Why agencies get brought in too late by clients — and what to do about it

In this episode, Chip and Gini delve into the challenge of agencies being brought in late on client projects. They discuss the common scenario where clients give last-minute requests and share strategies for becoming part of the planning process earlier.   Key recommendations include integrating into internal communications, attending more meetings, and maintaining a mindset of curiosity to stay updated. They also cover how to handle situations when timely inclusion isn't possible, such as negotiating new timelines or additional costs for urgent work.   The conversation emphasizes the importance of proactive client communication to prevent unrealistic expectations and to potentially increase scope and revenue.