Why Great Speakers Are Often Broke

Why Great Speakers Stay Broke SUMMARYIn this episode, John addresses the challenges faced by speakers and coaches in gaining visibility and securing bookings. He emphasises the importance of marketing and the need for professionals in these fields to shift their identity from being just a performer to becoming a business owner. By focusing on marketing, networking, and consistent visibility, speakers and coaches can improve their chances of success. John also discusses the significance of setting clear goals and taking actionable steps to achieve them, urging listeners to treat their speaking or coaching endeavours as a business.The LinkedIn Article: READ HEREKey TakeawaysMany talented speakers and coaches struggle to get bookings.Skill alone is not enough; marketing is crucial.Successful individuals take action before they feel ready.Recognition comes to those who actively seek it.Being known is more important than being the best.The best speakers often excel at running a business.Identity shift is foundational for success.Spend at least half your time on marketing activities.Set clear revenue goals and reverse engineer them.Treat your speaking or coaching as a business.Sound bites"Your identity shift is not optional.""Prospecting should be a daily activity.""Now's the time to start taking action."CHAPTERS00:00 The Pain Point of Speakers and Coaches02:28 The Importance of Marketing in Speaking05:05 Identity Shift: From Speaker to Business Owner07:44 Setting Goals and Taking Action10:13 Call to Action and Future Insights11:41 CloseVisit presentinfluence.com/quiz to take the Speaker Radiance Quiz and discover your Charisma Quotient.For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedInYou can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluenceThanks for listening, and please give the show a 5* review if you enjoyed it.Mentioned in this episode:Speaker Fee AuditFind out in less than a minute if you're undercharging for your speaking and where you need to look to fix any leaks with the Speaker Fee Audit. It's free to take and find out if you're missing out on money.