507: Macy's is Using Pinterest Pincodes in Summer Campaign

Episode 507 of the eCommerce Minute podcast, hosted by eCommerce Minute, titled "507: Macy's is Using Pinterest Pincodes in Summer Campaign" was published on July 8, 2019 and runs 12 minutes.

July 8, 2019 ·12m · eCommerce Minute

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Summary

Macy’s recently launched an out-of-home experiential campaign that asks consumers to use their phones at popular summer spots around the United States.  In partnership with Pinterest, these places feature Pinterest Pincodes that consumers can scan with their phones, and are then directed to a Pinterest board with outfits curated for that specific location.

Episode Description

Macy’s recently launched an out-of-home experiential campaign that asks consumers to use their phones at popular summer spots around the United States.

In partnership with Pinterest, these places feature Pinterest Pincodes that consumers can scan with their phones, and are then directed to a Pinterest board with outfits curated for that specific location.

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