Aesthetically Speaking

After a bit of a podcast break, this episode felt too interesting not to share. The show has been quiet for a while, but this conversation stood out because it explores marketing in a space most people never think about - the cemetery industry. And surprisingly, there’s a lot here that applies to how any business connects with people, builds trust, and stands out. In this guest interview, we’re joined by Christie, CEO and president of The Tribute Companies, who shares how her family-owned business approaches marketing in a sensitive, unconventional niche and what works when your audience would rather avoid thinking about what you sell. This episode is a look at what happens when you stop copying what everyone else is doing and start building a brand people remember. In this episode, we talk about: Why “being in a unique niche” isn’t enough and what makes marketing effective How timing plays a huge role in when people are ready to buy (even if they don’t realize it yet) Creative ways to make a traditionally “serious” brand more human and memorable What it looks like to stand out without being disrespectful in a sensitive industry How community-based marketing (events, education, experiences) builds trust faster than ads The role of brand consistency when you’re running multiple divisions or services Why trying to look like everyone else in your industry is usually the fastest way to be ignored How personal stories, personality, and “real people” marketing can shift perception of a brand Whether you’re in a “normal” industry or something completely niche, this conversation will make you rethink how you approach your marketing and where you might be playing it a little too safe. Connect with The Tribute Companies:  Instagram - @thetributecompanies The Tribute Companies Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

How do you know when it is time for a rebrand? Or maybe just a brand refresh? And what is the difference between the two? In this episode, I explore the nuances of rebranding versus refreshing a brand for businesses seeking to be different and stand out in today’s competitive landscape. As a brand strategist, I draw on my experiences to highlight the strategic depth required in rebranding, distinguishing it from initial branding efforts. I discuss the historical evolution of branding, using examples like Walmart, while sharing a recent case study that emphasizes the importance of aligning visual identity with a business's mission. Find out how you can evaluate your own brand to determine if a rebrand or refresh are what you need. Key takeaways from this episode: Difference between a rebrand or a refresh Importance of rebranding When you should do a rebrand or a refresh Evaluating your brand   Free Offer: Make Your Brand a Big Deal (In Just 17 Days)   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

How can you provide your clients or customers with an exceptional customer experience? That would be through brand touchpoints! In this episode I share two very different experiences I had at two different places and how the branding in customer interactions experience makes all the difference. Branding extends beyond just a logo and shows up in every touchpoint of the customer journey. From marketing to post-purchase interactions. Businesses need to enhance their brand touchpoints to foster loyalty. This could be from overlooked areas such as invoices to follow-up communications. Ultimately, I encourage you to critically assess your own branding strategies and consider how to surprise and delight customers at every opportunity.   Key takeaways from this episode: Importance of Brand Touch Points Elevating Sales Touch Points Overlooked Brand Touch Points Surprise and Delight Strategies Exit Touch Points   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Get ready to close your eyes and envision your business in 5 years! What does it look like? Who are you as a business owner? I am going to lead you through a transformative meditation and visualization exercise aimed at brand development. I want you to slow down to reflect on your desires amidst the fast pace of life. By envisioning a successful future, we clarify our roles and the emotions tied to them, reinforcing our brand's identity. I guide you to visualize your brand's aesthetics, aligning them with your personality to create a compelling visual presence. We explore the emotional connections with your ideal audience and the exchange of value through your services. The goal is to inspire actionable steps toward realizing your brand vision and ensuring alignment with your audience.  Key takeaways from this episode: I take you through a visualization exercise Exploring brand aesthetics Identifying your audience Integrating your identity Bridging the gap   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

What does it actually mean to have a ‘quirky’ brand, and how does it work for some brands? That is what we are talking about today. This episode focuses on the letter Q in our branding series, exploring "quirky" as a powerful branding strategy. I argue that infusing your brand with a playful, unexpected essence can set you apart in a crowded market. Quirkiness goes beyond surface-level traits; it represents a brand's essence, tone, and connection to the audience, making brands more relatable. There is a striking balance between quirkiness and professionalism, and I want to stress the importance of authenticity in branding. Reflect on your brand's identity and emotional connections to develop a distinctive, impactful presence. Key takeaways from this episode: Defining Quirky in Branding Examples of Quirky Brands Pros and Cons of Quirkiness Cultivating Your Brand's Quirkiness   Episode Mentioned: Ep. 45 | How to Stand Out Online Through AUTHENTIC Disruptive Branding   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Struggling with what to post on Instagram? You are not alone. In this episode I want to guide you through how you can use your brand to help you with what to post each time. I tackle the challenges of content creation and the need for a clear brand vision. Starting with spontaneous posts alleviate pressure and encourage consistency through a structured content process. I help you understand the three tiers of content marketing—audience growth, sales, and brand building—and using relatable content to connect with followers. I introduce the idea of content anchors to streamline creation while maintaining authenticity. Ultimately, I highlight the importance of balancing inspirational and sales-driven content to foster a loyal audience. Key takeaways from this episode: Overcoming Content Creation Anxiety Establishing Your Brand Vision Direct Selling in Content Marketing Building a Brand Through Content Creating Content that Inspires Signature Series for Brand Values   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Happy New Year!! In this episode, I share personal and business updates while offering insights for enhancing brand strategy in 2025. I give you 4 lessons I learned in 2024, particularly the importance of a solid brand strategy for client success. Branding is about the entire consumer experience, not just aesthetics. I discuss the shift in viewing branding as crucial marketing support, enhancing ROI and business relationships. After listening to this episode, I hope you realize how important branding is for your business and marketing.   Key takeaways from this episode: Where is Abby? Business Lessons for 2024 Strategy is Key Branding is Marketing Support   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

Have you ever wondered what it would be like to work with a branding expert and rebrand your business to attract the clients you dream about? In this episode, I am taking you behind the scenes of what it is like to work with Rebecca Peterson Studio. From the initial outreach, to the steps I will take you through. It is more than just rebranding … it’s an experience and a transformation that will really make a difference in you and your business!   Key takeaways from this episode: Understanding What's Working Defining Your Brand's Future Personal Growth and Business Elevating Your Self-Perception The Branding Process The Design Phase   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

What exactly does it mean to have a luxury brand? Have you considered yours to be a luxury brand, or would love to be one? In this episode, I dissect luxury branding, explaining that it extends beyond high prices to include quality and experience. I give you seven key characteristics of luxury brands: craftsmanship, aesthetics, experiential interaction, brand values, transformation, pricing, and exclusivity. It is so important to have authentic values and strategic pricing when creating a desirable brand identity.   Key takeaways from this episode: Defining Luxury in Branding Seven Elements of Luxury Experience The Significance of Brand Values The Impact of Pricing   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com

I think these days most of us in the online space have a website. But does yours stand out? In this episode, I discuss the essential role of a well-designed website for business success, which stemmed from my audit of various branding and web design sites I recently did. I categorize these sites into three types: those with critical functionality issues, adequate but forgettable designs, and visually appealing sites that lack originality. These days it is a necessity to showcase authenticity and your unique voice to resonate with clients. I encourage you to evaluate your own websites to make sure everything is functional and differentiated. It’s so important to clearly communicate your unique value to attract business effectively.   Key takeaways from this episode: Understanding Website Importance Categories of Websites Authentic Branding How to Test Your Own Website   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Aesthetically Speaking is BACK!!! And with this comeback episode, I want to ask you, have you ever considered pivoting your brand? If so, this episode I discuss the importance of recognizing when to pivot, whether due to market shifts or personal growth, and the balance between consistency and integrity in business. We break down internal and external factors that are necessary for a pivot and examine strategic processes to evaluate the current business landscape. The role of clear communication during this transition is so important to enhance trust with clients. Rebranding is a crucial tool for aligning perceptions with business evolution. Throughout this episode, I encourage you to reconnect with your passion, and give you practical steps to ensure that pivoting and rebranding serves as a strategy for growth and alignment within your business.   Key takeaways from this episode: understanding the fear of change reasons to pivot your business market trends and evolution how to effectively pivot differentiation and targeting new audiences   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

As we wrap up the first season and I prepare to take maternity leave, I’m taking a brief pause to share some unique insights on why developing your brand is essentially an act of personal development. I want to draw from my own experiences and influential reads like "The Talent Code" to explain how your identity is the cornerstone of your success. We delve into the power of personal branding, illustrating how aligning your brand with your true self can elevate your business and personal life in unison.    Key takeaways from this episode: Personal Reflections on Life Changes Concept of how brand development = personal development Elements of a strong personal brand Practical steps to identify and communicate personal brand   Visit the show notes for this episode: Ep. 59 | Why I Believe Brand Development = Personal Development   Episodes Mentioned: Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common   Work with Rebecca: The Rebrand Experience Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we're diving into a topic that's crucial for any business owner: when to DIY your brand versus when to invest in a professional custom design. We'll break down the core reasons why having a brand is essential—from differentiating yourself in the market to communicating your value and increasing your credibility. I'll walk you through the strategic decision-making process to determine if DIY-ing your brand is right for you or if it's time to seek professional help. We'll also cover the optimal timing for investing in a custom brand, and share real-life examples to illustrate these points. Whether you're just starting out or on the verge of scaling your business, this episode will provide valuable insights to help you make the best branding decisions.    Key takeaways from this episode: Importance of Having a Brand When to Invest in Professional Branding Example of Optimal Timing When DIY Branding is Suitable How to DIY Your Brand Successfully   Visit the show notes for this episode: Ep. 58 | When You SHOULD (and Shouldn't) DIY Your Brand   Episode Mentioned:  Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand   Work with Rebecca: Brand in a Day The Rebrand Experience Brand + Website Design Personal Brand Mastery Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You’ve got your new vision, messaging, and a cohesive aesthetic ready to roll out. But how do you actually announce this transformation to your audience in a way that brings clarity, connection, and conversions? In this episode, we’ll talk about the strategies behind unveiling your new brand effectively. From ensuring consistency and avoiding common pitfalls to engaging your audience with a compelling narrative, we cover it all. We’ll explore case studies like Google’s 2015 logo change and discuss key considerations for timing your announcement, engaging your audience, and conveying the importance of your rebrand. Plus, I’ll share my foolproof 5-day brand announcement schedule to help you maximize excitement and attention.    Key takeaways from this episode: The excitement and significance of rebranding Choice between a soft rebrand and a significant, noticeable rebrand Google's example of rebranding for strategic purposes despite initial resistance Differences between large and small business rebranding timelines Treating rebrand announcement as a significant event My 5-Day announcement schedule   Visit the show notes for this episode: Ep. 57 | How to Announce Your New Brand Strategically   Previous Episodes Mentioned: Ep. 24 | The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Y'all, today, we’re diving into a topic close to my heart: the power of a strong identity. We'll explore what Texas, Dr Pepper, and branding all have in common. How can these strong identities help you build your own business? You'll find out as we journey through my personal experiences moving to Texas, unravel the myths and truths about the Lone Star State, and look at how iconic brands like Texas and Dr Pepper create unshakeable connections with their audiences. I'll share key insights and actionable tips on visual recognition and powerful messaging, all designed to help you create an identity for your business that goes beyond what you sell.    Key takeaways from this episode: Elements contributing to Texas’s strong identity Importance of taglines Execution of branding principles Identity associated with Dr Pepper   Visit the show notes for this episode: Ep. 56 | The Power of a Strong Identity: What Texas, Dr Pepper, and Branding Have in Common   Why I Love the Dr Pepper Brand   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

You might have noticed that Abby has not been on the podcast for quite some time. We are coming back together in this episode to bring you a very personal update on Abby’s cancer diagnosis and how she is navigating this new health journey. We know this episode might be a little longer than usual, but Abby wants to provide as much information as she can in hopes that she can help others not feel like they are alone, and potentially bring awareness to life with cancer.   Visit the show notes for this episode: Ep. 53 | A Personal Update from Abby & Rebecca   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today we’re diving deep into the dos and don'ts of applying your brand to your website. There are many approaches to building a website—SEO, conversion-focused designs, and more—but the key to true success isn't in these technical details. The magic happens when your website aligns perfectly with your brand's vision, values, and aesthetic.  In this episode, we'll cover the fundamental reasons you need a solid website and delve into strategic ways to make it an integral, functioning part of your marketing ecosystem.  Key takeaways from this episode: setting objectives for each page ensuring a cohesive customer journey creating a standout, immersive online experience importance of a unique experience versus social media   Visit the show notes for this episode: Ep. 55 | Dos and Don'ts of Applying Your Brand to Your Website   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz! Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

How do you know when it is time to rebrand your business? In this episode, Rebecca shares her expert insights on recognizing when it's time for a major brand overhaul. Throughout this episode, she uncovers the five telltale signs that signal a need for rebranding, from personal dissatisfaction with your current brand to significant changes in your business or ambitions. She emphasizes the profound impact that a thoughtful, professionally crafted brand can have not only on company perception but directly on your revenue and client engagement. So, whether you're looking to attract higher caliber clients, reflect big changes in your service offerings, or establish a brand that truly embodies your business ethos, this episode will guide you through recognizing when it's time for change and how to approach rebranding to achieve optimal success.    Key takeaways from this episode: Importance of consistency, vision, messaging, and design in branding The link between professional branding and attracting high-quality clients The role of branding in conveying transformative ideas and values Studies showcasing the importance of attractive logos and brand consistency   Visit the show notes for this episode: Ep. 54 | 5 Signs It's Time to Rebrand Your Business   Work with Rebecca: The Rebrand Experience Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies Take my Brand Personality Quiz!   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Today, we're thrilled to have Courtney Burnett, a passionate Mama Bear and disabilities advocate, share her journey behind creating a brand that’s not only thriving but deeply transformative. Courtney’s advocacy work, focusing on improving access to special education and building inclusive opportunities, has reshaped countless lives. From revamping her business model to a robust 306% growth after introducing her new branding and rates, to launching an ebook that guides parents through the special education maze. Courtney embodies the spirit of determined and compassionate entrepreneurship. Join us as she unfolds the story of her brand’s evolution, driven by personal challenges and a commitment to fill the gaps in a system in dire need of reform.    In this episode we share: Courtney's motivation stemming from personal experiences with her daughter The initial lack of cohesive branding and professional website design The importance of having a clear marketing strategy to accompany business promotion Insights into taking strategic risks and investing in business growth   Visit the show notes for this episode: Ep. 52 | Behind the Brand: Creating a Powerful Brand for Mama Bear and Disabilities Advocate Courtney Burnett   Connect with Courtney:  Instagram - @courtneyburnettadvocate Website - courtneyburnett.com   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome back to Aesthetically Speaking. Today, we're joined by Sara Brewer, a courageous coach tackling the often misunderstood world of anti-pornography. Sara's personal journey inspired a remarkable transformation, taking her from a recreational therapist to the forefront of a movement that is reshaping the conversation around pornography. Her experience, backed by business sense and a strategic rebrand, has culminated in the creation of the Center For Overcoming Pornography. With a focus on research-based, sex-positive approaches, Sara is fighting the stigma and shame tied to porn use. From one-on-one coaching to launching her podcast and a seven-figure program, her work has reached new heights. In our chat today, we'll uncover the behind-the-scenes of Sara's brand evolution and the pivotal role authenticity and professional support have played in spreading her transformative message. In this episode we share: Sara's personal journey and transition into coaching Shift towards creating a movement Importance of professional branding and outsourcing Challenges of social media for deep content   Visit the show notes for this episode: Ep. 51 | Behind the Brand: Starting a Movement in the World of Anti-Pornography with Sara Brewer   Connect with Sara:  Instagram - @sarabrewercoaching Website - www.centerforovercomingpornography.com Podcast - Overcome Pornography for Good FREE Masterclass   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome to Aesthetically Speaking. In today's episode, we have another client of Rebecca’s, Amber Smith, who shares her transition from potential therapist to six-figure business coach, and how she reimagined her brand with the help of Rebecca to truly mirror her aspirations. We explore the balance between personal integrity and industry perception, discussing how intrinsic values and a strong sense of self carry a brand forward. Listen in as Amber talks about the evolution of her branding, the significance behind her favorite design elements, and the importance of consistency as her business expands.  In this episode we share: Amber’s decision to hire Rebecca for rebranding to align with business growth Contrast between Amber's experience with Rebecca and previous designers The balance between concern for perception and authenticity Amber's initial apprehension about investing in a brand that may not resonate long-term The internal coaching experience and alignment with Amber's future self through branding   Visit the show notes for this episode: Ep. 50 | Behind the Brand: Consciously Creating a Well-Known Coaching Business with Amber Smith   Connect with Amber:  Instagram - @itsambersmith Website - itsambersmith.com The Conscious Coach Academy The Matrix (join the waitlist) The Conscious Coach Podcast   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode, Rebecca explores the personal and professional transformation of life coach, Kolette Hall, through her rebranding process. Kolette's coaching career began after her husband's passing, and her brand needed to adapt to what she envisioned her business to be. She reflects on her career transition from confronting grief to specializing in time management coaching, encapsulated by her mantra 'manage your mind, reclaim your time.' During this episode you will hear Rebecca suggest a new concept for Kolette which aligns with her talent for impactful sessions that alter deep-seated beliefs in her clients.    In this episode we share: The significance of Kolette’s rebranding process (and using a color she never would have imagined) Never shy away from rebranding because it can significantly impact both personal growth and business development. Growing into your brand rather than your brand growing with you Kolette asks Rebecca what she would like to see her doing differently!!   Visit the show notes for this episode: Ep. 49 | Behind the Brand: Finding Your True Identity as a High-Ticket Coach with Kolette Hall   Connect with Kolette:  Instagram - @kolettehall Website - kolettehall.com Book - Messy Victories   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode of Aesthetically Speaking, we dive into the world of branding and business transformation with Melanie Oates, an expert in automation and systems strategy. Melanie shares her journey of rebranding her tech consulting firm with the help of Rebecca, discussing the impact of investing in her business and the process of honing in on a niche market. Melanie's insights into the importance of branding and her favorite aspects of her new brand shed light on the intricate process of creating a beautiful, sophisticated, and authoritative brand. Join us as Melanie gives valuable tips on business automation and shares her vision for Melden Tech, and how her transformative journey with Rebecca changed the trajectory of her business. In this episode we share: Rebranding and shifting target market Investment in branding and business growth Melanie expresses her overall satisfaction with the entire brand, highlighting her love for the logo and its visual appeal The complexity of branding, combining elements of art and science Tools and automation advice for coaches and consultants   Visit the show notes for this episode: Ep. 48 | Behind the Brand: Big Investments = BIG Success for Systems Strategist Melanie Oates   Connect with Melanie:  Website - meldentech.com   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode, Rebecca goes behind the brand with one of her clients, Kaelynn Priest, about her entrepreneurial journey and rebranding success. Kaelynn discusses transitioning from her original floral design business to a baby products brand, and eventually selling it to focus on life and business coaching. Her rebranding, with Rebecca's help, has captured her personality, boosted confidence, and led to financial growth. Kaelynn emphasizes the blend of lifestyle and business, contradicting the notion that success can come at the cost of personal fulfillment. She speaks candidly about overcoming imposter syndrome, finding joy in business, and how her approach has deepened her faith.    In this episode we share: The Impact of Branding on Kaelynn's Businesses Transition from newbie to elite coaching The struggle of women in business and the belief that success leads to a good life Importance of aesthetics in Kaelynn's business and daily interaction with her brand     Visit the show notes for this episode: Ep. 47 | Behind the Brand: Selling a Successful Ecommerce Business and Becoming a Coach with Kaelynn Priest     Connect with Kaelynn:  Instagram - @kaelynn.priest Website - kaelynnpriest.com Podcast - The Wholehearted Business Podcast     Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies     Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

We're back today with another branding challenge! This is a little bit of an intimidating challenge for us, specifically for Rebecca, because this brand is for one of the most important people in our lives, which is our mother. And if you've ever designed a brand for your mom, which we’re guessing most of you haven't, you can imagine how stressful it is to try and create something that captures all of them and their unique qualities as an individual and also as your mom into one visual representation. So we’re actually really excited about what came out of this brand, and excited to talk about it.   In this episode Rebecca & Abby share: Who our mom is as a mom, a homemaker, childhood educator and so much more Understanding our mom’s personality and values when creating her brand The importance of selecting the right name for the brand The selection process of the tagline and its significance Deliberation on the font style for the main brand and taglines Strategy for crafting a brand that aligns with our mom’s transitional life phase The significance of the Pinterest mood board and design inspirations Visit the show notes for this episode to see the brand: Ep. 46 | Branding Challenge for My Mom: Lisa O. Pace: Homemaker, Childhood Educator, and Angel on Earth Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode Rebecca explores the concept of disruptive branding in the online space. She stresses the significance of authenticity over traditional disruptive tactics, emphasizing that brand development is an extension of personal development. She encourages brands to focus on identity, align their messaging and design, and communicate their essence clearly to connect with ideal clients. Throughout the episode, she provides examples of individuals and businesses who have successfully implemented disruptive strategies, and highlights brands who have leveraged their unique voices and designs to stand out meaningfully and authentically.  In this episode Rebecca shares: Authenticity versus traditional disruptive methods The interrelation between brand and personal growth Rethinking the notion of being obnoxiously disruptive Brands with notable disruptive branding strategies Defining disruptive branding and its various forms   Visit the show notes for this episode: Ep. 45 | How to Stand Out Online Through AUTHENTIC Disruptive Branding   Episodes Mentioned: Ep. 43 | The Value and ROI of Strategic Branding for Coaches   Brands Mentioned: Magic Soon Cereal Good Girl Snacks Billie Razors Alma Wave of Mind Jen Sincero Sara Brewer Michelle Rohr Jody Moore Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode, Rebecca delves into the world of luxury branding and the distinction between luxury, high ticket, and high value brands. She shares her experience of searching for website inspiration for a sophisticated, luxurious brand that also embodies joy and ease. Rebecca breaks down the elements that make a brand a true luxury, emphasizing that it's not just about the aesthetic or the price tag. She discusses the importance of quality, experience, and the five qualities of a luxury brand experience. Along the way, she sheds light on common mistakes made by businesses and also touches on the concepts of high ticket and high value branding. Rebecca's insights into intentional branding and the kind of brand you want to have will leave you inspired and motivated to bring your business's vision to life. In this episode Rebecca shares: Elements of Luxury Branding Mistakes in Building Luxury Brands High Ticket Businesses High Value Businesses Challenges in conveying value without appearing cheap Linking premium branding with experience and status   Visit the show notes for this episode: Ep. 44 | What Kind of Brand Do YOU Want to Have | Luxury vs. High Ticket vs. High Value Branding   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode of Aesthetically Speaking, Rebecca explores the value and ROI (return on investment) of strategic branding for coaches and businesses. She delves into the basic principles of branding and its influence on a business's success, shedding light on the tangible benefits of a well-crafted brand. Rebecca offers insights into when to invest in one's brand and the transformative power it holds. With compelling data and compelling examples, she makes a strong case for the long-term value of branding beyond just monetary returns. Tune in for a thought-provoking and insightful discussion on the immeasurable ROI of a strong brand. In this episode Rebecca shares: The value of ROI of branding What branding will do for your business How you will know if your brand is working When you should take the leap to build a professional brand   Visit the show notes for this episode: Ep. 43 | The Value and ROI of Strategic Branding for Coaches   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In today's episode, Rebecca goes off-script with her raw and unfiltered insights into what your audience really wants you to know, but might never tell you. From the importance of clarity in your messaging and branding, to the power of distinct offers and the impact of inspiring visuals, Rebecca digs deep into the 5 crucial things your audience needs from you to propel your business forward. Get ready for some real talk on how to stand out and connect with your audience in ways you might not have realized.  In this episode Rebecca shares: Recognizing that your audience may not fully understand what you do The importance of a cohesive and distinct brand message Addressing brand aesthetics and perception Establishing and communicating your unique qualities Acknowledging the audience's attention and responsiveness   Visit the show notes for this episode: Ep. 42 | 5 Things Your Audience Wants You to Know (But Will Never Tell You)   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode of Aesthetically Speaking, Rebecca takes us on a deep dive into the world of professional brand photography. Drawing from her experience as a brand strategist and creative manager, she shares her expertise in cultivating a strong online presence through authentic and refined brand imagery. From the importance of brand photography to practical tips on finding the right photographer, planning an effective shoot, and creating a professional brand image, Rebecca offers valuable insights and actionable advice. Whether you're a seasoned entrepreneur or just starting to build your online brand, this episode is packed with essential information to elevate your visual presence and make a lasting impression in the digital world.  In this episode Rebecca shares: The reasons you need professional brand photos How to find the right photographer What to wear and types of shots to get What you can do if you are not able to get professional photos   Visit the show notes for this episode: Ep. 41 | Cultivating an Authentic, Refined Presence Online with Professional Brand Photography   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In today's episode of Aesthetically Speaking, we take a deep dive into the branding, marketing, and social media strategies behind essential oils and multi-level marketing (MLM) businesses. Rebecca discusses the fascinating world of essential oils and MLMs without delving into the debate of their effectiveness or the business structure. Instead, she focuses on how these companies have leveraged branding to rapidly grow multi million and billion-dollar businesses in a very short time. Rebecca provides insights into the history of prominent MLM essential oil companies, Doterra and Young Living, and explores the strategies they have used to build their brands. She discusses key principles that these companies have excelled in, including understanding their target market, creating a strong customer identity, turning wants into needs, and standing out from the competition. With a fresh perspective on MLM branding and marketing, Rebecca offers valuable takeaways that can be applied to various businesses.  In this episode Rebecca shares: Branding strategy and identity creation for MLMs Applying principles to personal pusiness Turning desires into needs and creating a strong desire for the products The importance of differentiation in branding and design to stand out from competitors   Visit the show notes for this episode: Ep. 40 | O is for Essential OILS: The Strategy and Design of Branding for Multi-level Marketing Businesses   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In today's episode, we explore the concept of consistency in business and branding, with the understanding that it's not just about personal desire or discipline, but rather about developing effective systems and strategies. Rebecca shares her own journey of struggling with consistency in her freelancing business and how she discovered the power of branding to drive consistency and growth. With insights into brand development, creating brand guidelines, and aligning all aspects of a business with its brand, Rebecca provides valuable tips for using your brand effectively and consistently.    In this episode Rebecca shares: Consistency is tied to business success Understanding and developing brand strategy Maintaining consistency beyond visuals Clarity and confidence through professional strategy and design   Visit the show notes for this episode: Ep. 39 | The Importance of Consistency in Your Branding Strategy for Business Growth   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode, we'll take a behind-the-scenes look at how Rebecca runs her business as a brand strategist. Rebecca shares insights into her day-to-day operations, client interactions, and the tech stack she relies on. We'll explore her approach to marketing, her signature services, her dedication to client relationships, and her plans for future business growth. Join us for an inside look at the business of branding and gain valuable tips and inspiration for your own entrepreneurial journey.   In this episode Rebecca shares: Aligning brand with identity for success Managing business as sole proprietor with contractors Avoid quick fixes and embrace gradual improvement Content creation: Thinking like your ideal client Services, programs, and future plans   Visit the show notes for this episode: Ep. 38 | The Business of Branding: A Behind the Scenes Look at How I Run My Business as a Brand Strategist   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

If you've ever been staring at your computer looking at a blank Google Doc or Canva graphic trying to figure out what to create, what to say, and you feel completely stuck, this episode is for you. I have been a little uninspired in my own brand lately, and I decided to document the process of me working through this so that I can show you what I do to reignite the magic again and find my way as I'm refreshing my brand in the new year.  In this episode Rebecca shares: Recognizing the lack of inspiration in your brand and business Reigniting creativity and inspiration Seeking and creating inspiration My personal journey of rediscovering inspiration   Visit the show notes for this episode: Ep. 37 | What To Do When You Are Uninspired In Your Brand and In Your Business   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Whether you're contemplating a total rebrand or seeking to refine and elevate your existing brand, Rebecca shares expert advice on identity-building, messaging, design, and client positioning strategies to attract higher clientele. In this episode, Rebecca shares her personal journey of re-evaluating and growing her own brand, offering valuable insights and tips for anyone looking to reinvent their business from the ground up or make subtle tweaks. She discusses the pitfalls of rebranding for the wrong reasons and emphasizes the importance of staying true to your brand’s core values and beliefs. Learn how to align your brand with your target audience and effectively communicate the value of your offerings.  In this episode Rebecca shares: Understanding the significance of consistent brand image and messaging The power of a professional and resonating brand Aligning personal and business identity for a powerful brand Elevating the ideal client for higher clientele appeal Understanding the need to shift the focus to potential clients' desires    Visit the show notes for this episode: Ep. 36 | Branding 2024 Ideas for Speaking to a Higher Clientele   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

As someone who started out charging $250 for a website and now charges $5,000, $10,000, $25,000 and beyond, I want to help you understand the principles in creating a brand that speaks to high ticket clients. I want to let you know signing high ticket clients is possible for you if you understand how to brand your business as a high value, high ticket product program or service. And in today's episode, I'm going to teach you how to do that through messaging and design and everything else.   In this episode Rebecca shares: Understanding the psychology of high ticket clients Speaking to ideal client's problems and desires Not defining high ticket clients by a specific dollar amount Distinction between DIY and professional brand design for high ticket businesses   Visit the show notes for this episode: Ep. 35 | How to Sign High Ticket Clients through Your Brand Messaging and Brand Design   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

We're making a list and checking it twice. You're gonna find out today if your brand has been naughty or nice. Abby and I are breaking down the do's and don'ts of strategy, messaging, and design in 2023 and beyond for your brand.   In this episode Rebecca & Abby share: Branding and messaging strategies Risks and considerations in rebranding Overused generic elements in logos Integrity between what is being sold and the online presentation Art and color trends in branding and marketing   Visit the show notes for this episode: Ep. 34 | N is for Naughty or Nice - Are You Making These Branding Mistakes   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

If you're growing a business online, which I'm guessing you are since you're listening to this podcast, understanding technology and how technology and design work together is crucial for being able to grow your business more effectively. Today, I have my husband, Cobb, here to talk about the intersection of technology and design and how we can understand these things better to help our businesses grow. In this episode Rebecca & Cob share: An explanation of information systems and practical technology Cobb's Work in Technology and Design The influence of visual design on non-technical users' perceptions of technology Cob's definition of information systems and its intersection with business   Visit the show notes for this episode: Ep. 33 | The Intersection of Technology and Design - Guest Interview with My Husband Cob, Tech Consultant   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In today's episode, I want to explore the multi-faceted concept of personal branding and its impact on achieving your goals and how others perceive you. From the inner layers of understanding personal identity to the outer layers of effectively communicating your value to the world, I share invaluable insights and practical tips to help you build a personal brand that aligns with your true self. With real-life examples and expert advice, this episode is a must-listen for anyone looking to elevate their personal brand and make a lasting impact.    In this episode Rebecca shares: Importance of self-perception and its impact on goals and perception by others What being a personal brand is NOT and what it means to have a personal brand A few personal brands that Rebecca loves Steps to building a personal brand The importance of effective messaging for understanding and memorability   Visit the show notes for this episode: Ep. 32 | What it really means to have a personal brand and how you can have a better one   Work with Rebecca: Personal Brand Mastery (enrollment is now open for this week only) Brand + Website Design Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

I'm really excited to dive into this and I hope you'll be able to see through my perceptions, the opportunities for you to create a truly unique coaching brand. One that is personal to you, one that resonates really deeply with your ideal clients, and one that allows you to stand out and be yourself rather than blending into the sea of coaches online.  I recorded last week's episode about branding for coaches and I had so much to say that I thought I'm just gonna put this in 2 episodes and what you have from last week is really the overview of what your brand should be as a coach and kind of the power of brand. But what I wanna talk about today is really the specific types of coaching brands, and the pros and cons of fitting into these categories.   In this episode Rebecca shares: The power of coaching and the need for mentors The 5 types of categories that coaches fit in Two questions to consider when trying to figure out the vision and vibe of your brand Determining the vision and vibe of your brand as a coach Exploring different types of coaching brands   Visit the show notes for this episode: Ep. 31 | Branding for Coaches Pt. 2 - How to Actually Find the Right Vision, Vibe, and Visuals for YOU   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Please believe me when I say that you cannot overcome a lack of branding, or weak sauce branding, with strong belief in yourself. And if that is confusing or intriguing to you, stay tuned because today I'm gonna be diving deep into the what, the how, and the why of branding for coaches. I delve into the world of coaching businesses and the crucial role that branding plays in elevating them from hobby to professional level. I uncover the intricacies of crafting a brand that reflects the coach's vision, vibes, and personality, ultimately attracting clients who resonate with their values.    In this episode Rebecca shares: Importance of personal vision in business Crafting a clear business vision Establishing a strong brand vibe Visual design process for branding Elevating coaching business to professional level Building a profitable coaching business around authentic self   Visit the show notes for this episode: Ep. 30 | Branding for Coaches - The Vision, Vibes, and Visuals You Need to Succeed!   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome back to another episode of Aesthetically Speaking! In today's episode, we dive deep into the world of gendered design and branding. From discussing personal experiences with gendered toys as children to analyzing the branding strategies of iconic companies, we explore the nuances of masculinity and femininity in design. Tune in for an insightful conversation about the impact of gender on aesthetics, the importance of targeting specific audiences, and the evolving landscape of gender representation in advertising and media. Plus, stick around till the end for an exciting giveaway announcement as we wrap up the first season of Aesthetically Speaking! In this episode Rebecca & Abby share: Our personal experiences of how we viewed gender in things such as toys Our examples of masculine branding  Our feminine branding examples How to brand for gender-neutral and targeted branding The shifts in gender stereotypes and representation Characteristics of masculine vs feminine brands   Visit the show notes for this episode: Ep. 29 | Masculine vs Feminine Design -- What to Use and When   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

There seems to be something that every single business owner wants more of, and that is clients. And you wanna know what Rebecca does not stress about in her business? Clients.  In this episode of Aesthetically Speaking, Rebecca shares her experiences and insights on how to attract and maintain high-paying clients through effective branding habits. She recounts some client horror stories and explains how she has learned from those experiences to improve her client management skills. Rebecca also reveals her step-by-step process for working with clients, from initial consultation to website launch.  Don't miss this episode filled with valuable tips and strategies for gaining more clients and building successful client relationships. Plus, learn about Rebecca's Personal Brand Mastery program and how you can join for 2024.  In this episode Rebecca shares: A few of my worst client stories that helped me get to where I am today The reasons every business owner should be a client relationship manager The five branding habits for gaining clients The checklist I follow every so often to keep my brand fresh and unique How to upgrade your self-image, and the process I take my clients through   Visit the show notes for this episode: Ep. 28 | 5 Branding Habits That Will Help You Gain More Clients   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Have you ever found yourself saying, "I want to look legit"? This episode explores the underlying fears and desires that lead us to seek legitimacy through branding. I firmly believe that branding is more than just design or a logo; it's the intersection of how we perceive ourselves and how others see us. I challenge the assumptions about branding and emphasize the importance of discovery, coaching, strategy, and high-level design in creating a solid brand strategy. Tune in to learn how my unique approach to branding can help you achieve that much-desired legitimacy and stand out from the crowd.   In this episode Rebecca shares: 3 assumptions about branding The importance of branding The process of branding The importance of design in branding The benefits of working with Rebecca Peterson Studio Visit the show notes for this episode: Ep. 27 | How Branding Can Make Your Business More Legit   Episodes mentioned: Ep. 19 | H is for: How Branding Works, The Science, Psychology, and Artistry of Creating an Effective Brand   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode we delve into the fascinating world of logos. We discuss everything from the importance of a well-crafted logo for brand identity and recognition, to the principles and strategies behind an effective logo design. This episode provides valuable insights for aspiring designers and entrepreneurs. Tune in as we dissect famous logos, highlight design faux pas, and uncover the key elements of a memorable and impactful logo.    In this episode Rebecca & Abby share: The importance of understanding branding principles The role of a logo Difference between a logo and an icon (think Nike’s swoosh, and Apple) The five criteria for an effective logo Rebecca provides her expert opinion on several logos Abby has chosen for her The process in which Rebecca uses to create client logos   Visit the show notes for this episode: Ep. 26 | L is for: Logos   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Are you one to follow the up and coming trends? Whether that be in business, fashion, or social media, today's episode explores the ever-changing landscape of trends and how they impact businesses and brands. From discussing the evolution of design styles to questioning the consequences of being your own brand. Join us as we dissect Weight Watchers' logo, debate the need for skeuomorphism, and explore the power and pitfalls of following trends.  In this episode Rebecca & Abby share: What is considered a trend and what makes something timeless Whether certain logos, images, designs are considered trendy How trends can affect your brand and/or business How businesses have kept up with trends, such as Coca-Cola and Old Navy Businesses that have not kept up with trends and how it affects their business   Visit the show notes for this episode: Ep. 25 | K is for: Keeping Up with Trends in Business and Branding   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Have you ever wondered what it looks like for an established business to go through the process of rebranding? Today, you're gonna find out. I have with me as a guest my close friend, business coach and marketing expert, Melissa Rogers. She has been in the online business space for a long time and has seen many evolutions and she's here to talk to us about the evolution in her own business over the last year in transitioning from the Self-Made Mama to a more personal brand, Melissa Rogers. We're going to talk through the logistics, the technical stuff, the decisions that she had to make, as well as the visual details, what design challenges she faced, and choices she made to elevate her brand and her ideal client.  In this episode Rebecca & Melissa share: Melissa’s approach to coaching and marketing The difference between coaching and consulting The evolution of Melissa’s brand the rebranding process Melissa’s experience and inspirations to overcome challenges   Visit the show notes for this episode: The Rebrand of Self-Made Mama with Marketing Consultant, Melissa Rodgers   Connect with Melissa:  Instagram - @itsmelissarodgers Website - theselfmademama.com   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

In this episode of Aesthetically Speaking, Rebecca and Abby discuss bringing Abby's legal brand to life. They explore design concepts, color palettes, and creative ideas while emphasizing the importance of feedback and collaboration. Listen in as Abby gets to see her brand for the first time!!  In this episode Rebecca & Abby share: The objectives for Abby’s brand: Not Legal Advice What the brand Not Legal Advice IS What the brand Not Legal Advice IS NOT Rebecca’s creative application to coming up with Abby’s brand design Abby’s honest reaction to her brand design for Not Legal Advice   Visit the show notes to see the final brand design: Ep. 23 | Branding Challenge - Not Legal Advice - Abby's Informational Legal Brand   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design Client Case Studies   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

Welcome back to another episode of Aesthetically Speaking, where we dive deep into the world of design, branding, and creativity. In today's episode, we have a special treat for you as Rebecca, a talented brand strategist and creative director, shares her captivating journey to becoming a leading industry expert.  Listen as Rebecca shares her childhood influences, early experiences in design, and the pivotal moments that shaped her entrepreneurial path.  Discover how her passion for aesthetics and organization paved the way for her success, and how she navigated the challenges of freelancing and growing her own business.  In this episode Rebecca shares: How her childhood shaped who she is today Her background leading up to becoming a high-end designer Getting started in the freelancing space How her business has evolved over the years The value she provides to her clients Where Rebecca Peterson Studio is heading   Visit the show notes for this episode: Ep. 22 | My Journey to Become an Industry-Leading Brand Strategist and Creative Director   Work with Rebecca: Brand + Website Design Personal Brand Mastery Brand in a Day Creative Partnership | Done-for-you Strategy + Design   Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast

If you’ve been in business for any length of time, you’ve probably heard of the concept of an ideal client or an ideal client avatar. But how do you actually use your ideal client to grow your business? In this episode of Aesthetically Speaking, we dive deep into the topic of ideal clients and how to elevate them to attract higher clientele and raise your prices.   In this episode Rebecca & Abby share: Understanding the importance of going deeper into the problems and desires of your ideal clients. Examples of clients who found success by targeting specific clients with unique needs. The significance of tailoring your services to match the sophisticated problems of your target audience. The approach of "creating clients" by understanding the needs of your current audience and creating an elevated experience. Visit the show notes for this episode: Ep. 21 | I is for: Who is Your Ideal Client? Connect with Rebecca: Follow on Instagram @rebeccapetersonstudio Website - rebeccapetersonstudio.com Aesthetically Speaking IG - @aestheticallyspeakingpodcast