Deep Thoughts With Michelle Handy

Send a textIn this episode, we explore how behavioral science, empathy, and relationship-centered leadership come together to shape modern insights work — with Rachel Ousley, behavioral scientist and B2B Marketing Research Lead at Canva.Rachel has worked with brands including Google, Chanel, Vans, and Adidas, and her path from communication strategy to behavioral science has given her a rare blend of academic rigor and practical storytelling skill.We talk about how relationships can be a superpower for researchers, how to bridge the gap between stakeholders and data, and why empathy and authenticity are key to lasting influence. Rachel also shares how behavioral science can decode human experience — from understanding aging and identity to designing better conversations between brands and consumers.In This Episode, You’ll Learn →How Rachel’s path from PR and brand strategy to behavioral science shaped her research styleWhy empathy and relationships are the foundation of effective insights workPractical ways to build trust with stakeholders (and prevent “order-taker” research)How behavioral science and cultural intelligence reveal what women really think about agingHow to prioritize and scale research when timelines and budgets are tightThe underrated power of virtual qualitative research and neuroscience-based methodsHow AI is changing stakeholder communication — and how researchers can use it as a creative partnerThe future of insights leadership: simplifying without oversimplifyingFeatured Guest: Rachel Ousley Rachel Ousley is a behavioral scientist and consumer insights leader who blends psychology, research design, and brand storytelling. She earned her MSc in Social Cognition from University College London, where she studied empathy toward refugees, and has since led research for global brands at Canvas 8, Google, and Canva. Her mission: to decode the “human in the data.”Resources & MentionsWomen Engaged in Behavior (WEB) NetworkFollow Rachel on LinkedInGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore career transitions, building something from scratch, and embracing ambiguity with Dr. Christine May — founder of Evolve Consulting and former Head of Behavioral Science at Noom. Christine’s story is a blueprint for moving beyond traditional paths — from a nearly tenured academic career to leading behavioral science in tech, and now to running her own consulting business. We unpack how she’s built teams and companies without a roadmap, what she’s learned about navigating uncertainty, and why strong opinions (loosely held) are essential for entrepreneurs and scientists alike.In This Episode, You’ll LearnWhy Christine left a near-tenure academic career in 2020 to pursue the unknownHow she built Noom’s behavioral science division from the ground upWhy “ambiguity tolerance” might be the strongest predictor of entrepreneurial successPractical advice for academics transitioning into industryHow to network authentically — and why warm introductions matter more than résumésWhat it really means to run your own consulting business (hint: accounting, sales, and all)Featured Guest: Dr. Christine MayChristine May, PhD, is a behavioral scientist, entrepreneur, and founder of Evolve Consulting, where she partners with digital health companies and academic teams to bring evidence-based behavioral interventions to life. Before launching her own business, she spent several years at Noom, where she built and led their behavioral science division. Christine now co-leads the IGNITE Bootcamp alongside Val Silfee, helping academics and clinicians navigate industry transitions. She’s passionate about women’s health, evidence-based design, and empowering scientists to step into leadership.Highlights & TakeawaysKnow when “stability” becomes risky: When the rinse-and-repeat cycle outweighs growth, it’s time to move.Plan loosely, act decisively: Have a plan — but hold it lightly. The ability to pivot fast is your edge.Ask, don’t dictate: Great leaders and scientists gather data through questions, not assumptions.Ambiguity is the job: Whether in startups or entrepreneurship, there’s no roadmap — you’re building it as you go.Reverse vs. irreversible decisions: Christine’s framework for deciding when to analyze deeply vs. act fast.Build your network like a scientist: Collect data, connect authentically, and offer value first.Entrepreneurship ≠ freedom only: It’s accounting, operations, and constant context-switching — but also creative autonomy and deep fulfillment.Resources & MentionsEvolve Consulting with Val SilfeeWorkshops for Academics Get in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore career pivots, real-world behavior change, and navigating life’s curveballs with Val Silfee: exercise physiologist, behavioral scientist, and principal consultant helping digital health teams build interventions that actually work. Val shares how a single keynote at SBM cracked open her sense of what was possible beyond academia, the culture shock of moving to industry,  and the six-month ramp it took to feel fluent. We also go deep on resilience: buying a house, getting laid off days later, a toddler ER visit, and a year-long mystery illness, plus how therapy, medication, and mantras helped her rebuild. Finally, we talk about Evolve Consulting, co-leading the IGNITE Bootcamp with Dr. Christine May, and why behavior change happens outside the app.In This Episode, You’ll LearnThe “lightbulb” moment that sparked Val’s academia→industry jumpWhy six months of imposter feelings is normal (and what speeds up the ramp)How to survive (and grow from) layoffs, health uncertainty, and caregiving overloadPractical scripts for asking “basic” questions in corporate settingsWhy behavior change doesn’t live in your product—and how to design for real lifeA simple mantra for decision-making under uncertaintyConsulting mindsets: scoping to constraints, selling value, staying flexibleWhat academics consistently undervalue (and how to translate it for industry)Featured Guest: Valerie SilfeeVal is a behavioral scientist and exercise physiologist with experience across health systems (UPMC), consumer weight management (WW), and digital therapeutics. Today she consults with digital health orgs on evidence-based interventions and co-leads IGNITE Bootcamp to help academics/clinicians navigate industry transitions. Highlights & TakeawaysNormalize the ramp: Expect ~6 months to feel fluent in a new org’s language and priorities—ask “What does that acronym mean?” early and often.Design beyond the app: The decisive moments (what to eat, when to move, how to cope) happen in kitchens, commutes, and grocery aisles—build supports that meet people there.Translate your edge: Your superpower is synthesizing complex evidence into clear, actionable narratives for design, product, and leadership. Own it.Work the uncertainty: “I can only work with the information I have today.” Pair therapy/skills practice with tools (meds, movement, meditation) to lower cognitive noise.Consulting muscle: Start with constraints (time/budget), propose right-sized options, and stay flexible as priorities shift.Resources & MentionsEvolve Consulting with Christine MayWorkshops for Academics Connect with Val on LinkedInGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we dig into the gap between intentions and impact in workplace well-being with Jasper Buys, organizational psychologist, workplace well-being leader, and former director at Alberta Innovates. Jasper challenges the quick-fix playbook and makes the case for designing work itself (not just perks) if we want healthier people and more innovative companies.We unpack the Oxford research showing little measurable effect from many corporate well-being programs, why leaders still reach for awareness campaigns and richer benefits, and how to build the “missing middle”: day-to-day practices around workload, autonomy, and connection. Jasper also shares his Wellness Wednesdays blueprint from EY, and how to talk ROI in a way boards actually hear.We close with a frank look at return-to-office: what’s really driving mandates, why hybrid is a design problem (not a debate), and practical steps to make flexibility and connection coexist.In This Episode, You’ll Learn:Why many well-being programs don’t move the needle—and what the Oxford findings really meanThe “missing middle” of workplace well-being: redesigning how work happensSelf-Determination Theory in practice: competence, autonomy, and relatedness as everyday design inputsMeasurement that matters: beyond attendance to manager behaviors and outcome signalsMaking the ROI case: linking human sustainability to long-term profitability (and board priorities)Policy & incentives: how insurers rewarded adoption of psychological safety standardsRTO without the mud-fight: designing hybrid for targeted connection and real flexibilityFeatured Guest: Jasper BuysJasper is an organizational psychologist and workplace well-being leader focused on sustainable, science-backed change. His background spans director of the Impact Action Lab at Alberta Innovates, manager in People Advisory Services at EY, and 10+ years of board leadership in the social-impact sector. He’s a certified health coach and has coached senior leaders on life-work integration and mindfulness. Resources & MentionsPrior listening, we reference my episode with Dr. Mandy Varley "Why Work Feels Broken—And How to Fix It: Dr. Mandy Varley on Leadership, Well-Being, and Purpose"University of Oxford Wellbeing Research (on limited impact of many programs)EY “Wellness Wednesdays” (peer-supported awareness + shared language + leader participation)Concepts referenced: Flow (Csikszentmihalyi), Self-Determination Theory (competence, autonomy, relatedness)Human Sustainability & board-level reporting as long-term value leversConnectConnect with Jasper on LinkedInGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode of Deep Thoughts with Michelle Handy, we sit down with Dr. Allison Grupski, a clinical health psychologist and former VP of Behavioral Science at WeightWatchers, to explore what it really takes to support healthy behavior change at scale.Allison shares her journey from providing direct care to over 3,000 clients to leading digital and coach-led interventions that have impacted millions. With deep empathy and scientific precision, she unpacks the messy realities of eating behaviors, weight stigma, and the myth of motivation—and explains why some of the most powerful behavior change tools are surprisingly human.We also dive into how behavioral scientists can stay relevant in an AI-driven world, and how Allison’s clinical lens helped ground product decisions in real-life complexity, not just data.In This Episode, You’ll Learn:How clinical insights translate to scalable digital interventionsWhat product teams often get wrong about motivationWhy weight stigma still shows up in digital health—and how to avoid itThe power of modeling nonjudgmental language in product copy and coachingWhat happens when behavioral scientists are not in the roomWhy planning is powerful—but not a cure-allHow to cultivate empathy for users and cross-functional teammatesFeatured Guest: Dr. Allison GrupskiAllison is a clinical psychologist and behavioral science leader with expertise in eating behavior, exercise, and mental health. She’s a fierce advocate for reducing weight stigma and helping people build healthier relationships with food, movement, and themselves. She's also a certified group fitness instructor and avid baseball fan—having visited nearly every major league stadium!Connect with Allison Instagram: @allison_g_phdGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we dive into the intersection of behavioral science, business transformation, and AI adoption with Sharon McCarthy—Wharton MBA, award-winning marketing executive, and behavioral science practitioner trained by Dr. Robert Cialdini.Sharon brings decades of experience leading major brand turnarounds and integrating behavioral design into technology strategy. From reviving a mall-based photo studio chain acquired by Hallmark to designing an Edison Award–winning app, Sharon has made a career out of running toward the problems most businesses avoid.We explore how behavioral science principles can accelerate AI adoption, why most digital initiatives fail due to human—not technical—barriers, and what the future of work looks like when empathy, storytelling, and fun are strategic advantages.In This Episode, You’ll Learn:Why Sharon sees turnaround challenges as the “best board games” for lifelong learnersHow modeling fun sparked rapid culture change in a declining retail brandWhat most companies get wrong about AI deployment vs. true adoptionThe “Both Ends to the Middle” strategy for overcoming middle management resistanceHow diffusion of innovations theory explains successful tech rolloutThe hidden costs of shadow AI and how to bring it into the openWhy human qualities like humor, empathy, and storytelling will matter more in the age of AIWhat leaders can do today to build trust, upskill teams, and retain talent amid uncertaintyFeatured Guest: Sharon McCarthy Sharon is a marketing transformation expert and behavioral science consultant helping organizations align human behavior with strategic tech initiatives. She’s worked with brands like Discovery Channel, Taco Bell, and Kraft, and now helps leaders bridge the behavioral gap in AI adoption.Resources & Mentions:Diffusion of Innovations by Everett RogersCrossing the Chasm by Geoffrey MooreInfluence by Robert CialdiniConnect with Sharon: LinkedIn | https://www.sharonmccarthy.com/Get in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, I sit down with my lifelong best friend Julia Fisher to explore behavioral science and startup investing. Julia transitioned from Senior Investment Analyst at Village Capital to pursuing her MBA at INSEAD. We discuss founder psychology, gender bias in VC funding (connecting to regulatory focus theory), and practical fundraising advice based on her experience with hundreds of early-stage startups.Guest BioJulia Fisher is an INSEAD MBA with over 7 years of experience in impact investing. As a Senior Investment Analyst at Village Capital, she led six direct investments and supported over 300 impact-driven startups in raising pre-Series A capital. Julia has worked across sustainable finance, fintech ecosystem development, and microfinance initiatives in multiple countries, giving her a unique perspective on startup evaluation and investor psychology. Her work has particularly focused on addressing funding gaps for underrepresented founders, using data-driven approaches to reduce bias in investment decisions. Key Topics CoveredSuccessful Founder Traits:Coachability: ability to take advice and act quicklyResilience: managing entrepreneurship's emotional ups and downsRisk tolerance: embracing failure as learningNetwork building: start investor relationships 1+ years before fundraisingGender Bias in VC:Connection to regulatory focus theory researchWomen's cautious language (prevention focus) vs. startup risk-taking environment (promotion focus)Solutions: structured due diligence to avoid biased questioningPractical Founder Advice:"More dangerous to wait too long than start earlier"VC is overhyped - consider bootstrapping, grants, other capital sourcesInvestment is "art not science" - heavily relationship-based80-85% of VC goes to NYC/Boston/SF, creating opportunities elsewhereImpact Metrics:Climate: CO2 emissions, biodiversity improvementSocial: people reached, demographic breakdownsEarly-stage: reach metrics often more feasible than outcome dataBootstrapping vs. VC:Bootstrapping: keep equity, maintain control, flexibilityVC: scale faster, access networksTrade-off: 2 years bootstrapped vs. 4-6 months with investmentKey InsightsAverage founder age is 40s, not 20sEntrepreneurship is inherently social - build ecosystemsEarly-stage focus: prove you can make money vs. perfect productCurrent market (2025): funds deploying slower than 2020-2021Connect with JuliaLinkedIn: Julia FisherGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode of Deep Thoughts with Michelle Handy, we dive into the messy, fascinating world of human behavior in product design with behavioral product manager Yael Mark. From military intelligence to tech consulting, Yael brings a rare lens to how we build digital experiences that truly work for real people.Yael shares how her time building internal platforms in the Israeli military shaped her understanding of friction, user resistance, and behavior change—even in highly controlled environments. Now, she applies behavioral science to help product teams design user journeys that feel intuitive, motivating, and deeply human.We explore her approach to mapping messy decision flows, why context matters more than motivation, and the behavioral design tweak that drove a 1,400% increase in user engagement.In This Episode, You’ll Learn:Why user resistance exists even when you “control” the environmentHow Yael approaches product flows with behavior in mind (and without analysis paralysis)Why it’s not enough to reduce friction—you need to understand why it existsThe small UX copy tweak that drove dramatic engagement in a cybersecurity platformHow behavioral science complements qualitative user research (and why interviews aren’t enough)How to use behavioral insights to focus your testing and prioritize product changesWhy framing matters more than friction—and how to use both to drive outcomesFeatured Guest: Yael MarkYael is a behavioral product manager and consultant with a background in military intelligence and behavioral science. She previously led product at Cyberbit, where she drove 14x engagement through behavioral interventions. Today, she helps health tech and mental health companies build more effective, human-centered digital experiences. She’s also a contributing writer at The Decision Lab and a bold, beloved voice on LinkedIn, known for breaking down behavioral science with humor, honesty, and heart.Connect with YaelLinkedIn – Yael MarkYael’s NewsletterGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode of Deep Thoughts with Michelle Handy, we explore the future of branding, identity, and influence with Kai D. Wright—brand strategist, Columbia lecturer, and author of Follow the Feeling.Kai shares insights from his research into 1,500 fast-growing brands and introduces the LAVEC framework (Lexicon, Audio, Visuals, Experience, Culture)—a systems-thinking approach to building emotionally resonant brands that thrive in noisy, complex markets. We also explore the ACE method (Activate, Condition, Execute), his new personal strategy for navigating change, building resilience, and owning your voice in an AI-driven, creator-powered world.Whether you’re a strategist, behavioral scientist, UX researcher, or creative entrepreneur, this episode is packed with frameworks, real-world stories, and practical strategies to help you elevate both your career and your personal brand.In This Episode, You’ll Learn:Why today’s most successful brands feel more like rituals than campaignsHow to apply the LAVEC framework to both brands and personal presenceWhat Peloton, Duolingo, and Liquid Death can teach us about emotional connectionWhy communities—not companies—are now the center of brand powerHow to “ACE” your next move and future-proof your careerThe most common mistake smart people make when building a personal brandHow to turn failure into feedback and momentum in the creator economyFeatured Guest: Kai D. WrightKai is a global brand strategist, educator at Columbia Business School, and author of Follow the Feeling: Brand Building in a Noisy World. He was named to the Thinkers50 list of top global business thinkers and has helped shape the growth of brands like American Express, Merck, Ford, and IBM. His upcoming book Hotshot: How to ACE Change helps professionals navigate change with clarity and creativity.Resources & MentionsFollow the Feeling on Amazon (also available on Audible, Spotify, and Apple Books)How to Hack Brand Building in a Noisy World (for methods behind the LAVEC framework)Ipsos Study: The Power of YouSXSW Talk: Brand Building in the Age of AI (start around minute 33) Brand Builder Lab – Kai’s LinkedIn newsletter for creative strategy and inspirationGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore the intersection of behavioral science, habit formation, and AI with Samuel Salzer—behavioral strategist, founder of Habit Weekly, and co-host of The Behavioral Design Podcast.Sam shares how he went from studying finance in Australia to becoming a leader in digital behavior change, impacting over 350 million users worldwide. We talk about the science behind habit formation, the story behind Habit Weekly, and practical ways behavioral scientists and researchers can work smarter with AI—without losing their unique perspective.We also dive into Sam’s recent benchmarking study of 20+ AI tools for literature reviews and explore what behavioral scientists can bring to the evolving AI landscape.In This Episode, You’ll Learn:How Sam helped his mom build a 100-day meditation habit (that stuck for 15+ years)Why behavior change starts with stable context, not motivationThe origin of Habit Weekly and how it grew from a LinkedIn postHow to use AI as a brainstorming partner and productivity toolWhat to look for (and avoid) in AI-powered research toolsThe "Human-AI Sandwich" method to keep your work groundedFour ways behavioral scientists can add value in an AI-driven worldFeatured Guest: Samuel SalzerSam is a behavioral strategist and one of the leading voices in applied behavioral science. He founded Habit Weekly, the world’s largest behavioral design newsletter, and co-founded Nuance Behavior, a collective helping teams apply behavioral science at scale. His work spans digital health, sustainability, finance, and AI.Resources & MentionsHabit Weekly NewsletterNuance BehaviorThe Behavioral Design Podcast – Season 3 is all about AINuance Behavior's AI tools benchmarking report Get in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textTeams are shrinking, AI tools are multiplying, and suddenly, it feels like anyone can call themselves a researcher. But what gets lost when businesses over-automate the human side of insight? And how do real researchers stay valuable in a world that’s moving this fast?In this episode of Deep Thoughts with Michelle Handy, I sit down with Adam Paton Stanley-Smith, CEO and co-founder of an AI research startup, to unpack the real risks and opportunities of this moment. Adam’s journey from the US Marine Corps to research tech gives him a unique vantage point on what companies get wrong—and how to get it right—when integrating AI into their insights practice.Episode HighlightsThe Changing Role of the Researcher: How AI is empowering more teams to reach the voice of the customer, and what that means for traditional research rolesRisks of Over-Automation: Stories of companies that cut research teams in favor of AI and suffered the consequencesResearch as Strategy, Not a Deck: Why actionable insights require context, critical thinking, and storytellingThe Human Edge in an AI Era: How researchers can stay indispensable by moving from analyst to strategistCareer Resilience in a Shifting Industry: Navigating layoffs, new tools, and the push toward cross-functional, flexible rolesAbout Adam Paton Stanley-SmithAdam is the CEO and co-founder of Meaningful, a startup helping organizations quickly analyze and act on qualitative data. His unconventional career spans military service, geopolitical risk, and research tech entrepreneurship, giving him a rare perspective on how AI can support (but never fully replace) human insight.Resources Mentionedhttps://www.meaningful.app/Connect with Adam on LinkedInGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, I’m joined by Thomas Stokes, UX research thought leader and co-founder of Drillbit Labs consultancy.Together, we explore the state of AI adoption in UX research today—from the hype in job postings to the real, uneven use on teams—and how practitioners and leaders can take a more principled, intentional approach.We also dig into quantifying UX impact (even when metrics are elusive), evolving career paths in a changing market, and practical, mindset-shifting ways researchers can prepare for an uncertain but opportunity-rich future.Episode HighlightsMeta-Research on UX Trends: How Thomas and Drillbit Labs analyze job postings and industry signals to uncover emerging practices and gaps in AI adoption.The Paired Framework: Drillbit Labs' principles for AI integration (Principled, Accountable, Initiated, Reviewed, Enabled, Documented) designed to help teams use AI intentionally, ethically, and securely.Best Practices for Researchers: Concrete tips like using “articulate antagonist” prompts to avoid sycophantic AI outputs and foster critical thinking.Measuring Impact and ROI: How researchers can think about quantifying their influence, even without direct business metrics, and Thomas’s approach to making ROI calculations accessible.Future of UX Research Careers: Navigating uncertainty in a changing job market, the possible shift in researcher-to-designer ratios, and the enduring need to understand human interaction with technology.Career Development Advice: Thomas’s three-pronged approach to skill-building: Know what interests you, observe what’s in demand, and learn through informal mentorship.About Thomas StokesThomas is the co-founder of Drillbit Labs, where he and Lawton Pybus help clients make research-led decisions about digital strategy and share their investigations into the UX research field itself, from AI integration trends to advanced methods for demonstrating research impact.Connect with Thomas StokesLinkedIn: Thomas StokesNewsletter: Depth by Drillbit LabsWebsite: Drillbit LabsResourcesHow AI is Changing User Research Jobs  Use of AI in UX Bad Research Doesn't Stink Research Impact Framework Calculate ROI for UX Research Return to Generalist Get in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textWhat happens when you've spent over two decades in UX research—witnessing everything from eye-tracking rigs strapped to foreheads to today’s AI-powered research tools?In this episode, I’m joined by Nick Cawthon, founder of Gauge and a true OG of the UX world. Nick has worked with some of the most innovative companies on earth, taught data narratives at the California College of the Arts, and spoken at Google, Stanford, and NYU. His vantage point is rare: he’s lived the transformation of UX from its messy beginnings to a discipline that’s now grappling with the promises (and perils) of AI.Together, we explore not just how UX research has changed, but what’s at stake as the field faces layoffs, AI hype, and questions about its human core. This episode is a deep dive on why staying connected to real people—and asking the right questions—still matters more than ever.Episode HighlightsFrom Subjective Art to Systematic Discipline: Nick explains how UX moved from design as personal expression to a research-driven, standardized practice—and why that shift was essential for business impact.The AI Elephant in the Room: Nick reflects on how AI is changing UX research, from building searchable repositories to threatening the human connections that drive real insights. Why we need to be critical, but also learn to use these tools wisely.Risks of Over-Reliance on AI: A frank discussion about the industry's push to replace real conversations with synthetic users—and why that’s a mistake that threatens strategy and product outcomes.Staying Relevant in a Rapidly Changing Industry: Advice for researchers on cultivating curiosity, flexibility, and an openness to new tools—without losing sight of foundational humanist skills.CX vs. UX: What's the Difference?: Nick clarifies the distinction between customer experience and user experience, and why both matter for delivering meaningful products and services.Adapting to Industry Change: We discuss the current job market, the importance of networking in a world of algorithmic hiring, and why human connection is more critical than ever.About Nick CawthonNick Cawthon is the founder of Gauge, a consultancy that helps companies de-risk their product development through a human-centered research approach. He has over 20 years of experience in UX, has taught in California College of the Arts’ MBA program, and has been a featured speaker at Google, Stanford, NYU, and more. He’s passionate about reframing research work from selling services to delivering real business outcomes.Resources MentionedDead on Arrival Framework Just Enough Research by Erica HallConnect with Nick CawthonLinkedIn: Nick CawthonGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textWhat makes a space feel right? Why do certain environments help us thrive while others drain our energy? And how does our intuition—not just logic—guide us in career transitions?In this episode, I sit down with Stephanie Beams, founder of Highstone & Co., to explore the psychology of home design, career decision-making, and the courage to take the leap into entrepreneurship. Stephanie started her career in New York’s fashion industry before following her intuition into interior design and launching her own business. Now, she helps people create spaces that support well-being, productivity, and creativity—using insights from psychology, neuroscience, and nature.We dive deep into:🔹 How to know when it’s time to make a career pivot—and how to overcome fear🔹 Why successful entrepreneurs rely on intuition as much as strategy🔹 The science of Neuroaesthetics—how spaces affect our brains, stress levels, and focus🔹 Why natural elements like plants, textures, and light can transform a home (and a mindset)🔹 Practical design tips for anyone feeling uninspired in their space🔹 Lessons from entrepreneurship—biggest wins, failures, and what Stephanie would do differentlyKey Takeaways:✨ Great design is psychological – It’s not just about looks; it’s about how a space makes you feel.✨ Your environment shapes your productivity – Small changes can dramatically shift your energy, creativity, and mindset.✨ Taking the leap isn’t as scary as it seems – If you’re considering a major career pivot, Stephanie’s journey is proof that intuition and calculated risk can go hand in hand.About Stephanie Beams:Stephanie is the founder of Highstone & Co., where she designs consciously curated interiors that enhance well-being. Her background in fashion, psychology, and Neuroaesthetics gives her a unique perspective on how people connect with spaces. When she’s not designing, she runs a boutique farm with her family in Orange County, NY—bringing nature’s principles into her work and lifestyle.Resources Mentioned:Book Recommendation: Beauty, Neuroscience & Architecture: Timeless Patterns & Their Impact on Our Well-Being - Donald H. Ruggles, AIAConnect with Stephanie:🔗 Instagram: Highstone & Co🔗 Portfolio and website: Highstoneandco.com Get in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textWhat does it mean to stay human in a world increasingly shaped by artificial intelligence?In this episode, I’m joined by Nick Smallman, founder and CEO of Working Voices, whose decades of work with global organizations (JP Morgan, Sony, Barclays, Goldman Sachs) has focused on improving leadership, communication, and engagement in times of profound change.Now, he’s turning his attention to the individual. His forthcoming project, The Sustainable Human, is a training program designed to help people reclaim their agency, humanity, and purpose in the face of accelerating tech and cultural shifts. Together, we explore how we can thrive—not just survive—as the lines between human and machine get blurrier.Episode HighlightsThe Sustainable Human: Nick dives into his newest project, a training program that gives people the essential skills that they need to boost confidence and improve relationships in a fast-changing world.Mission-Critical Soft Skills: Why empathy, creativity, and adaptability are essential in an AI-driven world.The Risks of Transhumanism: How to avoid a dystopian future and keep technology in service of humanity.Thought Experiments for the Future: Envisioning the risks of over-reliance on technology and creating a better path forward.About Nick SmallmanNick Smallman is the founder of Working Voices, where he’s spent 25+ years training leaders in communication, inclusion, and engagement. His new initiative, The Sustainable Human, is a call to action—for people to reconnect with their values, with others, and with what makes them uniquely human.Resources MentionedThe Sustainable Human (Nick Smallman’s forthcoming program)How to Do Nothing: Resisting the Attention Economy by Jenny OdellFour Thousand Weeks by Oliver BurkemamStolen Focus by Johann HariConnect with Nick SmallmanLinkedIn: Nick SmallmanGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textGamification isn’t just about badges and points—it’s about designing systems that make difficult behaviors feel doable, even fun. In this episode of Deep Thoughts with Michelle Handy, we’re joined by Dr. Jacqui Nortje, a behavioral scientist and gamification expert based in Johannesburg, South Africa. With over a decade of experience in South Africa’s wellness and financial services industries, Jacqui blends academic rigor and real-world product design to explore how we can build systems that drive meaningful and sustainable behavior change.From understanding motivation to reframing goals to self-experimentation with exercise and sugar habits, this episode is packed with insights for anyone working in behavior change, digital health, or simply trying to build better habits themselves.Episode HighlightsGamification Demystified: What it really means (hint: it’s not just about “fun”) and why effective gamification design centers on motivation and human needs.Framing Goals to Match Readiness: Why performance goals can backfire too early, and how Jacqui’s PhD research reveals the power of learning and hybrid-framed goals.Designing for Real Life: How stress, seasonality, and shifting routines derail good habits—and how games can help people get back on track.Motivation on a Spectrum: What self-determination theory teaches us about moving from extrinsic to intrinsic motivation—and what product teams often miss.When Gamification Fails: Why point systems and leaderboards often fall short, and what to do instead.Self-Gamification in Practice: Jacqui shares personal experiments with home workouts and sugar reduction—and what she learned when her goals succeeded (and when they didn’t).Why You Should ListenIf you're designing a health or fitness product, leading a behavior change initiative, or simply trying to build a better habit system for yourself—this episode will challenge and inspire you to rethink what makes motivation stick. Jacqui blends science, strategy, and humanity in a way that’s refreshingly real.Connect with Dr. Jacqui NortjeLinkedIn Substack: Long-form reflections on gamification, habits, and behavior changeGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode of Deep Thoughts with Michelle Handy, we explore what it means to build truly intergenerational workplaces with Dr. Daniel Jolles, a Workplace Behavioral Psychologist and Postdoctoral Researcher at The Inclusion Initiative at the London School of Economics. Daniel’s research focuses on workplace aging, generational collaboration, and how to rethink career longevity in an era of rapid technological and societal change. Together, we dive into how age diversity can become a source of strength—not stigma—and what individuals and organizations can do to prepare for longer, more fulfilling careers.Episode HighlightsFrom Multigenerational to Intergenerational: Why representation alone isn’t enough—collaboration is key.The Real Cost of Ageism: How stereotypes harm both younger and older workers—and what’s lost when we buy into them.Redefining “Good Work” Across the Lifespan: Autonomy, flexibility, and meaning as pillars of sustainable work.AI and Age: Why older professionals’ judgment and soft skills matter more than ever in an AI-driven world.Career Longevity and Retirement: How to design a meaningful life beyond full-time work—and why planning should start early.Key InsightsAge diversity fosters productivity, creativity, and better decision-making—especially in project teams with inclusive behaviors.Generational stereotypes (e.g., “you can’t teach an old dog new tricks” or “Gen Z is entitled”) persist despite evidence to the contrary.Age and seniority are not the same—organizations must decouple age from leadership status to unlock expertise at all levels.Planning for retirement isn’t just about finances—it’s about social connection, identity, and continued purpose.Passion doesn’t have to be monetized. Sometimes, being “a bit crap at it” is exactly the point.About Dr. Daniel JollesDaniel Jolles, PhD, is a Workplace Behavioral Psychologist and Postdoctoral Researcher at The Inclusion Initiative at LSE. His work focuses on career sustainability, age-inclusive cultures, and the behavioral science of intergenerational teams. He leads research through the Generations Hub, advancing inclusion and productivity in the workplace.Connect with Daniel on LinkedInGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textSocial health is just as essential as physical and mental health—so why do we often neglect it? In this episode, Dr. Iain Smith joins Michelle Handy to explore the science of social connection and its impact on well-being, longevity, and workplace culture. As the Head of Behavioral Science at Sunny, Dr. Smith has spent years studying how relationships shape our lives and how we can create healthier, more connected workplaces and communities.What You’ll Learn in This Episode:What is social health? Understanding the biopsychosocial model of health The science of connection: How social relationships reduce stress, boost immunity, and increase lifespan Why social health is undervalued compared to physical and mental health The loneliness epidemic and its effects on different generations The role of workplace culture in fostering meaningful human connection Barriers to connection in today’s fast-paced, digital world Practical tips for improving social health—even for busy professionals and remote workersKey Takeaways & InsightsSocial connection is a powerful buffer against stress. Research shows that strong relationships help mediate stress and promote better mental and physical health.The quality of relationships matters more than quantity. While digital tools make it easier than ever to stay connected, many people report dissatisfaction with the depth of their interactions.The workplace plays a critical role in social well-being. Organizations that prioritize trust, communication, and genuine relationships see stronger team performance, resilience, and engagement.Small changes make a big difference. Just adding one or two extra social interactions per week can reduce extreme loneliness by 50%.One Action Step You Can Take TodaySend a voice note to a friend or colleague! Instead of a text, send a short voice message to someone you haven’t spoken to in a while. Hearing your voice makes the interaction more personal, meaningful, and engaging.More About Our GuestDr. Iain Smith is a behavioral scientist focused on improving workplace well-being through social health. As the Head of Behavioral Science at Sunny, he has led groundbreaking research on fostering connection in modern work environments. His work has been featured in The Independent, Management Today, and he has spoken at Google Cloud, Volkswagen, and Shell.Resources & LinksLearn more about Sunny & their upcoming app: gosunny.org Read Sunny’s Workplace Social Health Report: Social Connection in the Modern World Report Follow Sunny on LinkedIn: Sunny on LinkedIn  Books mentioned in this episode:Four Thousand Weeks: Time Management for Mortals – Oliver BurkemanTheGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore what it means to leave academia and build a fulfilling career outside the ivory tower. Ashley Ruba, PhD, shares her journey from developmental psychology to UX research at Meta and entrepreneurship, founding After Academia to help PhDs navigate their own transitions. From overcoming identity challenges to discovering exciting opportunities in industry, Ashley’s insights are invaluable for anyone considering life beyond tenure.Episode HighlightsThe challenges of leaving academia and redefining identityPractical advice for starting a career transitionExciting roles and industries suited for PhDs beyond UXBuilding After Academia and lessons from entrepreneurshipNavigating career shifts as a neurodivergent professionalThe importance of design thinking in shaping a fulfilling careerAbout Ashley RubaAshley Ruba, PhD, is a UX researcher, entrepreneur, and founder of After Academia, a program dedicated to helping PhDs build fulfilling careers outside academia. After leaving her own academic career, Ashley turned her experience into a thriving business, landing over 50 job offers for her clients and empowering countless professionals to find balance, purpose, and stability. She has also worked as a human factors engineer, content strategist, and startup consultant.Resources MentionedAfter Academia website: www.ashleyruba.comTED Talk: Do schools kill creativity? By Sir Ken RobinsonThe Future of Jobs Report 2025 World Economic ForumConnect with AshleyLinkedIn: Ashley Ruba’s Profile www.ashleyruba.comGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we delve into the intersection of behavioral science, leadership, and workplace well-being with Dr. Mandy Varley, a behavioral scientist and executive coach. She shares her insights on building healthier, more effective workplaces and rethinking traditional metrics of success.HighlightsHow the rise of AI is forcing us to rethink what we expect from humans at workWhy treating workplace burnout as an individual problem misses the bigger pictureWhat happens when we treat human energy like an unlimited resourceThe unexpected pressure of trying to find purpose at workWhy the way we think about time shapes everything about workAbout Mandy Varley Mandy Varley is a behavioral scientist with extensive experience in leadership coaching, product development, and organizational behavior. She has a passion for addressing workplace challenges with research-backed solutions that prioritize human sustainability and well-being.Resources MentionedDying for a Paycheck by Jeffrey PfefferFour Thousand Weeks by Oliver BurkemanSelf-Compassion: The Proven Power of Being Kind to Yourself by Dr. Kristin NeffGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we take a behind-the-scenes look at how women are shaping the future of behavior design—from scaling impact in organizations to building powerful professional communities. Stephanie Weldy shares her journey from the public sector to Chief of Staff to Dr. BJ Fogg, her role as co-founder of WEB (Womxn Engaged in Behavior), and how behavior design principles are transforming industries.Episode Highlights:💡 How behavior design is being implemented at scale across industries💡 Common misconceptions about applying behavioral science in organizations💡 The role of community in advancing behavioral science—and why women need to support each other 💡 Innovations in teaching and making behavior design more accessible 💡 How to define success by amplifying your strengths and lifting othersAbout Stephanie WeldyStephanie Weldy is Chief of Staff to Dr. BJ Fogg, Stanford behavior scientist and author of Tiny Habits. After spending a decade in the public sector working on employee well-being, she now leads operations and partnerships for Fogg’s research and teaching. She is also a co-founder of WEB (Womxn Engaged in Behavior), a growing network dedicated to amplifying women’s voices in behavioral science and creating spaces where women can uplift, mentor, and support one another.Resources Mentioned:🔹 Behavior Design & ImplementationFogg Behavior Model: behaviormodel.orgTiny Habits framework for successful behavior changeReal-world case studies of scaling behavior designScientific evidence supporting the model🔹 Women Supporting Women in Behavioral ScienceWEB (Womxn Engaged in Behavior): Join the community here🔹 Scaling Impact & InnovationHow organizations are successfully integrating behavior design into their culturesStrategies for making behavior change practical in the workplaceTeaching methodologies that drive real-world applicationConnect with Our Guest:📍 Follow Stephanie Weldy on LinkedIn📍 Learn more about WEB: Link📍 Check out Dr. BJ Fogg’s work: bjfogg.com🎧 Listen now to learn how behavioral science is evolving—and how women supporting women is the key to making an impact.Get in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore what it takes to build truly human-centered organizations with Doug Roerden, who brings over 25 years of experience leading customer and user experience transformations. From Fidelity Investments to FM Global, Doug shares insights on organizational change, stakeholder management, and the evolution of experience design.Episode HighlightsTransforming traditional organizations into human-centered practicesBuilding trust and alignment across diverse stakeholdersThe evolution of user research and design practicesLeading with a servant leadership approachMeasuring the impact of experience design initiativesKey InsightsHow to navigate resistance to organizational changeBuilding effective cross-functional relationshipsThe role of healthy conflict in transformationApproaches to measuring design impactBalancing different stakeholder needsAbout Doug RoerdenDoug most recently served as Head of Experience Design at FM Global, where he transformed a traditional requirements-to-applications process into a human-centered approach for improving client, broker, partner, and employee experiences. Previously, he led experience design teams at Fidelity Investments across personal, workplace, and institutional investing, driving significant improvements in user accuracy, efficiency, and satisfaction.Resources MentionedStages of UX Maturity Nielsen Norman Group: The 6 Levels of UX MaturityJared Spool: The Five Stages of UX Design MaturityExperience DesignInteraction Design Foundation: What is Design Thinking and Why Is It So Popular?What are the Five Whys? A Tool For Root Cause AnalysisLeadership & Stakeholder ManagementGoogle’s highly effective team studyTeamwork: The Five Dysfunctions of a TeamTen Characteristics of Servant LeadersConnect with Our GuestLinkedInGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore how behavioral science and lifestyle medicine are transforming healthcare delivery. Dr. Leanne Mauriello shares insights from her work helping medical providers integrate lifestyle medicine into their practices, and discusses how community environments can support healthier living.Episode HighlightsHow medical providers can effectively incorporate lifestyle medicineThe role of behavioral science in healthcare transformationMaking health interventions both personalized and scalableHow community design can support healthy livingThe intersection of digital health and lifestyle medicineLeanne’s process of gaining business skills as a behavioral scientistThe role of relationship-building Leanne’s career developmentAbout Leanne MaurielloLeanne is a Digital Health Strategist and Lifestyle Medicine Pioneer focused on empowering and scaling health optimization through consumer-focused innovation and evidence-based behavior change solutions. Her work spans NIH-funded research, digital health innovation, and healthcare transformation, with a focus on making preventative health both scalable and personalized.Resources MentionedAmerican College of Lifestyle Medicine WebsiteRISE Lifestyle Medicine Platform West Michigan News Article: West Michigan man drops 70 pounds, 12 medications through lifestyle medicine The Transtheoretical Model of Health Behavior Change (Prochaska & Velicer, 1997)Connect with Our GuestLinkedInProfessional WebsiteGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we dive deep into the evolution of applied behavioral science with Matt Wallaert, a pioneer who has spent nearly two decades bringing behavioral science from academic theory to practical application. From leading behavioral science teams at Microsoft and Clover Health to founding BeSci.io, Matt shares insights on creating scalable impact and nurturing the next generation of behavioral scientists.Episode HighlightsThe early days of bringing behavioral science into industryHow the field has evolved over the past two decadesCommon challenges and misconceptions about applied behavioral scienceCreating systemic change through behavioral interventionsGuidance for aspiring behavioral scientistsThe importance of adding business value (i.e., profit margin value, return on investment) if you’re a behavioral scientist at a profit-making companyAbout Matt WallaertMatt has led behavioral science initiatives at major organizations including Microsoft, Clover Health, and LendingTree. He's the founder of BeSci.io, a consulting collective helping companies embed behavioral science across their organizations. His side projects focus on creating greater equity, including GetRaised, which has helped women earn over $3.6B in salary increases.Resources MentionedBeSci.Io - BeSci.io is a consultancy that embeds applied behavioral science within organizations across various sectors.Join the BeSci.io Slack CommunityStart at the End: How to Build Products That Create Change by Matt WallaertA Simple Guide to Applied Behavioral Science - Resource on where Behavioral Science fits within businesses by Matt WallaertOpposing Forces Theory -  by Matt Wallaert (i.e., “inhibiting pressures, promoting pressures”) Connect with Our GuestLinkedIn - Follow Matt's insights on behavioral scienceWebsite - Schedule office hours and learn more about Matt's workGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore the complexities of personal growth and career development with Connor Joyce, a Senior User Researcher at Microsoft's Copilot team, the CEO of Desired Outcome Labs, the author of Bridging Intentions to Impact, and now a guest lecturer at UPenn's Master's of Behavioral and Decision Sciences program. From climbing Kilimanjaro to completing an Ironman 70.3, Connor shares candid insights about the relationship between achievement, validation, and authentic growth.Episode HighlightsConnor's 3-part framework for personal growth: growth mindset, experimentation, and surrounding yourself with incredible peopleFinding the balance between ambition and inner peaceNavigating career setbacks and layoffs with evolving resilienceCreating authentic content that truly helps othersThe "four idols" framework for understanding career motivations“There’s always someone with a bigger boat,” a metaphor that means that no matter how much you have or accomplish, there will always be someone with more About Connor JoyceConnor is a Senior User Researcher on Microsoft's Copilot team, an advisor to Subconscious.AI, a founding member of the Applied Behavioral Science Association, and a lecturer at UPenn's Master's of Behavioral and Decision Sciences program. His work focuses on the intersection of behavioral science and technology, with a particular emphasis on helping people bridge the gap between intentions and actions.Frameworks MentionedGrowth mindset principles from Carol Dweck's workThe concept of local vs. global maxima in career developmentAllegory of the caveDavid Brooks' framework of the four idols: power, prestige, money, and pleasureConnect with Our GuestFollow Connor on LinkedInLearn about Desired Outcome LabsBook: "Bridging Intentions to Impact"Connor’s Writings on Behavioral Science, UXR, Tech: Medium Connor’s Writings on Personal Growth: SubstackGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode, we explore how visual storytelling can transform research practice with Maureen McLennon Welton, a Principal Experience Design Researcher who brings a unique perspective from her background in both UX design and research. From transforming complex findings into compelling visual stories to incorporating mindfulness into user research, Maureen shares insights on creating impact through thoughtful communication and design.Episode HighlightsHow design expertise enhances research practice and communicationTechniques for transforming research findings into compelling visual storiesThe role of mindfulness in research and stakeholder managementBalancing professional expertise with personal creative projectsAbout Maureen McLennonMaureen is a Principal Experience Design Researcher at FM Global, where she leads research initiatives to improve digital experiences. With experience spanning software development, global health policy-making, and commercial property insurance, she brings a unique blend of design expertise and research rigor to her work. Her approach emphasizes visual storytelling and mindful communication to drive impact.Connect with Our GuestLinkedIn: Maureen McLennon WeltonWebsite: maureenmclennon.com Maureen’s Substack: Intuitive StyleGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode of Deep Thoughts with Michelle Handy, I sit down with Stephen Gates, founder of CRZY design studio and host of The Crazy One podcast. Stephen was my first mentor outside academia, and his advice has shaped how I approach my career, creativity, and leadership. We unpack the power of discomfort, the importance of asking the right questions, and why showing up authentically might just be the most rebellious thing you can do in your career.Episode HighlightsNavigating the discomfort that often precedes fulfillmentRecognizing the signs that it’s time for a career shiftBalancing authenticity and ambition in corporate environmentsWhy success only makes sense in hindsightBuilding a career path that aligns with your values and strengthsPractical Frameworks DiscussedDesign Thinking for Your Career – Prototype, test, refine. Don’t wait for clarity—build it.Three-Word Exercise – Ask trusted people to describe you in three words. Look for patterns to uncover strengths and blind spots.The Balance Between Discomfort and Confidence – How to stay uncomfortable enough to grow, but not so much that you become paralyzed.Books and Resources MentionedI Dare You to Care by Sylvia Baffour – A deep dive into emotional intelligence and mentorshipDesigning Your Life  and Designing Your Work Life by Bill Burnett and Dave Evans – Applying design thinking to career and life transitionsAbout Stephen GatesStephen Gates is the founder of CRZY design studio and the host of The Crazy One podcast. With leadership experience at InVision, Citi, Starwood Hotels, and WeightWatchers, Stephen has led design teams responsible for globally recognized campaigns and innovative products. His work has earned over 150 international awards and has been featured in Apple keynotes and design guidelines.Connect with StephenWebsite: StephenGates.comLinkedIn: Stephen GatesCRZY Design: CRZYDesign.comGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this episode of Deep Thoughts with Michelle Handy, I sit down with Dr. Eliane Boucher, a behavioral scientist and former academic who transitioned into the digital wellness space. Together, we uncover the murky waters of wellness apps, exposing the fine line between science-backed products and clever marketing. Eliane shares eye-opening examples of questionable practices, along with practical frameworks for building and evaluating ethical digital health products that deliver real value—not just empty promises.Episode HighlightsThe rise of “science-washing” in wellness apps – what it looks like and why it’s dangerousHow apps manipulate trust by using vague claims like “Harvard research-backed”The hidden cost of cutting corners in MVP developmentKey strategies for blending scientific rigor with the speed of tech developmentHow to tell the difference between apps grounded in science versus apps that just say they areKey Insights“Cortisol Detox”? – Eliane walks us through her experience uncovering a wellness app that made bold claims without measuring cortisol at all.Look Beyond the App Store – Why real product evaluation starts with researching the team, the science, and the fine print.Measure Twice, Cut Once – Why involving users early in the design process can prevent costly mistakes down the road.Think Like a Scientist, Act Like a Founder – How scientists can meet product teams halfway to drive evidence-based design without stalling innovation.About Dr. Eliane BoucherDr. Eliane Boucher is a social psychologist turned industry scientist specializing in digital health and evidence generation. She previously led research initiatives at Happify Health, focusing on creating interventions that blend scientific integrity with user engagement. Eliane now consults for digital wellness companies, helping them navigate regulatory landscapes and build products that actually work.Resources MentionedThe FTC’s Guide to Evaluating Health Product Claims – Federal Trade CommissionDigital health development frameworks for MVPs – Bucher et al. (2024). “How to design equitable digital health tools: A narrative review of design tactics, case studies, and opportunities.” PLOS Digital HealthConnect with Dr. Eliane BoucherLinkedIn: Eliane Boucher Consulting Inquiries: [email protected] in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.

Send a textIn this premiere episode, clinical psychologist Dr. Erica Simon shares how design thinking's "bias to action" can transform our approach to personal and professional growth. Through her work at Stanford's d.school and beyond, Dr. Simon reveals practical strategies for breaking free from perfectionism and overthinking to create environments that actually support well-being. Whether you're feeling stuck in your career, battling imposter syndrome, or trying to make a break-through in your personal growth, this conversation offers a fresh perspective on moving from insight to action.Episode HighlightsUnderstanding the difference between languishing and flourishing, and practical steps to move from one to the otherHow design thinking principles can be applied to personal well-being and career developmentNavigating imposter syndrome and self-doubt in academic and tech environmentsWhy imposter syndrome affects female leaders more than men, and other gender gaps in career-related behaviorsThe role of "bias to action" in personal growth and why "failing forward" isn't really failingMusic: "Good Times" by Tommy WeltonResources MentionedStart With Why by Simon SinekDesigning Your Life: How to Build a Well-Lived, Joyful Life by Bill Burnett and Dave Evans"More Isn't Always Better" - HBR, The Jam Experiment"Diversity, Stereotypes, and Intersectionality" - Margaret Shih, UCLA "Male and Female Entrepreneurs Get Asked Different Questions by VCs" HBR, Funding Gap ResearchAbout Dr. Erica SimonDr. Simon has spent over 15 years working in healthcare and workplace settings, addressing the anxiety, stress, and burnout endemic to modern culture. Find her on: LinkedIn, Seriesbe.co (her WorkplGet in TouchHave thoughts about this episode? Connect with Dr. Michelle Handy on LinkedIn and follow Deep Thoughts for more insights at the intersection of behavioral science, tech, and design. Deep Thoughts with Michelle Handy explores the intersections of behavioral science, tech, and design through engaging conversations with thought leaders. Whether you're building products, leading teams, or navigating your own career journey, each episode delivers practical insights to inspire personal growth and drive innovation.