World-Building 101: Create a Brand People Obsess Over

Brand storytelling isn’t just about making good content, it’s about creating a world that people want to be part of. In this episode, we break down how brands like Jacquemus or Malbon Golf are redefining marketing through world-building, social-first content, and community-driven storytelling. Plus, we explore why voyeuristic content and brands collaboration are changing the game.

Here’s 5 things you can get done faster on Wix Studio:

● Scale content with dynamic pages and reusable assets

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● And manage all your clients’ social media from one dashboard

All of that right here: https://l.marketingexamined.com/wixpo

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CHAPTERS:

0:00 Intro

2:06 The Power of World-Building in Branding

3:10 How Jacquemus Masters the Art of World-Building

5:20 Why Most Brands Get Storytelling Wrong

6:26 The Fashion Industry Sets the Trends for Everyone

8:39 Vision Board, Content Strategy and Guidelines

11:37 Content: The Glue That Holds It All Together

13:06 Alright Marketers, Listen up

13:40 Malbon Golf’s Winning Formula for Brand Culture

17:09 Why Every Brand Needs BTS Content

18:49 Why Voyeuristic Content is Taking Over Social Media

24:13 The Two Sides of World-Building: Digital & Physical

27:29 Brand Collaborations: The Secret Growth Hack

29:52 Turning Customers into a Real-Life Community