All Episodes
timeout by Ignatius Untung — 214 episodes · page 2 of 3
Eps 113 - Personalized Marketing CocaCola dari perspektif behavioral science
Eps 112 - Bias yang paling bahaya dan paling sering dalam bisnis
Eps 111 - Efek dopamine dalam Marketing & Bisnis
Eps 110 - Framework untuk bikin konsumen balik lagi dan lagi
Eps 109 - Kata-kata yg baiknya dihindari dalam marketing copywriting
EPS 108 - Brand Character, Mitos atau Fakta?
Eps 107 / 4 Transformasi brand, bukan lagi jadi kepentingan produsen, tapi konsumen
Eps 106 - Kesalahan paling sering pembuat iklan
Eps 105 - Product adoption from behavioral science perspective
Eps 104 - Sport marketing, beyond awareness
Eps 103 - Memilih waktu yang pas untuk beriklan, bukan sekedar physical reach
Eps 102 - Yang bikin konsumen batal beli; kurang & kebanyakan pilihan. Berapa yang pas?
Eps 101 - Hal-hal yang bisa narik perhatian konsumen
Eps 100 - Teknik Brainstorming sesuai cara otak bekerja
Eps 99 - Belajar Marketing (atau apa aja) berdasarkan cara otak bekerja
Eps - 98 - Designing emotional salient brand experience
Eps 97 - Merubah complaint jadi opportunity
Eps 96 - Brand purpose, perlu nggak sih?
Eps 86 - Authenticity over beauty
Eps 85 - Marketing Currency
Eps 84 - Shadowing techniques
Eps 83 - Face in the door techniques
Eps 82 - Foot in the door techniques
Eps 81 - Priming Strategy
Eps 95 - Marketing negative campaign
Eps 94 - Community marketing
Eps 93 - Persuasive Marketing
Eps 92 - Bagaimana Foto berpengaruh dalam iklan
Eps 91 - Resep bikin tagline kelas dunia
Eps 90 - The Best tips on Personal Branding
Eps 89 - Formula konten yang viral
Eps 88 - Formula bikin campaign yang dahsyat
Eps 87 - Neuromarketing of Addiction. Risiko brand yang nagih
Eps 80 - The Neurosmarketing of Influencer Marketing
Eps 79 Emotional vs Rational - Marketing Paradox
Eps 78 Novelty vs Consistency - Marketing Paradox
Eps 77 Attention vs memory - Marketing Paradox
Eps 76 Systematic consistency vs dynamic random - Paradox Marketing
Eps 75 Capturing Explicit vs Implicit insight - Marketing Paradox
Eps 74 - Short term vs long term - Managing Marketing Paradox
Eps 73 - Trend, Helps or Hurts Brand?
Eps 72 - Neuromarketing of Pricing & promotion strategy - part 3
Eps 71 - Neuromarketing or pricing & promotion strategy - part 2
Eps 70 - Neuromarketing of pricing & promotion strategy
Eps 69 - Belajar Brand dari Metaverse
Eps 68 - Sensory Marketing (Sound & Touch)
Eps 67 - Sensory Marketing - Scent & taste
Eps 66 - Sensory Marketing (sight)
Eps 65 - Mengapa brand butuh kebaruan?
Eps 64 - Apa yang brand dapat dari campaign soft sell?
Eps 63 - Building brand love
Eps 62 - Brand & Pricing Strategy
Eps 61 - Brand beyond awareness
Eps 60 - Behavioral Science implementation @Amazon
Eps 59 - Gamification & Habit Forming
Eps 58 - The neuroscience of consumer insight
Eps 57 - Sustainable Marketing Strategy
Eps 56 - Quantification bias
Eps 55 - the Sciecen of Smart Ads
Eps 54 - Measuring brand health
Eps 53 - The Neuroscience of Creativity
Eps 52 - how brands use behavioral science, part 6
Eps 51 - how brands use behavioral science, part 5
Eps 50 - how brands use behavioral science, part 4
Eps 49 - How brands use behavioral science, part 3
Eps 48 - How brands use behavioral science, part 2
Eps 47 - How Brands use Behavioral science - part 1
Eps 46 - Brand hierarchy - Cult brand
Eps 45 - Brand hierarchy - Inspire level
Eps 44 - Brand Hierarchy - Resonate brand
Eps 43 - Brand Hierarchy - Familiarity
Eps 42 - Brand Hierarchy - Branded Commodity
Eps 41 - brand Hierarchy - The Curse of Laggard Brand
Eps 40 - Apa yang ditandai otak untuk diingat?
Eps 39 - Bagaimana Otak Menyimpan Memory
Eps 38 - Brand Beyond Awareness
Eps 37 - Buying Models
Eps 36 - Mengenal High & Low Involvement product
Eps 35 - Courageous Brand
Eps 34 - Yang Nyaman Lebih Baik dari Yang Baik
Eps 33 - Kesan Terakhir Brand, Menentukan
Eps 32 - Kesan Pertama Untuk Brand, Penting!
Eps 31 - Nggak semua yang merepotkan itu menyebalkan
Eps 30 - Jual Ketakutan, OK atau nggak?
Eps 29 - Brand butuh lebih dari sekedar fitur baik
Eps 28 - Pratfall Effect
Eps 27 - Pembelian Kita Dipengaruhi Orang Lain
Eps 26 - Branding, Soft Skill Untuk Semua
Special Eps - BTS Army & The Science of Cult & Fanatisme
Eps 25 - Brand harus punya human sense juga
Eps 24 - Earworm, lagu yg selalu terngiang di benak kita
Eps 22 - Packaging Priming, Kemasan bisa nipu
Eps 23 - Brand bisa bikin Lidah bohong?
Eps 21 - Selective Attention Bias, kenapa kita fokus pada yg kita mau
Eps 20 - Shopping mood
Eps 19 - Pain of Paying
Eps 18 Halo effect & Negative halo effect untuk mendorong brand
Eps 17 - Anchoring & Decoying Pricing Strategy
Eps 16 - The Science of Storytelling
Eps 15 - Measure what matters in Marketing