138. Fix Your Small Business Marketing With a Bit of Duct Tape with John Jantsch

John Jantsch is a marketing consultant, speaker, and author of many fantastic books including Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He's also the founder of the Duct Tape Marketing Consultant Network. John is here today to talk about his marketing system, his best strategies, and how to apply them in your own businesses. Chances are you'll expand your creativity and find ideas that will make you stand out from the crowd. Find Out More About John Here: John JantschDuct Tape MarketingJohn Jantsch on TwitterJohn Jantsch on LinkedInJohn Jantsch on FacebookDuct Tape Marketing on FacebookDuct Tape Marketing Consultant Network In This Episode: [01:07] - John talks about the origin story of Duct Tape Marketing. [03:20] - Stephan shares a story about an expression he learned in New Zealand, which relates to the idea of duct tape. [04:19] - What is the Duct Tape Marketing System? [07:17] - A good strategy is just as much about what not to do as about what to do, John points out. [09:33] - David talks about how long he has been blogging, and how many blog posts he has written. [12:51] - We hear some of David's thoughts on content forms other than writing, such as video. He also mentions his Ultimate Guide to Local Marketing. [15:03] - David links what he has been saying into the retention phase of the customer journey. [17:28] - Does David find that when he has a big download like a long ebook, do people consume them typically? [20:28] - A thank-you page is a great place to show your branding and differentiation, David points out. [22:39] - After strategy and content, what's next in the process? [25:26] - David talks about an example of creating content for a stage that content isn't usually created for. [28:31] - For years, David read books on architecture, math, and other subjects seemingly unrelated to his field. He explains why. [30:28] - What does a referral program look like, and how could listeners apply this in their own business? [33:31] - David offers an example of what he has been talking about, and what the result was. [35:03] - Does David have a referral program within his own business? [36:38] - We hear about David's process for link building. [39:13] - Stephan responds to what David has been saying, and recommends a previous episode with Greg Gifford for listeners interested in learning more about link building. [39:34] - Stephan and David talk about guest-post pitches. [43:49] - How can someone learn more about David or work with him or his organization? Links and Resources: John Jantsch Duct Tape Marketing John Jantsch on Twitter John Jantsch on LinkedIn John Jantsch on Facebook Duct Tape Marketing on Facebook Duct Tape Marketing Consultant Network Duct Tape Marketing by John Jantsch Duct Tape Selling by John Jantsch The Commitment Engine by John Jantsch The Referral Engine by John Jantsch The Ultimate Guide to Local Marketing A Pattern Language by Christopher Alexander Greg Gifford on Marketing Speak