232: Five Steps to Effective Content with Shannon Crow [Part 1]

The Connected Yoga Teacher Podcast

232: Five Steps to Effective Content with Shannon Crow [Part 1]

Description:

Have you ever felt stuck when it comes to creating content for your yoga business? Maybe you feel like you don't know what to post, or how to share about your unique yoga offering. In this 5-part mini-training, Shannon Crow walks us through a 5 step process to create effective content.

Content is anything that you are creating or sharing to build your business. There are several different types of content that you can think about creating, but before trying to dive right into writing an article or recording a video, the first step is to figure out WHEN. Shannon explains more about this step in the content creation process and shares an action step for you to get started!

Key Takeaways:

[5:04] Creating content is the quickest and easiest way to showcase what makes your yoga unique.

[6:22] Step 1 of the content creation process is WHEN.

[7:36] Look at your calendar and see when you have time to create content.

[8:57] Being consistent with content is key!

[9:57] Choose a weekly time and day to create content.

[11:24] Do a trial to see which time and day works best for you.

[14:03] Find an accountability partner to tell about your content creation commitment.

[15:14] Action Step: Set the time to create content, and tell someone about it.

[16:08] Shannon gives thanks!

[18:25] Schedulicity shares the hot tip of the week.

[19:43] Shannon highlights the action step for this episode.

Types of Content You Can Create:

• Articles
• Audio
• Video
• Social media posts
• Emails

Links:

• The Connected Yoga Teacher Podcast Episode 195: LGBTQ Awareness for Yoga Teachers with Tristan Katz
• The Connected Yoga Teacher Podcast Episode 231: Conscious Marketing with Tristan Katz
• The Connected Yoga Teacher Podcast Episode 122: Productivity for Yoga Teachers with Amber De La Garza
• The Connected Yoga Teacher Podcast Episode 045: Creating Content with Shannon Crow 
• The Connected Yoga Teacher Facebook Group

Gratitude to our Sponsors Schedulicity and Conscious Marketing for Yoga Teachers Training with Tristan Katz.

Quotes from this episode:

"All of us need to work to show what makes our yoga unique compared to all the other yoga options out there."

"Content [is] anything that you are creating or sharing to build your business."

"Do you want to grow your yoga business and do you want more people signing up for your offerings?"

"As you work this muscle, as you create content, it's actually going to get easier."