Brands Over Brews

Love the show? Send us a message to get featured in one of our future episodes.Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has developed a content marketing agency, coached clients, and started, built, and exited a handful of companies. In his current role, he helps businesses and environmental charities to get lasting results from their marketing. He also runs Conservation Amplified, a charity that produces the People Helping Nature podcast and creates interesting content to help make environmental conservation mainstream.On today's first mini masterclass, we welcome Callum back on the show to break down the top 7 ways to improve your B2B website. Learn how to elevate your digital marketing funnel where most journeys start - on your site. Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow CallumFollow Callum on LinkedInVisit www.pasteandpublish.comListen to Conservation AmplifiedFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedIn | YouTubeJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Callum Armstrong is a marketing coach and social entrepreneur. Over the last 6+ years, he has developed a content marketing agency, coached clients, and started, built, and exited a handful of companies. In his current role, he helps businesses and environmental charities to get lasting results from their marketing. He also runs Conservation Amplified, a charity that produces the People Helping Nature podcast and creates interesting content to help make environmental conservation mainstream.On today's episode, we cover:Callum's favorite brew (01:27)4 step method for getting your content right (02:26)Getting the most value out of content marketing (09:07)How Conservation Amplified is making biodiversity conservation mainstream (13:32)Callum's hot take on how brands are communicating with customers (18:08) Final thoughts and takeaways (20:38)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow CallumFollow Callum on LinkedInVisit www.pasteandpublish.comListen to Conservation AmplifiedFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedIn | YouTubeJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Mike Begg is an entrepreneur and expert in eCommerce and digital marketing. Mike co-founded AMZ Advisers with his two partners in 2015, which has generated over half a billion in sales for its clients. Mike and the AMZ team also operate AMZ Courses, educating Amazon sellers on how to maximize sales on the platform, and GoAvance, which helps brands expand into Latin America. Mike loves sharing advice and help on anything related to Amazon and building businesses.On today's episode, we cover:Mike's favorite brew (01:36)How Mike got started in eCommerce (02:41)Going global with product-based brands (08:02)The best platforms for eCommerce (12:05)Mike's hot take on using Amazon for brand building (14:11) Final thoughts and takeaways (15:49)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow MikeFollow Mike on LinkedInFollow Mike on XFollow Mike on InstagramFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedIn | YouTubeJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Josh Thomas is a 15-year grizzled veteran entrepreneur who has worked with more than 5,000 entrepreneurs across 30 different industries over the last 15 years. Many of his top clients have been able to 2X, 3X, and even 5X their sales in less than 90 days by following his proven sales systems and guidance.A long-time business consultant, he is the Co-Founder of Anabots AI as well as host of “The Do Zone” and “Basic Business AI” podcast. Austin,Texas is currently home although he’s originally a Kentucky boy.On today's episode, we cover:Josh's favorite brew (01:59)The H2M Content Method (02:40) Using AI to turn appointments into leads (06:00)Which businesses will benefit from AI the most (14:37)Josh's hot take on using AI as a tool (23:46) Final thoughts and takeaways (29:26)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow JoshFollow Josh on LinkedInFollow Josh on FacebookFollow Josh on InstagramFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedIn | YouTubeJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Jason Perelson is one of the co-founders of creativeXpeople and co-designer of the new ThinkPlaceX business in Australia, both innovative models to shape human experience. Jason is a leading thinker in human behavior, creativity as innovation strategy, and positive change. He is the Chair of the advisory board to the Australian Capital Territory’s Chief Minister, an external advisory board member of the Centre for a Better Canberra think tank at the University of Canberra, and a sought-after advisor to senior leaders across government and the private sector for impactful change and human experiences with creativity.On today's episode, we cover:Jason's favorite brew (01:59)Nothing exists and everything is made up (04:46)Challenging what we perceive as truth (06:30)The Made-Up Framework for creative thinking (13:46)Jason's hot take on undervalued creativity (30:02) Final thoughts and takeaways (33:05)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow JasonFollow Jason on LinkedInFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedIn | YouTubeJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Garik Tate is an AI Futurist, Investor, and AI Strategy Consultant. His expertise lies at the intersection of AI, IQ, and EQ. He makes companies more valuable to institutional buyers and increases their profits with AI.With over a decade of experience as a successful entrepreneur, Garik has founded companies spanning Software Development, Outsourcing, and Publishing. Notably, he has led and nurtured organizations to a team size of 75 employees.Garik is a sought-after speaker on AI’s future, and its practical application in business. His expertise and passion for the subject have earned him a reputation as a respected voice in the AI community, and he is often sought out by companies looking for advice on how to leverage the power of AI to drive growth and success.On today's episode, we cover:Garik's favorite brew (02:06)How to leverage AI for cold outreach (03:24)Using AI to develop business for good (13:13)Defining what AI is as a technology and how it's evolving (21:34)Garik's hot take on AI and jobs (24:24) Final thoughts and takeaways (27:13)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow GarikFollow Garik on LinkedInVisit aicoldoutreach.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedIn | YouTubeJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Ann Carden is a Strategic Business Growth Consultant and CEO of A. Carden Inc., and founder of the “Expert In You” brand and Influence Marketing & Media Agency. She is a 3x Author & #1 Int. Bestselling Author, Speaker, podcast host, and magazine publisher. Ann has over four decades of business, marketing, and sales experience. Working as a consultant/coach since 2010, Ann has helped hundreds of coaches, consultants, and service businesses add hundreds of thousands and millions of dollars to their business in over seventy industries.On today's episode, we cover:Ann's favorite brew (1:32)The best platforms for lead generation (3:16)Pro tips for using LinkedIn as a lead gen goldmine (6:01)How to grow a professional service business (22:52)Ann's hot take on finding new career opportunities (25:55) Final thoughts and takeaways (26:45)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow AnnFollow Ann on LinkedInVisit annlcarden.comJoin Ann's B2B coaching training program hereFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Virginia Buechel is the Marketing Director of Rockaway Recycling. Virginia graduated with a degree in history with hopes of doing research in museums. After graduating, she was sucked into the marketing world by accident and hasn’t looked back since. Over the years, she has helped her family's business jumpstart into the digital age in an otherwise old-school industry in scrap recycling.On today's episode, we cover:Virginia's favorite brew (1:21)What small business marketing success looks like (2:26)Why Google is a powerhouse for SMB brands (8:07)The Full Stack Marketer approach (13:56)Virginia's hot take on YouTube marketing (20:37) Final thoughts and takeaways (25:17)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow VirginiaFollow Virginia on LinkedInFollow Virginia on XVisit yourfullstackmarketer.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Henry Wong is the President and Brand Strategist of Vyoo (pronounced ‘view’), a branding and content company based in Toronto. He has guided small upstarts and SMEs to 500 level companies. His roots spanning over 25 years include being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota and Procter & Gamble, Henry has guided politicians, professional athletes, TV personalities as well as CEOs with their personal brands.On today's episode, we cover:Henry's favorite brew (1:36)What people get wrong about storytelling (4:04)How to start a brand story (5:46)Henry's book, 'Telling Your Story, Developing Your Brand' (7:31)The challenges most brands are facing today (10:43)Henry's hot take on AI and brands (15:48) Final thoughts and takeaways (20:14)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow HenryFollow Henry on LinkedInVisit www.vyoobrand.comGet a copy of Henry's book, 'Telling Your Story, Building Your Brand'Follow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.For over 17 years Stephen has been instrumental in shaping businesses, leveraging the F.R.E.E.D.O.M framework. The system seamlessly integrates logical decision making, focused on leadership and systematic improvements to drive results. Stephen’s unique gift lies not just in strategic planning but in forging powerful relationships that bolster organizational unity and enhance team efficacy.On today's episode, we cover:Stephen's favorite brew (1:36)Developing an entrepreneurial mindset as a volunteer firefighter (3:03)How to approach leadership and communication as a business owner (11:57)Four Pillars to Stephen's FREEDOM Framework (19:41)Stephen's hot take on gurus and coaches (31:18) Final thoughts and takeaways (35:22)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow StephenFollow Stephen on LinkedInFollow Stephen on InstagramVisit www.metricmentorlabs.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Over the past 9 years, Mike has built a business that flipped over 90+ houses and owns over 100 rentals by the age of 31. Creating multiple companies that generate over $1,000,000 in revenue, sold tens of thousands of copies of his book (making him an Amazon best selling author) , he is the founder of Real Estate Wealth Builders which is an educational company that helps real estate investors quickly scale their real estate business.On today's episode, we cover:Mike's favorite brew (1:23)Mike's journey into entrepreneurship (2:51)Building community on Facebook (7:35)Creating your own growth (12:54)How the internet has changed business for the better (15:13) Mike's hot take on reframing your mindset (16:36) Final thoughts and takeaways (19:20)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow MikeFollow Mike on LinkedInFollow Mike on FacebookFollow Mike on InstagramVisit www.rewbuilders.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Amanda is a professional copywriter and ex-corporate marketer who wants brands to harness tech like AI in smart ways to create better content for their customers. Her marketing background spans hotels, casinos, beauty, apps and lifestyle brands and her passion is crafting persuasive sales copy.On today's episode, we cover:Amanda's favorite brew (1:15)How to safely use AI for content marketing (2:20)Using ChatGPT as a content partner (5:31)Global limitations on AI content generation (10:27)Amanda's curated AI toolkit (16:10) Amanda's hot take on AI in marketing (21:30) Final thoughts and takeaways (28:20)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow AmandaFollow Amanda on LinkedInFollow Amanda on XVisit cre8tivecopyuk.comDownload The Copywriter's Formula: Tips for Exceptional Sales Copy Anyone Can UseFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Chase Friedman is a brand strategist and coach and the Founder of Vanquish Media Group, a brand marketing agency that supports organizations who aspire to Do Good and Do Well. His core belief is that all businesses and organizations have the potential to profit with purpose. To achieve this balance, he cultivates a balance of brand strategy, storytelling and marketing designed to transform audiences into ambassadors. With a diverse client portfolio including VC-backed Startups, SMBs, and non-profits, Chase provides strategic brand leadership resulting in sustainable growth and societal impact. Having produced over 1,500 branded content assets, with over 500 million views, resulting in +$45 million in revenue and donations, Chase has proven the potential for any business to profit with purpose.Chase is also a member of 1% for the Planet, commits his time to multiple pro-bono and non-profit initiatives and serves on the Board of Advisors for the non-profit Film2Future foundation.On today's episode, we cover:Chase's favorite brew (1:59)What is a purpose-driven brand (2:57)How brand purpose drives business growth (8:34)The state of greenwashing and how it can damage a brand (12:18)Chase's background in film & TV - brand purpose in storytelling (16:12) Final thoughts and takeaways (20:40)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow ChaseFollow Chase on LinkedInVisit vanquishmediagroup.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Erin Andrea Craske, an award-winning strategist, boasts a 20-year career, culminating as Global Head of Consumer Brands. With expertise in strategic development, profitability, leadership, and communication, she's an ICF-certified business and leadership success coach for impact-driven businesses. Leveraging 16 years of leadership, she empowers conscious business rebels to succeed and create positive impacts.On today's episode, we cover:Erin's favorite brew (1:19)Why building a personal brand is so challenging (2:34)Does everyone need a personal brand (6:33)A masterclass on brand communication (14:02) How marketers can rebel against the noise (21:00)Final thoughts and takeaways (25:16)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow ErinFollow Erin on LinkedInGet Erin's brand strategy guide hereVisit erinandreacraske.comSpecial Offers From Erin (Redeem Here)A gift of two full coaching sessionsA 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkoutFreebies: business surveys, marketing frameworks, quotes, and strategy guide materialsFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Barry LaBov, is a two-time Ernst & Young Entrepreneur of the Year, a nationally recognized, respected author, podcast guest, and brand strategist. He is the Founder and CEO of LABOV Marketing, Communications, and Training—a full-service agency that specializes in helping clients discover and celebrate their brand differentiation. LABOV’s clients include national and international brands and he has an upcoming book entitled, “The Power of Differentiation, Win Hearts, Minds and Market Share.”On today's episode, we cover:Barry's favorite brew (1:07)How brands are standing up for themselves (3:26)The secret for discovering, not creating, your brand (8:42)Why so many startups are appearance-focused (18:18)Robert's hot take on the advertising industry (24:07)Final thoughts and takeaways (26:17)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow BarryFollow Barry on LinkedInFollow Barry on XVisit Labov.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Robert has worked in advertising for 20 years, and is the CEO of Brill Media, a digital advertising agency for scalable business growth. The company has been honored 10 times across Inc 5000 and Financial Times 500.On today's episode, we cover:Robert's favorite brew (1:07)The 2 key strategies for business growth (2:25) Transitioning from employee to employer (9:40) The value of SOPs in scaling up business operations (15:59)Robert's hot take on the advertising industry (21:26)Final thoughts and takeaways (22:37)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow RobertFollow Robert on LinkedInVisit Brill MediaFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.John is the Founder and CEO of Socialtyze, helping brands, agencies and creators accelerate their growth through social media.As one of the first internet marketers, he's worked with over 250 leading brands including Coca Cola, Dreamworks and Redemption.His team of Creative Strategists work closely with leading Content Creators to tell stories that inspire, allowing brands, agencies and creators to win in social media.On today's episode, we cover:John's favorite brew (1:19)What separates Socialtyze from other SMM agencies (2:10)Creating high-performing video content (5:05)The importance for solopreneurs to build a personal brand (13:38)5 standout content tools to start using today (19:27)John's hot take on the social media marketing industry (20:58)Final thoughts and takeaways (22:59)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow JohnFollow John on LinkedInFollow John on InstagramVisit SocialtyzeFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Stefan is an AI Pioneer & Founder, who is deeply immersed in content creation, inbound marketing, business, and entrepreneurship. He has been involved in the world of artificial intelligence since 2019. His expertise lies in crafting intelligent apps, founding an AI App Store, and designing large-scale websites. Also he is speaking and blogging about the future of work, society & AI.On today's episode, we cover:Stefan's favorite brew (1:19)What marketers should be following in AI (2:51)The impact of AI-generated content (5:57)What the future of AI looks like in marketing (11:20)Why Search Generative Experience is so important (13:40)Stefan's hot take on the marketing industry (16:13)Final thoughts and takeaways (16:30)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow StefanFollow Stafan on LinkedInVisit ModerniqsFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Born and raised in Tampa, Megan Jordan started her Real Estate career at the age of 22. She became one of Tampa’s youngest brokers at the age of 25, helping start another Real Estate Brokerage in the Tampa area, targeting investors as well as property management. Her passion for her clients and love for her work have led her to open up Bay to Bay Brokerage. If she isn’t helping clients, she is going on adventures with her two sons and husband, playing soccer, or focusing on her men's sober living home that she co-owns in Tampa. On today's episode, we cover:Megan's favorite brew (1:29)Getting started in the real estate industry and advice for new realtors (2:51)What client relationship management looks like in real estate (5:09)What's keeping Megan in the Tampa Bay market (12:49)The average day in the life of a real estate agent (16:36)Megan's hot take on the real estate industry (21:04)Final thoughts and takeaways (24:26)Try Fiverr ProWork with pro freelance talent. No subscription fees required. Create your free account today.Get startedFollow MeganFollow Megan on LinkedInVisit Bay to Bay BrokerageFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Brian Hurst's career is a testament to his unwavering commitment to customer-centric roles. Beginning as a College Program Intern at Disney World, he learned the art of creating unforgettable experiences. His recent focus on marketing within the tech industry has showcased his innovative approach, ensuring that customer expectations are not only met but exceeded as much as possible. Brian's leadership extends to his role on the board of the American Marketing Association (AMA) Boston chapter, where he contributes to shaping marketing trends and fostering professional growth in the field.With a foundation rooted in delivering exceptional customer experiences, Brian's career journey highlights his passion for understanding and meeting customer needs. From creating magic at Disney World to shaping impactful marketing strategies for tech companies, he consistently strives for excellence. Brian's dual role as a marketing leader and board member of AMA Boston underscores his dedication to staying ahead of industry trends and fostering growth within the marketing community.On today's episode, we cover:Brian's favorite brew (1:53)How to build a brand journey through consumer marketing (3:01) Creating the perfect game plan for market differentiation (4:47)Where live content is heading in 2024 (10:13)Final thoughts and takeaways (17:13)Follow AlexFollow Brian on X @BrianHurst01Follow Brian on LinkedInFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Katrina Owens is the Founder of Knockout Directive, a brand and publicity consultancy empowering passionate service providers and lifestyle brands with the magic of public relations.After spending 10 years working in corporate marketing and PR, Katrina left her lucrative job in real estate to focus on living a more aligned and purpose-driven life. As she built her consultancy, she began working with small businesses on their marketing strategies and noticed they were all making the same mistake. They were not harnessing the power of public relations, assuming it was a tactic reserved just for big businesses with big headlines.Now, Katrina helps passionate service providers and lifestyle brands radiate BIG brand energy by discovering their unique position in the marketplace, curating a distinct brand presence, and amplifying their business using modern-day PR tactics. Her clients have been featured in Vogue, People Magazine, on FOX News and podcasts across industries and the world.On today's episode, we cover:Katrina's favorite brew (1:51)The biggest misconceptions in PR (2:36)Tips for using PR to build your personal brand (8:07)How brands can map out a long-term PR journey (11:26)Final thoughts and takeaways (23:33)Follow AlexFollow Katrina on LinkedInFollow Knockout Directive on InstagramVisit Knockout Directive at www.knockoutdirective.com/Follow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Alex Devine is a marketing and business consultant providing a unique bridge between old school business ideals and new generational perspectives. In her straightforward style, she motivates teams to act, with empathy and understanding.As the president of VSG Marketing, a Spindustry company, Alex uses technology and data insights to help companies and individuals define their sales strategy and manage their digital presence. After nearly a decade in the heart of a fast-paced agency,she gained expertise in high-level marketing strategy, sales enablement, digital performance,and martech. Alex leads the VSGMarketing team and provides executive oversight to all service offerings in addition to making sure clients remain on the cutting edge of their industries.On today's episode, we cover:Alex's favorite brew (1:40)How sales and marketing teams should be working together (3:10)How emerging technology applies to smarketing (7:21)Data readiness and how brands are embracing it (12:55)Final thoughts and takeaways (21:26)Follow AlexFollow Alex on LinkedInFollow Alex on InstagramVisit VSG Marketing at www.vsgmarketing.ioFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Ashley Mason is the founder of Dash of Social, a content marketing firm specializing in social media, marketing strategy, blogging, and email marketing. Working closely with their clients, Ashley and her team help small business owners and entrepreneurs craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and build connections and leads.On today's episode, we cover:Ashley's favorite brew (1:22)What goes into building a multi-channel marketing strategy (2:29)Setting yourself up for success with partnership marketing (5:13)The importance of leveraging LinkedIn for brand growth (10:41)Final thoughts and takeaways (17:36)Follow AshleyFollow Ashley on LinkedInFollow Ashley on TwitterVisit Dash of Social at www.dashofsocial.comFollow Dash of Social on FacebookFollow Dash of Social on InstagramFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Gee Ranasinha has over twenty years of experience in international marketing, sales, communications, and business development. Prior to founding KEXINO, Gee was Worldwide Director of Marketing for a software company for seven years that allowed him to meet many fascinating people, including Steve Jobs on two separate occasions.Today, he's the CEO of KEXINO, a marketing agency of nineteen people that spans eight countries. KEXINO works with startups and small businesses in North America, Europe and Asia to better understand and deploy next-generation marketing, sales and communications capabilities within – and across – their organizations.On today's episode, we cover:Gee's favorite brew (1:20)What inspired Gee to start an agency focused on startups & SMBs (2:12)The current state of marketing and go-to strategies (11:24)Why it's important for marketers to speak to customers (31:41)Final thoughts and takeaways (40:43)Follow GeeFollow Gee on LinkedInVisit KEXINO at www.kexino.comFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Tovit Neizer is the owner of Yellow Bricks Consulting, helping B2B tech companies create a story that turns them into a brand. She helps companies with their storytelling, messaging, presentations and onstage talks. She is also a former journalist, founded 2 B2B software startups and led the marketing and business development of a hardware startup (acquired).On today's episode, we cover:Tovit's favorite brew (1:20)Using stories as a foundation for a brand (3:13)The importance of good copy (7:58)How training as an athlete translates to marketing (15:04)Final thoughts and takeaways (23:23)Follow TovitFollow Tovit on LinkedInVisit Yellow Bricks Consulting at www.yellowbricks.netFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Danny is CEO of Trove Tourism Development Advisors, a leading tourism marketing and strategy agency. Based in New York, Trove works with tourism boards around the world to launch game-changing marketing campaigns and development strategies to help destinations stand out in the traveler market. Trove has worked in 25+ destinations, including Cambodia, Bahamas, Fiji, Aruba, Ras Al Khaimah UAE, and several others.On today's episode, we cover:Danny's go-to brew (1:22)The current state of the tourism industry (3:23)How tourism marketing works (5:51)Emerging trends in the industry for 2024 (9:32)Final thoughts and takeaways (17:53)Follow DannyFollow Danny on LinkedInFollow Trove Tourism Development Advisors on LinkedinFollow Trove Tourism Development Advisors on InstagramVisit Trove Tourism Development Advisors at www.trovetourism.com Follow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Hannah Balliet is the passionate and purposeful leader of the social media department at Ugly Mug Marketing. Over the past 4 years, Hannah has grown her department by over 340%, and has worked alongside hundreds of small business owners and entrepreneurs as they navigate the ever-changing digital marketing landscape. After launching more than 4,000 social media campaigns, Hannah has had a front-row seat To the challenges and rewards faced by marketers today. From private clients to social media masterclasses, Hannah brings her expertise and energy as she teaches clients how to use social media to scale their business, generate leads, and achieve results. On today's episode, we cover:Hannah's favorite brew (1:35)Growing the social media department at Ugly Mug Marketing (3:00)How to make not-so-fun brands exciting on social media (11:46)Tips for creating a social media content calendar (22:43)Final thoughts and takeaways (35:34)Follow HannahFollow Hannah on LinkedInVisit Ugly Mug Marketing at www.uglymugmarketing.com Follow Ugly Mug Marketing on FacebookFollow Ugly Mug Marketing on InstagramFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Dan is the CEO of H2M Brand Haus based in Fargo, North Dakota. Dan has been involved within the marketing/advertising landscape for over 20 years. He started and helped build two businesses before joining H2M to help the agency gain momentum in late 2005. Dan took majority ownership in 2019 and continues to work on growing the agency every day, from footprint to capabilities.On today's episode, we cover:Dan's favorite brew (1:20)Joining H2M Brand Haus and Dan's two-decade marketing career (1:58)What being a disruptive agency actually means (6:06)The benefits of having a lean & nimble agency team (14:05)Final thoughts and takeaways (22:26)Follow Dan Follow Dan on LinkedIn Visit H2M Brand Haus at www.h2m.bizFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show

Love the show? Send us a message to get featured in one of our future episodes.Allen Ibrahim is a Finance Admin for the MBTA by day and a Podcaster and Content Marketer by night. He is also the Co-VP of Content for the American Marketing Association (AMA) Boston and the host of AMA Boston's podcast, Talking Marketing.On today's episode, we cover:Allen's favorite brew (1:15)Transitioning careers during the pandemic  (3:05)Becoming a podcast host for AMA Boston (10:45)Pat's move from Boston to Tampa and what inspires where we live (20:48)Final thoughts and takeaways (24:56)Follow AllenFollow Allen on X @aibrahimktSubscribe to AMA Boston's podcast Talking MarketingSubscribe to Allen's  TV podcast Chatz PodFollow PatFollow Pat on X @patbcooperFollow Pat on LinkedInFollow the Show @brandsoverbrewsX | Instagram | LinkedInJoin the Brands Over Brews NewsletterBecome a Guest or Sponsor The Show