald

The Evolution of Google Ads Keyword Strategy | IMC Live

Building Your 2025 Marketing Plan w/ Katie Klaus

Sales Enablement w/ Luke Wittenbraker | IMC Live

Talking About Attribution

Planning Your 2025 Marketing Budget w/ Katie Klaus | Industrial Marketing Live

Media Training 101 w/ Brianna Henderson

Managing a Better Website Lead Handoff w/ Grace Wright | Industrial Marketing Live

Your SEO Content Playbook w/ Dale Bertrand

Leveling up your SEO game in the AI age with Dale Bertrand | Industrial Marketing Live

Even More on Killer Product Pages w/ Mary Keough and Allen Fennewald

Building Killer Product Pages w/ Mary Keough | Industrial Marketing Live

Making Engaging Trade Show Booths w/ Emily Ting

Marketing Side Hustles w/ Brendon Forrest

Thoughts on AI for Graphic Design w/ Randall Zaitz

Career Growth for Industrial Marketers w/ Sami Birch | Industrial Marketing Live

More Insights on Paid Social Creative w/ Jenny Wang and Allen Fennewald

Staying True to the Brand while Working with Agencies w/ Todd Imming | Industrial Marketing Live

What Branding Can Do for Manufacturers w/ Paul Kiesche

Why Junior Marketers Fail (and What They Need to Succeed) w/ Julian Schaaf

DIY Ad Creative Workflow w/ Jenny Wang and Allen Fennewald | Industrial Marketing Live

Third Party Cookies are Going Away: What You Need to Know w/ Kevin McClary

Knowledge Extraction: SME Interviews w/ Allen Fennewald and James Boeckmann | Industrial Marketing Live

Paid Search vs. Paid Social: How They Work Together

Reporting WITHOUT a CRM with Moby Hayat | Industrial Marketing Live

Classic and not-so-classic content frameworks w/ Grace Halverson and Rose Hansen

What's Working for Industrial Startups w/ Julian Schaaf | Industrial Marketing Live

Digging into Conversion Copy Tricks and LPs w/ Allen Fennewald

Landing Pages That Convert | Industrial Marketing Live

A 6 Month LinkedIn Ads Blueprint Breakdown with Justin Rowe and JD Garcia

BONUS: 2024 State of Marketing to Engineers Report with CJ Haight of GlobalSpec

LinkedIn Tactics with Justin Rowe and JD Garcia | Industrial Marketing Live

Going Deep on Content Plans

The Art of the CTA with Allen Fennewald and Mary Tomlinson | Industrial Marketing Live

PR and Earned Media Part 2: A Tactical Deep Dive with Elianna Novitch

PR: How to Get it and Why it Matters w/ Elianna Novitch | Industrial Marketing Live

Lessons Learned From Agency Life

Industrial Websites Part 2 with Beth Bauer and Tim Roenicke

Industrial Websites with Beth Bauer | Industrial Marketing Live

Leveraging Live Events for Networking and Content Creation with Moby Hayat

Google Ads 201: Campaign Management | Industrial Marketing Live

BONUS: 2023 Ask Me Anything | Industrial Marketing Live

Setting goals and expectations with leadership in 2024 with Grace Wright

What goes into creating a strong product video? With Nick Tacony

How to achieve professional product videos | Industrial Marketing Live

How interns can help level up your marketing game with Andrew Hill

Employee recruitment marketing with Elyse Guttmann and Jon Franko

Writing technical content your customers want to read | Industrial Marketing Live

Mastering the lead hand off by integrating your tech stack with John Joyce

Conducting desk research with Victoria Sakal | Industrial Marketing Live

Strategic organic content on social media part 2

Strategic organic content on social media with Kelly Obbie and Shelby Huber

Everything you need to know about the 2024 Industrial Marketing Show

Unleashing AI in B2B Manufacturing Marketing

How 67 Industrial Marketers are using AI right now | Industrial Marketing Live

Industrial product launches part 2 with Jeff and Dan from Graco

Marketing’s role in industrial product development with Jeff and Dan from Graco | Industrial Marketing Live

Lessons Traditional Manufacturing Marketers Can Learn from Industrial Startups | Webinar hosted by 6sense

Building your Industrial Learning Center | Industrial Marketing Live

Niche Audiences: Alternative Tactics for Hard-to-Reach Industrial Buyers

Setting SMART goals and KPIs to track marketing performance

The foundational tech stack industrial companies need | Industrial Marketing Live

Diagnose your marketing campaigns with Patrick Cronin

Social proof marketing done right | Industrial Marketing Live

Google Analytics 4 for Industrial Marketers w/ Patrick Cronin | Industrial Marketing Live

122 days as Head of Marketing part 2 with Mary Keough

122 days as Head of Marketing w/ Mary Keough | Industrial Marketing Live

Why story is critical for your Go-To-Market strategy | Industrial Marketing Live

Lay the groundwork for effective industrial marketing

The effect of company culture on marketing | Industrial Marketing Live

YouTube ads with Kevin McClary

How to build a targeted social audience in LinkedIn | IML

Mobile website design with Randall Zaitz

Podcasting for Manufacturers with Chris Luecke | Industrial Marketing Live

Google Analytics metrics you should be using with Patrick Cronin

Marketing improvements for OEMs & distributors

Manage your time effectively with Alex Monroe

Hubspot for manufacturers AMA with Charley Vlietstra | Industrial Marketing Live

B2B content repurposing with Aren Buresh

How to set your paid social budget with Grace and Aren

A modern tradeshow strategy that works with MJ Smith | Industrial Marketing Live

TikTok content strategy with Kevin McClary

TikTok for B2B manufacturers | Industrial Marketing Live

How to Succeed at Trade Shows: Tips for B2B Marketers with Jake Hall

Executing a better trade show with Jake Hall | Industrial Marketing Live

Personal Branding: The Key to Career Advancement

Why personal branding is the right move for manufacturers | Industrial Marketing Live

The copywriting process with Allen Fennewald

Writing copy that will increase your B2B conversions | Industrial Marketing Live

Google Ads success and set up

Google Ads 101 | Industrial Marketing Live

2022 lookback & look ahead to 2023

Ask us anything part 2

Ask us anything | Industrial Marketing Live

Industrial content strategy

Writing emails your audience can't wait to read with James Boeckmann

Revamping (or creating) your email strategy with James Boeckmann | Industrial Marketing Live

What would you do differently as a Marketing Manager with Matt Sciannella

Lessons manufacturers can learn from SaaS with Matt Sciannella | Industrial Marketing Live

What is demand generation anyways?

The Industrial Customer Experience with Chris Belli

Customer experience and leveraging your brand with Chris Belli | Industrial Marketing Live

Build the hype for your next marketing plan | Industrial Marketing Live

The importance of a CRM for industrial marketing and sales teams

What manufacturing leaders care about

Get Marketing a Seat at the Table | Industrial Marketing Live