The Marketing Freelancer: Unicorns Unite cover art

All Episodes

The Marketing Freelancer: Unicorns Unite — 282 episodes

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1

#282 How Freelancers Build Long-Term Client Relationships as Strategic Marketing Partners with Liz Cruz

2

#281 How to Drive More Traffic to Your Freelancer Website with SEO + AEO with Krissy Chin & Claire VanBemmelen

3

#280 Custom GPTs for Freelance Marketers: How to Use AI to Save Time and Land Better Clients

4

#279 Custom GPTs for Clients: How Freelance Marketers Are Building, Pricing, and Delivering Them

5

#278 What's Working with Google + Meta Ads in 2026: Top Trends Freelance Marketers Need to Know with Danielle Migliaccio-Morse

6

#277 Freelancer Rates in 2026: The Truth About What You're Really Making Per Hour with Emily Reagan

7

#276 How the Trust Recession Changed Buyer Behavior & Marketing in 2026 with Sheri Moise

8

#275 Online Marketing Shifts Freelance Service Providers Need to Know in 2026 with Emily Reagan

9

#274 The Identity Reset Freelancers Need to Attract Better Clients & Higher Rates with Mindi Huebner

10

#273 How to Become an OBM and Land Premium Clients with Sarah Noked

11

#272 From Corporate Sales to Marketing Agency Owner: How Tyneshia Dise Built a Thriving Freelance Business

12

#271 E-Commerce Marketing: Shopify Data, Strategy & Selling Smarter with Carlyn Bushman

13

#270 How to Land Freelance Clients from Facebook Groups, Follow-Ups, and Peer Referrals (Live Event Replay Rart 3)

14

#269 Booking Freelance Clients Through Networking, Name Drop Referrals & Visibility (Live Event Replay Part 2

15

#268 How to Land Freelance Clients Using Warm Leads, Directories, and Client Referrals (Live Event Replay Part 1)

16

#267 Why Confidence is the Ultimate Sales Call Strategy for Virtual Assistants with Emily Reagan

17

#266 5 Crossover Skills That Keep Freelancers Booked, Referred, and Recession-Proof with Emily Reagan

18

#265 Ask Emily Reagan: How to Quote Prices Confidently as a Freelance Service Provider

19

#264 Ask Emily Reagan: What Marketing Freelancers Need to Know About Using AI in Client Work

20

#263 Ask Emily: How to Handle Negative Client Feedback as a Freelancer

21

#262 Ask Emily Reagan: How to Shift Into a Boss Mindset as a Freelance Service Provider

22

#261 Core Foundations for Building Websites that Book Clients with Alyssa Downey

23

#260 How Service Providers Can Confidently Sell High-Ticket Offers with Stacey Brass-Russell

24

#259 SEO for Service Providers: How Freelancers Can Get Found with Laura Jawad

25

#258 Nailing Your Next Freelancer Test Project and Application with Lacey Cribb

26

#257 How to Write Premium Proposals That Land High-Paying Freelance Clients with Brittany McBean

27

#256 How to Step into Your Value & Charge More as a Freelance Service Provider with Caryn Gillen

28

#255 How to Sell Courses on Udemy as a Freelancer with Elizabeth Hambleton

29

#254 How to Pitch Yourself as a Marketing Service Provider with Emily Reagan

30

#253 The Final Piece of the Messaging Puzzle: Brand Voice & Personality with Jen Liddy

31

#252 The Secret to Standing Out as a Freelance Marketer: Your Story Framework with Megan Yelaney

32

#251 How to Make $10k from Your Next Podcast Interview with Beth Nydick

33

#250 How Marketing Assistants Can Use Public Speaking to Get More Clients with Laurie-Ann Murabito

34

#249 The Authority Framework: How Freelance Marketing Assistants Can Build Visibility with Rob Marsh

35

#248 Real Talk from Social Media Marketing World: Tips for Freelance Marketers with Emily Reagan

36

#247 Playing Big as a Freelancer: Lessons from Tara Mohr’s Empowering Book with Emily Reagan

37

#246 AI Copywriting Tools: How Custom GPTs Help Freelance Marketing Assistants with The Laurens

38

#245 How I Lost $2k in a Bad Media Placement (and How to Avoid It) with Emily Reagan

39

#244 Inside My Business: What’s Changing & Why with Emily Reagan

40

#243 Five Funnel Fixes: How To Avoid Common Funnel Building Mistakes with Angela Kiszka

41

#242 Mastering Automated ManyChat Funnels with Katy Widrick

42

#241 Funnel Audits for Higher Sales: Order Bumps & Conversion Strategies with Emily Reagan

43

#240 Webinar Sales Strategy: The Key to High-Converting Pitches with Heather Sager

44

#239 How to Build a $50K Funnel Offer & Land High-Ticket Clients with Abi Prendergast

45

#238 Funnel Messaging Secrets: What Every Marketing Assistant Needs to Know with Nicki Krawczyk

46

#237 Confidently Price Funnel Services as a Freelancer with Emily Reagan

47

#236 Email Marketing vs Funnel Building Services with Emily Reagan

48

#235 How to Track and Analyze Funnel Data with Kelsey Silver

49

#234 Evergreen Sales Funnels with Gemma Bonham-Carter

50

#233 Designing Sales Pages that Convert with Samantha Burmeister

51

#232 Facebook Group Funnels with Michelle Vroom

52

#231 AI Chatbots and Quiz Funnels with Josh Haynam

53

#230 Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie

54

#229 Pitch Sequences with Allison Hardy

55

#228 How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan

56

#227 How to Use Gated Content and Forms Strategically with Liz Coralli

57

#226 Marketing Funnel Strategy Essentials with Jenn Robbins

58

#225 How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney

59

#224 The Five Non-Negotiable Skills Every Digital Marketing Assistant Has to Know with Emily Reagan

60

#223 Virtual Assistant Services & Pricing Guides with Emily Reagan

61

#222 Self-Management Strategies for Freelance Marketing Service Providers

62

#221 Livestream Replay: Day in the Life of a Digital Marketing Assistant with Freelance Business Owners

63

#220 Kayleigh Mihalko’s Freelancer Story: From Corporate to Marketing Specialist

64

#219 Virtual Assistant Boundaries: Saying No with Emily Reagan

65

#218 Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing Clients

66

#217 How to Leave Your 9-5 Job to Become a Full-time Freelance Digital Marketing Assistant with Emily Reagan

67

#216 Self-Care Strategies to Prevent Burnout for Marketing Service Providers with Erica Diamond

68

#215 Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-Burcea

69

#214 Kimberly Wirfs' Freelancer Story: From Childcare Provider to Online Business Manager

70

#213 Low Content Publishing for Marketing Service Providers with Rachel Harrison-Sund

71

#212 Land Better Marketing Clients: The Science Behind Every Click, Buy, and Subscribe with Krystle Church

72

#211 Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran

73

#210 Upgrade Your Service Provider Brand Image with Elysha Lenkin

74

#209 Finding Your Brand Voice as a Virtual Assistant with Kristin Lawton

75

#208 Tax Strategies for Freelance Marketing Assistants with CPA Kimberly Tara

76

#207 How Marketing Assistants Fit into Business Operations with Ange Quinn

77

#206 How to Support Course Creator Clients with Legal Protections with Lawyer Autumn Witt Boyd

78

#205 TikTok Content Creation & Growth Strategies for Service Providers with Helen Polise

79

#204 Automate & Monetize Your Email List with Evergreen Newsletters with Toyin Alli

80

#203 Podcasting Lessons After 200 Episodes

81

#202 Six Ways to Make Six Figures as a Virtual Assistant

82

#201 Common Mistakes Service Providers Make on Packages

83

#200 Celebrate 200 Episodes: Behind the Scenes with Emily Reagan and Friends

84

#199 Intake Form Questions for Service Providers

85

#198 Freelancer Story: Virtual Assistant to 6-Figure Agency Owner with Heidi Schmidt

86

#197 Building a Virtual Assistant Agency Model with Tasha Booth

87

#196 Bookkeeping for Virtual Assistant Businesses with Serena Shoup

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#195 Understanding Business Finance as a Virtual Assistant with Pam Prior

89

#194 Using Human Design to Enhance Your Service Provider Business with Danielle Laura

90

#193 How Virtual Assistants Can Transition from Hourly to Project Rates

91

#192 Visibility for Introverted Service Providers & Virtual Assistants with Mai-Kee Tsang

92

#191 Curriculum Design for Course Creator Clients with Cat O’Brien

93

#190 Never Split the Difference: Negotiation for Service Providers

94

#189 Email Marketing: How to 3x Your Client's Email Open Rates with Sage Polaris

95

#188 2023 Recap & Four Lessons Learned as a Digital Service Provider

96

#187 5 Core Functions of Marketing to Grow Your Virtual Assistant Business with Frenchie Ferenczi

97

#186 Launch Debrief: 5 Tactics for a 100k Online Course Launch

98

#185 How to Become a Digital Marketing Strategist

99

#184 Brand Messaging for Your VA Business with Emma Boshart

100

#183 Esai Arasi’s Freelancer Story: From Corporate HR to Growing a Digital Service Agency

101

#182 Jason Nunez’s Freelancer Story: Inbox Services and Building an Agency

102

#181 Brittany Gardner’s Story: Overcoming Perfectionism and Embracing Challenges as a Freelancer

103

#180 What Freelance Clients Want from Virtual Assistants with Brittany McBean, Sunny Logsdon, and Ashleigh Chanél

104

#179 Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client Base

105

#178 Janelle Harlan’s Freelancer Story: Corporate Sales to Health Coach to Tech Specialist

106

#177 Getting Clients When You’re a New Virtual Assistant

107

#176 You Don’t Have to Do Social Media to Get VA Clients

108

#175 3 Traps to Avoid as a New Virtual Assistant

109

#174 Why Most VAs Get Stuck at $20/hour

110

#173 Sandra Booker's Story: Virtual Assistant to Business Manager

111

#172 What’s Standing Between You & Your Dream Business with Celi Arias

112

#171 Embrace Your Strengths and Silence Your Inner Critic with MaryAnn Gramig

113

#170 Mastering Your Mindset to Overcome Fear with Tracy Litt

114

#169 How AI is Changing the Role of Virtual Assistants

115

#168 Blogging's Comeback with AI Tools

116

#167 Strategies for Building and Managing Online Communities with Shana Lynn Bresnahan

117

#166 Short-Form, Big Impact: Using Instagram Reels in Marketing with Kristina Knapp

118

#165 Strategic Content Repurposing on Social Media with Linda Vogt

119

#164 4 Types of Social Media Content You Need to Create with Sydney O’Brien

120

#163 Simplifying Podcast Creation with Krystal Proffitt

121

#162 How to use YouTube as a Lead Generation Machine with Melissa Mitchell

122

#161 Freelancer Story: Virtual Assistant to Content Marketer with Sophia Vega

123

#160 Creating an Organized System for Canva with Brenda Cadman

124

#159 Customer Insights: The Starting Point for all your Marketing Services with Melissa Harstine

125

#158 How to Be a Content Manager

126

#157 How to Pay Yourself Better as a Freelancer with Belinda Rosenblum

127

#156 Real Talk on Freelancing: Instilling Confidence in Your Clients

128

#155 Real Talk on Freelancing: 3 Types of Clients

129

#154 Marketing vs Sales

130

#153 Real Talk on Freelancing: Clients with Unrealistic Expectations

131

#152 Say Yes to the Job Opportunities

132

#151 Turning Your Passion into Profits with Matt McWilliams

133

#150 How to Build Copywriting Confidence with Michelle Hunter

134

#149 Email Marketing without Coercion with Tarzan Kay

135

#148 How to Add Your Personality to Your Copy with Laura Belgray

136

#147 How to Build a Freelance Copywriting Business with Amy Leisner

137

#146 The 5 C’s of Copywriting with Kim Kiel

138

#145 The Story Stripdown with Marisa Corcoran

139

#144 Launch Retrospectives with Becky Rubenstein

140

#143 Facebook Ads for Launches with Jenn Possick

141

#142 Launch Email Strategy with Brittany McBean

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#141 Pre Launch Marketing Strategy with Brenna McGowan

143

#140 How to Become a Launch Manager

144

#139 Lessons of 2022 with Emily Reagan

145

#138 Video Marketing that Converts with Milan Kowalewski

146

#137 Why You Must Always Charge for Your Services

147

#136 Discovery Calls for Virtual Assistants with Tracie Patterson

148

#135 Client Kick-Off Calls for Virtual Assistants

149

#134 Four Post-Event Follow-up Tactics for Better Networking

150

#133 How to Get Hired as Virtual Assistant with Allea Grummert

151

#132 How to Use Storytelling in your Content Creation with Catherine Nikkel

152

#131: 3 Tactics to Raise your Rates as a Digital Marketing Assistant

153

#130: 2 Things You Need to be a Successful Freelancer

154

#129 [Freelancer Story]: SAHM → Content Manager

155

#128 One Simple Question to Ask That Will Book You Out Fast as a Virtual Assistant

156

#127 [Freelancer Story] - How she quit her 9-5

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#126 [Freelancer Story]: How a Marketing Assistant Doubled Her Rates

158

#125 Age + Experience = Success As a Digital Marketing Assistant

159

#124 Why Fiverr & Upwork Gigs Won’t Get You Booked Out

160

#123 How to Turn Your Freelance Work Into a Profitable Digital Course with Amy Porterfield

161

#122: 4 Lessons from Building & Launching My Digital Course

162

#121 How to Become a TikTok Manager with Allison Springer

163

#120 Ads & funnel strategy for service providers with Ashleigh Chanél

164

#119 Social selling and discovery calls with Michelle Terpstra

165

#118 Niching your services: client testimonials and SEO with Brittany Herzberg

166

#117 How to Write an SOP Teammates Actually Use

167

#116 The broadway actor turned content creator coach with Bret Shuford

168

#115 How to Start Working Online as a Social Media Assistant

169

#114 How to shift from VA to DOO with Natalie Gingrich

170

#113 Being an Indispensable Unicorn

171

#112 How to Raise your Rates as a Virtual Assistant

172

#111 How to Get Noticed in FB Groups as a Virtual Assistant

173

#110 Digital Marketing Side Job for Teachers

174

#109 The Strengths Coach who can expose your uniqueness

175

#108 Create powerful nurture content with Tamika Auwai

176

#107 The ex-hedge fund manager who helps women create healthy money habits

177

#106 The meteorology major who flourishes as a virtual executive assistant

178

#105 5 Ways to Brand Yourself as a Freelancer with Rita Suzanne

179

#104 The American Ninja Warrior who produces video content

180

#103 How to Make Your Money Back When Investing In Online Courses

181

#102 How I’ve Gone From Underpaid VA to Digital Unicorn

182

#101 The small business owner who became a unicorn digital marketer

183

#100 The Starbucks manager who quadrupled her income

184

#99 What is a Unicorn Digital Marketing Assistant?

185

#98 A Not-So-Intimidating Take on Freelancer Contracts with Kelley Keller

186

#97 3 Things You Don’t Need for Your Business (that everyone tells you that you need)

187

#96 How to Market Yourself without Social Media

188

#95 The SAHM + MOPS leader who finds herself with online work

189

#94 The property manager who discovered virtual assistant work (Claudia Bretz)

190

#93 Setting and achieving goals in your freelance digital services business in 2022 (Kristin Burke)

191

#92 Eight things you need to start your virtual assistant business

192

#91 Ten profitable niches for virtual assistants

193

#90 The designer who reveals top tips to improve your design portfolio (Aino Horsma)

194

#89 The military spouse who built a 7- figure business with the help of VAs (Tamara Bennett)

195

#88 The copywriter who shows how to be top choice over any competition (Amisha Shrimanker)

196

#87 Three mistakes I’ve made as a virtual assistant

197

#86 The organizer who created 3P's of productivity for service providers (Brittany Dixon)

198

#85 How to find your perfect niche as a virtual assistant

199

#84 Why moms make the best virtual assistants and service providers

200

#83 The marketer who explains why FB Ads should be one of your can-do services (Andrea Palten)

201

#82 The copywriter who reveals her confidence hacks on pricing (Michelle Hunter)

202

#81 The Hollywood actor who shares how to creatively repurpose video content (Mike Moreno)

203

#80 The tech whisperer who masters discovery calls with these tips (Alexandria Cox)

204

#79 The content marketer who teaches SEO keyword secrets that get you found (Rachel Lindteigen)

205

#78 Four Processes Every Freelancer Needs in their Business (Grace Fortune)

206

#77 The brand photographer who built a dream business by goal setting (Shannon Claire)

207

#76 The copywriter who converts with engaging welcome sequences (Allea Grummert)

208

#75 The VA who became debt free by saying YES! (Amanda Krill)

209

#74 The jewelry artist who shares how VAs can help handmade sellers (Lucy Kelly)

210

#73 The mindset coach who helps freelancers banish limiting beliefs (Linda Perry)

211

#72 The copywriter who niched down then branched out to success (Brenna McGowan)

212

#71 The brand whisperer who shares her best tricks for Instagram (Megan Otto)

213

#70 The stylist of the stars who helps women feel confident in their wardrobe (Elysha Lenkin)

214

#69 The nurse who built a 7-figure biz with automations (Krissy Chin)

215

#68 The music major who specializes in audience analytics (Ann Marie O'Braskin)

216

#67 The graphic designer who creates million dollar sales pages (Melissa Burkheimmer)

217

#66 The marketing strategist who reveals the do’s and don’ts of Pinterest ads (Sue Crites)

218

#65 The English teacher who strategizes podcast promotion on a budget (Kristin Espinar)

219

#64 The licensed therapist who helps entrepreneurs stay sane and healthy (Jen Argue)

220

#63 The ideal customer expert who knows how to find perfect audience (Denise Cornell)

221

#62 Ten ways running my own business has changed me as a person

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#61 The Intrapreneur who became marketing and operations specialist for a 7-figure team (Melissa Caputo)

223

#60 Make this mindset shift TODAY Grow your freelancer biz TOMORROW

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#59 The mindset coach who helps you slay imposter syndrome (Jen Grosso)

225

#58 Five must-have tools for virtual assistants

226

#57 The email marketer who wrote a bestseller while living in a RV (Liz Wilcox)

227

#56 Ten tips for starting out new as a service provider or virtual assistant

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#55 The virtual assistant who specializes as a real estate transaction coordinator (Christal Allen-Harrahill)

229

#54 Three tasks an online business owner should hand off to a unicorn digital marketing assistant

230

#53 The medical administrator who runs a social media agency (Samantha Semans)

231

#52 How do you know when it's time to quit a client?

232

#51 The marathoner who helps entrepreneurs cross the finish line (Ange Quinn))

233

#50 How to set and enforce boundaries in your virtual assistant business

234

#49 The social media manager who won podcast awards (Jen Amos)

235

#48 Three tips for media pitching for unicorn digital marketing assistants

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#47 The finance coach who helps entrepreneurs put profit first (Sarah VanHoose)

237

#46 Freelance pricing models

238

#45 The dentist who extracts core strengths from entrepreneurs (Jennifer Kim)

239

#44 Instagram tasks for the social media VA

240

#43 The ESL teacher who schools brick and mortars on Instagram (Halima Salim)

241

#42 Big Lessons of 2020

242

#41 The EA to celebrities who coaches how to network with intention (Ali Jones)

243

#40 Three rules of essentialism for freelance service providers

244

#39 Five must-dos to write a successful quiz funnel aka how not to make your quiz suck (Chanti Zak)

245

#38 Three BIG things to have in your freelance business contract

246

#37 The tax attorney who helps creative entrepreneurs legit their biz (Braden Drake)

247

#36 The field marketer who clones brand voices (Justin Blackman)

248

#35 Tour vs Training Approach (What virtual assistant clients really want)

249

#34 The chef who conquered copywriting & quiz funnels (Chanti Zak)

250

#33 Five online marketing areas every freelancer and virtual assistant should know

251

#32 The principal solutionist who helps creatives succeed (Victoria Lambert)

252

#31 Are you cut out to be a freelance, self-employed business owner?

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#30 The elementary teacher who wears two hats (Carolyn Gardner)

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#29 How to get started from nothing in your new freelance business

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#28 The self-taught web designer who charges by the day (Sarah Masci)

256

#27 How to exploit with that one thing, and start your VA business

257

#26 How to Transition from Virtual Assistant to Podcast Manager with Emily Porter

258

#25 Feeling guilty about money and charging clients

259

#24 The health coach who promotes VA internships vs work for free (Lauren Chante)

260

#23 Ghosting clients...it’s not cool

261

#22 The systems guru who tells solopreneurs how to get organized

262

#21 Ten things to set yourself up for success for social media

263

#20 The blog writer who turned into a copywriting coach (Jessie Lewis)

264

#19 Masterclasses, webinars, and virtual assistants

265

#18 The cat herder who became a sales funnel expert (Heather Hansen)

266

#17 SOPs for onboarding new VAs

267

#16 The psych major and VA who found the perfect niche (Kirst Navaroli)

268

#15 The story behind my digital course

269

#14 The VA who became queen of Facebook (Rachel Miller)

270

#13 To resume or not to resume as a virtual assistant?

271

#12 The job-seeking go-getter who found the golden ring (Carrie Peterson)

272

#11 Thinking of hiring a Facebook Community Manager?

273

#10 The YMCA manager who took over Instagram (Tyler J McCall)

274

#9 Unicorn Survival Mode

275

#8 The teacher who manages online communities (Megan Ramus)

276

#7 Where do I find virtual assistant clients?

277

#6 The milspouse who won over the realty world (Whitney Farley)

278

#5 The top tasks unicorns VAs can do for an online business

279

#4 The language arts teacher who transformed herself into a unicorn (Marilee Haynes)

280

#3 The label that doesn't quite fit - what is a VA?

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#2 The teacher-librarian who busted through with blogging services (Nicole Morgan)

282

#1 The unicorns are coming