Digital Marketing: Optimising the direct channel

We’re joined by David Ohandjanian, CEO & Founder, Up Hotel Agency to look into hotel marketing and how to optimise direct bookings through the direct channel.  In conversation we look at Changes in approach to direct bookingsKey to direct booking and marketing for the guest journeyEvolving roles of agencies and consultantsAnd how the website function has adapted to consumer expectation. Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/