360 Life Stories

A scientist analysing COVID and neurodegeneration… who also writes poetry and plays Ultimate frisbee.Dr Harry T Mason’s journey weaves engineering, medical imaging, AI, and public engagement into something far more human than most people imagine science to be.From Oxford engineering to infant ECG research and AI bias in healthcare, Harry shares how curiosity, compassion, and creativity shape his work. We explore long COVID’s link to neurodegenerative diseases, the promise and limits of AI in medicine, and why public trust matters more than ever.In this episode, we explore:The reality behind medical research and data scienceCOVID-19’s long-term implications for brain healthAI bias in healthcare and what it means in practiceWhy diversity and compassion are essential in scienceThe lessons mistakes teach that success never canThis conversation is a reminder that science isn’t a monolith it’s deeply human.

Ever wondered what happens when the glamour of a high-flying City job crumbles?Tim Drummond’s journey from ambitious futures trader to behaviour change coach is a story of reinvention, resilience, and honest self-reflection.What began as personal training evolved into something deeper a systematic approach to psychology, coaching, and sustainable business growth. Tim shares how curiosity about human behaviour shaped his 12-week behaviour change blueprint and transformed the way he works with coaches and clients.This episode explores the shift from transactional training to meaningful results and why online coaching is far more than just programmes and macros.Why success on paper can feel emptyHow systematised psychology improves client transformationThe mindset shift from hustle to purposeWhat business setbacks really teach youWhy growth is rarely a straight lineTim Drummond is a behaviour change specialist and founder of the Institute of Fitness Behaviour Change, known for turning curiosity into powerful coaching systems that serve both clients and careers.Change isn’t always dramatic. Sometimes it’s a quiet realisation that we’re building something more aligned with who we truly want to become.Watch now and ask yourself.....what are you really working towards?

Sophie didn’t plan to work with runners in fact, she once hated running.Now she helps endurance athletes recover better, train smarter, and stay healthy.In this episode of 360 Life Stories, physiotherapist Sophie Vecchione shares her journey from psychology and neuroscience into physiotherapy, her time in the NHS, and what led her to build Run Free Rehab and specialise in endurance sport.We explore why recovery is often misunderstood, what relative energy deficiency in sport (RED-S) actually means, and how mindset, rest, and energy availability play a bigger role in performance than most people realise.In this episode, we cover:Why recovery is not the opposite of trainingWhat RED-S is, explained simplyThe guilt of leaving the NHS and how Sophie worked through itHow psychology and neuroscience shape her work with athletesWhy being open-minded and saying yes changed her pathA thoughtful, honest conversation about health, performance, and choosing a career that truly fits.

What happens when the race ends but the drive to perform never does?In this episode of 360 Life Stories, I sit down with Andrew Steele Olympic sprinter turned health tech founder to explore how elite sport, resilience, and curiosity shaped his journey into entrepreneurship.From competing on the world stage to building Stride, a preventative health company connecting DNA, microbiome, and blood data, Andrew shares the lessons that carried him through reinvention, uncertainty, and rapid growth.We talk about mindset, failure, leadership, and why personalised health is less about optimisation and more about clarity.In this episode, we explore:Performance beyond sportResilience through transitionDNA testing and methylation explained simplyPreventative health and long-term thinkingRedefining success beyond achievementsAndrew’s story is proof that performance doesn’t end it evolves.

What happens when you stop playing by the rules and start asking better questions?In this episode of 360 Life Stories, Ben Dando shares his journey from the high-pressure world of FMCG into founding his own agency, Uncharted Territory. Along the way, he opens up about burnout, leadership, creativity, and why brand purpose has to go deeper than clever words.This is a conversation about standing for something in business and in life and having the courage to be clear when everyone else is trying to be everything.We explore:Why brand purpose is your anchor, not your taglineHow differentiation actually works in crowded marketsThe hidden cost of burnout and how to spot it earlyWhy lifestyle marketing is about moments, not metricsHow creativity, strategy, and self-awareness intersectA thoughtful, honest episode about building brands and building a life with intention.

One sip in New Zealand changed everything.Queues down a Newcastle street made it real.Founder Toby Davison shares how a scrappy market set-up became North Shore from vans and shops to a new roastery training the next wave. This is a story about patience, discipline, and building a brand that puts the North-East on the speciality coffee map.We cover:The ‘wow’ moment that rewired how he saw coffeePandemic pivot: turning chaos into tractionRoasting in-house for quality and storySite selection, fit-outs, and customer experienceKeeping independents sustainable in the UKA grounded, human conversation about craft, community, and doing the work.

Stay in the loop of new episodes - https://360lifestories.co.uk/signupWhat if starting again isn’t failure, but the beginning?In this episode of 360 Life Stories, Yasmin shares her journey from waitressing with minimal qualifications to becoming a senior NHS physiotherapist and eventually launching her own online practice.Yasmin talks openly about returning to education later in life, navigating the NHS system, managing burnout, and finding the confidence to step into self-employment. It’s a grounded conversation about resilience, self-trust, and redefining success on your own terms.We explore:Starting a career later and why it’s never “too late”The realities of working in the NHSBurnout, balance, and learning to slow downBuilding confidence through feedback and experienceMaking the leap into online physiotherapyA thoughtful reminder that progress isn’t linear and that courage often looks quiet.

What happens when theory meets reality and reality doesn’t care about your plans?In this episode of 360 Life Stories, I sit down with Dr Mark Hines an ultra-endurance adventurer and academic who’s spent decades testing performance in the harshest environments on Earth.From 1,000-mile Arctic races and jungle marathons to lecture halls and biomechanics labs, Mark shares what endurance really looks like when fatigue, fear, and uncertainty take over and how science helps without pretending it has all the answers.We explore:Endurance beyond fitness managing fear, fatigue, and decision-makingWhy extreme environments reveal what preparation really meansThe truth about muscle tightness, injury, and movement efficiencyHallucinations, problem-solving, and staying human under pressureA calm, honest conversation about limits and what happens when you step into them anyway.

A single moment can change everything.In this episode of 360 Life Stories, Nigel Whitehouse shares how surviving the 2004 Boxing Day tsunami led him to leave banking and start a luxury truffle business from scratch now selling around the world.We talk persistence, mistakes, learning on the job, navigating COVID, and why owning your brand and marketing matters more than most people think.A grounded, honest conversation about resilience and playing the long game.Key themes:Life-changing moments as catalystsPersistence over perfectionLearning through mistakesSurviving tough seasons in businessOwning your journey

From selling leftover pies in Stoke to helping scale KIND Snacks into a £25m business Ash Cope’s journey is anything but predictable.And the biggest leap of all came when he walked away from corporate safety during a global pandemic with a newborn in his arms.In this episode, Ash shares the real story behind the pivots, risks, stumbles, and deeply personal battles that shaped him and why he now dedicates his career to helping purpose-driven UK food & drink brands grow with clarity and confidence.We explore:• How early hustles taught him resilience and creativity long before corporate life.• What spotting a brand rep in Tesco sparked in him — and why it changed everything.• The truth behind scaling a startup into a multimillion-pound acquisition.• How gambling addiction reshaped his understanding of risk, discipline, and identity.• Why he believes purpose-led businesses will always outperform profit-first thinking.A grounded, honest conversation about growth, grit, and backing yourself when it matters most.

Some people follow a straight line into their career.Tom didn’t.He somehow jumped from real estate… into publishing… into international sales… and then into launching his own children’s book company, Townhouse Publishing.And the best part? None of it was part of the original plan.In this episode of 360 Life Stories, Tom takes us behind the scenes of a career built not on strategy, but on curiosity, resilience, and the art of building relationships that actually matter. We dive into how he found his way into the publishing world, what it really takes to run a lean and creative business, and why children’s books ended up being the heart of everything he does.Whether you're interested in publishing, entrepreneurship, creativity, or simply love hearing a story of someone who carved their own path this one is full of insight, humour, and brilliant lessons.What we cover in this episode:How Tom’s unconventional leap from real estate led him into publishingWhy relationship building is still the most important skill in salesThe early days and founding story of Townhouse PublishingHow children’s books became the company’s core focusInternational sales, scaling abroad, and opening new marketsInnovation and staying ahead in an old, traditional industryDigital trends vs. print: what’s actually happeningMaking books accessible to everyoneThe challenges and rewards of running a lean businessThe future of Townhouse Publishing

From kitchen experiments to a national wellness brand Emma’s journey with Hip Pop is anything but ordinary.In this episode, she takes us inside the world of gut health, entrepreneurship, and brand-building, sharing how she went from brewing kombucha at home to running one of the UK’s fastest-growing drinks companies. With no industry experience and a whole lot of grit, she talks honestly about scaling challenges, parenting while building a startup, and why clarity in branding is non-negotiable.We explore:• How a personal need became the starting point for Hip Pop• Why brand identity and mission matter more than clever marketing• What entrepreneurship looks like behind the glossy Instagram walls• How parenting shapes resilience, perspective, and decision-making• Why women in business need visibility, support, and stronger networksAt its core, this conversation is about resilience, instinct, and building something meaningful even when the path isn’t clear.

From corporate boardrooms to craft brews. Paul Williamson’s story is a masterclass in taking risks, embracing creativity, and learning through imperfection.In this episode, Paul shares how he swapped a steady career for the unpredictable world of brewing, what it taught him about business, marketing, and community, and why simplicity often wins over complexity.We dive into:• The mindset shift from employee to entrepreneur• Why storytelling and awards fuel real brand growth• The lessons brewing teaches about patience, process, and people• Finding balance between ambition and everyday lifeIt’s an honest conversation about entrepreneurship, creativity, and the courage to start again — proof that some of the best ideas are brewed slowly.

After turning down medical school and walking away from the traditional route into sports medicine, Andy Nicholettos set out to understand pain differently.Not just the physical kind but the emotional, social, and human side that textbooks often miss.In this episode of 360 Life Stories, Andy shares his journey through pain management, performance, and the myths that still shape how we think about the body. He talks about curiosity, unlearning, and why listening often matters more than knowing.From challenging outdated ideas in healthcare to redefining patient-centred care, Andy’s story reminds us that progress doesn’t come from certainty it comes from curiosity.Hosted by Iain Pritchard, exploring real stories of growth, setbacks, and the strength it takes to keep going.

After a life-changing accident, Di Green refused to let her story end. She rebuilt her life, returned to Paralympic dressage, and created The Para Equestrian Foundation to help others find belief in themselves.In this episode of 360 Life Stories, Di opens up about resilience, community, and the healing power of horses. From business success to empowering others, her story reminds us that every setback can become the start of something greater.Hosted by Iain Pritchard, exploring real stories of growth, setbacks, and the strength it takes to keep going.

In this conversation, James shares his unconventional journey from physiotherapy to personal training and coaching, guiding some of the entertainment industry’s most demanding transformations.He opens up about resilience through serious injuries, the lessons learned from setbacks, and the philosophy that health is an infinite game not a sprint to the finish line.Why We StartedThere’s a gap between beginners and icons and that space is full of stories worth sharing.360 Life Stories was created to give a voice to people just like us, those who are building, experimenting, and evolving. In a world obsessed with highlight reels and finish lines, we focus on the journey.This podcast is about real stories of growth, setbacks, and resilience. Spotlighting creators, coaches, business owners, changemakers, and quiet rebels who are building, evolving, and navigating life in real time. Whether they’re in health, art, tech, or entrepreneurship, our guests share honest, unfiltered experiences to inspire, motivate, and connect across industries and walks of life.No overnight success stories.No media training.Just honest reflections, practical insights, and conversations that make you feel seen.Because the world doesn’t need more celebrity stories it needs more of ours.Meet Your HostI’m Iain Pritchard. I'm someone who’s spent years working at the intersection of health, performance, and human potential.I’ve helped people from all walks of life rebuild after setbacks, explore what drives them, and move forward with purpose.360 Life Stories isn’t about fame or followers.It’s about real people doing real work and sharing the messy middle so others know they’re not alone.Whether you’re finding your next step, building something new, or just love hearing how others think, grow, and adapt you’re in the right place.

In this episode, Phil Roberton shares the philosophy behind the Flawed Hero Marathon, a movement that blends marathon training with deep community support and mental health awareness. From the streets of the London Marathon to ice baths and breathwork, Phil explores the mindset shifts that redefine what success really means in fitness, coaching, and life.Why We StartedThere’s a gap between beginners and icons and that space is full of stories worth sharing.360 Life Stories was created to give a voice to people just like us, those who are building, experimenting, and evolving. In a world obsessed with highlight reels and finish lines, we focus on the journey.This podcast is about real stories of growth, setbacks, and resilience. Spotlighting creators, coaches, business owners, changemakers, and quiet rebels who are building, evolving, and navigating life in real time. Whether they’re in health, art, tech, or entrepreneurship, our guests share honest, unfiltered experiences to inspire, motivate, and connect across industries and walks of life.No overnight success stories.No media training.Just honest reflections, practical insights, and conversations that make you feel seen.Because the world doesn’t need more celebrity stories it needs more of ours.Meet Your HostI’m Iain Pritchard. I'm someone who’s spent years working at the intersection of health, performance, and human potential.I’ve helped people from all walks of life rebuild after setbacks, explore what drives them, and move forward with purpose.360 Life Stories isn’t about fame or followers.It’s about real people doing real work and sharing the messy middle so others know they’re not alone.Whether you’re finding your next step, building something new, or just love hearing how others think, grow, and adapt you’re in the right place.Stay up to date with the podcast here -https://360lifestories.co.uk/emailsignup/ https://www.instagram.com/flawedheromovement/ https://theflawedhero.com/

This 2-minute Season One preview gathers honest beats: health before performance, why one-size care rarely fits, the mountain-and-descent idea for sustainable progress, and “delicious first” from a real-food founder. No hype just steps you can use.Get Episode One by email: https://360lifestories.co.uk/emailsignup/

Rethinking health without the hustle. This 2-minute showreel gathers honest moments from Season One: a health-before-performance reframe that helped more people finish, a reminder that one-size care rarely fits, a mountain-and-descent analogy for sustainable progress, and a “make it delicious first” truth from a real-food founder. No hype just small steps that last. If it lands, follow the show and share it with someone who could use a gentle nudge today.Actionable takeaways from every guest straight to your inbox. Sign up here: https://360lifestories.co.uk/emailsignup/

Everyone has a story worth telling. https://360lifestories.co.uk/emailsignup/360 Life Stories is a podcast about real people doing meaningful things creators, coaches, business owners, and quiet rebels navigating life, work and growth in real time.No fame-chasing. No filters. Just honest conversations about the messy middle, the breakthroughs, and what it really takes to keep going.Hosted by Iain Pritchard, someone who’s been in the trenches of health, performance, and human potential, this show is your space for practical insights, unpolished stories, and connection that goes beyond the surface.Subscribe, follow, and join the conversation. Because the world doesn’t need more celebrity stories it needs more of ours.Why We StartedThere’s a gap between beginners and icons and that space is full of stories worth sharing.360 Life Stories was created to give a voice to people just like us, those who are building, experimenting, and evolving. In a world obsessed with highlight reels and finish lines, we focus on the journey.This podcast is about real stories of growth, setbacks, and resilience. Spotlighting creators, coaches, business owners, changemakers, and quiet rebels who are building, evolving, and navigating life in real time. Whether they’re in health, art, tech, or entrepreneurship, our guests share honest, unfiltered experiences to inspire, motivate, and connect across industries and walks of life.Hosted by Iain Pritchard, this show features thoughtful conversations with people doing meaningful things often quietly, often imperfectly, but always with purpose.No overnight success stories.No media training.Just honest reflections, practical insights, and conversations that make you feel seen.Because the world doesn’t need more celebrity stories it needs more of ours.360 Life Stories isn’t about fame or followers.It’s about real people doing real work and sharing the messy middle so others know they’re not alone.Whether you’re finding your next step, building something new, or just love hearing how others think, grow, and adapt you’re in the right place.