Speakers and Speeches: October 26, 2005 CPRF Critical Issues Forum

Panel discussion: "Straddling the Fault in a Shifting Media Landscape: New Roles for PR? In our second special audio file, we offer up a panel discussion presented on Wednesday, October 26, 2005, in New York City, hosted by the Council of Public Relations Firms at its Critical Issues Forum 2005. The panel was titled, "Straddling the Fault in a Shifting Media Landscape: New Roles for PR.? CPRF described the session: "Media relations is a cornerstone of the public relations profession. As the field of journalism undergoes fundamental changes and new means of personal communications gain in popularity, what are the implications for public relations firms? Hear what firms can do to use new communications platforms to help their businesses.? The panel was moderated by Jonah Bloom, executive editor, Advertising Age. Panelists included Stephen Baker, senior writer for BusinessWeek and co-author of the Blogspotting blog; Richard Edelman, president and CEO of Edelman Public Relations, Ross Mayfield, CEO of SocialText, and Shel Holtz, principal, Holtz Communication + Technology and co-host of For Immediate Release.