Business & Brunch

You say you want the next income level.More money.More consistency.More overflow.But have you actually prepared yourself to hold it?In this short and powerful episode of Business & Brunch, we’re talking about manifestation through identity, nervous system regulation, and what it really takes to raise your income ceiling.Because you don’t rise to the goal.You rise to the identity.Inside this episode, we cover:• Why your income reflects what feels “normal” to you• How your nervous system impacts your ability to hold more money• The difference between wanting more and being ready for more• The identity shifts required to create consistent income growth• Journal prompts to help you step into your next level selfIf you’re a service provider building a business while raising babies and you want the six figure income without sacrificing your presence at home, this episode will challenge you in the best way.This is about becoming the woman who treats expansion like her baseline.Connect with me on Instagram @aliciacroci or on TikTok @itsaliciacroci and let me know what landed. I love hearing what unlocked something for you.And if you’re ready to go deeper into mindset and manifestation work, especially around identity, visibility, and rewiring the way you show up, grab my workbook. That’s where we start doing the deeper reprogramming work.You can find it here:https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Have you been showing up in your business… but it doesn’t feel like you?Maybe you’re rewriting captions over and over. Softening your opinions. Holding back the bold thing you actually want to say because you’re worried how it will land.If you’ve felt disconnected from your voice, it becomes really hard to trust it. And when you don’t trust it, you filter it.In this episode, I’m breaking down what’s actually happening in your brain when visibility feels scary and why this isn’t a strategy problem. It’s a nervous system one.We’re talking about:* Why your brain equates visibility with risk* How fear of rejection and exposure quietly shapes your content* What filtering your voice does to your confidence and authority* How neuroplasticity helps you rebuild trust in yourself* A powerful journal + shadow work prompt to reconnect with your truthIf you know you’ve been filtering your voice… I want you to come tell me.Connect with me on Instagram @aliciacroci or on TikTok @itsaliciacroci and let me know what landed. I love hearing what unlocked something for you.And if you’re ready to go deeper into mindset and manifestation work, especially around identity, visibility, and rewiring the way you show up, grab my workbook. That’s where we start doing the deeper reprogramming work.You can find it here:https://shop.beacons.ai/aliciacroci/b3fca8bd-b6bd-4408-af4b-8e9347aa0167Your voice is powerful. Now it’s time to actually trust it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Pull up your big girl britches, fix your crown, and get ready to move, because the Year of the Fire Horse is here and she is not interested in watching you play small.If last year felt like it cracked you open, made you question who you even are anymore, or forced you to outgrow a version of yourself that once felt safe, that was not random. The Year of the Snake was about shedding. It was strategic. It was psychological. It asked you to confront illusions, patterns, identities, and business models that were never meant to come with you into your next level.Now we are stepping into the Year of the Horse, specifically Fire Horse energy, and this is where momentum picks up. This is expansion through movement. This is bold leadership. This is visibility. This is the year where the woman you became during the shedding phase is expected to actually step forward and lead.Layer on top of that the February 17 annular Solar Eclipse landing on a new moon, also known as a ring of fire eclipse, and we are working with initiation energy stacked on acceleration energy. New moons plant seeds. Solar eclipses speed up timelines and expose what is misaligned. Together, this combination acts like a catalyst.This is not about astrology running your life. This is about understanding cycles so you can move strategically instead of feeling blindsided.This year is asking you to move. The only question is whether you are going to trust yourself enough to do it.Tune in as I share:• Why the Year of the Snake felt like identity death and how that shedding prepared you for what is unfolding now• What Fire Horse energy actually activates in your business, your leadership, and your visibility• How eclipse and new moon portals accelerate timelines and bring sudden clarity• The difference between reckless action and aligned momentum so you can move powerfully without burning yourself out• Practical ways to channel fire energy into expansion, confidence, and decisive growth• Why this is not the year to hide behind overthinking, perfectionism, or waiting for external validationIf you have felt the stirring, the restlessness, the sense that something bigger is asking to come through you, this episode is going to land exactly where it needs to.And if this episode lit something up in you, make sure you subscribe so you do not miss what is coming next, because this year is not the year to dip in and out when it feels convenient.Share this with your friend who has been talking about her next level but keeps hesitating, because we are not gatekeeping momentum over here.Tag me on Instagram @aliciacroci so I can see you listening and cheer you on properly, and if this is your kind of vibe, go leave a glowing review. That is how we get this message into more ears and more hands that are ready to actually move.If you are here, you are not meant to sit still.Let’s go Queen ❤️‍🔥 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Business plateaus are rarely about strategy.If you feel like you are doing everything “right” but the money, momentum, or consistency still feels harder than it should… this episode is for you.In this episode of Business & Brunch, I am breaking down the identity shift from operator mode to Soft Mama CEO, and why so many moms in business get stuck building from survival, proving, or over-responsibility without realizing it.We are talking about:* Why strategy stops working when your identity is capped* How survival mode creates invisible ceilings in business* The difference between being productive versus being available for wealth* What actually changed when I stopped leading my business from force* Why softness is not weakness, it is capacityThis conversation is for the mom who wants a business that supports her life, not one that constantly demands more from her nervous system.If you are ready to lead with grounded confidence, regulate your nervous system, and step into a version of success that feels sustainable and powerful, this episode will land.Ready to go all in? Apply to Soft Mama CEO → https://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=podcastSoft Mama CEO is a 12-month business + mindset mastermind for women who are done with basic AF advice and strategies that don’t actually work for real-life motherhood + entrepreneurship. This is for the women who are ready to raise their standards, lead boldly, and scale with grounded confidence and spacious, sustainable success.Connect with me on Instagram → @aliciacrociDon’t forget to subscribe and leave me a review if this episode landed for you, it helps other moms find the show too! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If your best ideas are living rent free in your Notes app instead of reaching your people and making you money, this episode is for you.On this week’s episode of Business & Brunch, I’m sitting down with email marketing specialist and single mom Cassidy Handel, aka The Copywriting Mama, to talk about how email marketing can become one of the most powerful connection and sales tools in your business without feeling gross, pushy, or performative.Cassidy built her business in just over two years, created her signature retainer service Inbox Empire, and became known for her very honest, very real approach to helping small business owners actually use their email lists instead of letting them collect digital dust. We’re getting into what really works when it comes to email strategy, list building, and showing up online as yourself, even when you’re worried about being judged.In this episode, we cover:* Why your Notes app content deserves a bigger audience and how to get it there* How to turn high performing social posts into emails that make sales* Why there are basically no rules in email marketing and why that’s a good thing* How to integrate your faith and values into your business without being pushy or awkward* Why cleaning your email list matters more than growing it* Why trying to appeal to everyone guarantees you connect with no one* How to repurpose content between social and email without burning out* The truth about send times, open rates, and what metrics actually matter* The very real danger of pricing yourself out of the people you actually want to helpThis conversation is such a reminder that your email list should feel like hanging out with your people, not standing on a virtual stage screaming buy my stuff. You get to show up as your full self, humor, faith, opinions and all, and build an email strategy that actually supports your life and your business.Inbox Empire - DFY Email Marketing for Socially Successful Brands: https://thecopywritingmama.com/retainerConnect with Cassidy: Instagram: https://instagram.com/thecopywritingmama Threads: @thecopywritingmama Website: https://thecopywritingmama.com/retainer This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If social media feels loud, exhausting, and like it’s asking for way more than you want to give right now, this episode is for you.In this week’s episode of Business & Brunch, I’m sitting down with podcast guest coach and mom of three, Candace Dudley, to talk about how podcast guesting can become a powerful visibility strategy without recording 30 reels in 30 days or showing up everywhere online.Candace has produced over 200 podcast episodes, has been a guest on 50+ shows, and has built her business by doing visibility differently. We’re breaking down what actually works when it comes to guesting, pitching, and showing up confidently, even if you feel brand new or not fully “ready.”In this episode, we cover:• Why podcast guesting is an underrated visibility strategy for busy business owners• How to choose niche speaking topics that make hosts say yes• What to do if you want to guest on podcasts but don’t have a website yet• How guesting helps build authority, trust, and long-term visibility through search and backlinks• The mindset shift that makes pitching feel aligned instead of awkward• Why not every guest episode goes live and why that’s not a failure• Candace’s favorite way to pitch podcast hosts and where to do it• How repetition builds confidence in your message and strengthens your content everywhere elseThis conversation is such a reminder that you don’t have to do business the hard way to grow. You can show up as you are, lead with value, and build visibility in a way that actually supports your life.Grab Candace’s Podcast Guest Tracker:https://candacedudley.myflodesk.com/trackerJoin her free Podcast Matchmaking Community for hosts and guests:https://stan.store/CandaceDudley/p/match-makingConnect with CandaceInstagram: https://www.instagram.com/candacedudley/Threads: https://www.threads.net/@candacedudleyLinkedIn: https://www.linkedin.com/in/candacekdudleyWebsite: https://www.candacedudley.com/Podcast: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If Episode 1 cracked open your manifestation blocks and Episode 2 helped you build a business that actually fits your life as a mom, this episode is where it all locks in.Because here’s the truth no one says out loud enough.Manifestation doesn’t respond to effort.It responds to identity.In this episode, we’re having a real, slightly unhinged, very honest conversation about the identity shift that has to happen before your business growth, money goals, and “rich life” vision can actually land and stay.We’re talking about why you can regulate your nervous system, clean up your workload, visualize the dream life, and still feel like something isn’t clicking.Spoiler alert. It’s usually because you’re still operating from the version of you who survived chaos instead of the one who’s ready to receive stability, ease, and expansion.This episode connects the dots between nervous system safety, subconscious identity, and why your brain will quietly sabotage success if it doesn’t feel familiar yet. Not because you’re broken. Because your brain is literally trying to keep you alive.We’ll unpack:• Why your current identity might be loyal to struggle even when you consciously want ease• How “being productive” can be a trauma response dressed up as ambition• The difference between wanting success and being available for it• What it actually looks like to shift from survival-based identity into leadership energy• How this identity shift supports everything from manifestation to sustainable income growthThis is the conversation that bridges intention and embodiment.The moment where you stop trying to become her and realize you’re already practicing being her, just with less self-trust than you deserve.If you’ve been feeling like you’re doing all the “right” things but your life and business haven’t caught up yet, this episode will hit in that quiet, nervous-system-deep way.And yes. This is exactly the work we deepen inside Soft Mama CEO.Season-aware leadership. Identity safety. Regulated ambition.The kind of growth that doesn’t require burning yourself down first.Pour the coffee. Or the wine. Or both.Let’s talk about who you’re becoming. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If you are a mom with kids under five and running a business, feeling overwhelmed does not mean you are doing something wrong.It means your workload was never designed for nap schedules, interrupted sleep, emotional labor, and being the default parent.In this episode of Business & Brunch, we are breaking down why traditional productivity advice fails moms with young children and how to build a capacity based business that actually supports your life in this season.This conversation is not about doing more or managing your time better. It is about designing your business around reality, not fantasy.Inside this episode, we cover:* Why most productivity advice does not work for moms with kids under five* How to stop planning your business like you have uninterrupted adult hours* What “enough for this season” really looks like when you are building a business and raising young kids* The mindset shift from doing it all to focusing on what actually moves the needle* How to create spaciousness and momentum without shrinking your income goalsIf you want a business that grows without constant overwhelm, guilt, or burnout, this episode will help you rethink workload, capacity, and leadership in a way that feels grounded and sustainable.This is about building a business that fits your life now, while still honoring where you are going next.🎧 Press play, take a breath, and let’s talk about doing business in a season that matters.If you are ready to stop forcing your business to fit a season of life it was never designed for, Soft Mama CEO was created for you.This is a 12 month business and mindset mastermind for moms who want to grow sustainable income, lead with grounded confidence, and build a business that supports their nervous system, capacity, and family life.If this episode felt like a deep exhale, you will feel right at home inside Soft Mama CEO. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

2026 is not the year to force outcomes or white knuckle your way to success.In astrology and Chinese symbolism, 2026 is the Year of the Horse, an energy rooted in momentum, freedom, stamina, and forward movement that feels natural instead of frantic. And here is the part most people miss. Horse energy only works when your nervous system is regulated enough to hold speed and expansion.In this episode of Business & Brunch, we are talking about how to remove your current manifestation blocks so you can fully receive in 2026, not just in a woo woo way, but in a grounded, neuroscience backed, nervous system informed way.Because manifestation does not start with the universe responding to your desires. It starts with your brain deciding whether expansion feels safe.Inside this episode, we cover:* What the Year of the Horse means energetically and why 2026 rewards alignment over effort* The most common manifestation blocks showing up for moms in business right now* How your nervous system and brain wiring influence what you can receive* Why identity lag can quietly stall momentum even when opportunities are present* The neuroscience behind receiving, regulation, and sustainable success* How to prepare your body and brain to hold more money, ease, and growth this yearIf you are a mom building a business and you want success that supports your life instead of draining it, this episode will shift how you think about manifestation, capacity, and growth in 2026.This is the foundation for grounded momentum, aligned expansion, and becoming the version of you who can actually receive what she desires.🎧 Press play, refill your coffee, and let’s talk about riding the energy of 2026 instead of fighting it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

This episode isn’t about setting resolutions.It’s about deciding what you are no longer available for.In the final episode of Business & Brunch for 2025, I’m sharing exactly what I’m leaving behind — in my business, my mindset, and my life — as I step into 2026 with clear boundaries and zero tolerance for what drains me.After a year that stripped everything down to the bone, I had to get honest about what was costing me too much. Hustle culture. People-pleasing. Overcomplicating my business. Outsourcing my voice. Building something that competed with my life instead of supporting it.This episode is a raw, real conversation about the boundaries that changed everything — and why my business will never come before my life again.Inside this episode, we talk about:* Why hustle disguised as “responsibility” is keeping so many women burned out* The difference between intentional action and performative productivity* How people-pleasing shows up in marketing, pricing, and messaging* Why simplicity is one of the most powerful business strategies you can choose* The cost of overusing AI — and how it quietly erodes trust and authority* What it actually looks like to build a business that supports your nervous system* Why I’m done proving myself — and how that shift changed my confidence, offers, and boundaries* A simple end-of-year release ritual to help you let go of what you’re done carrying into 2026At the end of the episode, I walk you through a powerful New Year’s Eve release + intention ritual to help you physically let go of what you’re done carrying into 2026 — and intentionally anchor what you do want to bring with you.I share:* How to create a simple “burn list” for everything you’re releasing* Why folding the paper away from you matters when letting things go* How to set intentions by folding toward you and grounding into what you want to receive* A quiet, symbolic ritual you can do after the kids are in bed to close out the year with clarity and peaceIf you’re a mom building a business and craving more space, sustainability, and presence — without giving up your income or ambition — this episode will feel like permission you didn’t know you needed.And if you’re ready to stop hustling, simplify your strategy, and build a business that truly supports your life, I invite you to join Soft Mama CEO — my signature space for women who want a spacious, six-figure business that works with their season of life, not against it.As you head into the new year, ask yourself:What am I no longer available for — and what am I intentionally calling in? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

2025 was the year that stretched me to my limits — financially, emotionally, and spiritually.In this episode, I’m sharing the behind-the-scenes chapter I almost didn’t want to talk about: losing nearly 90% of my income, questioning my identity, releasing work that no longer lit me up, and seriously considering walking away from my business altogether.This year was known as the year of the snake — a season of shedding layers, identities, relationships, and paths that were never meant to come with us into the next chapter. And for me, that shedding wasn’t gentle.I talk openly about:* What it feels like to lose income overnight as a mom in business* Why pivoting into mindset and energetics required me to release fear of judgment* The healing work I had to face when old wounds resurfaced* How slowing down, trusting God, and simplifying my business changed everything* And the two phrases that carried me through the hardest days: “You do not yield” and “To whatever end”If you’re a book girly who’s read Throne of Glass, you’ll understand exactly why Aelin’s story mattered so much to me this year. And if you’re not — you’ll still feel the truth behind choosing not to surrender who you are, even when everything familiar falls away.If 2025 stretched you, cracked you open, or forced you to become someone new — this episode will remind you that you didn’t fail.You transformed.What You’ll Hear in This Episode* Why 2025 felt like a breaking point — and why it wasn’t a mistake* Losing 90% of my income and what it revealed about my business* Outgrowing “safe” work and listening to the call for something deeper* Pivoting into mindset and energetics without needing permission* Almost returning to corporate — and why I ultimately chose alignment* Healing old wounds instead of pushing harder* Simplifying my business to support life as a two-under-two mom* The book-girly lesson that kept me going when I wanted to quit* Why shedding is often the doorway to embodimentWho This Episode Is For* Moms building a business who feel stretched thin* Entrepreneurs navigating an identity shift or pivot* Women who lost momentum, income, or passion and feel scared to admit it* Anyone standing at the edge of a new chapter, wondering if they’re strong enoughKey TakeawaySome years aren’t about expansion — they’re about release.And when you refuse to yield during the shedding season, you don’t lose yourself.You become her. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

In today’s episode of Business & Brunch, we’re talking about 2026 business planning — without the rigid spreadsheets, unrealistic expectations, or planning guilt. This is for service providers (especially moms) who want clarity and consistency, but also want a business that actually fits their real life.I’m breaking down a simple, flexible planning approach that works with your capacity — not against it — so you can move into 2026 feeling grounded, clear, and confident (instead of overwhelmed and behind).No perfection. No pressure. Just a plan you’ll actually use.What You’ll Learn in This Episode:* Why traditional planning doesn’t work for service providers or moms* The mindset shift that makes planning feel supportive instead of suffocating* The 3x3 Planning Method (3 focus areas, 3 offers, 3 rhythms)* How to plan your year without mapping every single month* The Minimums + Moments system that keeps your business moving in any season* How to create direction in your business without burning yourself out* What you actually need written down to call yourself “planned” for 2026Who This Episode Is For:* Done-for-you service providers who hate rigid planning* Moms building businesses while juggling real life* Business owners who want clarity without overcomplication* Anyone who wants consistent income without feeling chained to their calendarTake Action After Listening:After this episode, write down:* Your 3 Focus Areas for 2026* Your 3 Core Offers* Your 3 Business Rhythms* Your Minimums (non-negotiables)* Your Moments (expansion actions when you have capacity)That’s your plan. Truly.Ready for Support?If you want help turning your 2026 vision into a simple, sustainable business strategy — with accountability, structure, and space for real life — apply to Soft Mama CEO.This is where we build businesses that support your life, not run it.https://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=postJoin the Free Community: The Second ShiftIf you want a taste of my world, join my free Telegram community — a space for moms who want real connection, real conversations, and real support (business + inner work). And yes… the Moms After Dark chat is exactly what it sounds like.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Welcome back to Business & Brunch.Today’s episode is the definition of grounding, clarifying, and “oh wow, I really needed to hear that.”I sat down with Marra McDonald — offer strategist, sustainable growth mentor, and mom of two — to talk about what it actually looks like to build a business that supports your life instead of constantly pulling from it.If you’ve ever felt like your offers require more from you than you can give… or like everyone talks about “sustainability” but no one explains what it means (or how to do it)… this conversation is going to be a breath of fresh air.Inside This Episode* What sustainability in business really means for moms* The pivotal moment that forced Marra to rebuild her business from the ground up* How to structure offers that grow with you — even through unpredictable seasons* Why you don’t need to become a coach to scale as a service provider* The biggest misconceptions around “sustainable business models”* How to create capacity, spaciousness, and support without burning out* The mindset shifts moms in business must make to build long-term stabilityWho This Episode Is ForDone-for-you service providers, moms in business, creatives, and anyone craving a business model that doesn’t collapse every time life changes.Brunch Question of the WeekWe kicked things off with the essentials:What’s your go-to brunch order?(Marra’s answer is elite.)Marra’s ResourcesIf you loved this conversation, Marra is inviting you to come experience her world:✨ Sit in on one of her mastermind calls for FREE→ https://marra-mcdonald.mykajabi.com/mastermind-free-sit-in✨ Connect with her on Instagram→ instagram.com/marra.mcdonald✨ Binge her podcast→ ✨ Explore her work→ https://marra-mcdonald.mykajabi.com This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Hey brunch bestie, today we’re going somewhere deeper — the real, raw side of doing the inner work.Not the Pinterest-version of healing.Not the “journal and manifest” highlight reel.The truth about what it actually takes to shed old identities, face generational narratives around money, and become the mom who can hold wealth, freedom, and a thriving business without burning herself to the ground.In this episode, I’m sharing the honest story behind my own identity upgrades — the shadow work, the reprogramming, the postpartum lows, the money wounds I’m still healing, and the exact tools that pulled me out when I didn’t think I could get back up.You’ll hear:* The moment I realized inner work wasn’t optional — it was survival * How EFT, breathwork, and brain reprogramming saved me when I hit the lowest point of my life.* Why moms carry the heaviest internal narratives (and how that impacts your income)* The “I’m not enough” loops… and the truth behind why they’re not actually yours.* The money wounds we inherit without realizing it* How childhood experiences shape your ability to hold wealth, trust money, and feel safe receiving more.* The identity shift required to build a spacious, sustainable 6-figure business* Why strategy alone can’t override a nervous system that doesn’t feel safe growing.* What it looks like to become the mom who has it all* More freedom, more wealth, more ease — without trading time for money or sacrificing motherhood.And if you’ve been feeling the nudge to step into your next chapter… this episode is your reminder that it is okay to want more. You’re not broken. You don’t need to “hustle harder.”You need support for the inner work that makes the strategy stick.Work With Me: Soft Mama CEOIf this episode hits deep and you’re ready for a customized healing + business approach that supports your identity, nervous system, and long-term wealth goals — Soft Mama CEO is where we do this work together.6- or 12-month options available.Apply through the link in the show notes or DM me on Instagram @aliciacroci to explore if it’s the right fithttps://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=postJoin the Free Community: The Second ShiftIf you want a taste of my world, join my free Telegram community — a space for moms who want real connection, real conversations, and real support (business + inner work). And yes… the Moms After Dark chat is exactly what it sounds like.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If you think closing the sale is the end of the journey…think again. Your client experience is the real deal-breaker. One bad interaction, messy onboarding, or confusing process can completely destroy trust—even if your offer is amazing.In this episode of Business & Brunch, I spill a personal story about a company I invested in that completely botched the client experience. Months of frustration, poor communication, and messy delivery slowly chipped away my trust—and now I don’t recommend them to anyone. Sound familiar? This is how sloppy client experiences silently hurt your revenue, referrals, and brand reputation.Here’s what we cover in this episode:* Why a seamless client journey is more important than fancy sales funnels* How poor onboarding, confusing processes, and messy communication destroy trust* Real-life strategies to streamline your client experience and wow your clients every step of the way* The role of an Operations Manager, OBM, or VA in keeping your business smooth and professional* How to gather client feedback, test systems, and continuously improve your serviceIf you’re a service-based business owner who thrives on taking action but is ready to clean up the mess, this episode will help you spot gaps in your client journey and turn messy systems into repeatable, confident sales and long-term client loyalty.I also share how I help women in Soft Mom as CEO audit their business backend, optimize their client journey, and deliver a client experience so smooth that referrals and recurring clients just flow naturally.And for moms building a business? Don’t forget to check out The Second Shift, my free community where real, raw, no-fluff support and connection happens every day.Resources & Links:* Join Soft Mom as CEO: https://wildlycreativestudio.com/soft-mama-ceo/?utm_source=substack&utm_medium=post* DM me on Instagram: @aliciacroci* Free Community for moms in business: The Second Shift: https://wildlycreativestudio.myflodesk.com/second-shift-opt-in This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If you’re exhausted from chasing quick wins, constantly “staying consistent,” or feeling like your income resets every single month, this episode is going to feel like a deep exhale.Today, we’re breaking down the difference between making money and keeping money—and why sustainability is the real strategy behind those 10K–30K months you want.This episode is especially for you if you’re a mom building a service-based business and you’re tired of the pressure, the noise, and the endless “high vibe hustle” advice. Your business wasn’t meant to be a scramble for the next client—it was meant to support your life, your family, and your long-term stability.Inside, we talk about:* Why quick-win culture keeps women stuck in burnout* How to build a business that lasts—even when buyer habits shift* The moment I realized I couldn’t sustain the 10K months I had created* Why “wealth” is actually calm, steady, and rooted in intentional systems* The exact foundations you need to create a spacious, sustainable six-figure business* The difference between chasing trends and building a legacy your kids can depend onIf you’ve been craving a business that feels like a soft landing instead of a sprint, this conversation is going to speak straight to your soul.→ Join Soft Mama CEO — the program for women who want structure, sustainability, and strategy that actually supports motherhood, not competes with it. Apply & book your free consultation to see if it’s a fit.https://wildlycreativestudio.com/soft-mama-ceo?utm_source=substack&utm_medium=post→ Join The Second Shift (Free Telegram Community) — where we talk money, confidence, and motherhood without the hustle.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If you’ve ever stared at your screen trying to write the perfect caption or overanalyzed your content strategy wondering why no one’s buying… this episode is for you.We’re talking about why your content isn’t converting — and spoiler: it’s not because you need a better hook or a new formula. It’s because you’ve stripped the human out of your message.Inside this episode, you’ll learn:* Why focusing on formulas and frameworks kills your connection and magnetism* How to bring your story, conviction, and client results back into your content* What your audience actually cares about when deciding to hire you* The mindset shift that helps you stop second-guessing and start selling with confidenceBy the end, you’ll know exactly how to create content that feels like you — and actually gets clients to say, “I need her.”🫶 Mentioned in this episode:→ Join Soft Mama CEO — the mastermind for moms ready to hit $10K months, stack sales, and step into their highest self in business.https://wildlycreativestudio.com/soft-mama-ceo?utm_source=substack&utm_medium=post→ Join The Second Shift (Free Telegram Community) — where we talk money, confidence, and motherhood without the hustle.https://wildlycreativestudio.myflodesk.com/second-shift-opt-in This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Let’s be honest — you probably didn’t start your business to post about pizza toppings. But here’s the thing: that’s exactly the kind of content that gets people talking.In this week’s episode, I’m sharing how a random Threads post about Hawaiian pizza sparked dozens of DMs, started conversations with new potential clients, and gave my engagement a serious boost — all without a single “business tip” in sight.We’ll break down:* The real reason silly, non-business content helps you sell more* How to use “polarizing” opinions to create connection points* The strategy behind turning engagement into real conversations* Why your personal brand is built on who you are — not just what you do* How to start showing up as a whole person, not just a business ownerIf you’ve been wondering why your content feels flat or why no one’s replying to your stories — this one’s for you. Get ready to have a little fun, shake up your strategy, and see what happens when you stop taking content so seriously.➡️ Apply to join Soft Mama CEO: wildlycreativestudio.com/soft-mama-ceo — the mastermind for moms ready to build six-figure businesses that actually support motherhood.➡️ Join The Second Shift (free community): Join here on Telegram — connect with ambitious moms building six-figure businesses after bedtime.➡️ Follow Alicia on Instagram: @AliciaCrociTag me in your stories and let me know: pineapple on pizza — yes or no? 🍍 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Hey brunch bestie — today, we’re diving into one of the most common mistakes I see women make when they start their business… and it’s the exact reason they struggle to reach 5K, 8K, or 10K+ months.It’s not the algorithm.It’s not your offer.It’s not even your strategy.It’s that you don’t truly know your ideal client.And before you scroll past this thinking, “yeah, yeah, I’ve done my ICA work,” — hang with me. Because I’m not talking about surface-level demographics like age, niche, or job title. I’m talking about the deep psychographics that make your person stop mid-scroll and say, “how is she in my head right now?”In this episode, I’m breaking down:The unsexy (but crucial) step most women skip in their businessWhy knowing your ideal client goes way beyond demographicsHow to write content that attracts leads to you — no chasing requiredThe truth about pain point marketing and how to use it ethicallyHow understanding your client starts with understanding yourselfBecause when you know who you’re speaking to, what they’re thinking, and what keeps them up at night, your content, offers, and sales conversations completely shift.If you’re ready to stop guessing, call in aligned clients, and finally create that six-figure foundation — it’s time to join Soft Mama CEO. This 12-month mastermind is designed to help you build the strategy, mindset, and energetics for a sustainable business that supports your life (not runs it).👉 DM me on Instagram @AliciaCroci or click the link in the show notes to apply.Because only 11% of women are hitting six figures today — and it’s time we change that.🔗 Resources & Links:→ Apply to join Soft Mama CEO Mastermind→ Follow me on Instagram: @AliciaCroci→ Share this episode on stories and tag me if it resonated This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

This week, I’m sharing a really personal episode — one that’s close to my heart as both a mom and a business owner.When I tell people I’m a “two-under-two” mom, most assume my second baby was an accident. But if you know me, you know I plan everything. The truth is, postpartum with my first was one of the hardest things I’ve ever experienced. I honestly didn’t know if I could do it all again — the sleepless nights, the solo parenting while running a business, all of it.But the moment that changed everything was when I saw my firstborn trying to play with a picture of another child on his toy bin. That’s when I knew in my heart that he needed a sibling — and that if I wanted both motherhood and business to feel good, I had to do things differently.I made the decision to build my business around my life instead of trying to fit my life into my business. That meant changing everything — from when I take calls to how I support clients. I stopped trying to cram work into nap times and started working Saturday through Monday, with Mondays as my main call days. It’s when my husband is home and I have the most support with the kids.I also shifted to supporting my clients primarily through Telegram instead of relying on back-to-back calls. That change alone gave me so much freedom — freedom to be present, flexible, and less stressed.But honestly? The biggest shift wasn’t logistical. It was identity work. I had to fully accept that I’m both a mom and a business owner. For a long time, I felt like a fraud preaching “build a business around your life” when mine wasn’t truly supporting me. I was still holding onto what felt safe.I had to let go of that version of me and start acting like the woman I knew I wanted to be — the one who runs a six-figure business while being the mom she always dreamed of being. That meant diving deep into mindset work, shadow work, and healing from the trauma of my first postpartum experience.These shifts didn’t happen overnight. They stretched me. They forced me to ask for help and let others support me. But once I did, everything clicked. I finally built a business that gives me time freedom, financial freedom, and most importantly — peace.That’s what I now help other moms do inside Soft Mama CEO, my 12-month mastermind for moms who are ready to build a six-figure business while working 20 hours or less. Because as moms, we can’t follow the traditional business model anymore. We have to build in a way that actually supports our life.If you’re ready to finally do that — to stop hustling through nap times and start creating a business that gives you both freedom and fulfillment — you can apply for Soft Mama CEO through the link in the show notes or message me on Instagram (@aliciacroci).You already stepped outside the traditional path by starting your business. Now it’s time to take it one step further — and build it your way.Just remember: you get to decide how your life gets to be.I’ll see you next week on Business & Brunch.Resources & Links→ Apply for Soft Mama CEO: https://wildlycreativestudio.com/soft-mama-ceo?utm_source=substack&utm_medium=podcast→ Connect with me on Instagram: @aliciacroci→ Check out all my free resources: https://wildlycreativestudio.myflodesk.com/linkinbio This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If you’ve ever ignored your intuition, said “yes” out of fear or scarcity, and found yourself in a chaotic situation you knew wasn’t aligned—this one’s for you.I’m sharing what it looks like to navigate client chaos, financial stress, and business uncertainty with calm, faith, and mindset tools that actually work. From EFT tapping and journaling to slow mornings with coffee and coloring books, this is your reminder that peace and healing are always available—even in the middle of a breakdown.This episode is for the woman who’s:* Feeling overwhelmed or burned out* Ready to let go of what’s no longer aligned* Craving a slower, softer, more intentional life and businessWe’ll talk about:* How to handle stressful client situations without spiraling* Listening to your intuition and releasing fear-based decisions* The difference between the old you and the healed you* How slow living, mindset work, and soft healing help you stay grounded* What it really means to go all in on your dream life and brandEpisode Highlights* “If you see the red flags, don’t let scarcity and fear control your actions.”* “The healed version of me doesn’t panic—she breathes, regulates, and releases.”* “What if you went all in? What if your life gets better?”* “Slow living isn’t about doing less—it’s about being more present.”→ Grab the Slow Living Reset eBook (10-Day Guide) — Only $22Rediscover peace, presence, and purpose with my 69-page guide to soft healing and intentional living. You’ll get journal prompts, daily rituals, and a full 10-day reset plan I personally use.👉 Get your copy here: https://shop.beacons.ai/aliciacroci/aea86f34-4363-4f8d-ab11-c0313fd6c952Let’s Connect: If this episode gave you that “aha moment,” screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!https://www.instagram.com/aliciacroci/🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Hey brunch bestie — welcome back to Business & Brunch! ☕️ Today, I’m breaking down lead magnets that actually work — not the kind that just collect dust in inboxes. I’m talking about strategic, authority-building, client-attracting magnets that grow your list with people who are ready to buy.In This Episode, I’m Sharing:Why lead magnets matter and how they help you grow faster5 high-converting lead magnet types that actually lead to salesFresh, creative ideas tailored to done-for-you service providersHow to make every download move people closer to working with youBrunch Bestie Homework:Pick one of these ideas and build it out this week. Don’t overthink it — go with the one that aligns with what you’re already selling.If you’re inside Simple Business Builder, the Lead Magnet Library and plug-and-play templates are already waiting for you.And if you’re not in yet? Come join us — we’re building businesses that sell and scale without the burnout.🔗 Resources & Links:Get the 10 Bonus Lead Magnet Ideas for DFY Service Providers List mentioned in this episode: https://wildlycreativestudio.myflodesk.com/10-lead-magnets→ Join Simple Business Builder: Build your brand, structure your offers, and create lead magnets that actually convert.https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9 → Explore my free resources: https://wildlycreativestudio.myflodesk.com/linkinbioLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

In this episode, we’re talking about why clarity in your messaging is the #1 factor in making consistent sales as a done-for-you service provider.You don’t need more content, more features, or more bonuses — you need a message that makes people immediately say: “Yes, that’s what I need.”Here’s what you’ll hear inside today’s episode:The power of simplicity in selling your services3 signs your messaging is confusing potential clientsA client story: how one VA went from ghosted calls to 3 new clients in a month by shifting her messagingA brunch prompt to help you check if your bio and content are clear enoughA simple action step to start clarifying your message todayBrunch Prompt: Could a stranger look at your bio or last post and instantly know what you do — and who it’s for?Clarity sells. Confusion repels.Mentioned in This Episode: Simple Business Builder — help you simplify your brand, your offers, and your strategy so selling gets easier.https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Do you really need a complicated 12-email sequence, four upsells, and a webinar replay to book clients? Nope.This week on Business & Brunch, we’re breaking down how to create a simple, strategic sales funnel as a service provider — one that actually works without feeling sleazy or overwhelming.Funnels don’t have to be scary. They’re simply a path that turns lurkers into leads, and leads into clients. In this episode, I’ll show you:The three must-have parts of every funnel (and which one most service providers skip)A super simple funnel example for done-for-you providers (designers, VAs, SMMs, etc.)How to figure out where your funnel is incomplete so you can finally start convertingThe exact questions to ask yourself to map out your funnel this weekIf people are finding you but not buying, your funnel probably isn’t broken — it’s just unclear. This episode will help you clean it up and make it work.Mentioned in This Episode: Simple Business Builder — where I help you build your offer suite, position yourself as the go-to in your niche, and create backend systems (like funnels!) that actually work.Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If your business feels scattered, your offers are probably the reason. Most done-for-you service providers fall into the trap of creating too many random offers, custom-quoting every client, and unintentionally confusing their audience.In this episode of Business & Brunch, we’re talking about how to build an intentional offer suite that’s simple, strategic, and actually scalable. You’ll learn how to stop reinventing the wheel every time a new lead comes your way — and instead, create a clear client journey that works for you and your clients.Here’s what we cover:Why your offer suite isn’t just a list of services — it’s a journeyThe 3 types of offers you really need (and nothing more)How to make your offers easier to sell, upsell, and down-sellA real-world example of a simple offer suite for a social media managerQuestions to ask when auditing your current offersBy the end, you’ll know how to streamline your offers so clients instantly understand how to work with you — and so you stop running yourself ragged trying to do it all.Brunch Prompt: What’s your main offer? Does your audience actually know that’s your zone of genius — or are you giving them too many doors to walk through?Mentioned in This Episode: Simple Business Builder — where I help you build your offer suite & position yourself as the go-to in your niche. Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up!🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

This episode is a masterclass in resilience, real talk, and building a business that actually supports your life. Abbi shares her raw journey of entrepreneurship through some of life's hardest moments and reveals why you're probably leaving thousands on the table by undervaluing your expertise. If you're ready to stop giving away your brilliance for free and build something sustainable, this one's for you.Key Highlights Compartmentalization During CrisisHow Abbi kept her business running during family emergenciesKnowing your bare minimum and scheduling breakdowns for laterMaking responsible decisions to step back when you can't serve clients properlyFrom Crisis to Million-Dollar BusinessBuilt reputation as someone who delivers no matter whatCreated courses helping mothers build flexible businessesGenerated over $1 million but walked away when it no longer aligned with her valuesStarting Over at 48Closed successful business to design one around what truly lights her upCurrent focus: Reality Check Sessions at $1,000/hourSustainable $20K months without overwhelming scaleStop Giving Away Your Expertise Warning Signs You're Undervaluing Yourself:Clients saying "I never thought of that before"People frantically taking notes during callsSolving entire problems on free discovery callsGiving away systems that took years to developThe Solution:Record discovery calls for learningUse AI to analyze what valuable insights you're sharingCharge for consulting, not just deliverablesSet boundaries: "I can't do this over DMs - let's set up a call"Current Business ModelReality Check Sessions: $1,000 one-hour strategic sessions3-Month Coaching: Implementation support for select clientsGroup Coaching: Small group work in communitiesFocus on getting paid for thinking, not just deliverablesKey Mindset Shifts Give Yourself GraceNo business decisions are undoableThank past versions without regretYou are enough at every stageChoose Joy ConsciouslyActively choose happiness in all aspects of lifeDon't let perfectionism hide your greatness from the worldYour audience doesn't know how it's "supposed" to lookGuest Bio: Abbi Perets is a mom of five, longtime business owner, and messaging strategist with 20+ years of experience. She built her business during incredibly hard seasons, including raising a developmentally disabled child who battled cancer, proving you don't need a perfect life to build a powerful business.Free Resource The Hidden Money Map: Identify patterns where you're giving away money and learn to get paid for your expertise. Connect with Abbi PeretsWebsite: successfulfreelancemom.comLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

"I don't post for 3 weeks because life got busy" — and then wonder why the business feels stuck.The truth is, consistency isn't just a marketing strategy. It's self-leadership. And it's the difference between having a hobby and running a business.In this episode of Business & Brunch, we're diving into why showing up consistently is the CEO skill that changes everything — and how to build the discipline that turns your expertise into income.What You'll Learn:Why consistency is actually about self-leadership (not just posting more)The 3 ways consistent showing up compounds your resultsHow one VA went from radio silence to 2 new clients in a month with ONE discipline shiftThe difference between busy work and strategic consistencyA 7-day challenge to build your consistency muscle (starting today)Action Step: Set a 7-day consistency challenge. Pick one platform and commit to showing up every single day for a week. No overthinking, no perfectionism — just build the muscle.Then DM ME "I'm building discipline" so I can cheer you on!Mentioned in This Episode: Simple Business Builder — where we help you build a brand, not just a business. Because showing up like the CEO you are changes everything.Let's Connect: If this episode was the kick in the pants you needed, screenshot it, share it on Stories, and tag me @aliciacroci. Let's normalize talking about discipline like the superpower it is.🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

"I'll manage your social media" vs. "I help busy CEOs stay visible, sell more, and never open Canva again" — same service, completely different energy.The truth is, your offer isn't the problem. How you're talking about it is.In this episode of Business & Brunch, we're diving into the positioning shifts that turn your service from "nice to have" into "I need this NOW" — because when you elevate how you talk about your work, everything changes.What You'll Learn:Why great offers fail (hint: it's not the deliverables)The 3 keys to positioning that makes clients say "take my money"How one social media manager went from crickets to booked out in 30 days with ONE positioning shiftThe formula for an elevator pitch that actually convertsWhy you're probably selling tasks when you should be selling transformationsAction Step: Rewrite your elevator pitch using this formula: "I help [who] achieve [transformation] through [your unique method or skill]."Then DM me your new pitch — I'll send you one tip to make it even stronger.Mentioned in This Episode: Simple Business Builder — where we help you master positioning so your offer becomes a must-have, not a maybe. Stop blending in and start standing out.Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your positioning glow-up!🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

"From Freelancer Energy to CEO Mindset" — it's time for the upgrade.The truth is, you don't need more credentials, more experience, or someone else's stamp of approval. You need to step into the authority you already have.In this episode of Business & Brunch, we're exploring the energy shift that changes everything — and showing you how to move from freelancer mindset into true business ownership energy. Because it's not about being perfect. It's about owning your expertise, commanding respect, and finally charging what you're worth.What You'll Learn:Why waiting for validation is costing you premium clientsThe subtle ways you're undermining your own authority (and repelling ideal clients)How to shift from freelancer energy to CEO mindsetWhat showing up as the expert actually looks like in your content and salesA real client story: How one energy shift led to 3 retainer bookings in one weekAction Step: This week, do a permission audit:Notice where you're over-explaining, apologizing, or asking for approvalWrite this on a sticky note: "I run a business. I don't need permission to take up space."Put it on your laptop and read it before you post, pitch, or show upYour business doesn't need your humility. It needs your confidence — and that starts with stop asking for permission to own your space.Mentioned in This Episode: Simple Business Builder — the membership for DFY service providers ready to stop waiting and start leading. Get the messaging, mindset, and premium offers that command respect.Let's Connect: If this episode lit a fire under you, send me a DM and tell me: What are you claiming TODAY? I want to cheer you on as you step into the CEO energy you've been hiding.🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Ready to build a business that actually supports your life instead of draining it? In this episode, Jenny Suneson, podcast strategist and CEO of Podcasting for Moms, shares her journey from virtual assistant to running a thriving podcast agency while raising two kids.Discover how Jenny successfully planned for TWO maternity leaves, ditched social media overwhelm, and built a sustainable business model that works in just 20 hours per week. Whether you're planning for maternity leave, feeling burnt out from the Instagram grind, or ready to explore podcasting as your visibility strategy, this episode is packed with actionable insights.What You'll LearnJenny's Business Evolution: How she transitioned from VA to podcast strategist and why she niched down to serve moms specificallyReal Maternity Leave Experience: Jenny's honest take on planning and executing two 3-month maternity leaves, including what worked and what she learnedDitching Social Media: Why Jenny gave herself permission to stop focusing on social media and how she shifted to email + podcasting insteadPodcast Metrics That Matter: Beyond downloads - tracking consumption rates, opt-ins, and actual conversions from your showManaging Sick Kids & Business: The reality of rescheduling meetings, working around nap schedules, and handling unexpected disruptionsLong-term vs Quick Wins: Why podcasting takes about a year to see consistent results and how to stay motivated during slow growth periodsAbout Jenny SunesonJenny Suneson is a podcast strategist, CEO of Podcasting for Moms, and the queen of making visibility feel simple and sustainable for mom entrepreneurs. She's been in the online space since 2016 and now helps mompreneurs launch and grow their podcasts in part-time hours without burning out or relying on social media to make sales.Jenny has successfully navigated two maternity leaves while growing her business and is passionate about helping other mom entrepreneurs build businesses that truly support their family life.Resources MentionedFree Resources from Jenny:Maternity Leave Blueprint: https://momsmakemoneycollective.com/maternity-leave-blueprint Mic Drop Method (for podcast guesting): podcastingformoms.co/mic-drop-methodPodcast Growth Blueprint: podcastingformoms.co/podcast-growth-blueprintConnect with Jenny:Website: podcastingformoms.coPodcast: Podcasting for MomsInstagram: @jenny.sunesonThreads: @jenny.sunesonAction StepsIf you're planning maternity lLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

“If I just had more time…” — sound familiar?The truth is, you don’t need longer days. You need stronger boundaries.In this episode of Business & Brunch, we’re calling out the lie that more time will fix your business — and showing you how to shift into being the CEO of your calendar. Because it’s not about doing more. It’s about protecting your energy, your priorities, and your ability to stay focused on what actually matters.What You’ll Learn:Why “waiting for more time” is keeping you stuckThe mindset shift every DFY service provider needs to reclaim their calendarHow to create boundaries that protect your time (and your peace)What focus really looks like when everything feels urgentA real client story of scaling without working more hoursAction Step:This week, do a boundary audit:Look at what’s draining your time or energyPick one new boundary to implement — no client calls before 10 AM, one screen-free night, etc.Hold the line. No exceptions.Your business doesn’t need more hours. It needs your best energy — and boundaries protect that.Mentioned in This Episode: Simple Business Builder — the membership for women who want to grow their business without burning out. Get clear, get focused, get results — on your terms.Let’s Connect:If this episode hit home for you, screenshot it, share it on Stories, and tag me @aliciacroci. I want to cheer you on as you start protecting your time like the CEO you are.🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Ever stare at your screen for 30 minutes trying to write a post… and end up ghosting your content plan altogether?You don’t have a content problem. You have a clarity problem.In this episode of Business & Brunch, we’re calling out why your message isn’t landing — and how to create content that doesn’t just get likes, but actually converts. If you're a done-for-you service provider who's tired of shouting into the void online, this one is a must-listen.What You’ll Learn:Why posting more doesn’t automatically lead to more clientsWhat brand clarity actually means (and how to know if you have it)The 3 C’s of content that convertsA breakdown of how to rewrite your content to clearly connect with your ideal clientsA real client story that proves you don’t need to change your offer — you need to clarify your messageAction Step:Look back at your last 10 pieces of content and ask yourself:What am I trying to be known for?What offer am I pointing back to?Would someone brand new understand what I do just from this?Then go rewrite one post with more clarity. Just one.Mentioned in This Episode: Simple Business Builder — the foundational business membership for women who want to create a clear, compelling brand that attracts aligned clients on repeat.Let’s Connect:If this episode gave you a gut check or major clarity moment — screenshot it, share it on Stories, and tag me @aliciacroci I want to hear what you’re shifting.🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

You’re not falling behind because you’re lazy. You’re falling behind because you’re running your business on effort instead of strategy. In this episode, we’re calling out the burnout loop that so many done-for-you service providers get stuck in — and how to finally break it by shifting from “doing more” to doing what actually moves the needle.If you’ve ever found yourself panic-posting, scrambling to stay consistent, or second-guessing your offers because nothing seems to land — this is your episode.What You’ll Learn:The truth about why more hustle doesn’t equal more resultsHow to recognize when you’re stuck in the Burnout LoopWhat real strategy looks like (hint: it’s not a template or a 90-day plan)The 3 core questions every service provider needs to answer to build a business that actually worksWhy simplifying your offers and messaging can unlock more ease and more salesAction Step: Go review the last 5 pieces of content you posted. Ask yourself:Did this have a clear purpose?Was it speaking directly to the person I want to help?Did it lead back to what I actually sell?If not — it’s time to stop relying on hustle and start building with intention.DM Me: If you’re not sure where to start with strategy, DM me the word STRATEGY on Instagram @aliciacroci. I’ll send you something to help you get clear — no fluff, no pitch.Mentioned in This Episode:Simple Business Builder — the monthly membership where done-for-you service providers learn how to stop winging it and start running their business on solid strategy.Let’s Connect:Screenshot this episode, share it to Stories, and tag @aliciacroci with your biggest takeaway.Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If your content is solid, your offers are strong, and you’re showing up consistently — but sales are still slow? You don’t have a strategy problem. You’ve got a brand problem.In this episode, I’m breaking down the psychology behind why your audience isn’t buying (even if they like your content). We’ll unpack the 5 research-backed principles that drive trust, connection, and conversions — and how you can start applying them in your brand today.If you’re tired of doing everything “right” and still not getting results… this one’s for you.In this episode, we dive into:Why visibility without branding won’t get you salesHow the Mere Exposure Effect builds trust before you pitchWhy clarity (not cleverness) convertsThe emotional trigger that actually makes people say yesHow your brand becomes a sales tool (if you let it)Resources + Links Mentioned:👉 Build Your Brand: An Interactive eBook Create a personal brand that attracts clients, builds trust, and helps your content actually convert. Grab your copy here🖤 Simple Business Builder Membership Need ongoing support while you build a brand + business that actually works for your life? Inside Simple Business Builder, we focus on mindset, personal brand, strategy, marketing, and consistent $5K months — without the hustle. Learn more + join us here📝 Want to read the full blog version of this episode? Check it out hereEnjoyed this episode?Share it with a biz friend who needs to hear it, and tag me @aliciacroci so I can cheer you on.And don’t forget to subscribe so you never miss a brunch-worthy business breakdown.Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

In this episode of Business & Brunch, we’re breaking down one of the most misused pieces of mindset advice: “Act as if you already have it.”Because let’s be real — acting “as if” can quickly turn into performing abundance, over-investing, and ending up in survival mode wondering where the hell your manifestations are.I share my own story of following this advice to the letter and still ending up with more debt than momentum — and what finally clicked to turn it all around.We’ll dive into:Why “acting as if” doesn’t mean spend like a maniacThe real difference between embodying your higher self vs. performing itHow I shifted from panic-driven decisions to grounded self-trustWhy building your business from clarity + strategy changes everythingThe exact journal prompt I still use to check myself before I actIf you’ve ever felt like you were doing everything “right” but nothing was working — this is the one to sit with.✨ Journal Prompt: Where am I “acting as if” from performance — not power? What would the grounded version of me actually choose right now?—Ready to build a business from actual self-trust, strategy, and alignment? Inside Simple Business Builder, we help you build out your offers, personal brand, marketing, and sales systems from the version of you who is already in her power.This is where consistent $5K months become your new normal — without burnout, fluff, or financial chaos.Learn more + join here → https://app.heartbeat.chat/simplebusinessbuilder/invitation?code=D479F9 Be sure to tag @AliciaCroci on Instagram when you’re listening—she’d love to celebrate with you!FREE Resources and ways to work with Alicia FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

This week on Business & Brunch, we’re talking about something every mom in business has faced (or will face): running your business when your child is sick — and choosing to put them first, guilt-free.I’m sharing what happened last week when my 12-month-old came down with hand, foot, and mouth, and how past-me would’ve tried to power through... but healed-me shut the laptop and honored my priorities.We’re diving into:Why boundaries matter more than backup plansHow to build a business that doesn’t fall apart when life gets messyWhat it really means to work with aligned, dream clientsAnd how I walked away from guilt by building a business that supports my real lifeIf you’re tired of feeling like your business can’t handle sick days, schedule shifts, or just being human — this episode is a must-listen.Ready to build a business that actually works for your life — not against it? → Join us inside Simple Business Builder: where we simplify your offers, align your strategy, and create a business that supports you, not just your calendar.→ Join the monthly membership hereLet’s Keep the Conversation Going:Did this episode hit home? Share your thoughts and tag @aliciacroci so I can cheer you on!Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

I did everything I was supposed to do before maternity leave — hired help, set up systems, communicated with clients, and prepped my sales strategy to stay visible.But 12 weeks postpartum, everything fell apart.In this episode, I’m pulling back the curtain on one of the hardest — and most important — seasons of my business journey. I’ll share what went wrong, what I learned the hard way, and how I rebuilt my business to actually support me first.Whether you’re a mom in business or building a brand that’s meant to last through real life, this one’s for you.We talk about:The $8K loss I took after maternity leaveWhy my “hustle-free” business wasn’t actually built for motherhoodThe hard lessons that led to stronger systems, pricing, and boundariesHow I rebuilt my offer suite to support $20K cash monthsThe mindset shift every mom in business needs to hearWhy Simple Business Builder is the best place to start if you're done doing the most for the least🎧 Press play and let’s talk about what it really takes to build a business that supports your life.Let’s Keep the Conversation Going:Did this episode hit home? Share your thoughts and tag @aliciacroci so I can cheer you on!If you’re building a business while raising babies… If you’re doing everything “right” but still feel like you’re drowning… If your business only works when you are constantly working — it’s time for something different.Simple Business Builder was made for moms who are ready to stop building their business on hustle and start creating one that supports their real life.Inside the membership, we:→ Simplify your offers (so they’re clear, sellable, and scalable) → Align your strategy with your capacity — not what Instagram says you “should” be doing → Help you build a business that supports you being a mom first — without sacrificing profitBecause your business should work for you — even when life gets messy.→ Join the monthly membership hereLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Everyone wants to tell you that you just need to get better at sales. Master your pitch. Tweak your messaging. Raise your prices. But what if your problem isn’t the pitch — it’s your belief?In this episode, I’m breaking down why your confidence in your offer matters more than your sales script ever will. Because being good at what you do will only take you so far if you don’t actually believe in what you’re selling. We’re diving into how self-doubt shows up in your content, your calls, and your conversion… and what it really takes to shift that.What You’ll Learn:Why being great at sales isn’t enoughThe hidden beliefs blocking your conversionsA quick self-audit to check if you’re sold on your offerThe belief-first approach that makes sales feel natural👀 Ready to rebuild your business on belief, not burnout? Join us inside Simple Business Builder — the business membership for women who want to create consistent $5K months without the hustle.Let’s Keep the Conversation Going:Did this episode hit home? Share your thoughts or answers to the prompts on Instagram and tag @aliciacroci so Alicia can cheer you on!If you’re tired of trying every sales strategy and still not seeing consistent clients… If you’re doing all the “right” things but second-guessing your offers, your value, and your next move…It’s not that you need to work harder.It’s that your business needs to be built on belief — not burnout.Simple Business Builder was made for women who are done overcomplicating their business and ready to grow in a way that actually feels good.Inside the membership, we:Simplify your offers (so they’re clear, sellable, and scalable)Align your strategy to your real lifeHelp you build a business that feels as good as it looks — without doing the mostBecause more isn’t always better.Better is better.→ Join the monthly membership hereLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

In this episode of Business & Brunch, I’m pulling back the curtain on how I rebuilt my business model to consistently bring in $20K cash months while working less than 20 hours a week — as a solopreneur and a mom first.You’ll hear exactly how I reverse engineered my offer suite, pricing, and time — and how this same strategy works whether you're aiming for your first $5K month or scaling into your next level.We’re not talking about hustling harder. We’re talking about building smarter — with a structure that supports you.Inside this episode, I share:How I reverse engineered my business model to hit consistent $20K monthsWhy I started with my membership offer and worked upwardHow I calculated capacity, pricing, and hours for every part of my offer suiteThe process I use with clients to simplify and scale their businessWhy this method prevents burnout and protects your boundariesReady to build a business that doesn't thrive on hustling 24/7/365?→ Join the Simple Business Builder here🔗 Let’s Stay Connected:→ Screenshot & share this episode on IG and tag me @aliciacroci — I’d love to cheer you on🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

I thought buying my first home would just be a big life milestone — but it ended up teaching me one of the most powerful business lessons I’ve ever learned. In this episode, I’m sharing the full story: the Pinterest board dreams, the sea of bland new construction homes, and the one house that finally felt like home. And how that entire journey made me realize why my business (and yours) should never be built from a template.You’ll hear how I used that moment to reshape how I coach clients on business development, personal branding, marketing, and selling offers in a way that actually feels good. Because if your business doesn’t feel like home to you, how will anyone else feel like they belong there?What You’ll Learn in This Episode: 🏡 Why your business shouldn’t look or feel like everyone else’s 💡 The connection between charm, individuality, and client attraction 🧩 How to stop following plug-and-play strategies that don’t fit your life 🗣️ What it looks like to bring more of YOU into your marketing and brand 💸 Why alignment makes sales easier — and more sustainableLinks & Resources: ➡️ Join Simple Business Builder – 50% off your first month with code LAUNCH50 📲 DM me or tag @aliciacroci on Instagram and let me know what landed for you 🖤 Let’s build your business like you’d build your dream home — with soul, intention, and charmIf You Loved This Episode: ✔️ Take 1 minute to leave a review ✔️ Share it with a friend who’s tired of cookie-cutter business advice ✔️ Subscribe for more episodes that blend real life + aligned strategyLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

In this episode, I’m sharing the raw truth about survival mode—how it shows up in your business, how it impacts your nervous system and energy field, and the personal shift I experienced after becoming a mom.You’ll learn:What survival mode really looks like (even when you're high-functioning)The role cortisol and nervous system regulation play in your ability to scaleHow chronic stress lowers your vibrational frequency and blocks manifestationThe healing journey I had to go through to reclaim alignment and simplicityWhy rebuilding your business from safety is the only sustainable way forwardReady to stop surviving and start scaling with ease?Join Simple Business Builder and build a freedom-based business that actually supports your life. Get 50% off your membership subscription with code LAUNCH50.Let’s Keep the Conversation Going:Did this episode hit home? Share your thoughts or answers to the prompts on Instagram and tag @aliciacroci so Alicia can cheer you on!→ Join the monthly membership here🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Episode Summary:You didn’t start your business to feel trapped, overwhelmed, or burned out—but somehow, it’s easy to end up there. In this episode of Business and Brunch, Alicia gets real about how to reclaim your freedom, reset your mindset, and realign your business with the life you actually want to live.Alicia shares how she went from working 24/7 and missing out on family memories to building a spacious, aligned business that supports her energy, joy, and schedule as a mom and business owner. You’ll walk away with powerful mindset shifts, journaling prompts, and practical tips to build a business that serves you—not the other way around.Inside the Episode:The real reason you started your business—and how to get back to thatThe sneaky way hustle culture creeps into entrepreneurship (even when we “know better”)Alicia’s exact calendar setup for 20-hour workweeks & Monday-only calls3 powerful reset questions to realign your business with your lifeWhat to do when your offers, schedule, or systems start to drain youA mindset shift to help you take your power back: “I run my business. It does not run me.”Journal Prompts from This Episode:What does your ideal day look like?What parts of your business feel like obligation instead of desire?What would your business look like if it supported your energy and didn’t drain it?Power Reminder: You run your business — it does not run you. Write it down, say it out loud, and watch what changes.Let’s Keep the Conversation Going: Did this episode hit home? Share your thoughts or answers to the prompts on Instagram and tag @aliciacroci so Alicia can cheer you on!If you’re over the burnout loop and ready to grow your business your way, Simple Business Builder was made for you.This is where we simplify your offers, align your strategy, and help you build a business that feels as good as it looks — without doing the most.Because more is not always better. Better is better.→ Join the monthly membership here🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

This episode is a raw one. I’m opening up about a year that cracked me wide open — from losing parts of myself in motherhood to feeling completely disconnected from my mission, my voice, and even my business.I talk about what it really looks like to pour into everyone else until there’s nothing left for yourself, and how that slow erosion of identity impacts everything — especially how you show up in your brand, your marketing, and your ability to sell.Because the truth is:How can someone truly know you — and be sold on you — if you don’t even know yourself?In this episode, I’m sharing the behind-the-scenes of rebuilding my identity as a woman, a mom, and a mentor for women who want more — more money, more freedom, more happiness. I also share why I’ve stopped overcomplicating my mission and how getting radically honest helped me find clarity again.I dive into:How motherhood forced me to reevaluate my priorities, my friendships, and my businessThe resentment, loneliness, and burnout I had to face head-onWhy I let go of advice that pulled me away from my original missionThe power of anchoring back into your “why” when business feels heavy or slowWhy helping women build wealthy, happy lives still matters more than anything to meHow knowing yourself is the real key to magnetism and consistent salesWhether you’re a stay-at-home mom, a burnt out entrepreneur, or a woman trying to find herself again in the chaos — this episode will remind you: You're allowed to rebuild. You’re allowed to want more. And you’re allowed to do it in your way.Ready to Become Your Wealthy Self?If you’re ready to boldly step into your authentic power, claim your space, & build a business that supports YOU,Simple Business Builder was made for you.This is where we simplify your offers, align your strategy, and help you build a business that feels as good as it looks — without doing the most.Because more is not always better. Better is better.→ Join the monthly membership here🔗 Let’s Stay Connected:→ Screenshot & share this episode on IG and tag me @aliciacroci — I’d love to cheer you on🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

If you're doing all the things in your business but still feel stuck, exhausted, or low-key resentful... you might be in a hustle hangover. And trust me — I’ve been there.In this episode, we’re talking about the addiction to productivity that so many women carry in the online business space, how it keeps you spinning your wheels, and why slowing down might actually be the key to scaling with more ease, alignment, and income.What You’ll Learn:The sneaky signs you’re stuck in hustle mode (even if it looks like success on the outside)Why we tie productivity to self-worth — and how to unlearn thatThe difference between real momentum vs. burnout-fueled actionHow space, rest, and simplicity actually help you grow fasterPowerful prompts to help you reset, realign, and move differentlyReady to Ditch the Hustle?If you’re over the burnout loop and ready to grow your business your way, Simple Business Builder was made for you. This is where we simplify your offers, align your strategy, and help you build a business that feels as good as it looks — without doing the most.Because more is not always better. Better is better. → Join the monthly membership here🔗 Let’s Stay Connected:→ Screenshot & share this episode on IG and tag me @aliciacroci — I’d love to cheer you on🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Welcome back to Business & Brunch, the podcast for women who are done doing business the “right” way and are ready to build a freedom-based business that feels like them. I’m Alicia — your favorite mindset & business coach — and this episode is for the woman who knows she’s meant for more, but still feels stuck living by someone else’s rules.Let me ask you a question that changed everything for me: Who are you living for? If the answer isn’t “myself”… we need to talk.Inside this raw, real episode, I’m taking you behind the scenes of:The years I spent making “safe” choices to please everyone but meHow I almost joined the Air Force (yep, that almost happened)Why my “stable” marketing job left me feeling completely hollowWhat finally pushed me to say, “F this — I’m building a life I actually want”The mindset shifts that helped me break free, rebuild my business, and live in alignment with meBecause here’s the truth: you can be booked out, making sales, and still feel out of alignment if your life and business aren’t built for you.This is your permission slip to stop performing, start choosing yourself, and build a business from the inside out — one that honors your energy, your vision, and your next level.Ready to Live for You?If this episode sparked something in your soul and you’re done playing small,Simple Business Builder is calling your name. This isn’t hustle culture disguised as strategy. It’s the realignment you’ve been craving. →Join the Monthly Membership HereBe sure to tag @AliciaCroci on Instagram when you’re listening—she’d love to celebrate with you!🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ → Follow me on Instagram→ Follow me on TikTok → Don’t forget to follow & share this with a bestie who needs this reminderYou’re not behind. You’re just getting started. And your next level? She’s already waiting for you.Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Hey queen — welcome back to Business & Brunch. This isn’t your typical “I manifested six figures with a latte and a vision board” type of intro.In today’s episode, I’m pulling back the curtain on how I really got here — from managing 80+ social media accounts at a corporate job that didn’t give a damn about me… to walking away from burnout, hustling my way through early entrepreneurship, and finally rebuilding my business in a way that actually supports my life (not just drains it).If you’ve ever felt like you left the 9–5 only to recreate the same trap in a cuter outfit — this one’s for you.We’re diving into:Why I started my business (spoiler: it wasn’t to become an influencer)How I scaled fast — and hated the way it feltThe moment I decided to burn it all down and build something betterWhat you can expect from this podcast moving forwardAnd why I know you can build a business that gives you time, space, and serious incomeThis podcast is for women who are done doing business the “right” way — and ready to do it their way.Whether you're multitasking with kids, sipping your third coffee, or driving to your part-time job while building your dream — this space is for you. Expect unfiltered stories, strategy that actually works, and the mindset shifts that helped me ditch burnout and step into my wealthy AF era.WARNING: Occasional f-bombs and hot takes ahead. Maybe pop your earbuds in if the kids are around.Be sure to tag @AliciaCroci on Instagram when you’re listening—she’d love to celebrate with you!🔗 Resources & Links:→ Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbioFREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️  → Follow me on Instagram→ Follow me on TikTokLet's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Welcome to the very first episode of Business & Brunch – a space for the multi-passionate, big-dreaming woman who’s ready to build a business that fits her life (not the other way around).In this kickoff episode, your host Alicia Croci shares the behind-the-scenes of finally launching the podcast after sitting on the idea for a year. She dives into the mindset blocks that held her back, including the pressure to niche down and be known for just one thing—and how she finally said fck the rules* and created a show that celebrates all sides of her.Here’s what you’ll get inside Business & Brunch:Unfiltered, short & sweet episodes (perfect for your commute or coffee break)Practical mindset, marketing, sales & messaging tipsStories from Alicia’s journey as a mom, entrepreneur, and energetic business coachThe truth about creating a wealthy life—on your termsWhether you dream of scaling your biz to six figures or simply want more time to spend with your babies while still making bank, you’re in the right place.Core topics covered in this podcast include:Marketing & sales strategyMessaging & personal brandingMindset, manifestation, & energetic alignmentReal-life experiences of growing a values-aligned businessAnd building your version of wealth—whatever that looks like💬 Heads-up for Moms: This podcast is marked explicit. Alicia occasionally swears (especially when she’s fired up and in the flow), so if you’ve got little ones in the car or around the house, you might want to pop in your earbuds.Be sure to tag @AliciaCroci on Instagram when you’re listening—she’d love to celebrate with you!FREE Resources and ways to work with Alicia FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com

Ready to build a business that fits your life — not the other way around? Welcome to Business & Brunch, the podcast for women who are done with the hustle-for-hustle’s-sake mindset and ready to claim more money, more freedom, and a lot more power.I’m Alicia — business and mindset coach, marketing boutique agency owner, mom, and your permission slip to take up space and trust yourself. Inside this trailer, you’ll get a feel for what you can expect from the show: ☕ unfiltered conversations about business, strategy, mindset, and messaging ☕ reclaiming your power and building your way — not the 'right' way ☕ creating a business that makes you money and gives you your life backIf you’re ready to stop following rules that were never meant for you, hit that subscribe button. And let’s be besties on socials too: → Follow me on Instagram @aliciacroci → Hang with me on TikTok @yourcoachaliciaThis is just the way our life gets to be — and I’m so glad you’re here. 🥂Let's Connect: If this episode gave you that "aha moment," screenshot it, share it on Stories, and tag me @aliciacroci. I want to see your offer suite glow-up! https://www.instagram.com/aliciacroci/ 🔗 Resources & Links: → Check out ways to work with me + FREE resources: https://wildlycreativestudio.myflodesk.com/linkinbio FREE Community for women who crave money, freedom, & unshakable confidence 😎✌🏻but also want a community that is more than just business chats ☕️ https://t.me/+_WyAqSL1dLplZmVh This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit aliciacroci.substack.com