CV Hustle

Send us Fan MailA heartbreak, a desert move, and a willingness to try again can turn into something much bigger than a side project. We sit down with Jose Esparza, founder and host of The New Mindset of the Coachella Valley, to unpack how he rebuilt his life in the valley and kept iterating until his podcast finally clicked, then grew into an NBC Palm Springs TV show.We get specific about the craft: how to start a podcast on a budget, why beginning with simple audio beats waiting for perfect gear, and how consistency and curiosity outwork expensive equipment. Jose shares how he designs a brand that pops without gatekeeping, why he’d rather make content that feels like a real conversation, and how learning new tools (even the ones you once thought looked “stupid”) can level up your production fast. If you care about video podcasting, podcast SEO, and building a local audience, this is a practical blueprint with a Coachella Valley edge.Jose also opens up about filming on location so entrepreneurs and small businesses get real visibility, plus the bigger vision: community-centered projects that range from a local reality dating concept to policy-first debates that focus on answers instead of cheap shots. We close with where to watch and stream his show, and the advice he’d give anyone trying to go from “just starting” to something that actually lasts.Subscribe, share this with a friend building something, and leave a review with the most useful takeaway you heard.

Send us Fan MailSomething wild happens when you stop treating your instincts like a soft suggestion and start treating them like real information. We sit down with Allie Kingsley Baker, a New York Times bestselling author, co-writer, and Coachella Valley entrepreneur, and her story moves fast: Los Angeles gets unsafe during the pandemic, a “we’re just going for a drive” day ends in La Quinta, and suddenly a new life starts taking shape in the desert.We dig into the writing side first, including what people get wrong about ghostwriting vs co-writing, how one project can snowball into a career, and what it’s like collaborating with high-profile names while still protecting your own creative voice. Allie also shares the part most people leave out: chasing a dream job in the art world, getting burned by a toxic boss, and using writing to process the experience until it becomes a publishable book and a turning point.Then we get real about small business in Palm Springs and the Coachella Valley: why she built Art Major Studio to give families a place to create without the mess at home, how an hourly “drop in and make anything” model works, and what opening an Italian restaurant teaches you about staffing, margins, stress, and risk. If you’re into entrepreneurship, local business, creative careers, or practical leadership lessons, you’ll leave with a sharper filter for choosing the right opportunities. Subscribe, share this with a friend who’s building something, leave a review, and tell us: when was the last time your gut was right?

Send us Fan MailFrom the streets of Indio to the Grammy Awards and beyond, David Villarreal has crafted an extraordinary career in elite security services. As founder of Libertas Protection Group, David has protected some of music's biggest stars while building a business that stands apart in the competitive security industry.Growing up in the Coachella Valley and serving in the military gave David a foundation of discipline and resourcefulness, but it was his tenacity and bold decision-making that propelled him forward. After working security at the Coachella Music Festival in 2008, David steadily built connections in the entertainment world, eventually becoming a trusted protector for major touring artists and high-profile events.What makes David's approach unique is his emphasis on preparation and prevention. Behind every successful event is months of planning - developing Emergency Action Plans, coordinating security teams, and anticipating potential threats. "If somebody physically touches my client, I look at it as a failure on my behalf," David explains, highlighting the proactive mindset that has earned him his reputation.Libertas Protection Group doesn't compete on price but on quality, employing primarily veterans and former law enforcement officers with real-world experience. This approach creates not just a security team but a community where younger professionals can learn from seasoned experts. David's entrepreneurial journey exemplifies the freedom that comes from building something meaningful on your own terms.Whether you're interested in the security industry, entrepreneurship, or simply interested in hearing an inspirational local success story, David's journey shows what's possible with determination and vision. As he puts it: "Be humble, bust your ass, and never let anyone tell you that you can't."

Send us Fan MailEver wondered what it takes to bet everything on a business dream? Meet Brian "Coach B" Arrington, who pulled equity from his family home to launch Fox Sports Palm Springs 1270 – a radio station bringing dedicated sports coverage back to the Coachella Valley.Sports broadcasting wasn't always Brian's passion. Originally aspiring to be an entertainment journalist for the LA Times, his path shifted when a high school newspaper advisor assigned him to be sports editor against his wishes. Years later, while hosting a hip-hop radio show and feeling disconnected from the evolving genre, Brian had a revelation during a 40-minute conversation about Kobe Bryant with a stranger: "Sports is the great unifier." This insight ignited his transition to sports media.The Coachella Valley opportunity revealed itself unexpectedly. After reluctantly recording a player-of-the-week segment about a local athlete, Brian was shocked when it generated 6,000 views in just two days – something that would never happen in the saturated Riverside media market where he spent eight years with iHeartRadio. This immediate response showed the hunger for local sports coverage in an area that lacked dedicated attention.Brian's vision goes beyond broadcasting. He's developing the "Coachella Valley Sports Report" to spotlight local teams and athletes, creating internship programs for high school students, and building a family business where his wife oversees operations and his children contribute their skills. Most impressively, the station generated 673,000 social media impressions in less than 90 days – a milestone that took eight years to achieve in his previous market.His advice for aspiring media entrepreneurs? "You have something right here that's more powerful than anything I ever had in my life," he says, pointing to a smartphone. "Don't overthink it, just do it. No one owes you anything... you have to go prove yourself."Follow Fox Sports Palm Springs on Instagram @FoxSportsPS or visit foxsportspalmsprings.com to discover how Coach B is changing the game for sports coverage in the Coachella Valley.

Send us Fan Mail#realestate #realtor #housing #coachellavalley #2025The 2025 Coachella Valley Real Estate Round Table with James Suer, Billy Meraz & Donovan McDaniel.The real estate landscape has fundamentally shifted since the pandemic boom, but what does that mean for buyers and sellers in the Coachella Valley? Three of the region's most successful realtors pull back the curtain on what's really happening in today's market.Donovan McDaniel, Billy Meraz, and James Suer bring decades of combined experience to tackle the questions everyone's asking: Will interest rates drop? Is another housing crash coming? Where can first-time buyers still find affordable homes? Their candid conversation reveals that while the "free-for-all" days of 2021 are over, opportunities still exist for savvy market participants.The discussion takes fascinating turns into the psychology of pricing, with sellers often stuck in 2021 mindsets while buyers wish it were 2012. Meanwhile, interest rates hovering around 6.5% have changed the game – but not necessarily in the ways you might expect. The experts caution that waiting for rates to drop could backfire, as any significant decrease would trigger a competitive feeding frenzy that would drive prices up.Perhaps most valuable are their insights for younger buyers facing seemingly impossible affordability challenges. From Desert Hot Springs' relative bargains to creative strategies like house hacking through multi-family properties, the realtors offer practical advice for getting a foot in the door. "Your first home doesn't need to be your dream home," becomes a recurring theme worth embracing.Whether you're considering buying, selling, or even joining the real estate profession, this episode delivers the unfiltered truth about today's market realities. Follow these experts on social media for ongoing insights: Donovan McDaniel (@donovanmcdanielrealtor), Billy Meraz (Windermere Real Estate), and James Seward (@james_suer_realtor) for "All Things Coachella Valley."

Send us Fan MailWe sit down with local comedian Elijah James to explore how he's building the comedy scene in Coachella Valley through his Upcycle Comedy shows at a vintage thrift store in downtown Indio.• Palm Desert native who discovered comedy as a way to connect with others while moving around as a kid• Started comedy shortly before COVID after attending Arizona State University and working various jobs including valet parking• Created Upcycle Comedy at Return of the Goods thrift store, bringing comedy and vintage shopping together• Discusses the challenges and rewards of producing comedy shows, including the behind-the-scenes work of promotion and content creation• Explains how the Coachella Valley comedy scene is more collaborative and welcoming compared to larger markets• Shares insights on his creative process, including when to write jokes and developing his own unique style• Performs his spot-on impression of RFK Jr. that had us in stitches• Recommends following @upcycledcomedy and @elijah.james on Instagram for information about upcoming showsFollow Upcycle Comedy on Instagram for upcoming shows happening every other Friday at 8pm at Return of the Goods in downtown Indio.

Send us Fan MailJeremy Collier, founder of Weights and Bake, shares his incredible journey from sleeping on his mother's couch in Alabama to becoming a successful health food entrepreneur in California's Coachella Valley.• Growing up in Alabama and moving to Nashville at 28 to attend Tennessee State University• Meeting his wife on Instagram and supporting his family by working multiple jobs while in college• Moving to California during the pandemic in 2020 with $20,000 in savings• Getting laid off from his nurse recruiter position and starting Weights and Bake with just $1,200• Creating innovative protein-rich "munchie bites" that appeal to both fitness enthusiasts and cannabis users• Building his business by selling outside gyms before gradually moving into nutrition shops and cannabis dispensaries• Maintaining meticulous handwritten records of all business transactions and personal schedules• Balancing entrepreneurship with family responsibilities and personal fitness• Finding success through persistence and faith despite numerous setbacks• Expanding his product line with custom options and smoothies made with the same ingredientsCheck out Weights and Bake on Instagram at weightsandbake_ and DM Jeremy to order his protein-packed treats that offer a healthy alternative to typical snacks.(How To Open A Health Food Business)

Send us Fan MailAdrienne Wiley shares the inspiring journey of how she transformed her creative side hustle into a thriving jewelry business with Covet Palm Springs. Originally from Chattanooga, Tennessee, Adrienne built an empire that went from selling handmade jewelry to coworkers during lunch breaks to supplying nearly 900 wholesale accounts and opening multiple retail locations.• Starting as a creative outlet from her corporate insurance job where she coded enrollments• Selling jewelry to coworkers from her cubicle before expanding to 150 stores through door-to-door sales• Quitting her corporate job after saving money for six months while keeping a resignation letter on her desktop• Growing to supply major retailers like JCrew, Anthropologie, and Madewell• Becoming an "accidental retailer" when a New York Times feature led to customers lining up outside her studio• Moving from San Francisco to Palm Springs during the pandemic after dealing with multiple break-ins• Opening in the Flannery Exchange and expanding her business three times• Offering interactive experiences like permanent jewelry, charm bars, and custom hat decorating• Diversifying revenue streams as her number one piece of advice for entrepreneursFind Adrienne and Covet Palm Springs at 750 North Palm Canyon Drive inside the Flannery Exchange, across from Cafe La Jefa, or online at covetps.com and on social media @covetps.

Send us Fan MailAustralian guitarist and songwriter Dani Stefanetti shares her musical journey from Perth to the Coachella Valley, discussing how she found confidence through her instrument and built a career spanning two continents.• Started playing guitar at age 8 and performing shows by age 12• Practiced up to seven hours daily as a teenager to master her craft• Influenced by Stevie Ray Vaughan, Jimi Hendrix, Jewel, and Sheryl Crow• Performed at Perth Opera House and opened for major Australian artists• Moved to Los Angeles just before the pandemic, then discovered the tranquility of the desert• Creates as a "one-woman show" with loop station, similar to Ed Sheeran's approach• Performing at the Tennis Open in March with her band• Uses social media and networking through the Chamber of Commerce to build her desert presence• Balances the business side of music with artistic expression• Maintains a repertoire of around 200 cover songs alongside her originalsCheck out Dani's music at danistefanetti.com and catch her performing at venues throughout the Coachella Valley, including La Quinta Brewing in Old Town.

Send us Fan MailIn this episode of CV Hustle, hosts Robert Meraz and Fina Meraz introduce Dr. Mike Jerez, a chiropractor with a fascinating backstory. Dr. Jerez discusses his upbringing in Brooklyn, his Dominican heritage, and his family's immigration journey. He shares his experiences as a combat medic in the U.S. Navy and Marines, detailing the challenges and dangers he faced during deployments in Iraq. Dr. Jerez explains how his military service led to a calling in chiropractic care, inspired by personal injuries and the positive effects of chiropractic treatments. He discusses his education, the transition to civilian life, and the establishment of his chiropractic practice in the Coachella Valley. Dr. Jerez offers advice to aspiring medical professionals and underscores the importance of networking and finding one's passion.00:00 Introduction and Special Guest Announcement00:36 Brooklyn Roots and Cultural Diversity03:16 Military Service and Personal Sacrifices06:45 Combat Medic Training and Experiences15:03 Deployment and Life in Iraq30:20 Reflections on Military Life and Injuries33:18 Transitioning to Administrative Roles33:26 A Divine Calling to Chiropractic33:44 Struggles with Pain Management34:41 Pursuing Education While Serving35:57 Adjusting to Civilian Life36:51 The Impact of Military Service42:50 Discovering Chiropractic Benefits44:46 Chiropractic Education and Training49:16 Starting a Chiropractic Practice53:16 Networking and Mentorship57:15 Adapting During the Pandemic01:02:43 Final Thoughts and Advice

Send us Fan Mail#rodeo #desertrodeo #stagecoachweeekendDesert Rodeo info & tickets @ www.desertrodeo.comInstagram@localeconciergecv@thedesertrodeoDave and Carrie Isen share their journey from managing high-end vacation properties through Locale Concierge to launching Desert Rodeo, a Professional Rodeo Cowboys Association sanctioned event taking place during Stagecoach weekend in Thermal, CA. Their entrepreneurial spirit and deep connections to the desert community drive their mission to fill a gap in festival season entertainment.• Dave returned to the Coachella Valley after college to raise his family in his hometown• Carrie built Locale Concierge from the ground up, managing nine luxury vacation properties• The couple identified a need for daytime entertainment during Stagecoach weekend• Desert Rodeo will feature eight professional rodeo events with PRCA-sanctioned competitors• The three-day event (April 25-27) will run from 1:00-3:30 PM at Desert International Horse Park• Major sponsors include Bud Light, Tito's Vodka, Boot Barn, Wrangler, and Stetson• Multiple ticket tiers available from midway passes to premium rodeo boxes with VIP amenities• A portion of proceeds will benefit LA County Fire Department and childhood cancer initiatives• The event expects 8,000 attendees daily and will be broadcast on the Cowboy ChannelVisit desertrodeo.com for tickets and event information. Military and first responder discounts available.

Send us Fan MailWhat happens when an artist takes up the straight razor? Meet Ian Gerald, owner of Palm Desert Barbershop and two-time winner of Barbershop of the Year in the Coachella Valley. His unexpected journey from professional BMX rider to master barber began with a devastating diagnosis of multiple sclerosis at age 18, forcing him to reimagine his future.In this candid conversation, Ian reveals how discovering the traditional barbershop culture sparked a new passion. Unlike many in his field, he learned his craft through apprenticeship rather than conventional schooling, immersing himself in the time-honored traditions of hot towel shaves and precise cuts. When fate offered him the chance to purchase a shop after working there just one month, he transformed it into a haven of craftsmanship and connection.The magic of Palm Desert Barbershop lies in its unique atmosphere—thirteen vintage guitars line the walls, an old jukebox plays in the corner, and complimentary beer awaits clients. But beneath these distinctive touches lies Ian's core philosophy: "Outcome Over Income." This mantra guides his approach to business, prioritizing quality over quantity and genuine relationships over rapid turnover. As he explains, "We sit down, we'll talk to you and keep the conversation going and really be interested in what you have to say."Beyond barbering, Ian pursues diverse artistic endeavors from leather crafting to preserved butterfly art, even trading Pokémon cards for guitars. His home reflects this creative spirit with coffin bookshelves and black-and-white striped walls. For aspiring barbers and entrepreneurs, his advice remains steadfast—do it for passion, not profit, and create something you're genuinely proud to share with your community.Visit Palm Desert Barbershop at the corner of Gerald Ford and Cook Street in Palm Desert, or follow Ian's creative journey on Instagram at @thebarbershoppd and @dybs_art.

Send us Fan MailMargaret Clark and Ashley Skarin share the inspiring journey of building The Body Deli, a locally-made natural skincare brand that has become a Coachella Valley success story. Through determination and innovative thinking, they've grown from kitchen experiments to owning two retail locations while maintaining their commitment to quality and sustainability.• Margaret's entrepreneurial spirit emerged at age 8, selling grapefruit and rocks from roadside stands• Chemical allergies from cosmetology work led Margaret to research and create natural healing balms• The business started after a wealthy client found relief from skin issues and ordered 50 gift baskets• Business partner David Parker helped transform Blue Lotus into The Body Deli with a "food for your skin" concept• They operate two distinct stores - a local-friendly shop on Highway 111 and a luxury boutique on El Paseo• All products are manufactured locally in the Coachella Valley, creating jobs and supporting the local economy• Free skin consultations and samples ensure customers find products that work before making purchases• Customer relationships are prioritized with phone support and personalized service• Their Vital C Repair Serum uses special imported Robosome C to address sun damage and stimulate collagen• The company maintains long-term employees, with some team members working there for 15-30 yearsVisit thebodydeli.com to explore their complete line of fresh, natural skincare products made right in the Coachella Valley.

Send us Fan MailWhen Shay Moraga found a lump in her breast at 38, doctors dismissed her concerns: "You're too young for breast cancer." That dismissal led to a delayed diagnosis of aggressive stage three cancer and a grueling treatment journey. But the real challenge came after she was declared cancer-free."Everyone celebrates and helps you through treatment," Shay explains. "Then you say 'I'm cancer-free,' and it's like a stop sign—a dead stop." She found herself alone with third-degree burns, physical changes, and the constant fear of recurrence, discovering a critical gap in cancer care: robust support exists during treatment, but little is available for survivors navigating life afterward.Drawing from her entrepreneurial background (she owned her first home at 23 and built a successful property management business spanning Minnesota and California), Shay partnered with fellow survivor Eileen Alvarez to create Shay's Warriors. Their nonprofit offers fully-funded retreats where cancer survivors find understanding, healing, and community among peers who truly comprehend the psychological aftermath of cancer.What began as a women's breast cancer retreat has expanded to include programs for male survivors ("Yo Bro, I'm Brave Too"), recognizing that men face unique challenges expressing vulnerability after cancer. Now partnering with the Ritz-Carlton for their signature four-day retreats, Shay's Warriors provides a transformative space where survivors can process their experiences and rediscover themselves.Shay's story reminds us that sometimes our greatest challenges become our most meaningful contributions. By creating connection for those experiencing the isolation of cancer survivorship, she's turning her personal trauma into healing for countless others. As she puts it, "If I was paid to do this, I would be paid to do this because it's amazing to get somebody's testimonial back and say, 'literally you saved my life.'"Ready to support this vital work or know someone who could benefit? Visit ShaysWarriors.org to learn about upcoming events or nominate a cancer survivor for their retreat program.

Send us Fan MailAmir Afshar, a prominent Coachella Valley attorney, shares his unconventional journey from USC rejection to becoming a respected business and real estate lawyer with his own practice spanning 16 years.• Early social media adoption for law practice marketing when traditional advertising was cost-prohibitive• Turning educational rejection into motivation after being denied USC admission despite meeting requirements• Balancing immigrant parents' high expectations with personal career aspirations• Transitioning from working at a small firm to establishing his own successful practice• Teaching entrepreneurship at Cal State San Bernardino to help students understand business realities• Volunteering as an auctioneer for local school fundraisers• Debunking the myth that argumentativeness makes good lawyers, emphasizing problem-solving skills instead• Explaining the critical difference between technical skills and business acumen for entrepreneurs• Maintaining separate business and personal finances to preserve corporate legal protections• Finding creative outlets beyond legal practice to express different aspects of personalityFind Amir on social media or at AfsarLaw.com for legal assistance with business and real estate matters.

Send us Fan MailMeet Amos Greenwood, the dynamic force behind My Party Rental Guys and Pest Protect 360, whose journey from poverty to entrepreneurship embodies the spirit of determination and grit that defines the Coachella Valley business community.Abandoned by his mother at 17 with limited reading abilities and no high school diploma, Amos refused to let circumstances define his future. Through sheer determination, he secured housing, worked multiple jobs, and eventually taught himself to read through YouTube videos—a platform that would later become his business education center. His early struggles, which he once viewed as embarrassing, have transformed into his greatest strengths and most powerful teaching tools.After climbing the corporate ladder in the pest control industry, Amos experienced a pivotal moment when he substantially increased company profits but received minimal recognition. This disconnect sparked his entrepreneurial awakening: "I can't just sit here and enrich this corporation." When poor service from local rental companies left him scrambling for a tent for his daughter's baby shower, he identified a market gap that became the foundation for My Party Rental Guys.What began in his garage has expanded into a comprehensive event service business growing at 150% annually for three consecutive years. Rather than outsourcing, Amos has methodically brought everything in-house—from basic rentals to bartending services, floral arrangements, and even wine tours. His commitment to being "for locals, by locals" has resonated deeply in a market dominated by impersonal corporate alternatives.Building on his industry experience, Amos recently launched Pest Protect 360, applying his technical certifications and management expertise to a second successful venture. Despite running multiple businesses, he credits his ADHD as both his "kryptonite" and "superpower," allowing him to balance demanding schedules while prioritizing family.Whether you're an aspiring entrepreneur facing obstacles or an established business looking for inspiration, Amos's story demonstrates that with persistence, continuous learning, and the courage to bet on yourself, extraordinary success is possible regardless of where you begin. Connect with Amos on social media or visit MyPartyRentalGuys.com and PestProtect360.com to learn more about his growing business empire.

Send us Fan MailJoin us for an eye-opening conversation with financial expert Kyle Bryant about the importance of financial literacy and wealth-building strategies. Kyle shares insights on life insurance, investments, and practical tips for modern money management.• The significance of financial education • Kyle’s personal journey into financial advisory • Responsibilities and benefits of life insurance • Understanding different investment strategies • Insights on cryptocurrency investments • The enduring value of investing in gold • Key takeaways for young investors • Importance of keeping an open mind in finance • Where to follow Kyle for expert advice Call to Action: Follow Kyle Bryant on YouTube and Instagram at Desert Advisors for daily insights on cryptocurrency and financial tips!

Send us Fan MailFina Meraz shares her entrepreneurial journey as she prepares to launch a new slab studio in Palm Desert, aiming to offer unique and innovative design solutions that the Coachella Valley lacks. The episode touches on risks, community connections, and the exciting future of local entrepreneurship. • Fina introduces her new slab studio and its offerings • Focus on customizing options for clients and designers • Plans to host events and foster community engagement • Robert discusses the new podcast studio and its purpose • Future plans for season two and highlighting local entrepreneurs

Send us Fan MailWe reflect on the lessons learned from Season One of CV Hustle, shining a light on the diverse journey of local entrepreneurs. Insights range from the surprising value of stability and contentment in business to the many paths that lead people to entrepreneurship. • Reflecting on shared stories and experiences from local entrepreneurs • Emphasis on the importance of stability over relentless growth • Unique backgrounds and surprising talents revealed • Plans for including diverse industries in upcoming episodes • Invitation for audience participation in future discussions

Send us Fan MailWhat does it take to turn a family carpet cleaning business into a thriving enterprise amidst economic downturns and personal challenges? Join us on CV Hustle as we sit down with Josh Willis, owner of Carpet and Tile Care Company, who shares his incredible journey from Fontana to the Coachella Valley in the early '80s, and how he transformed his family's home-based operation into a successful company. Josh reflects on his formative years working for his family's business during high school summers, where he honed his skills in customer service and learned the ropes of running a home service-based enterprise.Discover the highs and lows of managing a family-owned business as Josh narrates his experiences of buying and growing the carpet cleaning business with the support of his family and innovative advertising strategies. We explore the impact of the 2008 financial crisis and how Josh's resilience and adaptability helped the business evolve. From a temporary move to Denver for health reasons to returning to Palm Desert, this journey highlights the significance of overcoming personal and professional obstacles to achieve success.In the final segment, Josh discusses the importance of diversifying services and seizing unexpected opportunities that come from saying "yes" to various job requests. He shares insights on the unique challenges of running a cleaning business during the COVID-19 pandemic, which surprisingly resulted in a surge in demand. Listen as Josh delves into the balancing act of work and family life, the complexities of expanding services, and maintaining reliable service for short-term rental properties. This episode is a treasure trove of practical advice and inspiring stories for entrepreneurs navigating their own paths.

Send us Fan Mailhttps://www.amazon.com/dp/B0CTN6XYGT?ref=cm_sw_r_apan_dp_8KK4PE1WWY3JA85PF7ET&ref_=cm_sw_r_apan_dp_8KK4PE1WWY3JA85PF7ET&social_share=cm_sw_r_apan_dp_8KK4PE1WWY3JA85PF7ET&starsLeft=1Have you ever wondered what it takes to bounce back from the brink, reinvent oneself, and grasp success in various arenas of life? Well, buckle up as Charlie Ervin, a powerhouse entrepreneur, school board member, and now an award-winning author, shares his riveting story. He takes us from a historical African-American community to conquering the real estate market, and beyond, teaching us the value of resilience, strategic planning, and community involvement. Charlie's deep roots in Palm Springs' Section 14 set the stage for a narrative that's as enlightening as it is inspiring.Crafting a business that stands the test of time isn't for the faint-hearted, and Charlie knows this all too well. He candidly recounts the evolution from a corporate banking job to launching KO Notary and Taxes, navigating the initial hurdles of entrepreneurship with grit and ingenuity. Not only did he build a flourishing business, but he also took his commitment to service to new heights through coaching and eventually, school board membership. Charlie's insights into the trials and triumphs of community service, especially in the educational domain, underscore the profound impact of dedicated civic engagement.In a creative twist, Charlie takes us through his extraordinary leap from business and community service to the literary world. His late-night musings blossomed into a children's book that champions equity, diversity, equality, and inclusion—a testament to the potential that lies in our dreams. The journey to publication wasn't smooth sailing, but armed with perseverance and a belief in his message, Charlie navigated the challenges of self-publishing, all while upholding his commitments as a school board member. His story is a powerful reminder that with passion, tenacity, and a bit of late-night inspiration, we can all turn our aspirations into reality.

Send us Fan MailWhen the tracks of life converge with family legacy and entrepreneurial spirit, incredible stories emerge. That's exactly what we unpack with Dr. Randolph Meraz and Dr. Michael Meraz, two of Coachella Valley's esteemed dentists from my own lineage. Embark on a ride from youthful adventures on freight trains to the foundation of a dental dynasty in Indio, a tale of resilience and resourcefulness. Witness the transformation of a practice from its humble beginnings to a cornerstone of local healthcare, weathering legal storms and the test of time.It's a family affair as we explore the intricate dance of managing a bustling dental office while nurturing a growing clan. Delve into the personal journeys that led each Meraz to dentistry, from journalism dreams to military scholarships, and the enduring influence of kinship on career choices. Listen closely as we peel back the layers of the military's Health Professions Scholarship Program, the financial acrobatics of dental education, and the trials of stepping confidently into the shoes of a family business amid a global crisis.Join us for an intimate reflection on the triumphs and tolls of entrepreneurship. We reflect on pivotal decisions shaped by my father's health struggles, the necessity of a supportive network, and the delicate equilibrium between personal well-being and professional ambition. In the pursuit of a fulfilling career, the wisdom of mentors becomes our northern star, guiding us through the fog of financial decisions and strategic goal setting. This conversation is an homage to the resilience imbued in those who choose to carve their own path, embracing the legacy of those before them while shaping the future with their own hands.

Send us Fan MailImagine stepping into the entrepreneurial arena before you've even tossed your graduation cap into the air. Elissa Galindo did just that, and her drive is nothing short of infectious. On CV Hustle, we're thrilled to have her unpack the journey of Liana's Lavish Cleaning, a testament to the grit of Coachella Valley's youth. From the influence of family roots to the shrewd use of social media, Elissa divulges the nuts and bolts of building a business with the heart of a lion and the budget of a cub.Elissa's tale weaves through the fabric of familial dedication and her own relentless spirit. Balancing textbooks and brooms, she navigated the complexities of academia and entrepreneurship, all while maintaining a stellar GPA. Her approach to business is as meticulous as her cleaning; creating a brand that resonates with luxury, strategy, and a personal touch. Join us as she reveals how she turned a thousand-dollar phone into a burgeoning enterprise, and why a family-centric team became her business cornerstone.In a world where personal connection is currency, Elissa's story is rich with insight. The episode shines a light on her unique blend of digital savvy and old-school work ethic, a combination that's cleaning up in the Coachella Valley. We also tackle the intriguing intersection of law enforcement ambitions and entrepreneurial drive. For anyone with a spark of hustle in their heart, Elissa's advice and experiences are as valuable as they are compelling. Don't miss out on her inspiring saga and the wisdom she has to offer—stream the full episode and witness the hustle turned into a lavish success.

Send us Fan MailWhen Mariano Ramirez swapped his warehouse ID for an architect's drafting table, he and Yvette, his partner in life and business, embarked on an entrepreneurial adventure that's nothing short of a blueprint for success. On CV Hustle, we're thrilled to welcome the founders of M Design Group, who share the exhilarating tale of their transformation from clocking in at a nine-to-five to crafting a flourishing residential design firm in Coachella Valley. They reveal the fortitude it takes to pivot passions into a thriving enterprise and the importance of a robust support network cheering you from the sidelines.Ever wondered what it takes to sketch your way from community college to the hallowed halls of architecture school? Mariano and Yvette take us through their educational odyssey, emphasizing the foundational importance of hand drafting and the character it builds. They recount the dedication needed to create a standout portfolio and the pivotal role networking plays within the architectural community, all while balancing the demands of academia and personal growth. Their story is a masterclass in perseverance, illustrating that with the correct measurements of grit and grace, one can draft their own future.As the architectural lines from paper to real-world projects begin to take shape, our guests map out the journey from employment to entrepreneurship with the precision of a finely calibrated compass. They recount how responses to a Craigslist ad laid the foundation for M Design Group and share the vision required to grow a business from a humble garage outfit to a corner office enterprise. Through their narrative, they convey the significance of cultivating client relationships, navigating the design process, and the art of balancing business growth with creative control. It's a conversation that constructs a framework of inspiration and practical advice for anyone looking to erect their entrepreneurial dreams.

Send us Fan MailPicture the Coachella Valley, not just as a backdrop for music festivals, but as a canvas for the entrepreneurial dreams of Greg Rangel and Ruben Reyes. Greg, a self-made success in the electrical business, and Ruben, the culinary mind behind Gastrogrind Burgers, share their relentless pursuit of business innovation and the mouth-watering journey of a burger maestro. As we chat, you'll feel the warmth of their father-son connection and the fire of their ambitions, giving you a first-hand look at what it takes to build something from the ground up.Whoever said lightning doesn't strike twice never met the Rangels. Greg's transformation from a high school dropout to an electrical enterprise owner is electrifying, while Ruben's segue from home cook to culinary wunderkind is nothing short of magnetic. Together, they unpack the complexities of their industries, from the perils of trademarking to the grit it takes to keep a restaurant sizzling. Their candid tales are a rich blend of humor and wisdom, sure to ignite the entrepreneurial spark in anyone.Wrap up your headphones and get ready to absorb the kind of advice that can only come from those who have walked through the fire of entrepreneurship and emerged with their passion and humor intact. Greg and Ruben don't just share their success; they serve it up with a side of hard-earned insights on leadership, growth, and why treating your team like family is the secret sauce to a thriving enterprise. Tune in for an episode that promises to be as engaging as it is enlightening, with two guests whose stories are the real main course.

Send us Fan MailDiscovering where creativity intersects with technology can be a life-changing moment. For Chris Miller of One Point Media, that moment spiraled into a thriving career that has transformed the way we look at golf course marketing, real estate, and even iconic music festivals like Coachella. Embark on this episode's journey with us, where Chris shares his compelling tale of overcoming personal challenges, and how his relentless pursuit for blending his IT background with photography led him to carve out his own entrepreneurial path.Venturing beyond the mechanics of camera work, Chris delves into the essence of relationship building and the strategic use of social media that propelled his business into new heights. His candid revelations about photographing Coachella Fest over 15 years offer a rare glimpse into the evolution of this cultural phenomenon. Not merely content with capturing images, Chris illuminates the importance of constantly evolving with technology, embracing drones, and artificial intelligence to keep his company at the forefront of innovation.As the conversation wraps up, we reflect on the inception of One Point Media Real Estate and Chris’s dedication to staying relevant amidst the ever-shifting business landscapes. Whether it's servicing the High Desert or the Coachella Valley, Chris's narrative is a testament to the power of adaptation and the magic of capturing life's moments through a lens crafted by passion and skill. If his story has piqued your curiosity, be sure to join us and share in the experience that is One Point Media's remarkable journey.

Send us Fan MailEver wondered what it takes to spin your passions into gold? This episode, we crack open the playbooks of two Coachella Valley originals, Carlos Mercadio and Dale Myers. The pair, famed for their unique blend of vinyl records and skate culture at Dale's Records and Skate Shop, share the highs and lows of their entrepreneurial journey. From the disciplined backdrop of military life to the free-wheeling world of skating and music, their stories reveal the tenacity needed to carve out a niche in today’s business landscape.You won’t want to miss the heartfelt advice from this duo on igniting your entrepreneurial fire while remaining adaptable. They reminisce on the days of setting up shop in Idyllwild's picturesque Village Lane and how a van turned mobile store defied conventional business models. Their experiences are a testament to the power of community support and the magic that happens when adaptability meets opportunity—especially during the unpredictability of a pandemic.Finally, if you're itching to take that business leap but don't know where to start, Carlos and Dale don't hold back. They emphasize the monumental value of industry know-how, the importance of embracing challenges as stepping stones, and the art of crafting a personal brand that stands out. So, plug in and let the tales of these local business mavens guide you through the maze of entrepreneurship — it could be the pep talk you need to make that dream a reality.

Send us Fan MailAs the sun sets over the desert, Melody Cohn joins us at CV Hustle to share her captivating artistic odyssey, from Midwestern roots to the luminous California art scene. Imagine transforming your beloved pet's paw prints into a unique piece of art, or watching as glitter and glass come together under an artist's touch during a global pandemic. Melody's narrative is one of resilience and reinvention, where the echoes of her father's musical legacy resonate through her every creation, proving that art, indeed, holds a restorative power capable of transcending the canvas and notes on a scale.During our time together, Melody whispers the secrets of balancing energy through Reiki practice, harmonizing it with the vibrations of a drum circle. It's a dance of well-being and resonance, where healing is not just felt but heard in the rhythm of life. We also confront the 'starving artist' myth head-on, advocating for the indispensable role of music within educational curriculums, as it shapes our very beings. Melody gracefully illustrates the parallels between chakras and musical scales, offering a mesmerizing understanding of how our spiritual and auditory worlds are intrinsically intertwined.The episode wraps with Melody's insights into the commercial art sphere, where large events can cast a spotlight on hidden gems like Salvation Mountain, and local exhibitions at the La Quinta Museum showcase the heartbeats of our communities. As we bid adieu, we celebrate the harmonious blend of meditative arts and the manifestation of dreams, reinforcing our shared commitment to foster inspiration, whether through the strokes of a brush, the pulse of a podcast, or the chords of a melody. Join us on this transformative journey where creativity and mindfulness are not just discussed but deeply felt.

Send us Fan MailEmbark on an evocative journey through the highs and lows of property flipping with Coachella Valley's dynamic duo, Curtis and Cindy Squyres. From the pivotal moment Curtis traded his stockbroker suit for a hard hat, to Cindy's strategic mentorship, we unpack the transformative strategies that catapulted their family business from ground zero to real estate royalty. Discover the significance of niche mastery and direct mailers, and the resilience required to thrive in the mercurial world of home flipping.Unveiling the less glamorous, yet crucially investigative side of the business, we share tales of hunting down next of kin in tangled inheritance cases and the surprise successes of rehabs in exclusive neighborhoods. Curtis and Cindy open up about the challenge of maintaining a family life while navigating the real estate boom of the early 2000s, providing a candid look into the soul of the industry that's often missed on TV. It's a narrative that proves real estate is as much about people and problem-solving as it is about properties.As we close our conversation, the Squires' story serves not only as an inspiration but also as a practical guide through the current real estate landscape, marked by fluctuating interest rates and a puzzling inventory shortage. From the advent of their son Austin's thriving furniture consignment store to the Squires' impact on their desert community's economy, we celebrate the entrepreneurial vigor that defines the Coachella Valley. Tune in for a masterclass in market adaptation, niche specialization, and the enduring power of family in the face of change.

Send us Fan MailHave you ever felt the electric thrill of stepping into the unknown world of entrepreneurship? That's the story we're sharing today, along with our co-host Angel Chavez, as we pull back the curtain on the birth and growth of iPay Solutions. You’ll hear about the hurdles and wins that come with operating in the Payroll  and HR service industry, especially in the vibrant and challenging market of California. If you've got a hunger to start a service-based business, our anecdotes and insights could be your next best move.Navigating through the maze of business ownership can be as daunting as it is exhilarating. Join us as we recount the tale of our transition from employees to company successors, complete with the twists and turns of valuation and negotiation. We lay bare the complexities of stepping into the shoes of an established business, considering partnerships, and the crucial role of expert advice. Plus, Angel Chavez lends his unique perspective, illuminating the entrepreneurial path with his own experiences and insights. As the conversation shifts, we delve into the personal connections that fueled our growth and the strategies that differentiated us in a competitive market. Discover how a local company's sale became our gain and the business decisions that not only drove our expansion but also defined our customer service. Finally, we're excited to share our commitment to community growth, through creating jobs that elevate the local economy. Tune in and join us on this incredible journey, right here on CV Hustle.

Send us Fan MailEver wonder how a former pizza joint worker becomes a titan in the tile industry? Tune in to CV Hustle, where my co-host Fina Meraz and Robert Meraz, along with Coachella Angel, unfold a tapestry of stories that will leave you astounded at the resilience and ingenuity of the entrepreneurial spirit. From Fina's transformative journey against corporate giants our discussion isn't just a trip down memory lane—it's a masterclass in self-belief and seizing opportunity.This isn't your average business talk; it's a raw, candid exploration of the trials and victories that come with creating something from nothing. We share the nitty-gritty of starting up with nothing but a bold idea and a willingness to take risks. Our guest, Angel Chavez, brings a touch of flair as we reminisce about the early days, tackle the importance of community support, and highlight the significance of maintaining family bonds amidst the bustling life of a business owner. It’s as much a chat among friends as it is a blueprint for aspiring entrepreneurs.As we wrap up this enlightening dialogue, we don't just look back—we also set our sights on the future. We discuss strategies for adapting to new markets, nurturing exclusive partnerships, and the excitement of expanding a business. And for those who treasure the familial warmth, we stress the irreplaceable value of gathering around the dinner table, sharing stories, and building legacies. So grab your headphones and join us for an episode that celebrates the heartbeat of Coachella Valley's entrepreneurial landscape.

Send us Fan MailHave you ever found yourself daydreaming about trading in your day job for the thrill of running your own business? That's precisely the journey Fina and Robert Meraz, embarked upon, and we're here to take you through each twist and turn from accidental landlords to the proud owners of not one, but three thriving businesses right here in Coachella Valley. We peel back the curtain on the challenges and triumphs that come with entrepreneurship, sharing our insight and experiences with grit and unwavering determination. Our story isn't just about us; it's a beacon for anyone in our community who's felt the flicker of that same entrepreneurial flame.This episode is chock-full of honest reflection and actionable advice for those ready to make their move into the business world. We talk about the significance of belief, the power of mentorship, and the delicate dance between planning and instinct. Meanwhile, Fina recounts the mesmerizing tale of how Tile Designs by Fina took a simple spark of creativity and turned it into a stunning, successful enterprise. There's a harmony in our partnership that resonates throughout our ventures, showing that with the right synergy and a touch of creativity, the possibilities are limitless. So, listen in and let our stories embolden your spirit to hustle hard for your dreams.