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In this episode, David Valenzuela and Crystal Knapp discuss her journey of becoming an esthetician after completing nursing school! Crystal shares her experiences balancing work and family life, her retailing skills, and the significance of continuous education in the esthetics field. Crystal and David both emphasize the need for trust and effective communication with clients, as well as the challenges faced in the industry.Connect with Crystalhttps://www.crystalclearesthetics.comExplore WISH Skin Healthhttps://www.crystalclearesthetics.com

In this episode, David Valenzuela and Maxine Drake discuss the current state of the aesthetics industry, focusing on the importance of investing in oneself and making strategic decisions regarding business investments. They explore the explosion of modalities in the industry, the dangers of shiny object syndrome, and the necessity of defining a long-term vision for success. The conversation emphasizes the need for market research, the impact of transformational versus transactional business models, and the importance of aligning investments with one's deeper purpose. In this conversation, David Valenzuela and Maxine Drake discuss the importance of intentional investment in business, the value of education aligned with one's vision, and the role of coaching in personal and professional growth. They emphasize the need to avoid distractions and focus on meaningful actions that contribute to long-term success. The discussion also touches on overcoming imposter syndrome, navigating career changes, and the significance of finding the right coach to support one's journey.Connect with Maxine Drakehttps://maxinedrake.comExplore WISHHttps://wishskinhealth.com

In this episode, David Valenzuela interviews Hannah Nelson, the founder of HN Skin Solutions. Hannah shares her journey from a career in property development to becoming an esthetician. She delves into her personal struggles with acne, the challenges of navigating medical interventions, and the significance of education in treating skin conditions. Hannah also discusses the recent changes in UK regulations regarding aesthetics and shares her insights on building a successful skincare business by finding a niche and focusing on client relationships.David and Hannah explore the importance of specialization in skincare, particularly in treating acne. They discuss the emotional toll of acne on clients, the importance of understanding individual needs, and the transformative power of effective treatments. They also highlight key ingredients for acne treatment and the necessity of staying informed in the ever-evolving skincare industry.Beyond skincare, David and Hannah discuss the importance of authority bias in the science world, the challenges of misinformation on social media, and the need for estheticians to engage in thorough research. They explore the dangers of DIY skincare practices, the trend of achieving ‘glowy’ skin, and the critical role of sunscreen in skincare routines. The discussion also touches on dietary supplements and their impact on skin health, as well as emerging trends in aesthetics, particularly the potential of exosomes in skincare treatments.Connect with Hannah on Facebookhttps://www.facebook.com/p/HN-Skin-Solutions-61551102352086Connect with WISHhttps://wishskinhealth.com

In this conversation, David Valenzuela and Jill Jodar delve into the critical aspects of client experience in the aesthetics industry. They discuss the significance of setting the right tone from the outset, understanding client needs, and effectively educating clients without overwhelming them. Jill shares her strategies for transforming challenging situations into positive experiences and emphasizes the importance of building long-term relationships with clients. The conversation also touches on navigating sensitive topics and the art of personalization in treatments, all while ensuring a consistent client experience across visits. Jill and David discuss the importance of enhancing client experience in the aesthetics industry through effective communication, managing feedback, and leveraging technology. They emphasize the need for genuine relationships with clients, adapting practices based on feedback, and creating memorable experiences. Jill shares insights on how to handle client dissatisfaction and the significance of follow-ups. The discussion also touches on the role of technology in client management and the importance of evolving practices based on client needs. Finally, they explore product innovations that cater to client demands.Engage with Jillhttp://www.synthesiscx.comhttps://jjodar.com/home.htmlEngage with WISHhttps://wishskinhealth.com

In this conversation, David Valenzuela interviews Ageless Ashley, an experienced esthetician, about her journey in the aesthetics industry, the importance of education, and the evolving trends in skincare. Ashley shares her personal experiences with acne, her passion for helping others, and the significance of understanding business aspects in aesthetics. They discuss the importance of client experience, the role of mentorship, and the necessity of having a strong online presence for estheticians. Ashley also introduces her initiative, the Golden Experience, aimed at providing education and support for estheticians. In this conversation, Ageless Ashley and David Valenzuela discuss the importance of professional skincare products, the challenges faced by aesthetic professionals, and the value of mentorship. They emphasize the need for continuous education in the aesthetics field, the impact of state regulations, and the role of modalities in treatments. The discussion also touches on navigating trends and misinformation in skincare, as well as future developments in the industry, particularly regarding sustainability and technology. Engage with WISH https://www.linkpop.com/wish Engage with Ageless Ashley Use code "WISH10" for 10% off any Ageless Ashley's masterclasses on Golden Experience Guide, expires in January 2026. https://www.goldenexperienceguide.com Join Ageless Ashely's Good Skin Circle Podcast https://podcasts.apple.com/us/podcast/good-skin-circle/id1560762771

In this conversation, David Valenzuela interviews Griselda Cordova, who shares her unique journey from law to aesthetics, driven by her personal struggles with acne. Griselda discusses the emotional and psychological impacts of acne, the importance of education in treatment options, and the role of genetics and diet in managing skin health. She emphasizes a holistic approach to skincare and offers valuable advice for new estheticians entering the field. In this conversation, Griselda Cordova shares her journey in the aesthetics industry, emphasizing the importance of hustle, continuous education, and community support. She discusses the balance between embracing trends and focusing on fundamental skills, the significance of customer service in building a successful business, and the transformative impact of her work on clients. Griselda also highlights the future of aesthetics with virtual consultations and the growing demand for clean beauty products. Takeaways Griselda's journey into aesthetics was influenced by her mother's cosmetology background. Acne can have profound emotional and social effects on individuals. Education is crucial for estheticians to effectively treat acne. Accutane is a potent medication with significant side effects. The psychological impact of acne can lead to depression and social withdrawal. A holistic approach to skincare can lead to better mental health outcomes. Genetics play a significant role in acne susceptibility. Diet and lifestyle changes can greatly affect acne management. New estheticians should consider working for established businesses first. Building a sustainable aesthetic practice requires patience and understanding. Save up money before if you can. Work whatever job you need to. Customer service is key to success. Continuous education is essential in aesthetics. Don't get caught up in trends; focus on fundamentals. Building a business plan is crucial for success. Virtual consultations are the future of aesthetics. Treat every client with dignity and respect. Your clients are your best marketing tool. Be thankful and appreciative of referrals. https://www.yumaacneclinic.com/ Https://trywish.com

Welcome! In this episode of the iWish podcast, David Valenzuela and Maria Ramos discuss the evolving landscape of the aesthetics industry, focusing on mental health, community support, and the importance of retail in building a successful business. They explore the impact of social media and websites on client engagement, the significance of pricing strategies, and the necessity of effective marketing, especially during the holiday season. Maria shares her insights on navigating client relationships and the importance of confidence in sales, while David emphasizes the need for education and support within the aesthetic community. Takeaways Mental health is a crucial topic in the aesthetics industry. Building a supportive community can enhance professional relationships. Social media and websites are essential for client engagement. Retail sales are vital for profitability in aesthetics. Confidence in selling is key to success. Effective marketing strategies are necessary for holiday sales. Pricing should reflect the value provided to clients. Don't be afraid to reach out to clients for follow-ups. Rejection is part of the business; don't let it deter you. Education and continuous learning are essential for growth. Join the moneymaking esthetician private facebook group: https://m.facebook.com/groups/1409647245887211/?ref=share&mibextid=S66gvF Explore WISH Skin Health https://wishskinhealth.com

Join us as Lynne, an esthetician with over a decade of experience, shares her journey in the aesthetics industry. She started with a fascination for cosmetics in her preteen years and worked in the cosmetic department of a department store. Eventually, she became a massage therapist and then went on to esthetician school. In 2014, she opened her own studio. Lynne emphasizes the importance of customer service and building relationships with clients. She also discusses the trend of estheticians focusing on acne treatment and the need for education and honesty in the industry. In this conversation, David Valenzuela and Lynne discuss the importance of education and navigating the skincare world effectively. They also talk about the transition from waxing to facials and the value of selling skincare products. They touch on the role of nutrition in skincare and the need for individualized approaches. They emphasize the power of touch and the healing aspect of being an esthetician. They also provide advice on running a profitable business, including managing finances and being selective about the information you consume. WISH: linkpop.com/wish  Connect with Lynne: https://www.instagram.com/goddesslynne  Takeaways Customer service is a crucial skill in the aesthetics industry. Building relationships with clients is important for success. Education and honesty are key in providing effective acne treatment. Social media has changed the industry, providing access to information and support from colleagues. The trend of estheticians focusing on acne treatment is growing. Education is crucial in navigating the skincare world effectively. Transitioning from waxing to facials and selling skincare products can lead to more loyalty and long-term success. Nutrition plays a role in skincare, but it is important to take an individualized approach and not rely on one-size-fits-all solutions. The power of touch and the human interaction in esthetics is underestimated but can be healing for clients. Running a profitable business requires managing finances and being selective about the information you consume.

Taken straight from the main stage presentation at Esthetician Summit in Plano Texas - Founder of WISH Skin Health, David Valenzuela reviews how to treat the #1 skin condition in the US and why the traditional medical system gets it wrong! We discuss common drugs used to treat acne and the side effects that often accompany treatment. Learn how Estheticians can treat acne effectively in their treatment rooms and success stories from active WISH•PROS. Learn the business of acne and how to educate yourself so you can be the expert in your market place. We conclude with an unbeatable offer for attendees. Visit us https://linkpop.com/wish

Jill Jodar, LE shares her journey in the esthetics industry, from studying communicative disorders to becoming an esthetician. She discusses her experiences in beauty school and the importance of ongoing education. Jill talks about working in various salons and spas before eventually opening her own skincare studio. She specializes in treating adult acne and emphasizes the importance of understanding the skin's microbiome. Jill also praises the education and products provided by Wish. In this part of the conversation, David and Jill discuss the importance of education and research in the aesthetic industry. They emphasize the need for estheticians to form their own opinions based on peer-reviewed data and stay updated with the latest information. They also talk about the essential tips for running a profitable spa business, including client management, setting boundaries, and having clear policies. Jill introduces her upcoming book, ‘Skinthesis,’ which focuses on mastering client experience and management for estheticians. They also touch on the impact of lifestyle factors on skin health. In this final part of the conversation, Jill discusses the challenges of educating clients about the interconnectedness of skincare and overall health. She cautions against relying on quick fixes and DIY treatments that may not be effective. They also discuss the impact of social media on skincare trends and the importance of touch and human connection in the industry. Jill shares her hopes for the future of esthetics, including being seen as a valuable resource and the return to genuine connection with clients. http://www.synthesiscx.com https://jjodar.com/home.html https://wishskinhealth.com

Pam Pannacci, an esthetician and former flight attendant, shares her journey in the esthetics industry. She discovered her interest in esthetics after struggling with acne and receiving a facial that helped her skin. She attended esthetic school in New York City and later moved to California. Pam initially worked as a flight attendant while building her esthetics business. She focused on a niche, specializing in acne treatment, and found success by dedicating herself to helping clients with their skin. Pam also discusses the importance of identifying your target clientele and creating a client avatar. She highlights the shift towards more holistic approaches and whole-body treatments in the esthetics industry. In this conversation, Pam and David discuss the shift towards a more holistic approach in the skincare industry, particularly in the treatment of acne. They highlight the need for education and awareness about alternative treatments and the over-prescription of antibiotics and Accutane. Pam emphasizes the importance of staying connected with clients and providing ongoing education through newsletters. They also debunk the myth that 'clean' products are always acne-safe. Pam shares her challenges with social media and influencers, and David emphasizes the power of touch and the human connection in the aesthetic industry. They conclude by discussing the future of esthetics and the importance of having a website as a home base for clients.

Coach Brittany Hagemann, LE shares her journey in the esthetics industry. She discusses how her interest in esthetics began with her own struggle with acne and her passion for the beauty industry. Brittany talks about her decision to attend aesthetic school and the challenges she faced during her education. She also shares her experience building her first book of business and the importance of building relationships with clients. Brittany then explains how she transitioned to focusing on acne treatment and the steps she took to master her craft. She emphasizes the importance of specializing in a specific area of esthetics and the benefits it brings to both the esthetician and the clients. In this conversation, Brittany Hagemann discusses the impact of the weight loss industry on sponsored posts and the rise of artificial intelligence in social media. She emphasizes the importance of using marketing strategies instead of advertising and shares her experience in creating a unique brand and connecting with customers. Brittany also highlights the reality of clear skin and the power of real results. She encourages finding inspiration outside of the esthetics industry and discusses the changing landscape of the industry. Additionally, she emphasizes the power of hands-on treatments and minimal modalities. Finally, Brittany shares her journey of transitioning to virtual consulting and coaching and discusses her coaching process for acne practitioners. In this conversation, Brittany Hagemann shares her expertise on building a profitable business as an esthetician. She emphasizes the importance of understanding the three pillars of business success: knowing your numbers, focusing on your clients, and setting boundaries. Brittany also highlights the pitfalls of chasing quick fixes and the false promise of brand partnerships. She encourages estheticians to prioritize applied knowledge and mindset, rather than constantly seeking external education. Overall, Brittany hopes to see the esthetics industry elevate and become more respected, with estheticians owning and running successful businesses. https://www.theestheticiancoach.com/links https://wishskinhealth.com

In this episode Emily Stocks, discusses her journey in the esthetics industry, including her interest in esthetics, choosing a school, and starting her own business. She shares her preferences for services and the evolution of her skincare studio. Emily also talks about trends in the industry, the impact of lifestyle on skin health, and tips for keeping a business profitable. She highlights the importance of addressing the emotional component of acne and shares a memorable experience of helping a client gain confidence with their skin. Finally, Emily discusses the challenges faced by skincare professionals, including the influence of social media trends. The conversation covers the influence of non-professionals vs professionals in the skincare industry, the changing trend of celebrity skincare and influencers, DIY skincare practices and at-home treatments, debunking skincare myths, the importance of positive thinking and the mind-body-soul connection, developments and changes in the field of esthetics, the importance of social media and branding, and embracing your uniqueness and staying positive. https://www.rejuvenateskincarestudio.com https://wishskinhealth.com

In this episode, Brittany Hagemann interviews David Valenzuela, founder of WISH Skin Health. David shares his journey in the beauty industry and how he started his own skincare brand. They discuss the importance of the microbiome in skin health and how it affects conditions like acne, eczema, and dermatitis. David explains the role of impaired barrier function and how it relates to the microbiome. He also emphasizes the need to support the microbiome and take an individualized approach to skincare. The conversation concludes with a discussion on the shortcomings of Proactiv and the importance of using SPF. In this conversation, David Valenzuela discusses various topics related to acne treatment and skincare. He highlights the limitations of Proactiv and the importance of barrier repair and microbiome health. David explains the impact of over-drying the skin and the relationship between over-drying and post-inflammatory hyperpigmentation. He also discusses the role of probiotics in skincare and emphasizes the importance of research and efficacy in formulating skincare products. David addresses the flaws in traditional acne treatment approaches and the adverse effects of overly aggressive treatments. He also discusses the controversy surrounding topical stem cells and the need for individualized skincare approaches. David concludes by emphasizing the importance of research, education, and confidence in treating acne. https://www.theestheticiancoach.com/links https://wishskinhealth.com

In this episode, Dr. Cleo Amelia discusses her journey into functional medicine and Chinese medicine, as well as the difference between these approaches and traditional Western medicine. She explains her approach to treating acne and highlights the importance of addressing gut health and toxic load. Dr. Cleo also emphasizes the need for more comprehensive blood testing and narrower reference ranges to identify potential health issues. Lastly, she challenges the common misconceptions about cholesterol and highlights its role in the body. In this conversation, Dr. Cleo Amelia discusses the impact of sunscreen on vitamin D levels, the link between inflammatory foods and acne, and the importance of diet for healthy skin. She also addresses the treatment of adult hormonal acne versus teenage acne, the role of genetics in acne, and the understanding of Lyme disease and its variability. Dr. Cleo emphasizes the limitations of traditional supplements and the dangers of seed oils. She also explains the concept of toxin load and the importance of detoxification. Finally, she provides diet tips for healthy skin. https://www.cleoamelia.com https://www.instagram.com/drcleoamelia @drcleoamelia https://wishskinhealth.com @wishskinhealth Takeaways Functional medicine and Chinese medicine focus on treating the root cause of health issues, rather than just the symptoms. Gut health and toxic load are common underlying factors in skin issues, such as acne. Comprehensive blood testing and narrower reference ranges can provide a more accurate assessment of a person's health. Cholesterol plays a vital role in the body and should not be solely viewed as a negative factor.

Douglas Preston shares his journey from being a makeup artist to becoming an esthetician with a focus on acne therapy. He discusses the importance of building relationships with clients and the challenges of starting a business from scratch. Douglas also talks about the trends he has observed in the industry, including the rise of day spas and the emphasis on equipment-based treatments. He offers essential tips for estheticians to ensure their businesses remain profitable. Preston emphasizes the importance of prioritizing money in business. He also discusses the factors that drive equipment sales, including insecurity, fear, and boredom. Preston highlights the need for estheticians to focus on their own financial success and not be swayed by trends or manufacturers' advice. Douglas talks about the inception of the Preston Rxtractor and its current rise in popularity.  He also emphasizes the importance of experience in the skincare industry and the need for realistic expectations and compliance from clients. Preston shares his insights on navigating brand loyalty and partnerships, as well as the value of in-person skincare treatments and the role of networking in building a successful business.  In this conversation, Douglas Preston and David Valenzuela discuss various aspects of the esthetics industry. They cover topics such as proper networking, the importance of continuing education, building a career in esthetics, the future of the industry, adapting to changes, the importance of customer relationships, and the enduring nature of esthetics. They also mention Preston Acne Pros and the sponsor, Wish Skin Health. https://www.PrestonAcnePros.com https://www.wishskinhealth.com Takeaways Making money should be a priority in business, as it is necessary for sustainability and growth. Estheticians should focus on their own financial success and not be swayed by trends or manufacturers' advice. Experience is invaluable in the skincare industry and can provide insights that cannot be taught. Setting realistic expectations and ensuring client compliance are essential for successful skincare treatments. Networking with other professionals, such as hairdressers, can be a valuable way to expand client base and build partnerships. Proper networking involves asking about the needs of others first and providing value before expecting anything in return. Continuing education is crucial in the esthetics industry to stay updated with the latest techniques and provide exceptional service. Building a successful career in esthetics requires finding mentorship, gaining experience, and focusing on personal passion. The esthetics industry is likely to evolve gradually unless there are significant changes in laws or breakthroughs in treatments. Estheticians need to understand their customers' emotional needs and provide a personalized experience to build strong relationships. The human connection between estheticians and clients is a powerful aspect of the industry, offering a form of therapy and trust. Preston Acne Pros offers educational programs and tools for estheticians, focusing on customer psychology and business management. Wish Skin Health is a sponsor of the conversation, providing holistic acne treatment options for estheticians. The hosts express their appreciation for the listeners and encourage them to like, subscribe, and leave ratings for the podcast.

From her decision to pursue esthetics due to her personal experience with acne to opening her own spa and becoming a sales representative; join us as Stephanie Laynes shares her journey in the esthetics industry, She also discusses the growth of Smooth Skin Supply and the creation of the Sé Brazil product line. Stephanie emphasizes the importance of understanding skin issues and the psychological impact of skin conditions. She also highlights the benefits of multiple streams of income and the entrepreneurial opportunities in the industry. In this conversation, Stephanie Laynes discusses her journey of building a brand and the excitement she finds in the product creation process. She also shares her thoughts on the evolution of trade shows and the need for authentic esthetic education. Stephanie talks about her company, Smooth Skin Supply, and the services they offer. Finally, she provides information about the upcoming Esthetician Summit and the unique experience it offers to estheticians. https://shopsebrazil.com https://www.estheticiansummit.com https://wishskinhealth.com Takeaways Understanding the psychological impact of skin conditions is crucial for estheticians. Multiple streams of income can provide stability and growth in the esthetics industry. Building relationships and networking are essential for success in the industry. Expanding to new locations can offer business-friendly opportunities and growth potential. Building a brand requires a passion for the product creation process. Trade shows have evolved and may not provide the same level of authentic aesthetic education as in the past. Continual education is crucial for success in the industry. Smooth Skin Supply offers a range of aesthetic products and services. The Esthetician Summit provides an intimate and educational experience for estheticians.

In this conversation, Mariah Sanchez shares her journey in the esthetics industry, from her initial interest in hair to discovering her passion for skincare. She discusses the importance of building relationships with clients and providing results-driven treatments. Mariah also highlights the evolving trends in the esthetics industry, such as increased awareness of skincare and advancements in technology. Additionally, she offers essential tips for estheticians, including the importance of confidence and rebooking clients. Finally, Mariah announces her exciting new project of opening an esthetic school in Gilbert, Arizona. In this conversation, Mariah discusses her vision for her esthetics school, the timeline and location of the school, the importance of cautioning against DIY treatments, the significance of continuing education, the need for regulation and clean ingredients in the industry, educating clients about acne, and the dangers of acne medication. Connect with Mariah WISH Skin Health Takeaways Building relationships and providing results are key to success in the aesthetics industry. Social media can be a powerful tool for growing a business and educating clients. Balancing work and family life requires careful planning and organization. Continuing education and staying up-to-date with industry trends are essential for success as an esthetician. Creating a community and hub for advanced education in the esthetics industry is essential. The timeline for opening an esthetics school depends on passing inspections and regulations. Caution clients against DIY treatments and encourage them to seek professional help. Continuing education is crucial for estheticians to stay up-to-date and provide the best services to their clients. Regulation and clean ingredients are becoming more important in the esthetics industry. Educate clients about the causes of acne and the importance of lifestyle changes. Be cautious about the potential dangers and side effects of acne medication. Connect with Mariah on Instagram or via email for more information and professional advice.

The one and only MBK Acne Detective, Katie Marshall discusses her journey in the esthetics industry, particularly in Canada. She shares her experience with education and licensure in Canada, highlighting the lack of regulation and the challenges it presents. Katie also talks about her transition from being a nail tech to practicing medical esthetics and her interest in acne and nutrition. She emphasizes the importance of clinical treatments and results-oriented facials in her practice. Throughout the conversation, Katie provides insights into the differences between the esthetics industry in Canada and the United States. In this part of the conversation, Katie Marshall discusses the importance of education in the esthetics industry and how it sets professionals apart. She also shares the story of how she created MBK Acne Detective. Katie emphasizes the connection between gut health and skin care and highlights the need for ongoing education in the industry. She also discusses the challenges of acne treatment in Canada and the prevalence of prescription drugs. Finally, Katie talks about the benefits of her course and the importance of researching partnerships and continuing education. In this conversation, Katie Marshall discusses various aspects of her acne treatment program for estheticians. She emphasizes the importance of collecting emails and engaging with customers through e-books and newsletters. Katie also highlights the need to educate women about hormonal imbalances and their impact on skin health. She offers support and referrals to her students and encourages them to adapt their knowledge to different brands. The conversation emphasizes the importance of continuing education and the complexity of treating acne. Katie provides affordable education and support through her course and coaching. Visit MBK Visit WISH Takeaways The aesthetics industry in Canada lacks regulation, leading to challenges in establishing credibility and competing with untrained practitioners. Education and training in medical aesthetics are available in Canada, but the credibility of short-term courses and the lack of licensure can be a concern. Groupon and similar deal platforms can bring in new clients, but the long-term profitability and client loyalty may be questionable. The focus on clinical treatments and results-oriented facials can set practitioners apart and provide better outcomes for clients. Understanding the differences in regulations and licensing requirements between countries is crucial for practitioners working in different markets. Education is a key differentiator in the aesthetics industry and sets professionals apart from others. The connection between gut health and skin care is crucial, and addressing internal aspects is essential for achieving optimal skin health. The prevalence of prescription drugs for acne treatment is a challenge in Canada, with long wait times to see dermatologists. The MBK course combines aesthetics and nutrition, empowering professionals to provide comprehensive care to their clients. Researching partnerships and continuing education is important to ensure the best outcomes for clients and the success of a business.

Melinda Miné shares her journey in the esthetics industry, from starting as a makeup artist to becoming an educator for Dermalogica. She emphasizes the importance of working for others to gain experience and find your niche. Melinda also discusses the value of compensation and building a support system. She shares her experience of starting her own business and the lessons she learned from failure. Finally, Melinda talks about the birth of Spa Profit and the importance of access and education in the industry. In this conversation, Melinda Miné shares her journey of building community and focusing on self-employment. She emphasizes the importance of finding fulfillment and purpose in one's work and highlights the role of passion and authenticity in achieving success. Melinda encourages listeners to take action and move forward, learning from failures and embracing wisdom. She discusses the value of applying knowledge and taking action, as well as the benefits of coaching and mentorship. Melinda also explores the concept of abundance and building a business in alignment with one's values. She emphasizes the transformative power of the esthetics industry and the importance of financial management. Lastly, Melinda encourages listeners to embrace failure, take fearful action, and know their numbers to understand their business better. Takeaways Working for others and gaining experience is important before starting your own business. Compensation is not the only factor to consider when choosing a job; culture, training, and support are also important. Failure can lead to growth and success if you learn from it and keep moving forward. Access to resources, funding, and a supportive community is crucial for success in the industry. Finding fulfillment and building a business that aligns with your values is key to long-term success. Building a community and focusing on self-employment can lead to fulfillment and purpose in one's work. Passion and authenticity are key factors in achieving success in business. Taking action and moving forward, even in the face of failure, is crucial for growth and learning. Applying knowledge and taking action are essential for transformative results. Connect with Melinda Work with me: www.thespaprofit.co/vsl-opt-in Website: www.thespaprofit.com Instagram: www.instagram.com/thespaprofit YouTube Channel: www.youtube.com/@thespaprofit Email: [email protected] Explore WISH www.wishskinhealth.com

In this conversation, Kirstin shares her journey in the esthetics industry, from starting aesthetic school to becoming an RN and performing injectables. She emphasizes the importance of building a strong foundation in esthetics before venturing into medical procedures. Kirstin also discusses the profitability of esthetics services compared to medical services and the need for education, transparency, and collaboration in the industry. She shares insights into her successful 12 Days of Christmas special and highlights the importance of knowing your numbers and focusing on retail and promoted services. In this conversation, Kirstin shares insights and advice on various topics related to the aesthetic industry. She emphasizes the importance of being authentic and tailoring advice to one's specific business. Kirstin also discusses the role of ego in entrepreneurship and the need for self-reflection. She highlights the value of collaboration over competition in the industry. Additionally, Kirstin shares her approach to staying updated on trends and techniques. She also talks about her plans for integrative esthetics and securing an SBA loan for her business. https://kissedpeachwaxsaloon.com  Wishskinhealth.com  Takeaways Building a strong foundation in esthetics is crucial before venturing into medical procedures. esthetics services often have higher profit margins than medical services. Education, transparency, and collaboration are essential in the esthetics industry. Knowing your numbers and focusing on retail and promoted services can lead to profitability. Collaboration and community support are key to success in the esthetics industry. Tailor advice to your specific business and clients. Manage your ego and be open to self-reflection and growth. Collaborate with others in the industry instead of viewing them as competition. Stay updated on trends and techniques through various sources. Consider integrative esthetics and focus on addressing root causes in treatments. Explore options like SBA loans to support business growth and expansion.

In this Episode, Tiffany McCarthy, a triple certified acne specialist, shares her journey in the esthetics industry and her experience with Fern and Dagger. She discusses the challenges of working in a day spa and the decision to open her own practice. Tiffany also talks about her interest in acne and how she became certified in various acne treatment methods. She highlights the impact of WISH products on her clients' skin and the importance of barrier support. Additionally, she discusses the evolving trends in aesthetics, including virtual esthetics, and shares her favorite skincare ingredients for acne treatment. In this conversation, Tiffany, a licensed esthetician, discusses various topics related to skincare and acne treatment. She emphasizes the importance of using concentrated products and the need for individualized approaches to address acne triggers. Tiffany also highlights the challenges skincare professionals face, including the prevalence of disinformation on platforms like TikTok. She advises clients struggling with persistent skin conditions to not give up and seek professional guidance. Tiffany shares her plans for continuing education and the growth of her business, Fern and Dagger. ⁠https://fernanddaggerco.com⁠ ⁠https://wishskinhealth.com/ Takeaways Opening your own practice can be a way to pursue your passion and create the environment you desire. Acne certification and specialized training can provide valuable knowledge and skills for treating clients with acne. WISH products, such as Confidently Clean, can have a significant impact on reducing inflammation and improving skin health. The esthetics industry is evolving, with a focus on barrier support. Niacinamide is a favorite ingredient for acne treatment due to its sebum-regulating and anti-inflammatory properties. Concentrated skincare products can provide the desired benefits, but it is important to test and use them appropriately. Clients with acne may benefit from guidance to identify triggers and make dietary changes. Acne triggers can vary among individuals, and it is crucial to consider gut health and specific ingredients. Skincare professionals face challenges such as disinformation on platforms like TikTok and the pressure to invest in expensive modalities. DIY skincare can be risky, and it is important to educate clients about the potential dangers. Hands-on treatment and the use of professional expertise are essential in skincare. Consider the cost and necessity of modalities before investing in them. Be cautious of the disinformation and DIY trends on platforms like TikTok. Clients with persistent skin conditions should not lose hope and should seek professional guidance. Continuing education is crucial for skincare professionals to stay updated and provide the best services. Fern and Dagger, Tiffany's business, has experienced growth and success in treating acne. Tiffany can be found on Instagram and Facebook under the name ⁠https://www.instagram.com/fernanddaggerco/⁠

An odyssey to success from the consultant herself Summary Maxine Drake shares her journey into the esthetics industry, from starting as a massage therapist to opening her own spa. She then transitioned into consulting and coaching, helping professionals in the industry navigate challenges and grow their businesses. Maxine emphasizes the importance of focusing on your own business and not getting caught up in external factors like the economy. She also discusses the entrepreneurial spirit and how it differs from being a contributor in the industry. In this conversation, Maxine Drake and David Valenzuela discuss various aspects of entrepreneurship and business acumen in the beauty industry. They emphasize the importance of having an entrepreneurial mindset and taking risks to pursue one's vision. They also highlight the need for acquiring business skills and knowledge to effectively run a beauty business and attract new clients. Retaining existing clients is another crucial aspect, and they discuss strategies for keeping clients coming back. Maxine shares her plans for Maxine Drake Consulting in 2024, including focusing on outsourcing services for beauty professionals. They also touch on the significance of acquiring skills and understanding marketing funnels. The conversation concludes with a discussion on being coachable and knowing when to cut losses in business. Takeaways Focus on your own business and don't get caught up in external factors like the economy. Continuously educate yourself and invest in your business acumen. Recognize and embrace the entrepreneurial spirit if you have it. Build relationships and network to grow your clientele and business. Develop leadership and coaching skills to effectively manage and inspire your team. Having an entrepreneurial mindset is essential for success in the beauty industry. Acquiring business acumen and skills is crucial for effectively running a beauty business. Retaining existing clients is as important as attracting new ones. Outsourcing can be a valuable solution for beauty professionals looking to delegate tasks and focus on their core competencies. Being coachable and taking action are key to achieving success in the industry. Knowing when to cut losses and make necessary changes is important for long-term success. https://maxinedrake.com/creed  |  trywish.com 

“What I love about esthetics is that I will always be learning.” -Hannah In this conversation, David Valenzuela interviews Hannah Smith, an aesthetician at Wholistically Beautiful, about her journey into aesthetics and her experience with adult onset acne. They discuss the benefits of apprenticeship programs in the aesthetics industry and the limitations of traditional aesthetics education. They also explore the importance of individualized skincare and the impact of diet on acne. Hannah shares her favorite skincare tips and products, including the benefits of vitamin C. The conversation highlights the influence of social media on Hannah's generation and the importance of human interaction in the aesthetics industry. In this conversation, Hannah Smith, an esthetician, discusses various skincare topics with David Valenzuela. They talk about the power of before and after pictures in showcasing the effectiveness of treatments. They also discuss the treatment of maskne and the challenges it presents. The conversation touches on acne mechanica and the importance of finding the right skincare routine for each individual. They also discuss staying updated on aesthetic trends and the prevalence of misleading skincare advice on TikTok. The conversation concludes with a discussion about the importance of consistent skincare and where to find Wholistically Beautiful, Hannah's skincare business. https://wholisticallybeautiful.com Takeaways * Apprenticeship programs can sometimes provide a more comprehensive and hands-on education in aesthetics compared to traditional aesthetics schools. * Adult onset acne is a common issue, and traditional medical approaches often fail to address the underlying causes. * Individualized skincare is essential, as everyone's skin is unique and requires personalized treatment. * Diet plays a significant role in acne, and avoiding triggers like sugar and alcohol can help improve skin health. * Vitamin C is a powerful ingredient in skincare, providing numerous benefits for the skin. * Social media has had a significant influence on Hannah's generation, shaping their experiences and interactions. * Human interaction is crucial in the aesthetics industry, as clients often seek emotional support and connection during treatments. Before and after pictures are a powerful tool in demonstrating the effectiveness of skincare treatments. * Maskne, acne caused by wearing masks, can be treated with the right skincare routine and products. * Acne mechanica, acne caused by friction and pressure on the skin, requires tailored treatments based on individual needs. * Staying updated on aesthetic trends and information can be done through social media platforms like TikTok and Facebook groups. * Consistency is key in skincare routines, and it is important to prioritize daily skincare habits.

Host David Valenzuela interviews Jessica Lewan. Join us as she shares her journey into aesthetics, starting her own business, and the importance of building a clientele. She discusses the challenges she faced and the lessons she learned along the way. Jessica also talks about her passion for coaching and helping others achieve their goals. She recently released a journal to help individuals set and track their goals. She emphasizes the importance of taking action and not being afraid to try new things. In this conversation, Jessica shares her insights and experiences as an esthetician. She emphasizes the importance of taking action and embracing imperfection, as well as the need to prioritize self-care. Jessica also highlights the significance of effective communication with clients and the value of building relationships. Finally, she discusses the keys to success in the industry and offers valuable takeaways for new estheticians. Takeaways • Building a successful aesthetics business takes time and dedication. • Networking and marketing strategies are essential for attracting clients. • Setting goals and taking action is key to personal and professional growth. • Overcoming fear and taking the first step is crucial for success.

In this solo podcast, iwish host and WISH Skin Health founder David Valenzuela shares his career journey in the beauty industry, starting with Aveda, then Dermalogica, Cosmedix, and Face Reality. He discusses the formation of WISH Skin Health and the focus on acne treatment. David also highlights his favorite WISH products. And the prevalence of acne as the number one skin condition in the United States.

During this inaugural first episode, iwish host and WISH Skin Health founder David Valenzuela interviews guest star Maria Ramos, founder of the enormous Facebook group that is the Money Making Esthetician. Join us we laugh and cry through the moments that have forged them into the respected industry educators and leaders that they are. Understand the why behind this podcast and the Money Making Esthetician group, gain priceless business prowess, and of course hear the industry's latest juicy scoop!