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All Episodes

The Programmatic Digest — 239 episodes · page 1 of 3

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213. The Trader's Corner: Pharma, Privacy, and the Everyday Reality of Programmatic

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212. What's Behind Your Location Targeting? Privacy, Risk, and Results with Charlie Simon

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211. Understanding Programmatic Sustainability with Brian O'Kelley

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210. How A Nurse Started in Programmatic Media

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209. The Future of Ecommerce: AEO, AI, and One-to-One Personalization

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208. The Data Is Technical, but the Decision Is Human with Carole Lawson

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207. The AI Middle Layer: The Next Brand Safety Battleground

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206. A Discussion on The signal brief, AI Search, and Ozone

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205. Conversational Ad Ops, AI agents, and Model Context Protocol (MCP) with Rob Janes

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204. Martech Architecture Explained: The Missing Layer in Ad Tech

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203. Are We Optimizing for Bots? Unpacking AI, CTR, and Ad Fraud with Dr. Fou

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202. Mastering Audience Optimization & DSP Transparency with Jenn Ha and Ed Hackney from Pearl Diver

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201. Activating High-Intent Audiences with Ed Hackney and Trinity Lawry from Pearl Diver

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200. Behind 200 Episodes: The Real Work, the Real Joy, and the Real Impact with Manuela Cortes and Hélène Parker

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198. Performance Advertising in Programmatic

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199. How To Be A Performance Marketer in Programmatic Media

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197. July Focus: WTF is Programmatic Performance Media

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196. AI Meets Programmatic: How Media Buyers Can Optimize with AI

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195. From Cookies to Context: Rethinking Targeting in Ad Tech

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194. Resilience in Ad Tech: What Agency Life Teaches Every Programmatic Trader

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193. Community, Confidence, and Career Growth in Programmatic, With Tiffany Wade

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CTR vs Conversions Real Performance Examples

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192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson

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191. Agency Life Unfiltered

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Curation 101 in less than 3 mins

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190. 2025 Recap, 2026 Roadmap: AI, Privacy, CTV, RMNs, and Supply Quality

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189. How To Turn Curated Audience Into Insights with GDB

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188. Past the Hype: How to Buy Smarter After TTD's Reseller Update

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187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron

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186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin

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185. From Brand to Demand: B2B Programmatic with Rosey Sutton

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184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast

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183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital

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182. How LATAM is Reimagining CTV with Alberto Grande from EXTE– Live Episode from Cannes Lions 2025

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181. How Programmatic Buyers Think About UGC with Andrew Super from Nextdoor - Live Episode from Cannes Lions 2025

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180. From History Major to MadTech Leader: Heather Macaulay on Tech Stack Clarity, Connectivity, and Career Advice

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179. From Intern to Programmatic Media Director: Navigating Career Growth and Industry Insights with David Wiener

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178. Audience First, Attribution Always: A Practical Workshop for Traders

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177. Programmatic Media Planning with a Data-First Mindset

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176. Choosing The Right Data Partner In The Crowded Programmatic Market

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175.5. Programmatic Hands-On Keyboard Training (June Specials)

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175. Reaching Hispanic Audiences with Premium Video + Programmatic Power

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S.20 - Video First: Estrategias para Maximizar Ingresos en Medios Digitales con Álvaro Al. Cuesta

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174. Curation & SPO: Simplifying Programmatic with Bob Regular at Infolinks

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173. Adtech Economic Forum Discussion with Shannon Rudd and Allie Lichtenberg

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172. Marketecture Live Takeaways: Privacy, Diversity, and Identity Discussion with Shannon Rudd and Allie Lichtenberg

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171. Women Leading the Way in Ad Tech with Ann Tarasevich

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170. Trailblazing Women in Ad Tech: Balancing Expertise, Strategy, and Curiosity

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169. Growth Audience Targeting with Crystal Foote at Digital Culture Group

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168. Why Your programmatic Media Plan is Failing: Awareness vs. Conversion Mistakes

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167. SPO, AI, and Attention: the New Era of Programmatic Advertising with Albert Thompson

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166. Here's Two Ways To Level Up In 2025

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165. Programmatic Traders and Revenue Growth

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164. Workshop #3 Preview: Reporting & Analysis

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163. Workshop #2 Preview: Optimization

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162. Preview of Workshop 1 out of 3: Pre-Campaign Launch

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161. Day 2️⃣: Optimize Frequency Caps #programmaticadvertising

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160. Day 1️⃣: Audit/QA All Active Programmatic Campaigns in Your DSP(s)

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159. Pre-Bid Filters and PMP Deals Training With Iesha White - Part 1

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158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz

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157. Balancing In-House Expertise and Outsourcing with Helen Lum at AppScience

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156. Programmatic Curation, AI, and Global Collaborations with Seika Media

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Insights from Stefanie Beach on Consultancy Transformation and Strategic Outsourcing

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S19 - Masterclass Para Publishers Sobre First Party Data con Gabriel Weitz de AdGoat

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153. I Served 1MM Impressions Blank: Here's How To Avoid

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152. How To Avoid Overspending in Your Programmatic Ad Campaign

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151. The Programmatic Ecosystem: Cookie Mapping vs. ID Bridging - Part 1

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150. WTF is Programmatic Curation And Why Is It Important

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149. A Buyer's Guide To addressing the impact of MFA sites on their programmatic campaigns

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S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital

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148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites

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147. Transforming Ad Agencies with Automated Programmatic Solutions

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146. A Buyer's Introduction to Supply Path Optimization

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145. Elevating Ad Campaigns through Tactical DSP UtilizationWith Preciso

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144. A Deep Dive into the Evolution of Gaming Advertising With Playwire

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S17. Supply Path Optimization con Antonio Minuta de Freestar

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143. Navigating the Shift to Audio-First Advertising Strategies

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142. Breaking Down the Advertising Supply Chain with Industry Insights

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Programmatic Training: Underpacing Do's and Don't's

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141. Beeler.Tech's Navigator NYC: My Takeaways

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Mastering Programmatic Buying in Compliance with COPPA Guidelines

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S16. Lotame+IAB: Navegando el Futuro Cookieless y el Auge del Retail Media en LATAM

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139. How To Partner With Black Owned Media, for real

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S15 - Quiero Ser Product Manager con Claudio Marrero

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138. Multicultural Targeting in Programmatic Media with Iesha White

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137. Above The Fold, a Boutique-Style Agency in Programmatic Advertising

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S14 - Claves para Trabajar en las Big Six con Jorge Romero Odorisio

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136. Understanding The Identity Landscape with Adapex

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135. Understanding Programmatic Sustainability with Brian O'Kelley at Scope3

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133. Pablo Galiana from Teads - Live in Cannes Lions Festival 2023

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132. Laura Gaffney - Live in Cannes Lions Festival 2023

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131. Thomas Shea from Doceree - Live in Cannes Lions Festival 2023

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130. Sara Vincent from Index Exchange - Live in Cannes Lions Festival 2023

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134. Why Consider Agency Trading Desk with Marc Poirier at Klever Programmatic

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129. Live in Cannes Lions Festival 2023 - Debra Fleenor from Adapex

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128. Latest CTV/OTT Update with Shiv Gupta

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127. Data Privacy, Data Clean Rooms, Identity Discussion with U of Digital's Myles Younger

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126. How A Nurse Started in Programmatic Media

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S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar

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S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo