All Episodes
touch point podcast — 565 episodes
TP503 - The Person Who Wasn't Part of the Plan
TP502 - Don't Write Toward the Machine
TP501 - The Channel Regulators Aren't Watching
TP500 - Healthcare’s Long Walk to the Patient
TP499 - The Experience Ends When the Bill Begins
TP498 - Nobody's Patient
TP497 - We've Seen This Before (and That's the Problem)
TP496 - The Loop Was Never Built to be Closed
TP495 - Marketing Through the Messy Middle
TP494 - ICYMI: When AI Becomes the First Stop for Care
TP493: Ghost Networks and the Reflex to Automate
TP492: The Inconvenience Threshold
TP491: The Five Signals: How Healthcare Keeps Missing What's Already Visible
TP490: Built for Visits, Not Relationships
TP489: The Advocate - Marketing as the Voice in the Room
TP488: What If Marketing Owned Patient Activation?
TP487: ICYMI - "When Does 'Patient Access' Actually Begin?"
TP486: Live from HMPS26 — Trust at Scale, and the Marketing Value Problem Underneath It
TP485: Digital Equity Is Health Equity
TP484: The Channels the Model Can't See
TP483: The Market That Competition Forgot
TP482: The Pilot That Never Graduates
TP481: Data Accuracy Is a Brand Decision
TP480: The Brief Only Has One User
TP479: Agile in a Waterfall World (or Don’t Go Chasing Waterfalls)
TP478: The Journey Nobody Told Operations About
TP477: The Trust Debt: The Hidden Cost of Automating the Wrong Things
TP476: Good Enough for People Is Not Good Enough for Machines
TP475: Is AI Making Us Better… or Just Cheaper?
TP474 - Inside Healthcare's Dark Funnel
TP473: When Demand Outruns Supply (And Marketing Gets Stuck in the Middle)
TP472: Reputation as a Signal, Not a Score
TP471 - Developing a “Route-First” Access Strategy
TP470 – When AI Becomes the First Stop for Care
TP469 – 2026 Is the Tipping Point (Healthcare, Digital, and the New Consumer)
TP468 - The 2025 Listener Choice Awards
TP467: ICYMI: SEO is Like Golf Now
TP466 – Second Helpings: Our Best Episodes of 2025 (Part 2)
TP465 – Holiday Sampler: Our Best Episodes (Part 1)
TP464 – The AI Loop Problem (Where Humans Still Matter Most)
TP463: The Three Course Leftovers Episode
TP462 – Six Digital Habits Healthcare Must Break
TP461 - Recorded Live From the 2025 HCIC Conference in Las Vegas, NV
TP460 - When Digital Speaks for the Patient
TP459 – Marketing Maturity and the Future of Healthcare Growth
TP458 - Loyalty, LTV and the future of Marketing
TP457 — The Patient Maze: Smarter Tools, Same Old Problems
TP456 – When AI Speaks for the Patient
TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)
TP454 - The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing
TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel
TP452 - “Do More With Less” is the Default
TP451: How Marketing and IT Are Redefining Patient Engagement
TP450 - Marketing Technology Trends (Hype, Hope, and Hard Truths)
TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)
TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO
TP447: Do Consumer Expectations Apply Equally Across All Health Systems
TP446: From Toolset to Mindset: The Evolving Martech Stack
TP445: ICYMI: Gaining Insights Into Market Research
TP444: Embracing Product Thinking in Health System Marketing
TP443: Rethinking the Workforce Crisis With Technology
TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?
TP441: SEO is Like Golf Now
TP440: Is Technology the Strategy… or Just the Tool?
TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?
TP438: ICYMI TP127 - The Changing Business Models of Health Systems
TP437: Performance Marketing Is Dead. Long Live Performance Marketing
TP436: The Patient Doesn’t Know They’re in a Funnel
TP435: The Website Is Now a Platform
TP434: The Evolving CMO: From Brand Steward to Strategic Leader
TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands
TP432 - Closing the Healthcare Engagement Gap
TP431 - AI, Are You Killing our Vibe?
TP430 - The Power of Peers: Patient Mentoring in a Digital Age
TP429 - Are We Wasting our Digital Media Spend?
TP428 - Breaking the Healthcare Content Mold (Rethinking Risk, Embracing Prompt Power)
TP427 - The Case for Failing Faster to Address Disruption
TP426 - Addressing the P Word (Personalization) in Health Care
TP425 - Leadership Through Adaptive Change
TP424 - Rethinking Reputation Management (Moving Beyond Google Reviews)
TP423 - Healthcare Content in 2025: AI, Composability, and the Content Stack
TP422 - Rethinking Competition in Healthcare
TP421 - The Evolution of Patient Experience
TP420 - The 2025 State of Digital Advertising for Healthcare
TP419 - The 2025 State of Social Media for Healthcare
TP418 - Inclusivity Marketing, Design and the Impacts of Stigma
TP417 - The 2024 Listener Choice Awards
TP416: ICYMI - Is Patient Access Improving?
TP415: ICYMI - Do you Feel Disrupted?
TP414 - Surprise - This is a Touch Point Podcast About Toasters (Kinda)
TP413 - A Few of Our Favorite Interviews (2024 Edition)
TP412 - Technology Innovations that Are Set to Transform Healthcare
TP411 - A Friendsgiving Episode
TP410 - Loyalty, Habits, and Laziness in Customer Experience
TP409 - Live from Austin, TX at #HCIC24
TP408 - Unlocking Healthcare Data Value
TP407 - Leadership and Change in Healthcare
TP406 - Digital Disruption and Changing Expectations of Digital
TP405 - Do Healthcare Consumers Actually “Shop”?
TP404 - The New Health Playbook: Drivers, Consumerism, and Marketing
TP403 - The Three Axis of ROI in Healthcare Digital Experience
TP402 - Point Based vs. Platform solutions
TP401 - Is AIO the New SEO?
TP400 - A Very Special (Milestone) Episode
TP399 - The Flat Pancake of Healthcare
TP398 - Patient Portals - PX Boom or Bust?
TP397 - ICYMI: Are We Ready for Radical Digital Transformation?
TP396 - Is AI Slipping into the Trough?
TP395 - Unpacking the MarTech Stack
TP394 - Gaining Insights Into Market Research
TP393 - What’s the Rep of Online Reputation Management?
TP392 - Is Patient Access Improving?
TP391: The Value (and Use) of Data from Different POVs
TP390: ICYMI - The Evolving Needs of Data in Healthcare
TP389: The Digital Differences Between Leaders and Laggards
TP388: Personalization and Provider Data Management
TP387: SEO Updates, Leaks and AI Overviews
TP386 - Back-Office vs. Front-Office Digital Use in Healthcare
TP385: The Importance of Shared Governance
TP384 - An Update on Telemedicine/Telehealth
TP383 - Does Consumerism Drive Disruption?
TP382 - Does Consumerism Drive Innovation?
TP381 - Digital Advertising’s Role in Patient Experience
TP380 - Viva Las Vegas: Recorded Live at #HMPS24
TP379 - The Evolving Role of the Chief Marketing Officer
TP378 - The ROI of Culture
TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers)
TP376 - Composing the Future of DXPs
TP375 - What Does “Digital First” Really Mean?
TP374 - ICYMI: You’re Only as Good as your Reputation
TP373 - Input and Influence
TP372 - Keeping Healthcare AI in Check
TP371 - Leadership Resilience Through Change
TP370 - Has the Social Internet Democratized Patient Empowerment?
TP369 - When is “Self-Service” Too Self Serving?
TP368 - How Consumerism Is Challenging Healthcare Leadership
TP367 - It’s the End of Search as We Know It (and I Feel Fine)
TP366 - Do you Feel Disrupted?
TP365 - Why Segmentation is Critical in 2024
TP364 - ICYMI: The Value of a Health Record
TP363 - The 2023 Listener Choice Awards
TP362 - These Are a Few of our Favorite Interviews
TP361 - Finding the White Space in Patient Acquisition
TP360 - Do Patients Want Access to Their Health Records?
TP359 - Are We Ready for Radical Digital Transformation?
TP358 - Three Servings of News Hot Takes
TP357 - Omnichannel PX: How Do you Integrate Offline and Online Experiences?
TP356: Live from #HCIC23
TP355 - Are We Too Hardwired To Predict the Future?
TP354 - Open vs. Closed AI Systems: Which is Better for Healthcare?
TP353 - Analyzing the Customer Journey
Coming Soon from Touch Point Media: Surprise – It’s Not a Toaster
TP352 - Enabling a Privacy-First Framework
TP351 - The Evolution of Digital Healthcare Consumerism
TP350 - The Dilemma of Digital Innovation
TP349 - The Three Digital Strategies in Healthcare: Transformation, Experience and Innovation
TP348 - ICYMI: Leading Through Change
TP347 - Why is AI Suddenly All Over the Place?
TP346 - The Evolving Needs of Data in Healthcare
TP345 - Being Strategic, Agile and Focused
TP344 - Using AI to Humanize the Patient Experience
TP343 - Bringing the Digital Patient Experience to the Bedside
TP342 - When Does “Patient Access” Actually Begin?
TP341 - There is More to AI than Just Generative
TP340 - User Centered Design and Jobs-to-Be-Done
TP339 - Why Consumer Insights Are Critical for Experience Strategies
TP338 – ICYMI: The Digital Front Door is an Experience Strategy, Not a Technology One
TP337 - Provider Data is Still a Challenge for Health Systems
TP336 - When is “Good Enough” Good Enough
TP335 - AI in Telemedicine
TP334 - A News Round-up
TP333 - Why It’s Hard for Health Systems to Act Like a Business
TP332 - Why First-Party Data Needs to Come First
TP331 - The Importance of Branding and Thought Leadership
TP330 - What Does It Mean to be “Consumer Obsessed?”
TP329 - Why We Can’t Move Away from Analytics
TP328 - ICYMI: Is Digital Really the Future of Healthcare?
TP327 - Live from HMPS23 in Austin, TX
TP326 - Who Owns the Intranet?
TP325 - The Digital Marketing and IT Partnership
TP324 - The Evolving Healthcare Marketing Tech Stack
TP323 - Is the Telemedicine Bubble About to Burst?
TP322 - A Frank Conversation about Consumer Centricity
TP321 - Patients Want Digital Health...or Do They?
TP320 - Making Sense of Reviews, Ratings and Rankings
TP319 - Are We Ready to Un-Google?
TP318 - ICYMI: The Next Wave of Telemedicine and At Home Care
TP317 - Has AI “Jumped the Shark”?
TP316 - How Does the EMR Impact Patient Experience?
TP315 - Why Do We Make Things So Hard for Patients?
TP314 - Marketing’s Impact on Acquisition, Retention and Leakage
TP313 - Building a Business Case for Healthcare Marketing
TP312 - Everything is the Experience
TP311 - Touch Point Podcast Annual Year in Review - 2022
TP310 - Best of the Touch Point Media Network 2022
TP309 - ICYMI: The Problem with the Pixel
TP308 - ICYMI: A Focus on Patient Experience, Marketing and Data
T307 - ICYMI: The Winds of Change
TP306 - Stop Telling Everyone It’s Christmas
TP305 - You’re Only as Good as Your Reputation
TP304 - Social Media is Dead
TP303 - Are Health Systems Really Ready for Consumerism?
TP302 - When is a CRM not a CRM?
TP301 - ICYMI: Designing a Voice of Customer Program
TP300 - A Perfect Score in Bowling
TP299 - Revisiting How to Involve Physicians in your Marketing Efforts
TP298 - We Need to Have a Talk About AI
TP297 - Forget Publishing Wait Times - How Can We Eliminate the Wait?
TP296 - Live from SHSMD 2022
TP295 - The Digital Healthcare Ecosystem
TP294 - Taking a Stand Against Health Misinformation
TP293 - Trust, Teens and Technology: What Health Systems Need to Know to Reach New Audiences
TP292 - Is Digital Really the Future of Healthcare?
TP291 - The Rise of the Algorithms (and the Death of Social Media)
TP290 - The Time They Are (and Keep On) A-Changin’
TP289 – An Update on the Disruptive Healthcare Trifecta: Google, Facebook and Amazon
TP288 - The Patchwork Quilt of Healthcare Data
TP287 - The Digital Front Door is an Experience Strategy, Not a Technology One
TP286 - ICYMI: Digital Transformation is Not a Line-item on Your Budget
TP285 - The Problem with the Pixel
TP284 - Marketing Is Like Communications (or Is It the Other Way Round?)
TP283 - Who Really is our Audience?
TP282 - The CMO Plus and the Disruption of Healthcare Retailization
TP281 - ICYMI: What is ROMI (and Does it Differ from ROI)?
TP277 - An #HMPS22 Round-up
TP276 - Live from the 2022 Healthcare Marketing and Physician’s Strategy Summit
TP275 - A Newsroom Round-Up
TP274 - Is There Too Much Choice in Healthcare Consumerism?
TP273 - ICYMI: Yelp or HCAHPS: Which is Better to Measure Patient Experience?
TP272 - The State of CRM in 2022
TP271 - The Ups and Downs of Digital Transformation
TP270 - The Provider Role in Transformation
TP269 - Are we in a Digital Health Bubble?
TP268 - Making Your Content Standing Out from the Noise
TP267 - ICYMI: Meeting the New Digital Consumer’s Expectations
TP266 - The Next Wave of Telemedicine and At Home Care
TP265 - Local SEO and the Myth of Zero-Click Search
TP264 - Designing a Voice of Customer Program
TP263 - The Purpose of Consumerism
TP262 - The Winds of Change
TP261 - The New Dynamic of Patient-Provider Communication
TP260 - Aligning to Our Purpose
TP259 - Where Are We Headed (and What Can We Do)?
TP258 - Has the Telehealth Bubble Really Burst?
TP257 - A Focus on Patient Experience, Marketing and Data
TP256 - The 2021 Listener Choice Awards
TP255 - Best of Touch Point Media Network 2021
TP254 - Digital Consumerism and the New Way We Choose a Provider
TP253 - Operations Impact on Experience
TP252 - The Future of Healthcare Social Media
TP251 - ICYMI: The High Stakes of Digital Marketing In Healthcare
TP250 - Our Cardinal Episode
TP249 - What is ROMI (and Does it Differ from ROI)?
TP248 - A Federation of Content
TP247 - The Digital “Revolving” Door
TP246 - ICYMI: The Telehealth Tech Stack
TP245 - How Do People Find a Doctor Online?
TP244 - Social Media: Friend or Foe?
TP243 - A Bias Against Generational Bias in Healthcare
TP242 - Leading Through Change
TP241 - Moving from Personalization to Individualization
TP240 - (ICYMI) The New Role of the Digital Marketer
TP239 - How Can We Be More Efficient?
TP238 - Digital Transformation is Not a Line-item on Your Budget
TP237 - What’s Up With All of These Emails?
TP236 - The Intersection of Digital B2C and B2B Marketing
TP235 - What a Long, Strange Trip It’s Been: a Conversation with Lee Aase
TP234 - The Solution to SEO Pollution is Dilution
TP233 - Can Big Tech Companies Fix the Misinformation Pandemic?
TP232 - More Learning from Machine Learning and Artificial Intelligence
TP231 - ICYMI: Omnichannel Marketing and the Engaged Consumer
TP230 - Getting Personal about Personalization
TP229 - Do You Really Need an Intranet?
The TPS5 - Week of June 18, 2021
TP228 - UX, PX and EX - User Experience Design for Healthcare
The TPS5 - Week of June 11, 2021
TP227 - Live from HPRMS: Digital Marketing in the New Normal
The TPS5 - Week of June 4, 2021
TP226 - The 3 S’s of Your Content Strategy: SEO, Structure and Schema
TP225 - Rethinking our Marketing Strategy
The TPS5 - Week of May 21, 2021
TP224 - The Pivot Into the New Normal
The TPS5 - Week of May 14, 2021
TP223 - ICYMI: Retail Healthcare vs. Healthcare Consumerism
TP222 - Contextualizing Content to Make Your Marketing Work
The TPS5 - Week of Apr 30, 2021
TP221 - Staffing the Marketing Department for The New Normal
The TPS5 - Week of Apr 23, 2021
TP220 - Finding Innovation in Your Health System
The TPS5 - Week of Apr 16, 2021
TP219 - The Multiple Business Models of a Health System
The TPS5 - Week of Apr 9, 2021
TP218 - This is Not Your Parent’s SEO - an Update for 2021
The TPS5 - Week of Apr 2, 2021
TP217 - Meeting the New Digital Consumer’s Expectations
The TPS5 - Week of Mar 26, 2021
TP216 - Rebounding in a Sustainable and Equitable Way
TP215 - Getting Your Hands Out of the Cookie Jar
The TPS5 - Week of Mar 12, 2021
TP214 - Adding Voice of Customer to Your Marketing Efforts
The TPS5 - Week of Mar 4, 2021
TP213 - How the Vaccine is Strengthening Marketing’s Role in Communications
The TPS5 - Week of Feb 26, 2021
TP212 - Going After the Click: the State of Digital Advertising in 2021
The TPS5 - Week of Feb 19, 2021
TP211 - A New Era of Engagement
The TPS5 - Week of Feb 12, 2021
TP210 - Build vs. Buy - What’s the Right Approach for Healthcare?
The TPS5 - Week of Feb 5, 2021
TP209 - The Martech Stack of the Future: All Three Letter Acronyms?
The TPS5 - Week of Jan 29, 2021
TP208 - When One Digital Front Door Closes, Another Opens
The TPS5 - Week of Jan 22, 2021
TP207 - Good news: no one has brand loyalty; Bad news: no one has brand loyalty
The TPS5 - Week of Jan 15, 2021
TP206 - A Conversation About Conversational Marketing
The TPS5 - Week of Jan 7, 2021
TP205 - Making Digital Adoption Sticky
TP204 - The 2020 Listener Choice Awards
TP203 - The 2020 Best-of the Touch Point Media Network
The TPS5 - Week of Dec 17, 2020
TP202 - The Fauci Effect and Recruiting Physicians Amid the Pandemic
The TPS5 - Week of Dec 11, 2020
TP201 - Reschooling Our Thoughts On Online Medical Education
The TPS5 - Week of Dec 4, 2020
TP200 - We Had a Little Fun Along the Way (a Retrospective Look at our First 200 Episodes)
TP199 - A Thanksgiving Double Helping
The TPS5 - Week of Nov 20, 2020
TP198 - Digital Population Health and the New Care Continuum
The TPS5 - Week of Nov 13, 2020
TP197 - Using Digital to Support Physician Outreach
The TPS5 - Week of Nov 6, 2020
TP196 - The Increasing Role of Technology in Patient Experience
The TPS5 - Week of Oct 30, 2020
TP195 - Leveraging Community Outreach During a Pandemic
The TPS5 - Week of Oct 23, 2020
TP194 - Normalizing Virtual Health in the New Normal
The TPS5 - Week of Oct 16, 2020
TP193 - Building Strength and Resilience in Your Health System
The TPS5 - Week of Oct 9, 2020
TP192 - NPS, PX and CSAT - How to Measure VoC
The TPS5 - Week of Oct 2, 2020
TP191 - Leveraging Our Opportunity of Trust
The TPS5 - Week of Sep 24, 2020
TP190 - No Patient Left Behind: the Importance of Patient Access
The TPS5 - Week of Sep 18, 2020
TP189 - The Looming Digital Mental Health Crisis
The TPS5 - Week of Sep 11, 2020
TP188 - The Elements of Innovation
The TPS5 - Week of Sep 4, 2020
TP187 - Omnichannel Marketing and the Engaged Consumer
The TPS5 - Week of Aug 28, 2020
TP186 - The AI Hype Cycle in Healthcare
The TPS5 - Week of Aug 21, 2020
TP185 - Retail Healthcare vs. Healthcare Consumerism
The TPS5 - Week of Aug 10 - Aug 14, 2020
TP184 - The Telehealth Tech Stack
The TPS5 - Week of Aug 3 - Aug 7, 2020
TP183 - The Digital Front Door is Neither the “Front” Nor a “Door”
The TPS5 - Week of July 27 - July 31, 2020
TP182 - The New Role of the Digital Marketer
The TPS5 - Week of July 20 - July 24, 2020
TP181 - Next Best Action Marketing During Unprecedented Times
The TPS5 - Week of July 13 - July 17, 2020
TP180 - Ingredients of Customer-Centricity
The TPS5 - Week of July 6-July 10, 2020
TP179 - How Hard is it to Be Empathetic?
The TPS5 - Week of June 29-July 3, 2020
TP178 - (Best Of) The Evolving Marketing Department
The TPS5 - Week of June 22-26, 2020
TP177 - Humanizing Your Digital Efforts via Video
The TPS5 - Week of June 15-19, 2020
TP176 - Digital Content is Now More Important Than Ever
The TPS5 - Week of June 8-12, 2020
TP175 - Open Innovation and Creativity in Changing Times
The TPS5 - Week of June 1-5, 2020
TP174 - The Evolving Role of Leadership in Healthcare
The TPS5 - Week of May 25-29, 2020
TP173 - The Ongoing Importance of Online Reviews
The TPS5 - Week of May 18-22, 2020
TP172 - How To Network in a Pandemic
The TPS5 - Week of May 11-15, 2020
TP171 - Guiding Patients and Consumers to the Right Care
The TPS5 - Week of May 4-8, 2020
TP170 - How Brands Can Respond In a Public Health Crisis
The TPS5 - Week of April 27-May 1, 2020
TP169 - How COVID is Changing Consumer Behavior
The TPS5 - Week of April 20, 2020
TP168 - Medical Misinformation’s Impact on Public Health
The TPS5 - Week of April 13, 2020
TP167 - The Evolution of Digital Advertising
The TPS5 - Week of April 6, 2020
TP166 - The Crisis Consumer and Your Online Presence
The TPS5 - Week of March 30, 2020
TP165 - The Telemedicine Toothpaste is Out of the Tube
The TPS5 - Week of March 23, 2020
TP164 - Marketing During a Public Health Crisis
The TPS5 - Week of March 16, 2020
TP163 - Boosting the Impact of Your Online CV
The TPS5 - Week of March 9, 2020
TP162 - Blockchain and Healthcare
The TPS 5 - Week of Mar 2, 2020
TP161 - The Freelance (Gig) Economy and Healthcare
The TPS 5 - Week of Feb 24, 2020
TP160 - Getting Literate about Digital Health Literacy
The TPS 5 - Week of Feb 16, 2020
TP159 - Data Thinking and Data Liquidity
TP158 - User Centricity in Healthcare Design
TP157 - The Pursuit of Price Transparency in Healthcare
TP156 - Demystifying the Difference between Accessibility and Usability
TP155 - Digital Signage and the Patient Experience
TP154 - Breaking Down the Buzz of Agile Marketing
TP153 - User-Centric Taxonomy
TP152 - 2019 Listener Choice Awards
TP151 - Creativity and Open-Mind Thinking: a Path to Innovation
TP150 - Best of the Touch Point Network 2019
TP149 - Using Empathy to Humanize Your Efforts
TP148 - Optimizing Digital Partnerships
TP147 - Structuring Social Media for your Organization
TP146 - Digital Marketing + Population Health
TP145 - Is Facebook Too Big To Fail?
TP144 - Live from #HCIC19 (a Discussion on Digital Transformation)
TP143 - A Day in the Life of a Mayo Clinic Social Media Expert
TP142 - Under the Influence: the Role of Influencer Marketing in Healthcare (REPOST)
TP141 - Are We Doing “Digital Transformation” Correctly?
TP140 - Active Listening - How (and What) We Learn
TP139 - Why is Digital Strategy So Hard?
TP138 - Stacking Up Your Martech Stack
TP137 - Getting Your Hospital to Act Like a Startup
TP136 - The Evolving Marketing Department
TP 135 - Reputation and Listings Management for Businesses
TP 134 - Is Facebook Still a Thing?
TP133 - The Giving Part of Digital
TP132 - Bridging the Digital Gap
TP131 - Think Globally, But Do Digital Locally
TP130 - Nurture vs. Nature
TP129 - You’re Unique...Just Like Everyone Else
TP128 - The End of the Marketing Campaigns
TP127 - The Changing Business Models of Health Systems
TP126 - (Best Of) A Video is (Still) Worth 1.8 Million Words
TP125 - The Value of a Health Record
TP124 - Three Studies; 9 Observations
TP123 - Bias, Data and Ethics: the Dilemma of Marketing
TP122 - The High Stakes of Digital Marketing In Healthcare
TP121 - Do You Have a Content Team?
TP120 - Live from #HMPS19 in Chicago, IL
TP119 - Adding the Human Touch to AI
TP118 - Taxonomy and Hashtags - the Semantics of Digital
TP117 - The Customer Journey is Not Linear
TP116 - Internal Communications in the Digital Age
TP115 - Your Website Isn’t Your Website Anymore
TP114 - Developing a Data-driven Content Strategy
TP113 - Social Media Management Systems - Technology or Process?
TP112 - How Do We Measure Up, Part 2: ROI as a KPI
TP111 - How Do We Measure Up, Part 1: The Ins and Outs of KPIs
TP110 - “Live” from SXSW 2019
TP109 - Act Now! 100% Guarantee! Email Marketing Isn’t as Spammy as it Seems!
TP108 - The Anatomy of an Online Review
TP107 - The State of Digital Marketing for Hospitals
TP106 - Your Website Isn’t Enough
TP105 - Using Digital to Build Trust Online
TP104 - The Four U’s of Online Experience
TP103 - Are you a front-end or back-end content strategist?
TP102 - The Impact of the Digital Native on Healthcare
TP101 - Finding the Right Digital Advertising Mix
TP100 - 2018 Listener Choice Awards
TP99 - Best of the TouchPoint Network
TP98 - Will Data Footprints Fill the Shoes of Digital Marketing?
TP97 - Is Social Media Relevant to Your Brand?
TP96 - Marketing Automation is Not a Roomba
TP95 - Building a Culture of Failure
TP94 - The Boys are Back in Town (Live from #MCSMN)
TP93 - The Perils of Website Design
TP92 - Live from #HCIC18 (with the Hall of Famers)
TP91 - Marketing Data Fluency
TP90 - Enter Through the Digital Front Door
TP89 - Live from the 2018 #AccessATLAS Conference
TP88 - Deciding on a Digital Model
TP87 - Google Translate, Don’t Fail Me Now!
TP86 - Consumer Online Decision-Support
TP85 - Would You Wear a Wearable?
TP84 - The Audience is a Segment
TP83 - Keep Calm, the Community Moderator is Here
TP82 - Is Hospital Marketing Legal?
TP81 - Data Personalization: When Useful Becomes Creepy
TP80 - A Telemedicine Tell-All
TP79 - The Demise of Ad Agencies
TP78 - Is Inbound Marketing Still In?
TP77 - How Patients Define Patient Experience
TP76 - Building a Sustainable Content Strategy
TP75 - The Role of Marketing and Communications in Government Relations
TP74 - (Best Of) Measurement and ROI
TP73 - Deep Learning in Healthcare
TP72 - Revisiting the Online Consumer Journey
TP71 - The “Maturing” of Twitter
TP70 - Using Digital to Engage Referring Physicians
TP69 - What is a Digital Strategist?
TP68 - Yelp or HCAHPS: Which is Better to Measure Patient Experience?
TP67 - How the Digital Experience Impacts Brand
TP66 - A Podcast of Podcasters Talking About Podcasts
TP65 - Live from #HMPS18
TP64 - Continuing Marketing Education: the new CME
TP63 - Technology’s Impact on the Public Physician
TP62 - Vendors and Agencies and Consultancies...Oh My!
TP61 - Worried About the Future of AI?
TP60 - The Role of Digital in Marketing Research
TP59 - A CIO and a CMO walk into a Hospital…
TP58 - Reed Smith: Roving Reporter from SXSW18
TP57 - Driving Innovation From Within
TP56 - CX: Understanding Customer’s Needs to Improve their Experience
TP55 - Pixels and Vertical Videos: Is Facebook Forcing Us to Advertise Correctly?
TP54 - The Disruptive Trifecta for Healthcare: Google, Facebook and Amazon
TP53 - Managing Your Digital Data Blueprint
TP52 - The Power of Superfans (aka The Birthday Episode)
TP51 - Doctors Don’t Do Digital, Do Dey?
TP50 - The 5 x 10
TP49 - Putting the Patient First in Your Digital Strategy
TP48 - Data: The Dangerous Currency of Ransomware
TP47 - 2017 Year in Review
TP46 - The How and Why of ROI
TP45 - Marketing and Communications: Two Sides of the Same Coin
TP44 - Is Marketing Quality, Quality Marketing?
TP43 - The Rise of the Robots...er, Chatbots
TP42 - Healthcare Internet of Things: It’s Getting HIoT in Here
TP41 - Defining Consumerism in Healthcare
TP40 - The Problem with Personalization
TP39 - Cyber Security Risks for Hospitals
TP38 - LIVE from HCIC 2017
TP37 - Are Machines Taking Over Healthcare?
TP36 - The Evolution of Digital Communication Education
TP35 - Digital Planning for 2018
TP34 - From a 24-Hour to a 24-Second News Cycle: The Evolving Role of Digital in a Crisis
TP33 - Can a Good Digital Patient Experience Impact Quality?
TP32 - Live from Content Marketing World Cleveland Clinic Health Summit 2017
TP31 - Advocating for Digital Online Advocacy
TP30 - Online Patient Communities
TP29 - Improving the Online Transaction
TP28 - 88 to 1: Undertaking a Website Consolidation Project
TP27 - Is SEM Really "SEO-Now"?
TP26 - You Down With UPP? (Ya, You Know Me)
TP25 - Is Social Media Good For Our Health?
TP24 - The C-Suite's Expectation of Marketing
TP23 - A Video is Worth 1.8 Million Words
TP22 - Measurement and ROI
TP21 - Developing a Unified Content Strategy
TP20 - Top 20 Digital Marketing Tips
TP19 - Involving Physicians in Your Online Marketing
TP18 - Marrying Offline and Online Experiences
TP17 - Voice-First in Healthcare
TP16 - A Primer in Evidence-Based Personas
TP15 - Is There Really An App For That?
TP14 - Live From #HMPS17
TP13 - Social Media is Dead - Long Live Social Media
TP12 - Usability and the Patient Portal
TP11 - How to COPE With Content
TP10 - Choosing the Right Conference
TP9 - The Intersection of Wearables and Medical Devices
TP8 - The Evolving Role of SEO
TP7 - Digital Team Structure
TP6 - Digital Professionalism
TP5 - Voice of Customer
TP4 - Customer Relationship Management
TP3 - Online Reputation Management
TP2 - Content Management Systems
TP1 - Customer Journey Mapping