Using On-line Marketing to Build a Brick and Mortar Business with with Chrysalyn Huff [S01 Ep10]

When producing season one of Street Savvy Marketer Podcast, I became acquainted with Chrysalyn and Jeff Huff, husband and wife owners of Restoration Emporium,  a funky store filled with nick-knacks and unique treasures in the West  Bottoms section of Kansas City, MO.  These two started their empire in a dirty space, cleaned it up and through creativity, determination and a laser-focused understanding of their customer base, built a hugely successful business. How did they market this venture?  Under Chrysalyn's marketing acumen, she found a local, loyal audience to market to via word of mouth, a lot of direct on-line marketing, e-mail and building alliances with television morning shows in Kansas City which provided expanded exposure and cemented her position as the expert in her field.  The Huff's success in building their business caught the attention of Microsoft and they have (since this interview was recorded) opened a second location in the famed Country Club Plaza section of the city.  Listen and discover how the Huff's built their following and business on  this episode of The Street Savvy Marketer Podcast.