EPISODE · Apr 28, 2026 · 27 MIN
How Retargeting Ads Bring Tour Guests Back to Book
from Tour Operator Growth Podcast · host Nikki DeSantis & Greg Rosenhan
You’re already getting traffic to your website. The problem is most of those visitors leave and never come back.In this episode, we break down how retargeting ads help tour operators stay in front of those potential guests and turn missed opportunities into actual bookings. Most people do not book on their first visit, and without a follow up system, they are gone. You’ll learn:What remarketing ads are and how they workWho you should be retargeting first What to say in your ads to drive bookings 🚀 Take the Growth Engine Assessment to find out where you might need to improve:https://www.resmarksystems.com/growth-engine-survey📲 Follow Us on Social Media- Facebook: https://www.facebook.com/ResmarkSystems- Instagram: https://www.instagram.com/resmarkllc- YouTube: https://www.youtube.com/@RESMARKSystems- LinkedIn: https://www.linkedin.com/company/resmark-systems📈 Want Help Growing Your Tour Business?Visit https://www.resmarkweb.comBook a call: https://www.resmarkweb.com/request-quoteCall or text us directly: 385-449-4079Email Nikki: [email protected]:00 You’re Losing Bookings After Visitors Leave Your Website2:11 Why Big Companies Win With Retargeting Ads4:32 What Remarketing Ads Actually Do5:19 How to Set Up Meta Pixel and Google Tag7:43 The Best Audiences to Retarget First9:49 How to Bring Visitors Back to Book11:52 Why Retargeting Works Over Time13:41 What to Say in Your Retargeting Ads15:43 Using Reviews and Testimonials to Convert18:45 Keep Your Retargeting Ads Simple20:14 How to Segment Your Audiences22:11 Why Retargeting Has Lower Costs and Higher ROI24:41 Retargeting Budget Tips for Tour Operators25:17 How Retargeting Fits Into Your Marketing System
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How Retargeting Ads Bring Tour Guests Back to Book
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