How To Make The Most Out Of Your Podcast Guesting, with Jason Cercone

If you're going to spend time being a guest on other podcasts, don't you want to know how to make the most of your appearances? I can't imagine why you wouldn't and this episode is gonna help.I'm speaking with Jason Cercone, host of Pod Theory and Evolution of Brand, Jason is helping people improve their experiences and ability as podcast guests. If you're a regular listener, you will already imagine that we have. a lot in common but whilst we have many commonalities, there are also areas of divergence that make our approaches distinctive.Some big questions in this episode:How fast should you get to the meat of things?What does your host want to achieve?The 2 main types of podcast guestHow to sell by not sellingWhy starting your own show might not be a great idea and when you shouldHow to establish yourself as an industry authorityJason has done some deep-dive research into podcasting that gives him a great overview of the industry, such as it is, and how you as a business owner can be making a bigger impact with audiences.Enjoying the content? Join me for the Podfluence Weekly newsletter on LinkedIn, Medium or Beehive to get articles and show updates every week(ish).You are warmly invited to join other coaching & speaking professionals who are building their authority through podcasting in the Podfluencers Facebook Group and get your free download of How to build authority with podcastsDid you enjoy the show? Did you learn anything new or useful? If you did, then the best way to show your appreciation is by sharing the show with your online network. Tag me and I'll give you a shout-out on an upcoming episode. Leave a review and I'll read it out on the show.Of course, if you REALLY liked it, you're welcome to support the show financially too using this link Support the show (https://speakinginfluence.supercast.tech/)Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.