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Igor Arih: Jezus je zame guru komunikacije

EPISODE · Sep 28, 2023 · 56 MIN

Igor Arih: Jezus je zame guru komunikacije

from Supermoč podcast

Oglaševanje je mrtvo, je v podkastu Supermoč svojo že skoraj zimzeleno tezo ponovil Igor Arih, eden najuglednejših ustvarjalcev domačih in mednarodnih komunikacijskih kampanj v Sloveniji. Kljub temu da so mnogi pristopi promocije, kot smo jih poznali nekoč, že povsem neučinkoviti, pa še vedno velja, da se skrivnost uspeha vsakega oglaševalca, tržnika, prodajalca ali proizvajalca skriva v »biti prvi, edini ali najboljši«.

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Igor Arih: Jezus je zame guru komunikacije

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